Airbnb market data · 202512 months to May 2025
Serranias, Colombia Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Serranias brought in COP 14,346,744 over the 12 months through May 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Serranias run through May 2025.
The short answer
Serranias Airbnb Market at a Glance
Listings averaged COP 245,452 a night and were booked on 19% of available nights.
Timing matters: in July, the best month, the average listing earned about twice as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Serranias is the 59th-largest of 61 Antioquia markets AirROI tracks.
Browse the live Serranias Airbnb market See Every Serranias ListingRevenue
How Much Do Airbnb Hosts Make in Serranias?
Gross bookings per Serranias listing averaged COP 14,346,744 over the 12 months to May 2025 (Antioquia average: COP 37,698,135), before cleaning, platform and management costs and taxes.
The average Serranias listing brought in COP 3,380,000 in July, its best month, and COP 1,660,000 in February, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Serranias's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn COP 6,340,000+ a month, about 5.5 times the typical property.
- Strong performers (top 25%) earn COP 3,690,000 or more, roughly COP 2,500,000 a month above the median.
- Typical properties (median) earn about COP 1,160,000 a month.
- Entry-level properties (bottom 25%) earn COP 492,000 or less, about 42% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about twice what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, COP 2,340,000.
Serranias Airbnb Data by Month
Latest 12 months in the May 2025 data.
July led on revenue and bookings; nightly rates peaked in August.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jun 2024 | COP 1,915,437 | 30.6% | COP 256,915 | 27 days |
| Jul 2024 | COP 3,381,475 | 34.4% | COP 258,409 | 19 days |
| Aug 2024 | COP 2,946,324 | 28.0% | COP 259,099 | 15 days |
| Sep 2024 | COP 3,140,412 | 28.7% | COP 259,085 | 25 days |
| Oct 2024 | COP 1,978,328 | 20.1% | COP 254,167 | 22 days |
| Nov 2024 | COP 2,226,351 | 29.3% | COP 251,870 | 7 days |
| Dec 2024 | COP 1,897,729 | 20.0% | COP 255,407 | 24 days |
| Jan 2025 | COP 2,380,757 | 29.3% | COP 234,912 | 23 days |
| Feb 2025 | COP 1,658,812 | 22.4% | COP 229,532 | 23 days |
| Mar 2025 | COP 2,300,356 | 27.7% | COP 235,895 | 20 days |
| Apr 2025 | COP 1,990,728 | 23.6% | COP 243,145 | 15 days |
| May 2025 | COP 2,210,598 | 21.9% | COP 253,268 | 16 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Serranias market, enter its address and size in the free Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Serranias Profitable?
Yes, when it's run well. The average Serranias Airbnb took in COP 14,346,744 in the 12 months to May 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about COP 45,780,000, and run by its owner at everyday costs, about COP 2,820,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Serranias Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | COP 14,346,744 | COP 45,780,000 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −COP 2,220,000 | −COP 7,100,000 |
| Utilities and internetAbout 5% of bookings | −COP 720,000 | −COP 2,290,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −COP 290,000 | −COP 920,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −COP 430,000 | −COP 1,370,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −COP 140,000 | −COP 140,000 |
| Permit and registrationWhere one is required | −COP 70,000 | −COP 70,000 |
| ManagementCOP 0 when you run it; co-hosts charge from about 10% of nightly bookings | COP 0 | COP 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | COP 0 | COP 0 |
| Lodging taxesAdded to the guest's bill and passed on | COP 0 | COP 0 |
| Total running costsAbout 27% of bookings | −COP 3,870,000 | −COP 11,890,000 |
| Left for housing costs, then profit | COP 10,476,744about COP 870,000 a month | COP 33,890,000about COP 2,820,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Serranias Airbnb Profit
The estimate starts from Serranias's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Serranias home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Serranias's Top Earners Get There
- More nights booked. The busiest quarter of Serranias listings are booked on 45% or more of their nights, against 16% for the median listing. Ten more booked nights a year at the median rate of COP 213,000 adds about COP 2,130,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge COP 330,000 a night or more, against a median of COP 213,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about COP 1,430,000 a year.
- Open for the busy months. July brought the average listing about COP 3,380,000, against COP 1,660,000 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about COP 3,820,000 a month, against COP 1,200,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Serranias?
Serranias listings were booked on 19% of the nights they were open over the past year, 18 percentage points below the Antioquia average (37%) and 14 points below the Colombia average (33%). Counting only the listings booked in each month, occupancy climbs to 34% in July and falls to 20% in December.
Across Serranias's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 60%+ of open nights, 44 points above the median.
- Strong performers (top 25%) fill 45% or more, roughly three nights a week.
- Typical properties (median) fill about 16% of open nights.
- Entry-level properties (bottom 25%) fill 8% or less, less than one night a week.
July was the busiest month in Serranias, December the quietest
Share of open nights booked, by month
The 12-month rate of 19% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Serranias?
The average nightly rate in Serranias, known as ADR (average daily rate), was COP 245,452 over the past year, about 38% below the Antioquia average of COP 397,000 and about 34% below the Colombia average of COP 374,000. Rates peak in August and September at about COP 259,000 and bottom out in February at about COP 230,000.
Across Serranias's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge COP 431,000+ a night, about twice the median.
- Strong performers (top 25%) charge COP 330,000 or more, about COP 120,000 above the median.
- Typical properties (median) charge about COP 213,000 a night.
- Entry-level properties (bottom 25%) charge COP 133,000 or less, about 63% of the median.
August rates ran 13% above February's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, COP 249,000.
Seasonality
Best and Worst Months for Airbnb in Serranias
With only 18 active listings, the monthly pattern in Serranias is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Serranias?
Guests book Serranias stays 18 days ahead on average (about three weeks), so many trips are booked close to arrival. June stays are booked furthest out, about 27 days ahead, and November stays closest to arrival, about 7 days. A typical June booking is made in mid-May.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 18 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Serranias
67% of the 18 active listings in Serranias display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Serranias.
Neighborhoods
Best Neighborhoods for Airbnb in Serranias
AirROI's area guide picks Apartadó and San Carlos as the parts of Serranias that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Apartadó | An important hub for commerce and transportation, Apartadó has a vibrant cultural scene and is a gateway to many natural parks, appealing to adventurous tourists looking for unique experiences. | Local markets, Cultural festivals, Proximity to national parks, Hiking opportunities, Riverside activities |
| San Carlos | Known for its adventurous outdoor activities, including rafting and hiking, San Carlos attracts thrill-seekers and nature lovers. A perfect spot for hosts catering to active travelers. | Cano Cristales river, Rafting tours, Hiking in nature reserves, Ecotourism opportunities, Local wildlife |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Serranias vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 64 km, Palestina (63 km away, 54 listings) earned the most per listing, about three times as much as Serranias. El Retiro was the busiest, booked on 30% of nights against 19% in Serranias.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Cabecera Municipal 1 km | 195 | COP 21,182,762 | COP 272,057 | 26% |
| Jardín 1 km | 114 | COP 16,072,082 | COP 322,321 | 22% |
| Támesis 17 km | 48 | COP 20,717,488 | COP 489,709 | 18% |
| Cabecera Municipal Jericó 23 km | 77 | COP 13,844,631 | COP 311,733 | 20% |
| Jericó 24 km | 79 | COP 33,195,608 | COP 577,855 | 23% |
| Venecia 43 km | 50 | COP 33,356,805 | COP 936,921 | 17% |
| Palestina 63 km | 54 | COP 43,852,933 | COP 731,652 | 22% |
| El Retiro 64 km | 78 | COP 43,076,256 | COP 602,437 | 30% |
Other Airbnb Markets in Antioquia
- Medellín Airbnb data 14,181 listings
- Envigado Airbnb data 952 listings
- Sabaneta Airbnb data 701 listings
- Guatapé Airbnb data 556 listings
- Rionegro Airbnb data 536 listings
- Santa Fe de Antioquia Airbnb data 333 listings
- Bello Airbnb data 283 listings
- Peñol Airbnb data 271 listings
See all 61 Antioquia Airbnb markets
Markets Similar to Serranias
Markets elsewhere in Colombia with a similar nightly rate and occupancy to Serranias:
- San Gil Airbnb data Colombia · COP 260,040/night · 19.4%
- Duitama Airbnb data Colombia · COP 207,871/night · 19.7%
- Riohacha Airbnb data Colombia · COP 220,693/night · 24.1%
FAQ
Serranias Airbnb FAQ
How much do Airbnb hosts make in Serranias?
An active Serranias Airbnb grossed COP 14,346,744 on average in the 12 months to May 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in COP 3,690,000 or more in a typical month.
How much can I make on Airbnb in Serranias?
It depends most on the home's size, location and how it's run. The middle half of Serranias listings earn between COP 492,000 and COP 3,690,000 in a typical month, and the top tenth COP 6,340,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Serranias?
Listings in Serranias were booked on 19% of available nights over the past year. That compares with 37% for the Antioquia average. July was the busiest month.
How much does an Airbnb cost per night in Serranias?
The average booked night in Serranias cost COP 245,452 before fees. Half of listings charge between COP 133,000 and COP 330,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Serranias?
In Serranias, 67% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Serranias?
Yes, when it's run well. The average Serranias Airbnb grossed COP 14,346,744 in the 12 months to May 2025, 62% below the Antioquia average of COP 37,698,135, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about COP 2,820,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Serranias?
July paid best over the past year, at COP 3,380,000 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Serranias?
Serranias stays were booked 18 days (about three weeks) before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in Serranias?
Apartadó and San Carlos draw the most short-term rental interest in Serranias. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Serranias?
AirROI counted 18 active Airbnb listings in Serranias as of May 2025. The closest tracked market is Cabecera Municipal, 1 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Serranias from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Colombian pesos at COP 3,664 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.