La Bernerie-en-Retz, Pays de la Loire Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in La Bernerie-en-Retz, Pays de la Loire? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,739 per year — at a $155 nightly rate, 38.2% occupancy, and a $59 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 180 active listings, La Bernerie-en-Retz is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 74.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 96% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in La Bernerie-en-Retz?
In La Bernerie-en-Retz, the headline Airbnb metrics are $12,739 in average annual revenue,38.2% occupancy, $155 ADR, and $59 in RevPAR, and guests book about 54 days in advance.
How Much Do Airbnb Hosts Earn Monthly in La Bernerie-en-Retz?
Understanding the monthly revenue variations for Airbnb listings in La Bernerie-en-Retz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Bernerie-en-Retz is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Bernerie-en-Retz across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,157+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,041 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,217 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $681, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Bernerie-en-Retz
What Is the Monthly Airbnb Occupancy Rate in La Bernerie-en-Retz?
Maximize your bookings by understanding the La Bernerie-en-Retz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Bernerie-en-Retz:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Bernerie-en-Retz
What Is the Average Airbnb Nightly Rate in La Bernerie-en-Retz?
Effective short term rental pricing strategy in La Bernerie-en-Retz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Bernerie-en-Retz typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $264+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in La Bernerie-en-Retz
What Is the RevPAR for Airbnb in La Bernerie-en-Retz?
RevPAR in La Bernerie-en-Retz is currently $59. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $37 RevPAR.
- Typical properties (Median) generate $51 RevPAR.
- Strong performers (Top 25%) earn $72 RevPAR.
- Best-in-class (Top 10%) achieve $102 RevPAR.
Average Monthly RevPAR Trend in La Bernerie-en-Retz
RevPAR Insights for La Bernerie-en-Retz
- The average RevPAR in La Bernerie-en-Retz is $59. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($102) and bottom 25% ($37) is $65, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these La Bernerie-en-Retz benchmarks. If your RevPAR falls below the median of $51, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $72+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in La Bernerie-en-Retz?
La Bernerie-en-Retz's peak Airbnb season falls in August, July, December, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $2,737 per month
- Occupancy rates average 54.2%
- Daily rates average $165
Shoulder Season
- Revenue averages $1,401 per month
- Occupancy maintains around 30.9%
- Daily rates hold near $155
Low Season (February, March, November)
- Revenue drops to average $862 per month
- Occupancy decreases to average 19.4%
- Daily rates adjust to average $166
Seasonality Insights for La Bernerie-en-Retz
- Airbnb seasonality in La Bernerie-en-Retz is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases La Bernerie-en-Retz's highest earning potential, with monthly revenues climbing to $3,632, occupancy reaching 73.9%, and ADRs peaking at $175.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $755, occupancy could drop to 17.6%, and ADRs may adjust to $144.
- Lower occupancy paired with meaningful seasonality means hosts in La Bernerie-en-Retz need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like La Bernerie-en-Retz, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like La Bernerie-en-Retz, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in La Bernerie-en-Retz?
Yes, La Bernerie-en-Retz, Pays de la Loire, France enforces high STR regulations and 96% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for La Bernerie-en-Retz to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 96% licensed listings)
What Are the Best Neighborhoods for Airbnb in La Bernerie-en-Retz?
La Bernerie-en-Retz is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de La Bernerie | The main beach in La Bernerie-en-Retz, known for its beautiful golden sand and family-friendly atmosphere. It attracts both families and couples looking for a seaside getaway. | Beachfront promenade, Water sports activities, Coastal walking paths, Beachside restaurants, Lifeguarded swimming areas, Nearby dunes |
| Centre-ville | The charming town center with its shops, cafes, and local markets. This area appeals to visitors looking to experience the local culture and cuisine. | Local markets, Restaurants and cafes, Historical architecture, Artisan shops, Cultural events, Town square |
| Port de La Bernerie | The picturesque harbor area offers a glimpse of local maritime life and is a hub for boating and fishing activities, popular among tourists and locals alike. | Fishing boats, Boat rentals, Harbor-side dining, Maritime museum, Scenic views, Waterfront walks |
| Les Marais | A beautiful, nature-rich area surrounding the marshes, perfect for those seeking tranquility and nature experiences, including bird watching and hikes. | Nature trails, Bird watching, Scenic viewpoints, Photography spots, Flora and fauna diversity, Cycling routes |
| Sentier de la Côte | The coastal path that runs along the coastline, ideal for walking and cycling while enjoying stunning views of the Atlantic Ocean. | Scenic coastal views, Walking and cycling trails, Access to remote beaches, Wildlife watching, Picnic spots, Photography opportunities |
| Les Pins | A wooded area providing a peaceful setting for those who enjoy nature and tranquility, yet close to the beach and town amenities. | Pine forests, Walking paths, Camping areas, Picnic grounds, Wildlife trails, Nature exploration |
| Nearby Ile de Noirmoutier | The nearby island is a popular day trip destination, known for its beautiful beaches and charming villages, drawing tourists for its unique experience. | Beaches, Historical sites, Local cuisine, Charming villages, Water sports, Cycling paths |
| Côte de Jade | The broader coastal area known for its beautiful landscapes and seaside towns, attracts visitors looking for both relaxation and adventure. | Secluded beaches, Water activities, Coastal towns, Charming architecture, Outdoor adventures, Scenic viewpoints |
Because La Bernerie-en-Retz has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in La Bernerie-en-Retz?
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Bernerie-en-Retz
- The La Bernerie-en-Retz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.3% of the 180 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Bernerie-en-Retz, House properties are the most common (69.4%), reflecting the local real estate landscape.
- Houses represent a significant 69.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 4.5%) offer potential for unique stay experiences.
La Bernerie-en-Retz Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Bernerie-en-Retz
- The dominant room capacity in La Bernerie-en-Retz is 2 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.4% of the active Airbnb listings in La Bernerie-en-Retz, indicating a high concentration in these sizes.
- A significant 36.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Bernerie-en-Retz.
La Bernerie-en-Retz Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Bernerie-en-Retz
- The most common guest capacity trend in La Bernerie-en-Retz vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the La Bernerie-en-Retz STR market, accounting for 47.2% of listings.
- 43.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Bernerie-en-Retz.
- On average, properties in La Bernerie-en-Retz are equipped to host 5.0 guests.
How Do Listings in La Bernerie-en-Retz Compare on Quality?
Listing quality in La Bernerie-en-Retz can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for La Bernerie-en-Retz
- At 22.4 photos per listing on average, La Bernerie-en-Retz hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the La Bernerie-en-Retz averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in La Bernerie-en-Retz?
Amenity Prevalence
Amenity Insights for La Bernerie-en-Retz
- Essential amenities in La Bernerie-en-Retz that guests expect include: Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Bernerie-en-Retz: Heating, Kitchen.
- Prioritize adding missing essentials: Heating, Kitchen.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Bernerie-en-Retz to stay competitive.
Which Airbnb Amenities Boost Revenue in La Bernerie-en-Retz?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in La Bernerie-en-Retz, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 96.1% | $13,236 | $463 | 2757.9% |
Dishes and silverware | 93.3% | $13,242 | $5,710 | 131.9% |
Cooking basics | 90.0% | $13,471 | $6,153 | 118.9% |
Hair dryer | 71.7% | $14,917 | $7,232 | 106.2% |
Refrigerator | 89.4% | $13,424 | $6,938 | 93.5% |
Dishwasher | 69.4% | $14,836 | $7,974 | 86.1% |
Microwave | 84.4% | $13,707 | $7,485 | 83.1% |
Blender | 6.7% | $22,102 | $12,071 | 83.1% |
Washer | 83.3% | $13,780 | $7,536 | 82.9% |
Sound system | 16.1% | $19,902 | $11,364 | 75.1% |
Revenue Impact Insights for La Bernerie-en-Retz
- Kitchen tops the revenue impact list with a 2757.9% uplift — listings with this amenity earn $13,236 vs. $463 without it.
- Kitchen, Dishes and silverware, Cooking basics, Refrigerator, Microwave, Washer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced La Bernerie-en-Retz STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Bernerie-en-Retz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Bernerie-en-Retz Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for La Bernerie-en-Retz
- The typical guest profile for Airbnb in La Bernerie-en-Retz consists of primarily domestic travelers (90%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 90.1% of guests.
- Key international markets include France (90.1%) and Germany (2.9%).
- Top languages spoken are French (43.3%) followed by English (35.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in La Bernerie-en-Retz?
Listings in La Bernerie-en-Retz average 4.8 out of 5 overall, with about 30.1 reviews per active listing and 31.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for La Bernerie-en-Retz
- With an overall rating of 4.8, La Bernerie-en-Retz listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.89), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 31.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
La Bernerie-en-Retz Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Bernerie-en-Retz
- The most common availability pattern in La Bernerie-en-Retz falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in La Bernerie-en-Retz (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in La Bernerie-en-Retz?
Average Booking Lead Time by Month
Booking Lead Time Insights for La Bernerie-en-Retz
- The overall average booking lead time for vacation rentals in La Bernerie-en-Retz is 54 days.
- Guests book furthest in advance for stays during August (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in La Bernerie-en-Retz.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these La Bernerie-en-Retz averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in La Bernerie-en-Retz?
Guests in La Bernerie-en-Retz stay about 5.6 nights on average, generating roughly 2,550 reservations and 14.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in La Bernerie-en-Retz
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for La Bernerie-en-Retz
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (9.2 nights) and shorten in Feb (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
La Bernerie-en-Retz Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
6.7% of total
2 Nights
26 listings
14.4% of total
3 Nights
10 listings
5.6% of total
4-6 Nights
19 listings
10.6% of total
7-29 Nights
18 listings
10% of total
30+ Nights
95 listings
52.8% of total
Key Insights
- The most prevalent minimum stay requirement in La Bernerie-en-Retz is 30+ Nights, adopted by 52.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (52.8%) caters to monthly stays (30+ nights) in La Bernerie-en-Retz, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.8% of La Bernerie-en-Retz hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Bernerie-en-Retz.
La Bernerie-en-Retz Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
0.6% of total
Limited
2 listings
1.1% of total
Super Strict 60 Days
1 listings
0.6% of total
Flexible
29 listings
16.2% of total
Moderate
51 listings
28.5% of total
Firm
86 listings
48% of total
Strict
9 listings
5% of total
Cancellation Policy Insights for La Bernerie-en-Retz
- The prevailing Airbnb cancellation policy trend in La Bernerie-en-Retz is Firm, used by 48% of listings.
- A majority (53.0%) of hosts in La Bernerie-en-Retz utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 48% market standard in La Bernerie-en-Retz.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in La Bernerie-en-Retz.
How Much Are Airbnb Cleaning Fees in La Bernerie-en-Retz?
Cleaning fees in La Bernerie-en-Retz are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for La Bernerie-en-Retz
- 70.0% of listings charge a cleaning fee, making it standard practice in La Bernerie-en-Retz. Guests expect it and factor it into their booking decisions.
- The gap between the average ($120) and median ($84) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the La Bernerie-en-Retz median of $84. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in La Bernerie-en-Retz Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Bernerie-en-Retzbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa with sea view, beach 100 m away, La Bernerie-en-Retz
Entire Place • 6 bedrooms
Family home near the beach
Entire Place • 5 bedrooms
Large villa 200 m from the sea
Entire Place • 6 bedrooms
Walking distance to beaches, comfort & decor, loft style, Pornic
Entire Place • 3 bedrooms
House ~ Private hot tub ~ Relaxing getaway close to the beach
Entire Place • 1 bedroom
Maison d’architecte 5 chambres - plage et village
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in La Bernerie-en-Retz?
Learn from the best! This table showcases top-performing Airbnb hosts in La Bernerie-en-Retz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessandro - Interhome | 18 | $193,924 | 31 | 4.60/5.0 |
| L'Équipe Hoomy Conciergerie | 8 | $107,812 | 39 | 4.66/5.0 |
| Soizic | 16 | $102,795 | 189 | 4.74/5.0 |
| Martin | 2 | $68,904 | 54 | 4.89/5.0 |
| Sophie | 1 | $57,064 | 19 | 4.89/5.0 |
| Véronique | 1 | $51,247 | 27 | 4.81/5.0 |
| Guestadom | 3 | $50,219 | 79 | 4.63/5.0 |
| Sophie | 1 | $45,196 | 16 | 4.94/5.0 |
| Florence | 3 | $43,994 | 91 | 4.82/5.0 |
| Natty | 1 | $39,869 | 110 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Bernerie-en-Retz.
Who Are the Airbnb Hosts in La Bernerie-en-Retz?
La Bernerie-en-Retz has a relatively balanced host base.
Host Profile Insights for La Bernerie-en-Retz
- A 38.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 15.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 62.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these La Bernerie-en-Retz averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in La Bernerie-en-Retz
These are the highest-grossing professional property management operations in La Bernerie-en-Retz, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Alessandro - Interhome | 18 | $193,924 | $190 | 29.3% | 4.60/5 |
| L'Équipe Hoomy Conciergerie | 8 | $107,812 | $170 | 37.3% | 4.66/5 |
| Guestadom | 3 | $50,219 | $136 | 49.2% | 4.63/5 |
| Guestadom | 1 | $35,949 | $222 | 44.9% | 4.75/5 |
| Novasol | 1 | $3,322 | $133 | 20.7% | N/A |
Management Company Insights for La Bernerie-en-Retz
- The leading management company, Alessandro - Interhome, operates 18 listings with $193,924 in gross revenue — a useful benchmark for what scale looks like in La Bernerie-en-Retz.
- Top managers average 6 properties each, suggesting professional management in La Bernerie-en-Retz still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.66/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 15.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does La Bernerie-en-Retz's Airbnb Market Compare to Nearby Cities?
How does the La Bernerie-en-Retz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Servon, La Bernerie-en-Retz has 14 percentage points lower occupancy and about $50 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Donges | 10 | $4,264 | $356.54 | 40% |
| Laillé | 10 | $2,656 | $154.92 | 45% |
| Croix-Chapeau | 11 | $2,560 | $227.38 | 42% |
| Servon | 10 | $2,480 | $205.11 | 52% |
| Le Bois-Plage-en-Ré | 311 | $2,423 | $328.37 | 41% |
| Plélan-le-Petit | 13 | $2,381 | $202.76 | 39% |
| Sainte-Florence | 10 | $2,268 | $187.44 | 51% |
| Île-de-Bréhat | 51 | $2,263 | $247.15 | 44% |
| Lanmodez | 18 | $2,244 | $243.22 | 40% |
| La Flotte | 422 | $2,231 | $249.99 | 44% |
Frequently Asked Questions About Airbnb in La Bernerie-en-Retz
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for La Bernerie-en-Retz.
How much do Airbnb hosts make in La Bernerie-en-Retz?
La Bernerie-en-Retz hosts earn about $12,739 per year on average, with an average nightly rate of $155 and RevPAR of $59. Those figures describe the typical revenue environment for active listings in La Bernerie-en-Retz, Pays de la Loire, not the ceiling for the best operators. Source: AirROI 2026 data, La Bernerie-en-Retz market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in La Bernerie-en-Retz?
The average Airbnb occupancy rate in La Bernerie-en-Retz is 38.2%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in La Bernerie-en-Retz?
Listings in La Bernerie-en-Retz average $155 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in La Bernerie-en-Retz?
La Bernerie-en-Retz currently has about 180 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in La Bernerie-en-Retz?
AirROI currently classifies the short-term rental regulation level in La Bernerie-en-Retz as High. The dataset also shows about 95.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in La Bernerie-en-Retz?
RevPAR in La Bernerie-en-Retz is about $59. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in La Bernerie-en-Retz?
Occupancy of 38.2% means La Bernerie-en-Retz is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,739, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in La Bernerie-en-Retz?
The average booking lead time in La Bernerie-en-Retz is about 54 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in La Bernerie-en-Retz?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in La Bernerie-en-Retz include Plage de La Bernerie, Centre-ville, Port de La Bernerie. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in La Bernerie-en-Retz?
entire_home listings make up 98.3% of the active supply in La Bernerie-en-Retz. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does La Bernerie-en-Retz compare to nearby Airbnb markets?
Among neighboring markets, Donges posts $51,169 in average annual revenue with 39.8% occupancy, compared to La Bernerie-en-Retz's $12,739 and 38.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in La Bernerie-en-Retz?
The average Airbnb stay length in La Bernerie-en-Retz is about 5.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in La Bernerie-en-Retz?
Airbnb listings in La Bernerie-en-Retz average 4.8 out of 5 overall. About 31.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in La Bernerie-en-Retz?
Kitchen and Dishes and silverware are among the strongest revenue-linked amenities in La Bernerie-en-Retz. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in La Bernerie-en-Retz?
Yes. About 70.0% of active Airbnb listings in La Bernerie-en-Retz charge a cleaning fee, and the average fee is $120. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in La Bernerie-en-Retz?
At 38.9%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.