Coastal townsWestern Australia2026
Western Australia Coastal Towns
Busselton, Margaret River and Dunsborough were the most booked of the 18 coastal towns in Western Australia on Airbnb in the 12 months to October 2026, with an estimated 25,601, 25,068 and 18,044 stays. January is the busiest month across them, and the typical stay is 4.5 nights.
Figures are AirROI estimates. How they are made
Among the 7 towns with 200+ homes
- Most booked of these 7
- Busselton 25,601 stays
- Highest revenue per home of these 7
- Yallingup A$78,037 a year
- Highest rated of these 7
- Margaret River 4.87 out of 5
- Lowest nightly rate of these 7
- Fremantle A$294 a night
- Longest typical stay of these 7
- Fremantle 5.4 nights
Ranking
Western Australia Coastal Towns Ranked by Airbnb Stays
Every one of the coastal and beach towns in Western Australia with 100 or more Airbnb homes and recent stays, most booked first.
| 1 | Busselton | 25,601 | A$473 |
|---|---|---|---|
| 2 | Margaret River | 25,068 | A$383 |
| 3 | Dunsborough | 18,044 | A$503 |
| 4 | Fremantle | 13,065 | A$294 |
| 5 | Albany | 10,094 | A$347 |
| 6 | Yallingup | 8,822 | A$594 |
| 7 | Mandurah | 8,164 | A$419 |
| 8 | Cottesloe | 4,905 | A$450 |
| 9 | Kalbarri | 4,393 | A$306 |
| 10 | Denmark | 4,199 | A$353 |
| 11 | Joondalup | 4,091 | A$281 |
| 12 | Geraldton | 4,062 | A$251 |
| 13 | Gnarabup | 3,990 | A$467 |
| 14 | Exmouth | 3,487 | A$473 |
| 15 | Scarborough | 3,330 | A$398 |
| 16 | South Fremantle | 3,165 | A$339 |
| 17 | Augusta | 2,268 | A$323 |
| 18 | Rockingham | 2,160 | A$259 |
Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5.
Money figures on this page are in Australian dollars, converted from US dollars at A$1.44 per US$, the typical rate from November 2025 to October 2026.
Town by town
Where the Top Towns Stand Out
5 of 8 are busiest in January. Margaret River, Fremantle and Cottesloe peak in October. Among guests who left a review, Perth is the top home city in 7 of the 8. Houses are the largest home type in 6 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- Busselton
Of the 7 coastal towns in Western Australia with 200 or more homes, Busselton had the most Airbnb homes, at 745, in the 12 months to October 2026.
- Margaret River
Of the 7 coastal towns in Western Australia with 200 or more homes, Margaret River had the highest guest rating, at 4.87, in the 12 months to October 2026.
- Dunsborough
Of the 7 coastal towns in Western Australia with 200 or more homes, Dunsborough had the biggest share of homes that sleep 8 or more, at 45%, and was booked furthest ahead, about 88 days before arrival, in the 12 months to October 2026.
- 4Fremantle
Of the 7 coastal towns in Western Australia with 200 or more homes, Fremantle had the longest typical stay, at 5.4 nights, and had the highest occupancy, at 62%, in the 12 months to October 2026. Apartments and condos were the largest home type in Fremantle, at 61% of homes.
- 6Yallingup
Of the 7 coastal towns in Western Australia with 200 or more homes, Yallingup had the highest nightly rate, at A$594, in the 12 months to October 2026.
- 8Cottesloe
In the 12 months to October 2026, apartments and condos were the largest home type in Cottesloe, Western Australia, at 66% of homes. Among guests who left a review, Melbourne was the top home city for Cottesloe, at 5.3%.
When to go
Busiest and Quietest Months
January, December and October rank as the busiest months for Airbnb nights across the coastal towns in Western Australia, and August and June as the quietest. January is the busiest month in 8 of the 18, while Margaret River, Fremantle and Cottesloe peak in October. Across the 18 towns, nightly rates run lowest in August, at about A$373, and highest in January, at about A$444. Across the 18 towns, stays run longest in December, at 5.5 nights, and shortest in September, at 3.9 nights.
January ranks first, June last
Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
Month by month: rank, typical stay and nightly rate
| Rank | Month | Typical stay | Nightly rate |
|---|---|---|---|
| 1 | January | 5.1 nights | A$444 |
| 2 | December | 5.5 nights | A$432 |
| 3 | October | 4.3 nights | A$389 |
| 4 | November | 4.6 nights | A$395 |
| 5 | March | 4.2 nights | A$395 |
| 6 | April | 4.3 nights | A$421 |
| 7 | September | 3.9 nights | A$388 |
| 8 | February | 4.7 nights | A$398 |
| 9 | July | 5.1 nights | A$392 |
| 10 | May | 4.2 nights | A$383 |
| 11 | August | 4.5 nights | A$373 |
| 12 | June | 4.6 nights | A$379 |
Who comes
Where Guests Come From
Among guests who left a review, 70% come from within Australia. Among those guests, the largest groups from abroad come from the United Kingdom, Singapore and the United States. The top home cities among those guests are Perth, Melbourne and Sydney. Fremantle draws the most from abroad, at 39%, among towns with 200 or more homes.
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
70% from within Australia
The money view
Revenue, Occupancy and Nightly Rate
Among the 7 towns with 200 or more Airbnb homes, Yallingup has the highest estimated revenue per home, at A$78,037 a year. Of those 7, Fremantle has the highest occupancy, at 62%, and the lowest nightly rate on Airbnb, at A$294. The most booked of the 18, Busselton, earns about A$67,564 per home.
Highest revenue per home of these 7
A year, AirROI estimate
- Yallingup A$78,037
- Margaret River A$75,916
- Dunsborough A$69,326
- Busselton A$67,564
- Albany A$60,379
Highest occupancy of these 7
Nights booked, AirROI estimate
- Fremantle 62%
- Margaret River 60%
- Albany 54%
- Dunsborough 47%
- Busselton 46%
Lowest nightly rate of these 7
On Airbnb, AirROI estimate
- Fremantle A$294
- Albany A$347
- Margaret River A$383
- Mandurah A$419
- Busselton A$473
FAQ
Frequently Asked Questions
What is the most popular coastal town in Western Australia?
By AirROI's estimates, Busselton is the most booked of the 18 coastal towns in Western Australia, with 25,601 Airbnb stays in the 12 months to October 2026. Margaret River is second, with 25,068. This counts Airbnb bookings only.
What is the most affordable coastal town in Western Australia?
By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among coastal towns in Western Australia with 200 or more homes, the lowest are Fremantle (A$294), Albany (A$347) and Margaret River (A$383). That is the average asking price on booked nights, not what it costs to live or buy there.
What are some small coastal towns in Western Australia?
By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 18 coastal towns it lists in Western Australia are Augusta (99), Gnarabup (103) and South Fremantle (103). AirROI's list starts at 100 homes, so smaller places are not on it.
What coastal towns in Western Australia offer the strongest Airbnb returns?
Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among coastal towns in Western Australia with 200 or more homes, the highest are Yallingup (A$78,037), Margaret River (A$75,916) and Dunsborough (A$69,326). Among the same towns, Fremantle has the highest occupancy, at 62%.
Method
How These Lists and Numbers Are Made
How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.
How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 398,574 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.