Steeles Island - Homestead Entire home · 7 bedrooms Rated 4.53 - Revenue
- A$182,526
- Occupancy
- 39.9%
- Daily rate
- A$1,271
Airbnb market data · 202612 months to September 2026
The average Airbnb in Sorell brought in A$39,780 over the 12 months through September 2026, about 11% less than the Tasmania average of A$44,866.
The short answer
Rates are in line with the Tasmania average, but bookings trail it. Listings averaged A$291 a night and were booked on 44% of available nights, against A$290 and 50% for the Tasmania average.
Timing matters: in January, usually the best month, the average listing earns about twice as much as in May, usually the slowest.
With 80 active listings, Sorell is the 11th-largest of 61 Tasmania markets AirROI tracks. From a year earlier, average revenue rose 6% while the number of active listings grew 19%.
Browse the live Sorell Airbnb market See Every Sorell ListingRevenue
Gross bookings per Sorell listing averaged A$39,780 over the 12 months to September 2026 (Tasmania average: A$44,866), before cleaning, platform and management costs and taxes.
In a typical year, the average Sorell listing brings in A$6,370 in January, its best month, and A$3,100 in May, its slowest. August runs within 1% of May, so either can be the slowest in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about twice what May does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$3,920. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | A$3,291 | 40.5% | A$261 | A$110 | 57 days | 4.8 nights |
| Oct 2025 | A$3,265 | 38.8% | A$269 | A$105 | 60 days | 3.5 nights |
| Nov 2025 | A$3,443 | 42.2% | A$267 | A$115 | 58 days | 4.4 nights |
| Dec 2025 | A$5,608 | 56.9% | A$288 | A$181 | 107 days | 4.3 nights |
| Jan 2026 | A$6,621 | 68.7% | A$296 | A$214 | 88 days | 5.1 nights |
| Feb 2026 | A$4,190 | 53.5% | A$274 | A$150 | 59 days | 4.6 nights |
| Mar 2026 | A$4,372 | 50.7% | A$277 | A$141 | 64 days | 3.3 nights |
| Apr 2026 | A$4,128 | 48.0% | A$284 | A$138 | 56 days | 3.7 nights |
| May 2026 | A$3,363 | 37.2% | A$304 | A$108 | 42 days | 3 nights |
| Jun 2026 | A$3,306 | 36.0% | A$321 | A$110 | 38 days | 4.3 nights |
| Jul 2026 | A$4,379 | 42.0% | A$321 | A$141 | 48 days | 4.7 nights |
| Aug 2026 | A$3,145 | 32.3% | A$318 | A$101 | 39 days | 3.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Sorell home could earn, enter its address, bedrooms and guests in the short-term rental calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Sorell Airbnb took in A$39,780 in the 12 months to September 2026, and run by its owner at everyday costs, about A$2,140 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about A$3,480 a month.
Cleaning it yourself keeps the A$3,850 a year guests pay in cleaning fees, for about A$2,460 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about A$1,840 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | A$35,930 | A$57,960 |
| Cleaning fees guests pay10% of Sorell bookings | A$3,850 | A$6,210 |
| Gross bookings | A$39,780 | A$64,170 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Sorell listings on Simplified Pricing, 3% for the rest | −A$5,730 | −A$9,240 |
| Cleaning and laundryPaid for by the cleaning fee; A$0 if you clean yourself | −A$3,850 | −A$6,210 |
| Utilities and internetAbout 5% of bookings | −A$1,990 | −A$3,210 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −A$800 | −A$1,280 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −A$1,190 | −A$1,930 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −A$400 | −A$400 |
| Permit and registrationWhere one is required | −A$200 | −A$200 |
| ManagementA$0 when you run it; co-hosts charge from about 10% of nightly bookings | A$0 | A$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | A$0 | A$0 |
| Lodging taxesAdded to the guest's bill and passed on | A$0 | A$0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −A$14,160 | −A$22,470 |
| Left for housing costs, then profit | A$25,620about A$2,140 a month | A$41,700about A$3,480 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Sorell's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sorell home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about A$5,350 a month, against A$3,320 for the average one.
Occupancy
Sorell listings were booked on 44% of the nights they were open over the past year, 6 percentage points below the Tasmania average (50%) and in line with the Australia average. In a typical year, occupancy swings from 35% in August to 67% in January.
The busiest tenth of listings are booked about 3.2 times as often as the bottom quarter.
January is usually the busiest month in Sorell, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Sorell, known as ADR (average daily rate), was A$291 over the past year, about the same as the Tasmania average (A$290) and about 24% below the Australia average of A$385. In a typical year, rates peak in January and June at about A$295 and bottom out in September and October at about A$245.
The top 10% charge about 2.4 times the rate of the bottom quarter.
January rates run 20% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$275. The 12-month ADR of A$291 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sorell it averaged A$128 over the past year, from about A$100 in a typical May to about A$205 in a typical January.
Per open night, by tier:
January RevPAR is about twice May's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$129.
Seasonality
Sorell has one high season, December and January, which makes it a moderately seasonal market. Business is slowest in May and June and slows again from August to November. A listing earns about 55% more a month in December through February than in June through August.
Average revenue by month in Sorell
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, A$3,920.
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | A$6,370 |
| February | Shoulder season | A$4,220 |
| March | Shoulder season | A$4,000 |
| April | Shoulder season | A$3,990 |
| May | Low season | A$3,100 |
| June | Low season | A$3,170 |
| July | Shoulder season | A$3,970 |
| August | Low season | A$3,120 |
| September | Low season | A$3,170 |
| October | Low season | A$3,360 |
| November | Low season | A$3,180 |
| December | High season | A$5,330 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonDecember–January | A$5,850 | 62% | A$288 |
| Shoulder seasonFebruary–April, July | A$4,050 | 49% | A$278 |
| Low seasonMay–June, August–November | A$3,180 | 39% | A$269 |
Guests book Sorell stays 63 days ahead on average (about two months), so guests here plan well ahead. December stays are booked furthest out, about 98 days ahead, and June stays closest to arrival, about 36 days. A typical December booking is made in early September.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 63 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
99% of the 80 active listings in Sorell display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sorell.
Neighborhoods
AirROI's area guide picks eight Sorell neighborhoods that draw short-term rental guests, led by Sorell Town Center, Seven Mile Beach and Cambridge. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Sorell Town Center | The bustling heart of Sorell, offering shops, cafes, and services. A key area for visitors who want to experience local culture and convenience in their stay. | Sorell Farmers Market, Sorell Memorial Hall, Sorell Arts and Crafts, local cafes and restaurants |
| Seven Mile Beach | A beautiful beach area known for its stunning coastline and recreational activities. Popular for families and beach lovers looking for a relaxing getaway. | Seven Mile Beach, local surf schools, fishing spots, scenic walking trails |
| Cambridge | A suburban area just a short drive from Hobart, known for its quiet neighborhood and proximity to both city attractions and natural beauty. | Cambridge Park, local wineries, Hobart International Airport, close to Richmond |
| Orielton Lagoon | A natural paradise that attracts nature lovers and bird watchers. Perfect for those looking for tranquility and outdoor experiences. | Orielton Lagoon, bird watching, fishing spots, walking trails around the lagoon |
| Dunalley | A quaint coastal town famous for its seafood community. Offers a unique seaside experience and a chance to explore the Tasman Peninsula. | Dunalley Canal, local seafood restaurants, fishing experiences, historic sites in the area |
| Fortescue Bay | A picturesque spot within the Tasman National Park, ideal for adventurous travelers and nature enthusiasts seeking stunning scenery. | Fortescue Bay Beach, hiking trails, camping areas, wildlife spotting |
| Bangor | A rural area famous for its vineyards and orchards. Attracts guests looking for a countryside retreat with wine and food experiences. | Bangor Vineyard, local farms, wine tasting, scenic views |
| Risdon Cove | A historical site that offers a glimpse into Tasmania's colonial past, attracting tourists interested in history and culture. | Risdon Cove Historic Site, Heritage tours, local parks, river walks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Sorell is an entire home: 99% of listings, with private rooms at 1%. Houses are the most common property type at 71%, about 7 times the share of hotels, guesthouses and B&Bs (10%).
Nearly all listings rent the whole place
Sorell Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 98.8% | 79 |
| Private room | 1.3% | 1 |
Listings by property type
Sorell Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 71.3% | 57 |
| Hotel/Boutique | 10.0% | 8 |
| Cabin/Outdoor | 10.0% | 8 |
| Apartment/Condo | 3.8% | 3 |
| Others | 3.8% | 3 |
| Unique stay | 1.3% | 1 |
Three-bedroom homes are the most common size in Sorell (32% of entire homes), followed by two-bedroom homes (31%).
Sorell entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 2.6% | 2 |
| 1 bedroom | 23.1% | 18 |
| 2 bedrooms | 30.8% | 24 |
| 3 bedrooms | 32.1% | 25 |
| 4 bedrooms | 10.3% | 8 |
| 5+ bedrooms | 1.3% | 1 |
A typical one-bedroom home in Sorell earned A$32,000 over the past year, against A$42,200 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 18 | A$32,000 | A$36,000 | A$249 | 46% |
| 2 bedrooms | 24 | A$28,000 | A$26,200 | A$252 | 36% |
| 3 bedrooms | 25 | A$42,200 | A$48,000 | A$306 | 49% |
The most common capacity in Sorell is six guests (33% of listings), and 49% of listings sleep six or more.
Sorell listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 25.0% | 20 |
| 3 guests | 1.3% | 1 |
| 4 guests | 11.3% | 9 |
| 5 guests | 13.8% | 11 |
| 6 guests | 32.5% | 26 |
| 7 guests | 5.0% | 4 |
| 8+ guests | 11.3% | 9 |
Sorell hosts set up an average of 3.4 beds per listing. Only 29% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Sorell: 50% of listings offer it, and 44% have a fireplace.
Share of Sorell listings with each common amenity
Guests
Most Sorell guests are domestic, but a sizeable minority come from abroad: 22% of those who left reviews live outside Australia, led by visitors from the United Kingdom and the United States.
78% of Sorell guests are domestic
Where guests who left reviews live
Where Sorell guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Hobart | 7.1% |
| Melbourne | 4.5% |
| Sydney | 4.1% |
| Brisbane | 2.6% |
Where Sorell guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Australia | 77.7% |
| United Kingdom | 4.2% |
| United States | 2.5% |
| Singapore | 2.5% |
| China | 1.5% |
Languages spoken by Sorell guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 64.8% |
| Chinese | 7.8% |
| Spanish | 5.8% |
| French | 4.6% |
| German | 3.5% |
Sorell Airbnbs average 4.87 stars, and 65% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.79. Listings here carry long review histories, about 92 reviews each on average.
Communication and check-in score highest in Sorell; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.83 |
| Communication | 4.93 |
| Location | 4.86 |
| Check-in | 4.93 |
| Value | 4.79 |
Booking patterns
More than seven in ten Sorell listings are open to guests more than 180 days a year, but only 29% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 46% of listings; blocked nights include any the host closes off.
Days a year Sorell listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 27.5% | 22 |
| 181-270 days | 43.8% | 35 |
| 91-180 days | 22.5% | 18 |
| 31-90 days | 5.0% | 4 |
| 1-30 days | 1.3% | 1 |
Days a year Sorell listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 6.3% | 5 |
| 181-270 days | 22.5% | 18 |
| 91-180 days | 46.3% | 37 |
| 31-90 days | 17.5% | 14 |
| 1-30 days | 7.5% | 6 |
Bookings in Sorell average 3.1 to 4.3 nights depending on the month, longest in January and shortest in October. Listings took about 31 bookings each over the year, some 2,440 in all. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Sorell
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly nine in ten listings in Sorell accept stays of one or two nights.
Minimum stay set by Sorell listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate and Firm are the most common cancellation policies in Sorell, each used by 36% of listings. Hosts here lean flexible: 54% of listings offer Flexible or Moderate terms, against 44% on Firm or stricter ones.
Cancellation policies of Sorell listings, from most to least flexible
Share of listings by the policy they use
More than seven in ten Sorell listings charge a cleaning fee. The typical fee is A$105, and some higher fees lift the average to A$140. Spread over the average stay of about four nights, that adds roughly A$25 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Sorell, a seven-bedroom home, took in A$183,000 over the past year, about 4.6 times the city's average of A$39,800.
Steeles Island - Homestead Entire home · 7 bedrooms Rated 4.53
Pelican Place Hideaway Entire home · 3 bedrooms Rated 4.94
Waterfront 'Tupelo' with Sauna on Primrose Point Entire home · 3 bedrooms Rated 4.93
Elegant Creekside Retreat Entire home · 4 bedrooms Rated 4.91
Eco Waterfront Seclusion - Carlton Bluff House Entire home · 3 bedrooms Rated 4.98
Beachside Family Surf Retreat Entire home · 4 bedrooms Rated 4.79 Only 6% of Sorell listings are classed as professionally managed, though 36% of listings have a co-host. 63% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 91% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 64 km, Adventure Bay (64 km away, 53 listings) earned the most per listing, about 38% more than Sorell. Sandy Bay was the busiest, booked on 56% of nights against 44% in Sorell.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tasman 27 km | 122 | A$44,843 | A$272 | 51% |
| Hobart 29 km | 1,454 | A$49,886 | A$293 | 54% |
| Sandy Bay 29 km | 47 | A$49,776 | A$319 | 56% |
| Orford 35 km | 53 | A$31,299 | A$284 | 40% |
| Kingborough 55 km | 85 | A$42,539 | A$325 | 44% |
| Huon Valley 62 km | 78 | A$37,118 | A$257 | 48% |
| Alonnah 63 km | 42 | A$53,272 | A$338 | 46% |
| Adventure Bay 64 km | 53 | A$54,865 | A$328 | 51% |
See all 61 Tasmania Airbnb markets
Markets elsewhere in Australia with a similar nightly rate and occupancy to Sorell:
FAQ
An active Sorell Airbnb grossed A$39,780 on average in the 12 months to September 2026, according to AirROI's tracking of 80 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in A$5,480 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Sorell listings earn between A$1,940 and A$5,480 in a typical month, and the top tenth A$7,500 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Sorell were booked on 44% of available nights over the past year. That compares with 50% for the Tasmania average. January is usually the busiest month.
The average booked night in Sorell cost A$291 before fees. Half of listings charge between A$185 and A$335, so bedroom count and location move the price more than the average suggests.
In Sorell, 99% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Sorell Airbnb grossed A$39,780 in the 12 months to September 2026, 11% below the Tasmania average of A$44,866. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, A$25,620 a year (about A$2,140 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about A$3,480 a month. Check a specific home in the Airbnb calculator.
January usually pays best, averaging A$6,370 per active listing over the past two years, and May usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Sorell listing was open to book earned A$128 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made A$208 or more.
Sorell stays were booked 63 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Sorell Airbnb stay lasts about four nights. A listing took 31 reservations over the year on average.
Guests rate Sorell Airbnbs 4.87 out of 5 on average. Guests score check-in highest and value lowest.
Sorell Town Center, Seven Mile Beach and Cambridge draw the most short-term rental interest in Sorell. The neighborhood guide explains what brings guests to each.
AirROI counted 80 active Airbnb listings in Sorell as of September 2026. The closest tracked market is Tasman, 27 km away.
In Sorell, more than seven in ten listings add a cleaning fee. The median fee is A$105, and some higher fees lift the average to A$140.
Method
Figures on this page cover 80 active Airbnb listings in Sorell from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Australian dollars at A$1.44 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.