Airbnb market data · 202512 months to April 2025
Palermo, Colombia Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Palermo brought in COP 13,381,922 over the 12 months through April 2025, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Palermo run through April 2025.
The short answer
Palermo Airbnb Market at a Glance
Listings averaged COP 299,100 a night and were booked on 26% of available nights.
Timing matters: in December, the best month, the average listing earned about 4.2 times as much as in February, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Palermo is the tenth-largest of 11 Huila markets AirROI tracks.
Browse the live Palermo Airbnb market See Every Palermo ListingRevenue
How Much Do Airbnb Hosts Make in Palermo?
Gross bookings per Palermo listing averaged COP 13,381,922 over the 12 months to April 2025 (Huila average: COP 12,976,365), before cleaning, platform and management costs and taxes.
The average Palermo listing brought in COP 4,430,000 in December, its best month, and COP 1,050,000 in February, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Palermo's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn COP 7,640,000+ a month, about 4.5 times the typical property.
- Strong performers (top 25%) earn COP 3,720,000 or more, roughly COP 2,000,000 a month above the median.
- Typical properties (median) earn about COP 1,680,000 a month.
- Entry-level properties (bottom 25%) earn COP 899,000 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
December earned about 4.2 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, COP 3,020,000. Dashed: April left out, as the latest month's data looks incomplete.
Palermo Airbnb Data by Month
Latest 12 months in the April 2025 data.
December led on revenue and nightly rate; bookings peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | COP 3,537,734 | 42.7% | COP 253,206 | 107 days |
| Jun 2024 | COP 3,854,861 | 40.0% | COP 254,645 | 99 days |
| Jul 2024 | COP 2,354,319 | 26.6% | COP 252,581 | 49 days |
| Aug 2024 | COP 2,967,492 | 10.5% | COP 247,639 | 12 days |
| Sep 2024 | COP 2,699,189 | 18.6% | COP 246,451 | 4 days |
| Oct 2024 | COP 3,323,265 | 19.8% | COP 248,989 | 21 days |
| Nov 2024 | COP 3,880,209 | 5.8% | COP 243,887 | 9 days |
| Dec 2024 | COP 4,433,836 | 27.4% | COP 306,943 | 51 days |
| Jan 2025 | COP 2,178,196 | 23.0% | COP 277,790 | 37 days |
| Feb 2025 | COP 1,046,316 | 11.4% | COP 267,637 | 14 days |
| Mar 2025 | COP 2,935,252 | 21.3% | COP 287,603 | 3 days |
| Apr 2025* | COP 1,571,672 | 11.5% | COP 293,230 | 17 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Apr 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Palermo market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Palermo Profitable?
Yes, when it's run well. The average Palermo Airbnb took in COP 13,381,922 in the 12 months to April 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about COP 29,570,000, and run by its owner at everyday costs, about COP 1,820,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Palermo Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | COP 13,381,922 | COP 29,570,000 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −COP 2,070,000 | −COP 4,580,000 |
| Utilities and internetAbout 5% of bookings | −COP 670,000 | −COP 1,480,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −COP 270,000 | −COP 590,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −COP 400,000 | −COP 890,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −COP 130,000 | −COP 130,000 |
| Permit and registrationWhere one is required | −COP 70,000 | −COP 70,000 |
| ManagementCOP 0 when you run it; co-hosts charge from about 10% of nightly bookings | COP 0 | COP 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | COP 0 | COP 0 |
| Lodging taxesAdded to the guest's bill and passed on | COP 0 | COP 0 |
| Total running costsAbout 27% of bookings | −COP 3,610,000 | −COP 7,740,000 |
| Left for housing costs, then profit | COP 9,771,922about COP 810,000 a month | COP 21,830,000about COP 1,820,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Palermo Airbnb Profit
The estimate starts from Palermo's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Palermo home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Palermo's Top Earners Get There
- More nights booked. The busiest quarter of Palermo listings are booked on 27% or more of their nights, against 16% for the median listing. Ten more booked nights a year at the median rate of COP 138,000 adds about COP 1,380,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge COP 352,000 a night or more, against a median of COP 138,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about COP 1,340,000 a year.
- Open for the busy months. December brought the average listing about COP 4,430,000, against COP 1,050,000 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about COP 2,460,000 a month, against COP 1,120,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Palermo?
Palermo listings were booked on 26% of the nights they were open over the past year, 2 percentage points above the Huila average (24%) and 7 points below the Colombia average (33%). Occupancy swings from 6% in November to 43% in May.
Across Palermo's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 57%+ of open nights, 41 points above the median.
- Strong performers (top 25%) fill 27% or more, roughly two nights a week.
- Typical properties (median) fill about 16% of open nights.
- Entry-level properties (bottom 25%) fill 8% or less, less than one night a week.
May was the busiest month in Palermo, November the quietest
Share of open nights booked, by month
Dashed: April data incomplete. The 12-month rate of 26% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Palermo?
The average nightly rate in Palermo, known as ADR (average daily rate), was COP 299,100 over the past year, about 13% above the Huila average of COP 264,000 and about 20% below the Colombia average of COP 374,000. Rates peak in December at about COP 307,000 and bottom out in September and November at about COP 244,000.
Across Palermo's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge COP 699,000+ a night, about five times the median.
- Strong performers (top 25%) charge COP 352,000 or more, about COP 210,000 above the median.
- Typical properties (median) charge about COP 138,000 a night.
- Entry-level properties (bottom 25%) charge COP 70,600 or less, about half of the median.
December rates ran 26% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, COP 262,000. Dashed: April data incomplete. The 12-month ADR of COP 299,100 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Palermo
With only 20 active listings, the monthly pattern in Palermo is noisy, since a few long or pricey stays can lift a month; revenue peaked in December and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Palermo?
Guests book Palermo stays 31 days ahead on average (about four weeks). May stays are booked furthest out, about 107 days ahead, and March stays closest to arrival, about 3 days. A typical May booking is made in late January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete. The 12-month figure of 31 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Palermo
50% of the 20 active listings in Palermo display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Palermo.
Neighborhoods
Best Neighborhoods for Airbnb in Palermo
AirROI's area guide picks eight Palermo neighborhoods that draw short-term rental guests, led by Historic Center, Calle Real and Parque de los Fundadores. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Center | Palermo's Historic Center is rich in cultural heritage and architecture. It attracts visitors interested in history, culture, and tourism, making it an ideal location for Airbnb hosting. | Plaza de Palermo, Palacio Municipal, Museo del Oro, Cathedral of Palermo, Parque Principal |
| Calle Real | Known for its vibrant local market and traditional shops, this area offers an authentic Colombian experience. It's favored by tourists seeking local cuisine and crafts. | Mercado Municipal, Handicraft shops, Restaurants, Local cafes, Plaza de Mercado |
| Parque de los Fundadores | A beautiful park that serves as a central gathering spot. It attracts both locals and tourists, making it a great location for short-term rentals. | Park activities, Family events, Cafes around the park, Open-air markets, Cultural events |
| Reserva Natural El Danubio | This nature reserve offers eco-tourism opportunities, attracting nature lovers and eco-conscious travelers. It's ideal for hosting guests looking for tranquility and nature. | Hiking trails, Bird watching, Natural swimming areas, Campgrounds, Flora and fauna diversity |
| La Playa | A beautiful area known for its river views and recreational activities. It’s perfect for vacationers looking for relaxation and water sports. | River activities, Picnic areas, Nearby eateries, Walking trails, Water sports |
| Estadio Independiente | Home to soccer matches and events, this area attracts sports fans and event-goers. It's a lively location for hosting guests during major events. | Stadium tours, Local eateries, Fan merchandise shops, Match days, Community events |
| Cafeteria District | This area is known for its cafes and social atmosphere. It draws in a young crowd and digital nomads seeking a lively environment to work and socialize. | Coworking spaces, Cafe culture, Live music venues, Art galleries, Community workshops |
| Shopping District | A bustling area with various shops and boutiques. Great for guests interested in shopping and experiencing local lifestyle. | Shopping malls, Boutique stores, Local artisans, Restaurants, Street performances |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Palermo vs. Nearby Airbnb Markets
Of the three nearby markets in the table, all within 37 km, Rivera (17 km away, 70 listings) earned the most per listing, about 54% more than Palermo. Neiva was the busiest, booked on 31% of nights against 26% in Palermo.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Neiva 4 km | 204 | COP 13,628,480 | COP 185,047 | 31% |
| Rivera 17 km | 70 | COP 20,585,600 | COP 601,045 | 17% |
| Villavieja 37 km | 51 | COP 15,203,816 | COP 421,091 | 15% |
Other Airbnb Markets in Huila
- Pitalito Airbnb data 53 listings
- San Agustín Airbnb data 49 listings
See all 11 Huila Airbnb markets
Markets Similar to Palermo
Markets elsewhere in Colombia with a similar nightly rate and occupancy to Palermo:
- Puerto Colombia Airbnb data Colombia · COP 297,995/night · 24.9%
- Yopal Airbnb data Colombia · COP 291,913/night · 25.1%
- Cabecera Municipal Airbnb data Colombia · COP 272,057/night · 25.9%
- Paipa Airbnb data Colombia · COP 297,628/night · 21.8%
- Valledupar Airbnb data Colombia · COP 314,481/night · 21.9%
- Jardín Airbnb data Colombia · COP 322,321/night · 21.9%
FAQ
Palermo Airbnb FAQ
How much do Airbnb hosts make in Palermo?
An active Palermo Airbnb grossed COP 13,381,922 on average in the 12 months to April 2025, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in COP 3,720,000 or more in a typical month.
How much can I make on Airbnb in Palermo?
It depends most on the home's size, location and how it's run. The middle half of Palermo listings earn between COP 899,000 and COP 3,720,000 in a typical month, and the top tenth COP 7,640,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Palermo?
Listings in Palermo were booked on 26% of available nights over the past year. That compares with 24% for the Huila average. May was the busiest month.
How much does an Airbnb cost per night in Palermo?
The average booked night in Palermo cost COP 299,100 before fees. Half of listings charge between COP 70,600 and COP 352,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Palermo?
In Palermo, 50% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Palermo?
Yes, when it's run well. The average Palermo Airbnb grossed COP 13,381,922 in the 12 months to April 2025, in line with the Huila average, though with only 20 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about COP 1,820,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Palermo?
December paid best over the past year, at COP 4,430,000 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Palermo?
Palermo stays were booked 31 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Palermo?
Historic Center, Calle Real and Parque de los Fundadores draw the most short-term rental interest in Palermo. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Palermo?
AirROI counted 20 active Airbnb listings in Palermo as of April 2025. The closest tracked market is Neiva, 4 km away.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Palermo from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Colombian pesos at COP 3,664 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.