Airbnb market data · 202512 months to February 2025
Clunes, VIC Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Clunes brought in A$31,408 over the 12 months through February 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for Clunes run through February 2025.
The short answer
Clunes Airbnb Market at a Glance
Listings averaged A$260 a night and were booked on 35% of available nights.
Timing matters: in April, the best month, the average listing earned about 3.3 times as much as in September, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, Clunes is the 191st-largest of 199 Victoria markets AirROI tracks.
Browse the live Clunes Airbnb market See Every Clunes ListingRevenue
How Much Do Airbnb Hosts Make in Clunes?
Gross bookings per Clunes listing averaged A$31,408 over the 12 months to February 2025 (Victoria average: A$36,652), before cleaning, platform and management costs and taxes.
The average Clunes listing brought in A$5,000 in April, its best month, and A$1,520 in September, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across Clunes's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn A$6,590+ a month, about 2.9 times the typical property.
- Strong performers (top 25%) earn A$3,970 or more, roughly A$1,700 a month above the median.
- Typical properties (median) earn about A$2,290 a month.
- Entry-level properties (bottom 25%) earn A$1,370 or less, about 60% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
April earned about 3.3 times what September did
Average revenue per active listing, by month
The dashed line is the average of the months shown, A$3,480. Dashed: February left out, as the latest month's data looks incomplete.
Clunes Airbnb Data by Month
Latest 12 months in the February 2025 data.
April led on revenue and bookings; nightly rates peaked in December.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Mar 2024 | A$3,940 | 36.3% | A$235 | 79 days |
| Apr 2024 | A$5,003 | 52.1% | A$235 | 36 days |
| May 2024 | A$4,236 | 41.1% | A$234 | 42 days |
| Jun 2024 | A$3,172 | 30.5% | A$233 | 44 days |
| Jul 2024 | A$3,827 | 46.3% | A$239 | 28 days |
| Aug 2024 | A$2,879 | 35.2% | A$236 | 38 days |
| Sep 2024 | A$1,518 | 25.1% | A$237 | 34 days |
| Oct 2024 | A$2,730 | 31.5% | A$267 | 46 days |
| Nov 2024 | A$3,890 | 45.1% | A$260 | 66 days |
| Dec 2024 | A$3,691 | 41.4% | A$274 | 33 days |
| Jan 2025 | A$3,421 | 34.9% | A$258 | 19 days |
| Feb 2025* | A$2,041 | 25.7% | A$250 | 33 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Feb 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
These are market-wide figures. To see what one particular Clunes home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Clunes Profitable?
Yes, when it's run well. The average Clunes Airbnb took in A$31,408 in the 12 months to February 2025, and run by its owner at everyday costs, about A$1,910 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about A$3,340 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Clunes Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | A$31,408 | A$54,500 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −A$4,870 | −A$8,450 |
| Utilities and internetAbout 5% of bookings | −A$1,570 | −A$2,730 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −A$630 | −A$1,090 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −A$940 | −A$1,640 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −A$310 | −A$310 |
| Permit and registrationWhere one is required | −A$160 | −A$160 |
| ManagementA$0 when you run it; co-hosts charge from about 10% of nightly bookings | A$0 | A$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | A$0 | A$0 |
| Lodging taxesAdded to the guest's bill and passed on | A$0 | A$0 |
| Total running costsAbout 27% of bookings | −A$8,480 | −A$14,380 |
| Left for housing costs, then profit | A$22,928about A$1,910 a month | A$40,120about A$3,340 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Clunes Airbnb Profit
The estimate starts from Clunes's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Clunes home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Clunes's Top Earners Get There
- More nights booked. The busiest quarter of Clunes listings are booked on 50% or more of their nights, against 32% for the median listing. Ten more booked nights a year at the median rate of A$220 adds about A$2,190 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge A$275 a night or more, against a median of A$220. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about A$3,140 a year.
- Open for the busy months. April brought the average listing about A$5,000, against A$1,520 in September, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about A$4,540 a month, against A$2,620 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Clunes?
Clunes listings were booked on 35% of the nights they were open over the past year, 5 percentage points below the Victoria average (40%) and 8 points below the Australia average (43%). Occupancy swings from 25% in September to 52% in April.
Across Clunes's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 66%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly four nights a week.
- Typical properties (median) fill about 32% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
April was the busiest month in Clunes, September the quietest
Share of open nights booked, by month
Dashed: February data incomplete. The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Clunes?
The average nightly rate in Clunes, known as ADR (average daily rate), was A$260 over the past year, about 28% below the Victoria average of A$360 and about 32% below the Australia average of A$385. Rates peak in December at about A$275 and bottom out in May and June at about A$235.
Across Clunes's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge A$485+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge A$275 or more, about A$55 above the median.
- Typical properties (median) charge about A$220 a night.
- Entry-level properties (bottom 25%) charge A$135 or less, about 62% of the median.
December rates ran 18% above June's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, A$246. Dashed: February data incomplete. The 12-month ADR of A$260 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Clunes
With only 17 active listings, the monthly pattern in Clunes is noisy, since a few long or pricey stays can lift a month; revenue peaked in April and bottomed out in September.
How Far in Advance Do Guests Book Airbnb in Clunes?
Guests book Clunes stays 43 days ahead on average (about six weeks). March stays are booked furthest out, about 79 days ahead, and January stays closest to arrival, about 19 days. A typical March booking is made in late December.
March stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: February data incomplete.
Permits
Airbnb Permits and Registration in Clunes
None of the 17 active listings in Clunes display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Clunes.
Neighborhoods
Best Neighborhoods for Airbnb in Clunes
AirROI's area guide picks eight Clunes neighborhoods that draw short-term rental guests, led by Clunes Main Street, Clunes Historic Park and Local Vineyards. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Clunes Main Street | The heart of Clunes, known for its charming historic buildings and local shops. It attracts visitors looking for a quaint countryside experience, with easy access to cafes and amenities. | Clunes Booktown, Clunes Museum, Town Hall, Local Art Galleries, Saleyards Park |
| Clunes Historic Park | This area offers beautiful natural scenery and walking trails, appealing to nature lovers and outdoor enthusiasts. It's a perfect spot for guests looking to enjoy serene environments. | Walking Trails, Picnic Areas, Native Flora and Fauna, Lookouts, Historic Sites |
| Local Vineyards | The surrounding vineyards of Clunes offer wine tasting experiences and countryside retreats. Ideal for tourists seeking a romantic getaway or a weekend of wine tourism. | Local Vineyards, Wine Tasting Tours, Short Walks, Winery Events, Gourmet Dining |
| Clunes Craft Markets | A popular spot for weekly markets that attract local artisans and visitors. Good for those interested in unique local crafts and fresh produce. | Craft Stalls, Fresh Produce, Live Music, Community Events, Local Artisans |
| Goldfields Track | A great location for walking and cycling enthusiasts. This scenic trail draws visitors looking for both adventure and the beauty of the Australian bush. | Walking and Cycling Trails, Scenic Lookouts, Biodiversity, Nearby Historic Sites, Rural Views |
| Clunes Cemetery | A site of historical significance, attracting visitors interested in local history and heritage. Offers a quiet retreat and a glimpse into the past. | Heritage Tombstones, Historical Significance, Peaceful Environment, Guided Tours, Local Stories |
| Clunes Art and Culture | Known for its vibrant arts scene, Clunes attracts creative travelers looking to engage with local artists and workshops. | Art Workshops, Local Exhibitions, Cultural Events, Art Galleries, Artist Studios |
| Nearby Daylesford | Just a short drive from Clunes, Daylesford is famous for its mineral springs and wellness retreats, appealing to guests seeking relaxation and day trips. | Mineral Springs, Spas, Lake Daylesford, Local Markets, Dining Options |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Clunes vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 54 km, Trentham (48 km away, 66 listings) earned the most per listing, about 60% more than Clunes. Ballarat and Castlemaine were the busiest, each booked on 44% of nights against 35% in Clunes.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ballarat 30 km | 348 | A$31,505 | A$240 | 44% |
| Shire of Hepburn 32 km | 254 | A$48,354 | A$448 | 36% |
| Daylesford 32 km | 455 | A$49,714 | A$432 | 36% |
| Maldon 42 km | 33 | A$35,810 | A$328 | 35% |
| Castlemaine 46 km | 111 | A$42,126 | A$320 | 44% |
| Shire of Mount Alexander 47 km | 43 | A$40,088 | A$344 | 36% |
| Trentham 48 km | 66 | A$50,193 | A$397 | 41% |
| Shire of Moorabool 54 km | 35 | A$36,642 | A$277 | 36% |
Other Airbnb Markets in Victoria
- Melbourne Airbnb data 14,961 listings
- Cowes Airbnb data 747 listings
- Bright Airbnb data 507 listings
- Torquay Airbnb data 497 listings
- Apollo Bay Airbnb data 440 listings
- Geelong Airbnb data 435 listings
- Southbank Airbnb data 426 listings
- Ocean Grove Airbnb data 419 listings
See all 199 Victoria Airbnb markets
Markets Similar to Clunes
Markets elsewhere in Australia with a similar nightly rate and occupancy to Clunes:
- Kalbarri Airbnb data WA · A$285/night · 35.4%
- South West Rocks Airbnb data NSW · A$286/night · 34.6%
- Livingstone Shire Airbnb data QLD · A$288/night · 36.5%
- Copper Coast Council Airbnb data SA · A$276/night · 33.0%
- Augusta Airbnb data WA · A$303/night · 35.5%
- Bargara Airbnb data QLD · A$299/night · 40.3%
FAQ
Clunes Airbnb FAQ
How much do Airbnb hosts make in Clunes?
An active Clunes Airbnb grossed A$31,408 on average in the 12 months to February 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in A$3,970 or more in a typical month.
How much can I make on Airbnb in Clunes?
It depends most on the home's size, location and how it's run. The middle half of Clunes listings earn between A$1,370 and A$3,970 in a typical month, and the top tenth A$6,590 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Clunes?
Listings in Clunes were booked on 35% of available nights over the past year. That compares with 40% for the Victoria average. April was the busiest month.
How much does an Airbnb cost per night in Clunes?
The average booked night in Clunes cost A$260 before fees. Half of listings charge between A$135 and A$275, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Clunes?
None of the active Clunes listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Clunes?
Yes, when it's run well. The average Clunes Airbnb grossed A$31,408 in the 12 months to February 2025, 14% below the Victoria average of A$36,652, though with only 17 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, A$22,928 a year (about A$1,910 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about A$3,340 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Clunes?
April paid best over the past year, at A$5,000 per active listing, and September paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Clunes?
Clunes stays were booked 43 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Clunes?
Clunes Main Street, Clunes Historic Park and Local Vineyards draw the most short-term rental interest in Clunes. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Clunes?
AirROI counted 17 active Airbnb listings in Clunes as of February 2025. The closest tracked market is Ballarat, 30 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in Clunes from March 2024 to February 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Australian dollars at A$1.44 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.