Lucena, Paraíba Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Lucena, Paraíba? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $4,620 per year — at a $107 nightly rate, 18.6% occupancy, and a $22 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 71 active listings, Lucena is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 102.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Lucena?
In Lucena, the headline Airbnb metrics are $4,620 in average annual revenue,18.6% occupancy, $107 ADR, and $22 in RevPAR, and guests book about 42 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Lucena?
Understanding the monthly revenue variations for Airbnb listings in Lucena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lucena is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lucena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,751+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $969 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $441 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $214, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lucena
What Is the Monthly Airbnb Occupancy Rate in Lucena?
Maximize your bookings by understanding the Lucena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lucena:
- Best-in-class properties (Top 10%) achieve 43%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 27% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lucena
What Is the Average Airbnb Nightly Rate in Lucena?
Effective short term rental pricing strategy in Lucena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lucena typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $179+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Lucena
What Is the RevPAR for Airbnb in Lucena?
RevPAR in Lucena is currently $22. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $11 RevPAR.
- Typical properties (Median) generate $17 RevPAR.
- Strong performers (Top 25%) earn $23 RevPAR.
- Best-in-class (Top 10%) achieve $38 RevPAR.
Average Monthly RevPAR Trend in Lucena
RevPAR Insights for Lucena
- The average RevPAR in Lucena is $22. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($38) and bottom 25% ($11) is $28, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Lucena benchmarks. If your RevPAR falls below the median of $17, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $23+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Lucena Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Lucena?
Lucena's peak Airbnb season falls in January, February, December, while the softest stretch is May, June, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, December)
- Revenue averages $1,138 per month
- Occupancy rates average 26.4%
- Daily rates average $120
Shoulder Season
- Revenue averages $654 per month
- Occupancy maintains around 18.5%
- Daily rates hold near $102
Low Season (May, June, August)
- Revenue drops to average $501 per month
- Occupancy decreases to average 14.3%
- Daily rates adjust to average $99
Seasonality Insights for Lucena
- Airbnb seasonality in Lucena is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Lucena's highest earning potential, with monthly revenues climbing to $1,390, occupancy reaching 30.5%, and ADRs peaking at $124.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $423, occupancy could drop to 12.0%, and ADRs may adjust to $94.
- Lower occupancy paired with meaningful seasonality means hosts in Lucena need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Lucena, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Lucena?
Low regulation and minimal registration activity in Lucena, Paraíba, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Lucena to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Lucena?
Lucena is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Lucena, with historical buildings, local markets, and easy access to public transport. It's a bustling area attracting both locals and visitors looking to experience local culture. | Christ the Redeemer Statue, Municipal Market of Lucena, Cultural Center of Lucena, Church of Our Lady of Mercy, Historic buildings of Lucena |
| Praia de Lucena | A beautiful beach area known for its calm waters and picturesque scenery. Ideal for tourists looking for a relaxing beach getaway with local seafood restaurants nearby. | Lucena Beach, Barra de Gramame Beach, Beachfront seafood restaurants, Water sports activities, Sunset views |
| Jacumã | A popular beach destination close to Lucena, known for its lively atmosphere and beach bars. A hotspot for both relaxation and nightlife, making it appealing to younger tourists. | Jacumã Beach, Carapibus Beach, Local bars and music events, Dune buggy rides, Diverse water sports options |
| Ponta de Pedras | A less crowded beach area perfect for families and nature lovers seeking tranquility away from the busier spots, featuring natural beauty and local charm. | Ponta de Pedras Beach, Natural tides pools, Local artisan shops, Tranquil picnic spots, Bird watching opportunities |
| Cabedelo | A town nearby known for its beautiful beaches and proximity to João Pessoa. Great for hosting Airbnb guests who want a mix of urban and beach experiences. | Praia do Jacaré, Sunset at the river, Historic Fort of Cabedelo, Restaurants overlooking the water, Water sports and boat tours |
| São Pedro | A residential area that offers a local experience away from the more touristy spots. Attracts visitors looking to immerse themselves in daily Brazilian life. | Local markets, Traditional restaurants, Nearby natural parks, Community events, Friendly locals |
| Ilha do Cardoso | A scenic island known for its nature and eco-tourism opportunities. Ideal for adventure seekers and tourists looking for a unique stay close to nature. | Hiking trails, Eco-lodges, Bird watching, Beautiful beaches, Fishing opportunities |
| Bairro da Praia | A vibrant neighborhood near the beach known for its nightlife and dining options. Attracts a younger audience looking for entertainment after a day at the beach. | Beach bars, Live music venues, Dining with ocean views, Nightlife hotspots, Festivals and events at the beach |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Lucena offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Lucena?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lucena
- The Lucena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 71 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lucena, House properties are the most common (97.2%), reflecting the local real estate landscape.
- Houses represent a significant 97.2% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 2.8%) offer potential for unique stay experiences.
Lucena Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lucena
- The dominant room capacity in Lucena is 3 bedrooms listings, making up 33.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 54.9% of the active Airbnb listings in Lucena, indicating a high concentration in these sizes.
- A significant 76.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lucena.
Lucena Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lucena
- The most common guest capacity trend in Lucena vacation rentals is listings accommodating 8+ guests (80.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 7 guests dominate the Lucena STR market, accounting for 90.2% of listings.
- 93.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lucena.
- On average, properties in Lucena are equipped to host 7.5 guests.
How Do Listings in Lucena Compare on Quality?
Listing quality in Lucena can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Lucena
- At 29.6 photos per listing on average, Lucena hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 19.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Lucena averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Lucena?
Amenity Prevalence
Amenity Insights for Lucena
- Essential amenities in Lucena that guests expect include: Kitchen, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Pool, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Lucena.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lucena: Kitchen, Wifi, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Wifi, Free parking on premises.
- Consider adding popular differentiators like TV or Pool to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lucena to stay competitive.
Which Airbnb Amenities Boost Revenue in Lucena?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Lucena, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 80.3% | $5,471 | $1,153 | 374.6% |
TV | 90.1% | $4,985 | $1,283 | 288.6% |
Pool | 87.3% | $5,098 | $1,321 | 285.8% |
Mini fridgeHigh opportunity | 8.5% | $12,738 | $3,870 | 229.1% |
Hot water | 32.4% | $8,691 | $2,669 | 225.7% |
Freezer | 33.8% | $8,151 | $2,816 | 189.4% |
Dishes and silverware | 69.0% | $5,791 | $2,011 | 188.0% |
Washer | 32.4% | $8,267 | $2,872 | 187.9% |
Stove | 50.7% | $6,774 | $2,404 | 181.8% |
Oven | 39.4% | $7,523 | $2,729 | 175.7% |
Revenue Impact Insights for Lucena
- Air conditioning tops the revenue impact list with a 374.6% uplift — listings with this amenity earn $5,471 vs. $1,153 without it.
- High-opportunity amenities — Mini fridge — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Air conditioning, TV, Pool — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Mini fridge — it has the best combination of high revenue impact and low market saturation in Lucena.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Lucena STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lucena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLucena Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Lucena
- The typical guest profile for Airbnb in Lucena consists of primarily domestic travelers (92%), often arriving from nearby João Pessoa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 91.8% of guests.
- Key international markets include Brazil (91.8%) and United States (4.1%).
- Top languages spoken are Portuguese (44.8%) followed by English (41.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from João Pessoa and Paraíba.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Lucena?
Listings in Lucena average 4.78 out of 5 overall, with about 11.4 reviews per active listing and 18.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Lucena
- An average rating of 4.78 places Lucena in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.92), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 18.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 18.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Lucena Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lucena
- The most common availability pattern in Lucena falls within the 271-366 days range, representing 90.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Lucena (60.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Lucena?
Average Booking Lead Time by Month
Booking Lead Time Insights for Lucena
- The overall average booking lead time for vacation rentals in Lucena is 42 days.
- Guests book furthest in advance for stays during December (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (57 days avg.) sees the longest lead times, while Summer (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Lucena.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Lucena averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Lucena?
Guests in Lucena stay about 4.1 nights on average, generating roughly 487 reservations and 7 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Lucena
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Lucena
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Feb (4.6 nights) and shorten in Jun (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Lucena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
14.1% of total
2 Nights
42 listings
59.2% of total
3 Nights
3 listings
4.2% of total
4-6 Nights
2 listings
2.8% of total
30+ Nights
14 listings
19.7% of total
Key Insights
- The most prevalent minimum stay requirement in Lucena is 2 Nights, adopted by 59.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.3%) of the Lucena Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.7%) caters to monthly stays (30+ nights) in Lucena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 59.2% of Lucena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.1% currently do.
- A 2-night minimum appears standard (59.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 19.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lucena.
Lucena Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.4% of total
Flexible
27 listings
38% of total
Moderate
7 listings
9.9% of total
Firm
29 listings
40.8% of total
Strict
7 listings
9.9% of total
Cancellation Policy Insights for Lucena
- The prevailing Airbnb cancellation policy trend in Lucena is Firm, used by 40.8% of listings.
- A majority (50.7%) of hosts in Lucena utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.8% market standard in Lucena.
- Using a Strict policy might deter some guests, as only 9.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lucena.
How Much Are Airbnb Cleaning Fees in Lucena?
Cleaning fees in Lucena are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Lucena
- 76.1% of listings charge a cleaning fee, making it standard practice in Lucena. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $27 is close to the median ($27), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Lucena median of $27. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Lucena Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lucenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa dos 3 Coqueiros, Lucena's Seaside
Entire Place • 7 bedrooms
Beach house in Lucena Pb - João Pessoa
Entire Place • 5 bedrooms
Seaside house on the north coast of João Pessoa
Entire Place • 4 bedrooms
Casinha Branca de Lucena (Lucena's Little White House)
Entire Place • 3 bedrooms
Blue House Lucena
Entire Place • 4 bedrooms
Bangalô 128 - Victory Lucena
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Lucena?
Learn from the best! This table showcases top-performing Airbnb hosts in Lucena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| José | 2 | $41,111 | 17 | 4.81/5.0 |
| Maria Clara | 1 | $39,481 | 12 | 5.00/5.0 |
| Jose Natal | 1 | $23,137 | 52 | 4.81/5.0 |
| José | 1 | $14,643 | 7 | 5.00/5.0 |
| Eduardo | 1 | $14,251 | 14 | 5.00/5.0 |
| Rembrandt | 1 | $12,886 | 36 | 4.97/5.0 |
| Andre | 1 | $12,883 | 45 | 4.93/5.0 |
| Paulo Freire | 1 | $12,214 | 17 | 5.00/5.0 |
| Luciana | 1 | $11,609 | 59 | 4.83/5.0 |
| Karina Ligia | 1 | $8,273 | 15 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lucena.
Who Are the Airbnb Hosts in Lucena?
Lucena has a relatively balanced host base.
Host Profile Insights for Lucena
- Only 11.3% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 39.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Lucena averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Lucena's Airbnb Market Compare to Nearby Cities?
How does the Lucena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with João Pessoa, Lucena has 19 percentage points lower occupancy and about $43 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ceará-Mirim | 33 | $1,261 | $233.14 | 25% |
| Tibau do Sul | 1,377 | $780 | $95.90 | 34% |
| Bananeiras | 223 | $728 | $139.43 | 24% |
| Camaragibe | 27 | $676 | $125.88 | 25% |
| Areia | 25 | $588 | $86.34 | 26% |
| Pitimbu | 51 | $568 | $138.92 | 21% |
| João Pessoa | 4,656 | $555 | $63.73 | 38% |
| Parnamirim | 301 | $543 | $90.93 | 28% |
| Extremoz | 38 | $530 | $121.75 | 25% |
| São Miguel do Gostoso | 266 | $524 | $102.64 | 25% |
Frequently Asked Questions About Airbnb in Lucena
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Lucena.
How much do Airbnb hosts make in Lucena?
Lucena hosts earn about $4,620 per year on average, with an average nightly rate of $107 and RevPAR of $22. Those figures describe the typical revenue environment for active listings in Lucena, Paraíba, not the ceiling for the best operators. Source: AirROI 2026 data, Lucena market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Lucena?
The average Airbnb occupancy rate in Lucena is 18.6%. January is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Lucena?
Listings in Lucena average $107 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Lucena?
Lucena currently has about 71 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Lucena?
AirROI currently classifies the short-term rental regulation level in Lucena as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Lucena?
RevPAR in Lucena is about $22. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Lucena?
Occupancy of 18.6% means Lucena is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $4,620, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Lucena?
The average booking lead time in Lucena is about 42 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Lucena?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Lucena include Centro, Praia de Lucena, Jacumã. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Lucena?
entire_home listings make up 98.6% of the active supply in Lucena. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Lucena compare to nearby Airbnb markets?
Among neighboring markets, Ceará-Mirim posts $15,133 in average annual revenue with 24.8% occupancy, compared to Lucena's $4,620 and 18.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Lucena?
The average Airbnb stay length in Lucena is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Lucena?
Airbnb listings in Lucena average 4.78 out of 5 overall. About 18.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Lucena?
Air conditioning and TV are among the strongest revenue-linked amenities in Lucena. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Lucena?
Yes. About 76.1% of active Airbnb listings in Lucena charge a cleaning fee, and the average fee is $27. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Lucena?
Only 11.3% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.