Imperatriz, Maranhão Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Imperatriz, Maranhão? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,461 per year — at a $38 nightly rate, 34.0% occupancy, and a $13 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 53 active listings, Imperatriz is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 278.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Imperatriz?
In Imperatriz, the headline Airbnb metrics are $3,461 in average annual revenue,34.0% occupancy, $38 ADR, and $13 in RevPAR, and guests book about 12 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Imperatriz?
Understanding the monthly revenue variations for Airbnb listings in Imperatriz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imperatriz is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imperatriz across different performance tiers:
- Best-in-class properties (Top 10%) achieve $867+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $677 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $406 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $181, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imperatriz
What Is the Monthly Airbnb Occupancy Rate in Imperatriz?
Maximize your bookings by understanding the Imperatriz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imperatriz:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imperatriz
What Is the Average Airbnb Nightly Rate in Imperatriz?
Effective short term rental pricing strategy in Imperatriz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imperatriz typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $58+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $43 or more.
- Typical properties (Median) charge around $35 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in Imperatriz
What Is the RevPAR for Airbnb in Imperatriz?
RevPAR in Imperatriz is currently $13. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $7 RevPAR.
- Typical properties (Median) generate $12 RevPAR.
- Strong performers (Top 25%) earn $18 RevPAR.
- Best-in-class (Top 10%) achieve $23 RevPAR.
Average Monthly RevPAR Trend in Imperatriz
RevPAR Insights for Imperatriz
- The average RevPAR in Imperatriz is $13. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($23) and bottom 25% ($7) is $17, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Imperatriz benchmarks. If your RevPAR falls below the median of $12, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $18+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Imperatriz?
Imperatriz's peak Airbnb season falls in December, July, September, while the softest stretch is February, April, June. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, July, September)
- Revenue averages $564 per month
- Occupancy rates average 44.5%
- Daily rates average $40
Shoulder Season
- Revenue averages $458 per month
- Occupancy maintains around 37.9%
- Daily rates hold near $40
Low Season (February, April, June)
- Revenue drops to average $343 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $38
Seasonality Insights for Imperatriz
- The Airbnb seasonality pattern in Imperatriz shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Imperatriz's highest earning potential, with monthly revenues climbing to $625, occupancy reaching 47.1%, and ADRs peaking at $44.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $326, occupancy could drop to 30.3%, and ADRs may adjust to $35.
- Lower occupancy paired with meaningful seasonality means hosts in Imperatriz need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Imperatriz seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Imperatriz?
Low regulation and minimal registration activity in Imperatriz, Maranhão, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Imperatriz to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 2% licensed listings)
What Are the Best Neighborhoods for Airbnb in Imperatriz?
Imperatriz is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Imperatriz, offering easy access to shops, restaurants, and public transport. Ideal for guests wanting to experience the local culture and urban life. | Praça de Fátima, Imperatriz Shopping, Teatro Ferreira Gullar, Catedral de Imperatriz, Parque do Camaçari |
| Parque das Estrelas | A popular neighborhood known for its residential appeal and green spaces, attracting families and nature lovers. | Parque do Camaçari, Escola Cívico-Militar Tiradentes, Shopping Park |
| Jardim das Oliveiras | A tranquil neighborhood that offers a quiet retreat from the bustling city, appealing to guests looking for relaxation. | Igreja Batista Nova Aliança, Parque da Juventude |
| Bairro Nova Imperatriz | A growing residential area with modern amenities and convenient access to various services, attracting business travelers and families. | Colégio Objetivo, Supermercado Mateus, Unidade de Pronto Atendimento |
| Cohab | A well-established neighborhood known for its residential character and local amenities, perfect for budget-conscious travelers. | Igreja São José, Praça da Cohab |
| Parque da Liberdade | An area known for its family-friendly environment and proximity to parks and recreational areas. | Parque da Liberdade, Unidade Básica de Saúde |
| Vila Nova | An emerging area with new developments and a vibrant community, attractive to young professionals and guests seeking local experiences. | Igreja Matriz, Praça São Benedito |
| Ribeirao | A scenic area along the river, providing beautiful views and outdoor recreational opportunities, great for nature enthusiasts. | Caminho do Rio, Ponte do Ribeirão |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Imperatriz offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Imperatriz?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imperatriz
- The Imperatriz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.7% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Imperatriz, Apartment/Condo properties are the most common (79.2%), reflecting the local real estate landscape.
- Houses represent a significant 18.9% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 1.9%) offer potential for unique stay experiences.
Imperatriz Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imperatriz
- The dominant room capacity in Imperatriz is 2 bedrooms listings, making up 56.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 77.4% of the active Airbnb listings in Imperatriz, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Imperatriz.
Imperatriz Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imperatriz
- The most common guest capacity trend in Imperatriz vacation rentals is listings accommodating 5 guests (37.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 2 guests dominate the Imperatriz STR market, accounting for 52.8% of listings.
- 15.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Imperatriz.
- On average, properties in Imperatriz are equipped to host 4.0 guests.
How Do Listings in Imperatriz Compare on Quality?
Listing quality in Imperatriz can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Imperatriz
- At 22.7 photos per listing on average, Imperatriz hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Imperatriz averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Imperatriz?
Amenity Prevalence
Amenity Insights for Imperatriz
- Essential amenities in Imperatriz that guests expect include: Air conditioning, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Pets allowed are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Imperatriz: Air conditioning, Kitchen, Wifi.
- Prioritize adding missing essentials: Air conditioning, Kitchen, Wifi.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Imperatriz to stay competitive.
Which Airbnb Amenities Boost Revenue in Imperatriz?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Imperatriz, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 90.6% | $3,721 | $965 | 285.5% |
Rice makerHigh opportunity | 9.4% | $7,683 | $3,021 | 154.3% |
Dishes and silverware | 54.7% | $4,734 | $1,923 | 146.2% |
Refrigerator | 49.1% | $4,956 | $2,022 | 145.1% |
Bed linens | 49.1% | $4,923 | $2,053 | 139.7% |
Microwave | 28.3% | $5,821 | $2,530 | 130.1% |
Outdoor playground | 13.2% | $6,611 | $2,982 | 121.7% |
Blender | 39.6% | $5,159 | $2,347 | 119.8% |
Oven | 26.4% | $5,701 | $2,657 | 114.5% |
Hot water | 26.4% | $5,608 | $2,690 | 108.5% |
Revenue Impact Insights for Imperatriz
- TV tops the revenue impact list with a 285.5% uplift — listings with this amenity earn $3,721 vs. $965 without it.
- High-opportunity amenities — Rice maker — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Rice maker — it has the best combination of high revenue impact and low market saturation in Imperatriz.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Imperatriz STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imperatriz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImperatriz Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Imperatriz
- The typical guest profile for Airbnb in Imperatriz consists of primarily domestic travelers (98%), often arriving from nearby São Luís, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.8% of guests.
- Key international markets include Brazil (97.8%) and United States (0.7%).
- Top languages spoken are Portuguese (66.7%) followed by English (22.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Luís and Belém.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Imperatriz?
Listings in Imperatriz average 4.69 out of 5 overall, with about 23.7 reviews per active listing and 28.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Imperatriz
- An average rating of 4.69 places Imperatriz in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Value (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Imperatriz Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imperatriz
- The most common availability pattern in Imperatriz falls within the 271-366 days range, representing 54.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Imperatriz (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Imperatriz?
Average Booking Lead Time by Month
Booking Lead Time Insights for Imperatriz
- The overall average booking lead time for vacation rentals in Imperatriz is 12 days.
- Guests book furthest in advance for stays during August (average 19 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (14 days avg.) sees the longest lead times, while Fall (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (12 days) as a baseline for your pricing and availability strategy in Imperatriz.
- Target marketing efforts for the Summer season well in advance (at least 14 days) to capture early planners.
- Monitor your own booking lead times against these Imperatriz averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Imperatriz?
Guests in Imperatriz stay about 5.3 nights on average, generating roughly 873 reservations and 16.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Imperatriz
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Imperatriz
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Nov (6.4 nights) and shorten in Apr (3.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Imperatriz Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
32.1% of total
2 Nights
16 listings
30.2% of total
3 Nights
2 listings
3.8% of total
4-6 Nights
1 listings
1.9% of total
30+ Nights
17 listings
32.1% of total
Key Insights
- The most prevalent minimum stay requirement in Imperatriz is 1 Night, adopted by 32.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.3%) of the Imperatriz Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (32.1%) caters to monthly stays (30+ nights) in Imperatriz, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.1% of Imperatriz hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 32.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imperatriz.
Imperatriz Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.9% of total
Flexible
29 listings
54.7% of total
Moderate
11 listings
20.8% of total
Firm
10 listings
18.9% of total
Strict
2 listings
3.8% of total
Cancellation Policy Insights for Imperatriz
- The prevailing Airbnb cancellation policy trend in Imperatriz is Flexible, used by 54.7% of listings.
- The market strongly favors guest-friendly terms, with 75.5% of listings offering Flexible or Moderate policies. This suggests guests in Imperatriz may expect booking flexibility.
- Strict cancellation policies are quite rare (3.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 54.7% market standard in Imperatriz.
- Given the high prevalence of Flexible policies (54.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 3.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Imperatriz.
How Much Are Airbnb Cleaning Fees in Imperatriz?
Cleaning fees in Imperatriz are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Imperatriz
- 77.4% of listings charge a cleaning fee, making it standard practice in Imperatriz. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $15 is close to the median ($15), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Imperatriz median of $15. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Imperatriz Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imperatrizbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family Apartment
Entire Place • 4 bedrooms
Fantastic Apartment I Wi-Fi and A/C
Entire Place • 2 bedrooms
Impera House|Apartment on the first floor
Entire Place • 2 bedrooms
Impera House|Apartment with 2 bathrooms
Entire Place • 2 bedrooms
Full Apartment I Wi-Fi and A/C
Entire Place • 2 bedrooms
Impera House|Good for Business
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Imperatriz?
Learn from the best! This table showcases top-performing Airbnb hosts in Imperatriz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Imper Host | 11 | $59,896 | 320 | 4.79/5.0 |
| Ricardo | 7 | $48,008 | 249 | 4.75/5.0 |
| Silvia Luana | 1 | $13,124 | 26 | 4.81/5.0 |
| Eliane Almeida | 6 | $12,924 | 56 | 4.74/5.0 |
| Luiz | 2 | $10,755 | 195 | 4.88/5.0 |
| Ivone | 4 | $9,098 | 54 | 4.81/5.0 |
| Marcia Carneiro | 1 | $5,601 | 73 | 4.71/5.0 |
| Michel | 7 | $5,501 | 117 | 4.49/5.0 |
| Obedes | 1 | $4,769 | 36 | 4.47/5.0 |
| Oseas | 1 | $4,186 | 34 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imperatriz.
Who Are the Airbnb Hosts in Imperatriz?
Imperatriz has a relatively balanced host base.
Host Profile Insights for Imperatriz
- A 34.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 18.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 56.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 35.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Imperatriz averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Imperatriz
These are the highest-grossing professional property management operations in Imperatriz, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Imper Host | 11 | $59,896 | $43 | 37.9% | 4.79/5 |
Management Company Insights for Imperatriz
- The leading management company, Imper Host, operates 11 listings with $59,896 in gross revenue — a useful benchmark for what scale looks like in Imperatriz.
- Top managers average 11 properties each, suggesting professional management in Imperatriz still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.79/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 18.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
Frequently Asked Questions About Airbnb in Imperatriz
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Imperatriz.
How much do Airbnb hosts make in Imperatriz?
Imperatriz hosts earn about $3,461 per year on average, with an average nightly rate of $38 and RevPAR of $13. Those figures describe the typical revenue environment for active listings in Imperatriz, Maranhão, not the ceiling for the best operators. Source: AirROI 2026 data, Imperatriz market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Imperatriz?
The average Airbnb occupancy rate in Imperatriz is 34.0%. December is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Imperatriz?
Listings in Imperatriz average $38 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Imperatriz?
Imperatriz currently has about 53 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Imperatriz?
AirROI currently classifies the short-term rental regulation level in Imperatriz as Low. The dataset also shows about 1.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Imperatriz?
RevPAR in Imperatriz is about $13. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Imperatriz?
Occupancy of 34.0% means Imperatriz is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,461, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Imperatriz?
The average booking lead time in Imperatriz is about 12 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Imperatriz?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Imperatriz include Centro, Parque das Estrelas, Jardim das Oliveiras. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Imperatriz?
entire_home listings make up 88.7% of the active supply in Imperatriz. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
What is the average length of stay in Imperatriz?
The average Airbnb stay length in Imperatriz is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Imperatriz?
Airbnb listings in Imperatriz average 4.69 out of 5 overall. About 28.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Imperatriz?
TV and Rice maker are among the strongest revenue-linked amenities in Imperatriz. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Imperatriz?
Yes. About 77.4% of active Airbnb listings in Imperatriz charge a cleaning fee, and the average fee is $15. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Imperatriz?
At 34.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
When is the peak season for Airbnb in Imperatriz?
December is the highest-revenue month in Imperatriz, while April is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.