Messery, Auvergne-Rhône-Alpes Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Messery, Auvergne-Rhône-Alpes? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,939 per year — at a $194 nightly rate, 44.2% occupancy, and a $74 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 22 active listings, Messery is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 175.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Messery?
In Messery, the headline Airbnb metrics are $17,939 in average annual revenue,44.2% occupancy, $194 ADR, and $74 in RevPAR, and guests book about 47 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Messery?
Understanding the monthly revenue variations for Airbnb listings in Messery is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Messery is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Messery across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,104+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,747 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,754 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,245, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Messery
What Is the Monthly Airbnb Occupancy Rate in Messery?
Maximize your bookings by understanding the Messery STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Messery:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Messery
What Is the Average Airbnb Nightly Rate in Messery?
Effective short term rental pricing strategy in Messery involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Messery typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $402+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Messery
What Is the RevPAR for Airbnb in Messery?
RevPAR in Messery is currently $74. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $50 RevPAR.
- Typical properties (Median) generate $69 RevPAR.
- Strong performers (Top 25%) earn $103 RevPAR.
- Best-in-class (Top 10%) achieve $113 RevPAR.
Average Monthly RevPAR Trend in Messery
RevPAR Insights for Messery
- The average RevPAR in Messery is $74. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($113) and bottom 25% ($50) is $63, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Messery benchmarks. If your RevPAR falls below the median of $69, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $103+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Messery?
Messery's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $3,342 per month
- Occupancy rates average 66.3%
- Daily rates average $191
Shoulder Season
- Revenue averages $2,052 per month
- Occupancy maintains around 44.3%
- Daily rates hold near $180
Low Season (January, February, March)
- Revenue drops to average $1,500 per month
- Occupancy decreases to average 25.5%
- Daily rates adjust to average $189
Seasonality Insights for Messery
- Airbnb seasonality in Messery is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Messery's highest earning potential, with monthly revenues climbing to $3,697, occupancy reaching 68.2%, and ADRs peaking at $198.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,305, occupancy could drop to 22.2%, and ADRs may adjust to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Messery.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Messery, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Messery?
Low regulation and minimal registration activity in Messery, Auvergne-Rhône-Alpes, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Messery to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Messery?
With a compact short-term rental market, Messery gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Geneva Promenade | A picturesque area along Lake Geneva, perfect for tourists looking for scenic views and water activities. It attracts visitors during summer for swimming, sailing, and relaxing by the beach. | Lake Geneva, Plage de Messery, watersports activities, local restaurants, beautiful walking paths |
| Historic Village Center | The charming center of Messery features traditional architecture, quaint shops, and local cafes. It offers a glimpse into the local culture and is appealing to visitors seeking authenticity. | Local bakery, Town square, Traditional markets, Historical buildings, Cafes and bistros |
| Nature Reserve Areas | Messery is close to beautiful natural reserves, perfect for nature lovers and outdoor activities. This attracts families and groups looking for relaxation in nature. | Nature trails, Birdwatching spots, Picnic areas, Scenic viewpoints, Mountain biking paths |
| Cultural Heritage Sites | The area is rich in history and culture, making it attractive for tourists interested in heritage. Visitors can explore ancient sites and learn about local history. | Château de Ripaille, Local museums, Historical landmarks, Guided heritage tours, Cultural festivals |
| Local Markets and Events | Messery hosts various local events and markets, drawing visitors looking for unique products and local experiences. These events foster community and tourism. | Weekly farmers' market, Seasonal events, Artisan fairs, Local food tasting, Community activities |
| Proximity to Ski Resorts | Being near the Alps, Messery serves as a convenient base for tourists seeking winter sports. It is attractive for skiers and snowboarders during the winter season. | Access to ski resorts, Snowboarding activities, Ski lessons, Winter hiking trails, Alpine scenery |
| Gastronomy and Wine Tours | The Auvergne-Rhône-Alpes region is known for its culinary delights and wine. Tourists come to explore local gastronomy and participate in wine tasting events. | Local vineyards, Gourmet restaurants, Cooking classes, Wine tasting tours, Culinary events |
| Wellness Retreats | Messery's serene environment makes it ideal for wellness retreats and relaxation getaways. Visitors often seek spa services and holistic experiences here. | Spa and wellness centers, Yoga retreats, Meditation workshops, Nature therapy, Relaxation experiences |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Messery offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Messery?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Messery
- The Messery Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Messery, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
Messery Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Messery
- The dominant room capacity in Messery is 1 bedroom listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.1% of the active Airbnb listings in Messery, indicating a high concentration in these sizes.
- A significant 36.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Messery.
Messery Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Messery
- The most common guest capacity trend in Messery vacation rentals is listings accommodating 2 guests (22.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Messery STR market, accounting for 45.4% of listings.
- 40.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Messery.
- On average, properties in Messery are equipped to host 4.6 guests.
How Do Listings in Messery Compare on Quality?
Listing quality in Messery can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Messery
- The average of 18.2 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 27.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Messery averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Messery?
Amenity Prevalence
Amenity Insights for Messery
- Essential amenities in Messery that guests expect include: Free parking on premises, Bed linens, Heating, Kitchen, Coffee maker, Hair dryer, Dishes and silverware, Hot water, Oven. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Messery: Free parking on premises, Bed linens, Heating, Kitchen, Coffee maker, Hair dryer, Dishes and silverware, Hot water, Oven.
- Prioritize adding missing essentials: Free parking on premises, Kitchen, Coffee maker, Hair dryer, Dishes and silverware, Hot water, Oven.
- Consider adding popular differentiators like Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Messery to stay competitive.
Which Airbnb Amenities Boost Revenue in Messery?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Messery, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Drying rack for clothing | 77.3% | $20,413 | $9,526 | 114.3% |
Wine glasses | 72.7% | $19,865 | $12,802 | 55.2% |
Toaster | 59.1% | $20,778 | $13,838 | 50.2% |
Dedicated workspace | 54.5% | $20,903 | $14,381 | 45.4% |
Indoor fireplace | 22.7% | $22,948 | $16,465 | 39.4% |
Pack ’n play/Travel crib | 59.1% | $20,162 | $14,726 | 36.9% |
Dryer | 50.0% | $20,635 | $15,242 | 35.4% |
Dining table | 77.3% | $19,003 | $14,321 | 32.7% |
Hot water kettle | 68.2% | $19,047 | $15,564 | 22.4% |
Stove | 31.8% | $20,360 | $16,809 | 21.1% |
Revenue Impact Insights for Messery
- Drying rack for clothing tops the revenue impact list with a 114.3% uplift — listings with this amenity earn $20,413 vs. $9,526 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Messery STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Messery. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMessery Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Messery
- The typical guest profile for Airbnb in Messery consists of primarily domestic travelers (72%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 72.0% of guests.
- Key international markets include France (72%) and Germany (8.3%).
- Top languages spoken are French (37.3%) followed by English (36.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Messery?
Listings in Messery average 4.78 out of 5 overall, with about 29 reviews per active listing and 31.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Messery
- An average rating of 4.78 places Messery in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.87), while Value (4.61) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 31.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Messery Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Messery
- The most common availability pattern in Messery falls within the 271-366 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Messery (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Messery?
Average Booking Lead Time by Month
Booking Lead Time Insights for Messery
- The overall average booking lead time for vacation rentals in Messery is 47 days.
- Guests book furthest in advance for stays during August (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Messery.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Messery averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Messery?
Guests in Messery stay about 8.1 nights on average, generating roughly 454 reservations and 20.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Messery
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Messery
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 20.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (7.8 nights) and shorten in Feb (4.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Messery Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
22.7% of total
2 Nights
3 listings
13.6% of total
3 Nights
2 listings
9.1% of total
4-6 Nights
6 listings
27.3% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
5 listings
22.7% of total
Key Insights
- The most prevalent minimum stay requirement in Messery is 4-6 Nights, adopted by 27.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (22.7%) caters to monthly stays (30+ nights) in Messery, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 27.3% of Messery hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Messery.
Messery Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
22.7% of total
Moderate
10 listings
45.5% of total
Firm
7 listings
31.8% of total
Cancellation Policy Insights for Messery
- The prevailing Airbnb cancellation policy trend in Messery is Moderate, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (68.2%) and stricter (31.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.5% market standard in Messery.
- Regularly review your cancellation policy against competitors and market demand shifts in Messery.
How Much Are Airbnb Cleaning Fees in Messery?
Cleaning fees in Messery are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Messery
- 90.9% of listings charge a cleaning fee, making it standard practice in Messery. Guests expect it and factor it into their booking decisions.
- The gap between the average ($117) and median ($77) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Messery median of $77. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Messery Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Messerybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cosy chalet, jacuzzi, large garden, Lake Geneva
Entire Place • 2 bedrooms
Charming little house with view on the lake
Entire Place • 2 bedrooms
La Lémania
Entire Place • 4 bedrooms
Beautiful apartment - Fully equipped and functional
Entire Place • 1 bedroom
Beautiful 220 m² villa with sauna, 2 steps from Lake Geneva
Entire Place • 4 bedrooms
Modern & comfortable 2-bedroom apartment, close to Lake Geneva
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Messery?
Learn from the best! This table showcases top-performing Airbnb hosts in Messery based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Morgane | 5 | $134,376 | 189 | 4.89/5.0 |
| Jeanne | 2 | $45,750 | 77 | 4.86/5.0 |
| Stephane | 1 | $31,070 | 4 | 4.25/5.0 |
| Arnaud | 1 | $24,611 | 12 | 4.83/5.0 |
| Emilie | 1 | $22,294 | 5 | 5.00/5.0 |
| Fabrice | 1 | $18,353 | 13 | 4.92/5.0 |
| Mylène | 1 | $17,825 | 38 | 4.92/5.0 |
| Samy | 1 | $17,179 | 13 | 4.85/5.0 |
| Mathieu | 1 | $16,833 | 13 | 4.54/5.0 |
| Guillaume | 1 | $16,397 | 15 | 4.53/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Messery.
Who Are the Airbnb Hosts in Messery?
Messery has a relatively balanced host base.
Host Profile Insights for Messery
- Only 22.7% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Messery averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Messery's Airbnb Market Compare to Nearby Cities?
How does the Messery Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bönigen, Messery has 20 percentage points lower occupancy and about $99 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Niederried bei Interlaken | 18 | $6,704 | $589.09 | 44% |
| Wengen | 11 | $6,403 | $617.20 | 45% |
| Lauterbrunnen | 538 | $6,264 | $492.54 | 52% |
| Matten bei Interlaken | 64 | $5,682 | $344.21 | 59% |
| Les Clefs | 31 | $5,330 | $333.67 | 47% |
| Oberhofen am Thunersee | 25 | $5,181 | $344.37 | 53% |
| Zermatt | 785 | $5,135 | $523.55 | 45% |
| Interlaken | 335 | $5,067 | $414.74 | 53% |
| Bönigen | 34 | $4,994 | $293.92 | 64% |
| Sigriswil | 97 | $4,769 | $292.78 | 55% |
Frequently Asked Questions About Airbnb in Messery
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Messery.
How much do Airbnb hosts make in Messery?
Messery hosts earn about $17,939 per year on average, with an average nightly rate of $194 and RevPAR of $74. Those figures describe the typical revenue environment for active listings in Messery, Auvergne-Rhône-Alpes, not the ceiling for the best operators. Source: AirROI 2026 data, Messery market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Messery?
The average Airbnb occupancy rate in Messery is 44.2%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Messery?
Listings in Messery average $194 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Messery?
Messery currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Messery?
AirROI currently classifies the short-term rental regulation level in Messery as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Messery?
RevPAR in Messery is about $74. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Messery?
At 44.2% occupancy, Messery can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $17,939, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Messery?
The average booking lead time in Messery is about 47 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Messery?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Messery include Lake Geneva Promenade, Historic Village Center, Nature Reserve Areas. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Messery?
entire_home listings make up 95.5% of the active supply in Messery. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Messery compare to nearby Airbnb markets?
Among neighboring markets, Niederried bei Interlaken posts $80,442 in average annual revenue with 44.4% occupancy, compared to Messery's $17,939 and 44.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Messery?
The average Airbnb stay length in Messery is about 8.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Messery?
Airbnb listings in Messery average 4.78 out of 5 overall. About 31.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Messery?
Drying rack for clothing and Wine glasses are among the strongest revenue-linked amenities in Messery. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Messery?
Yes. About 90.9% of active Airbnb listings in Messery charge a cleaning fee, and the average fee is $117. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Messery?
At 22.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.