Spacious Villa with heated pool & beautiful garden Entire home · 4 bedrooms Rated 5.00 - Revenue
- €61,917
- Occupancy
- 55.2%
- Daily rate
- €396
Airbnb market data · 202612 months to September 2026
The average Airbnb in Oria brought in €7,511 over the 12 months through September 2026, about 37% less than the Apulia average of €11,912.
The short answer
Bookings in Oria trail the Apulia average, at prices about 5% higher. Listings averaged €163 a night and were booked on 32% of available nights, against €155 and 36% for the Apulia average.
Timing matters: in August, usually the best month, the average listing earns about 8.4 times as much as in January, usually the slowest. With only 43 active listings, a few bookings can reorder the months.
With 43 active listings, Oria is the 88th-largest of 158 Apulia markets AirROI tracks. From a year earlier, average revenue fell 11%.
Browse the live Oria Airbnb market See Every Oria ListingRevenue
Gross bookings per Oria listing averaged €7,511 over the 12 months to September 2026 (Apulia average: €11,912), before cleaning, platform and management costs and taxes.
In a typical year, the average Oria listing brings in €3,020 in August, its best month, and €357 in January, its slowest. December runs within 1% of January, so either can be the slowest in a given year. The three strongest months bring in 49% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 8.4 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,260. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,572 | 35.7% | €135 | €52 | 54 days | 4.9 nights |
| Oct 2025 | €1,243 | 20.2% | €126 | €40 | 60 days | 3.7 nights |
| Nov 2025 | €983 | 19.4% | €122 | €33 | 60 days | 3.3 nights |
| Dec 2025 | €356 | 14.3% | €122 | €11 | 22 days | 4.3 nights |
| Jan 2026 | €373 | 16.7% | €132 | €12 | 75 days | 3.5 nights |
| Feb 2026 | €963 | 20.1% | €133 | €34 | 27 days | 2.3 nights |
| Mar 2026 | €850 | 14.5% | €137 | €27 | 44 days | 4.9 nights |
| Apr 2026 | €912 | 24.1% | €143 | €30 | 30 days | 3.9 nights |
| May 2026 | €1,377 | 29.6% | €161 | €44 | 41 days | 4.3 nights |
| Jun 2026 | €1,921 | 34.4% | €160 | €64 | 37 days | 4.6 nights |
| Jul 2026 | €2,235 | 40.3% | €170 | €72 | 101 days | 4.1 nights |
| Aug 2026 | €3,071 | 58.1% | €175 | €99 | 89 days | 6.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Oria home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Oria Airbnb took in €7,511 in the 12 months to September 2026, and run by its owner at everyday costs, about €460 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,080 a month.
Cleaning it yourself keeps the €360 a year guests pay in cleaning fees, for about €490 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €400 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €7,151 | €16,610 |
| Cleaning fees guests pay5% of Oria bookings | €360 | €830 |
| Gross bookings | €7,511 | €17,440 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 58% of Oria listings on Simplified Pricing, 3% for the rest | −€770 | −€1,790 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€360 | −€830 |
| Utilities and internetAbout 5% of bookings | −€380 | −€870 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€150 | −€350 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€230 | −€520 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€80 | −€80 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −€2,010 | −€4,480 |
| Left for housing costs, then profit | €5,501about €460 a month | €12,960about €1,080 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Oria's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Oria home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,450 a month, against €630 for the average one.
Occupancy
Oria listings were booked on 32% of the nights they were open over the past year, 4 percentage points below the Apulia average (36%) and 7 points below the Italy average (39%). In a typical year, occupancy swings from 13% in December to 53% in August.
The busiest tenth of listings are booked about 4.1 times as often as the bottom quarter.
August is usually the busiest month in Oria, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Oria, known as ADR (average daily rate), was €163 over the past year, about 5% above the Apulia average of €155 and about 7% below the Italy average of €175. Averaged month by month over the past two years, rates peak in July and August at about €160 and bottom out in November at about €120.
Prices span a wide range: the top 10% charge about 5.2 times the rate of the bottom quarter.
August rates run 35% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €137. The 12-month ADR of €163 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Oria it averaged €56 over the past year, from about €12 in a typical January to about €97 in a typical August.
A small group of listings earns several times more per open night than the rest.
August RevPAR is about 8.4 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €41. The 12-month RevPAR of €56 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 43 active listings, the monthly pattern in Oria is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.
Average revenue by month in Oria
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,260.
| Month | Revenue per listing |
|---|---|
| January | €357 |
| February | €806 |
| March | €790 |
| April | €678 |
| May | €1,280 |
| June | €1,970 |
| July | €2,510 |
| August | €3,020 |
| September | €1,610 |
| October | €1,030 |
| November | €768 |
| December | €357 |
Guests book Oria stays 62 days ahead on average (about nine weeks), so guests here plan well ahead. July stays are booked furthest out, about 80 days ahead, and February stays closest to arrival, about 16 days. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 62 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
81% of the 43 active listings in Oria display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Oria.
Neighborhoods
AirROI's area guide picks eight Oria neighborhoods that draw short-term rental guests, led by Centro Storico, Castello di Oria and Viale Vittorio Veneto. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historic center of Oria, filled with medieval architecture, narrow streets, and a rich cultural heritage. A great spot for tourists who appreciate history and local traditions. | Castle of Oria, Cathedral of Oria, Palazzo De Marco, Church of San Bartolomeo, Piazza Manfredi |
| Castello di Oria | Home to the impressive Oria Castle, this area attracts visitors interested in medieval history and stunning views. Ideal for those looking to stay near unique historical landmarks. | Oria Castle, Archaeological Park of Oria, Viewpoint of Sant'Elia |
| Viale Vittorio Veneto | A vibrant street lined with shops and cafes, popular among locals and tourists. It offers a bustling atmosphere ideal for dining and socializing. | Shops and Cafes, Local Markets, Parks |
| Sant'Anna | A quieter, residential area that offers a more local feel. Perfect for families or travelers looking for a peaceful stay with access to local amenities. | Shopping Areas, Parks, Local Schools |
| Parco della Rimembranza | A beautiful park area popular for outdoor activities and relaxation. Great for visitors looking to escape city life without straying far from attractions. | Walking Trails, Playgrounds, Picnic Areas |
| Via Roma | One of the main streets offering a mix of shopping and entertainment. Well-connected and lively, it’s perfect for those who want to be in the heart of the city. | Shops, Restaurants, Cafes |
| Local Vineyards | The surrounding countryside hosts several vineyards, ideal for wine lovers. Visitors can enjoy wine tours and tastings, providing a unique experience. | Vineyard Tours, Wine Tasting Events, Scenic Countryside |
| Coastal Areas Nearby | The nearby coastline offers beautiful beaches and seaside leisure activities, perfect for tourists looking for sun and relaxation. | Beaches, Water Sports, Seaside Restaurants |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 81% of listings in Oria, alongside 6 private-room listings (14%). Houses are the most common property type at 60%, about 2.9 times the share of apartments and condos (21%).
Mostly entire homes, with a private-room segment
Oria Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 81.4% | 35 |
| Private room | 14.0% | 6 |
| Hotel room | 4.7% | 2 |
Listings by property type
Oria Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 60.5% | 26 |
| Apartment/Condo | 20.9% | 9 |
| Hotel/Boutique | 18.6% | 8 |
One-bedroom homes are the most common size in Oria (38% of entire homes), and 35% have three or more bedrooms. Shares are of the 34 entire homes that give a bedroom count; rented rooms are left out.
Oria entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 38.2% | 13 |
| 2 bedrooms | 26.5% | 9 |
| 3 bedrooms | 17.6% | 6 |
| 4 bedrooms | 11.8% | 4 |
| 5+ bedrooms | 5.9% | 2 |
The most common capacity in Oria is four guests (31% of listings), and 43% of listings sleep six or more. Shares are of the 35 listings with a guest capacity on file (81% of the market).
Oria listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 11.4% | 4 |
| 3 guests | 11.4% | 4 |
| 4 guests | 31.4% | 11 |
| 5 guests | 2.9% | 1 |
| 6 guests | 22.9% | 8 |
| 7 guests | 2.9% | 1 |
| 8+ guests | 17.1% | 6 |
Oria hosts set up an average of 3.2 beds per listing. About four in ten listings (40%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is common in Oria: 42% of listings offer it.
Share of Oria listings with each common amenity
Guests
Oria runs on foreign visitors: 78% of guests who left reviews live outside Italy. France sends the most guests from abroad, with 14% of reviewers, ahead of Germany at 13%. Guests speak a mix of languages: English leads at 37%, followed by French and Spanish.
78% of Oria guests come from abroad
Where guests who left reviews live
Where Oria guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Paris | 7.9% |
| Stockholm | 2.6% |
| Montecavolo | 2.6% |
| Ferrara | 2.6% |
Where Oria guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Italy | 22.1% |
| France | 14.3% |
| Germany | 13.0% |
| United Kingdom | 9.1% |
| United States | 7.8% |
Languages spoken by Oria guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 36.6% |
| French | 19.4% |
| Spanish | 11.8% |
| Italian | 11.8% |
| German | 10.8% |
Oria Airbnbs average 4.84 stars, and 37% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.81.
Check-in scores highest in Oria; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.85 |
| Communication | 4.85 |
| Location | 4.82 |
| Check-in | 4.87 |
| Value | 4.81 |
Booking patterns
All Oria listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 44% of listings; blocked nights include any the host closes off.
Days a year Oria listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 83.7% | 36 |
| 181-270 days | 16.3% | 7 |
Days a year Oria listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 16.3% | 7 |
| 31-90 days | 44.2% | 19 |
| 1-30 days | 39.5% | 17 |
The average Oria booking lasts 4.8 nights, longest in August and shortest in February. Listings took about 9 bookings each over the year. About a third of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Oria
Average nights per booking, by month of stay
Two-year average by calendar month.
49% of listings in Oria accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Oria listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Oria, used by 33% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: 56% of listings offer Flexible or Moderate terms, against 37% on Firm or stricter ones.
Cancellation policies of Oria listings, from most to least flexible
Share of listings by the policy they use
56% of Oria listings charge a cleaning fee. The typical fee is €30, but a minority of much higher fees lifts the average to €81, so the median is the better guide. Spread over the average stay of 4.8 nights, that adds roughly €6 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Oria, a four-bedroom home, took in €61,900 over the past year, about 8.2 times the city's average of €7,510.
Spacious Villa with heated pool & beautiful garden Entire home · 4 bedrooms Rated 5.00
Peaceful escape, heated pool, perfect location Entire home · 3 bedrooms Rated 4.96
Historic Villa • Private Pool • Parking • 8 Guests Entire home · 4 bedrooms Rated 4.81
Borgo Guastaferri Villa & Pool! Entire home · 4 bedrooms Rated 4.91
Palazzo Corrado - Grand Luxury in Town Centre Entire home · 2 bedrooms Rated 5.00
Old apt with terrace in historic town in Puglia Entire home · 3 bedrooms Rated 4.89 Only 12% of Oria listings are classed as professionally managed. Only 16% of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 58% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 20 km, San Michele Salentino (13 km away, 79 listings) earned the most per listing, about 3.8 times as much as Oria.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Francavilla Fontana 8 km | 73 | €15,469 | €219 | 36% |
| Latiano 9 km | 33 | €11,325 | €164 | 33% |
| San Michele Salentino 13 km | 79 | €28,851 | €287 | 45% |
| Mesagne 15 km | 78 | €10,219 | €182 | 32% |
| San Vito dei Normanni 17 km | 182 | €20,187 | €249 | 41% |
| Grottaglie 19 km | 48 | €9,560 | €160 | 29% |
| Manduria 19 km | 280 | €9,481 | €167 | 36% |
| Ceglie Messapica 20 km | 407 | €17,859 | €224 | 38% |
See all 158 Apulia Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Oria:
FAQ
An active Oria Airbnb grossed €7,511 on average in the 12 months to September 2026, according to AirROI's tracking of 43 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,440 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Oria listings earn between €335 and €1,440 in a typical month, and the top tenth €3,540 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Oria were booked on 32% of available nights over the past year. That compares with 36% for the Apulia average. August is usually the busiest month.
The average booked night in Oria cost €163 before fees. Half of listings charge between €63 and €155; a few high-priced homes pull the average above that range.
In Oria, 81% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Oria Airbnb grossed €7,511 in the 12 months to September 2026, 37% below the Apulia average of €11,912. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €5,501 a year (about €460 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,080 a month. Check a specific home in the Airbnb calculator.
August usually pays best, averaging €3,020 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Oria listing was open to book earned €56 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €149 or more.
Oria stays were booked 62 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Oria Airbnb stay lasted 4.8 nights over the past year. A listing took 9 reservations over the year on average.
Guests rate Oria Airbnbs 4.84 out of 5 on average. Guests score check-in highest and value lowest.
Centro Storico, Castello di Oria and Viale Vittorio Veneto draw the most short-term rental interest in Oria. The neighborhood guide explains what brings guests to each.
AirROI counted 43 active Airbnb listings in Oria as of September 2026. The closest tracked market is Francavilla Fontana, 8 km away.
In Oria, 56% of listings add a cleaning fee. The median fee is €30, but a minority of much higher fees lifts the average to €81, so the median is the better guide.
Method
Figures on this page cover 43 active Airbnb listings in Oria from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.