Maranello, Italy Airbnb Market Data: Revenue, Occupancy & Trends

The average Maranello listing brought in €1,720 in September, its best month, and €448 in February, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.

Across Maranello's 18 active listings, monthly revenue by tier:

• Best-in-class properties (top 10%) earn €2,120+ a month, about 2.5 times the typical property.
• Strong performers (top 25%) earn €1,440 or more, roughly €580 a month above the median.
• Typical properties (median) earn about €858 a month.
• Entry-level properties (bottom 25%) earn €497 or less, about 58% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

Maranello listings were booked on 33% of the nights they were open over the past year, 6 percentage points below the Emilia-Romagna average (39%) and 6 points below the Italy average (39%). Occupancy swings from 16% in February to 57% in September.

Across Maranello's 18 active listings, the share of open nights booked by tier:

• Best-in-class properties (top 10%) are booked 68%+ of open nights, 39 points above the median.
• Strong performers (top 25%) fill 50% or more, roughly three nights a week.
• Typical properties (median) fill about 29% of open nights.
• Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.

The average nightly rate in Maranello, known as ADR (average daily rate), was €89 over the past year, about 41% below the Emilia-Romagna average of €150 and about 52% below the Italy average of €185. Averaged month by month, rates swing with the seasons, from about €89 in December to about €145 in September and October.

Across Maranello's 18 active listings, nightly rates by tier:

• Best-in-class properties (top 10%) charge €135+ a night, about 1.5 times the median.
• Strong performers (top 25%) charge €115 or more, about €25 above the median.
• Typical properties (median) charge about €88 a night.
• Entry-level properties (bottom 25%) charge €70 or less, about 80% of the median.

What Is the RevPAR for Airbnb in Maranello?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Maranello it averaged €30 over the past year, from about €16 in February to about €57 in September.

Across Maranello's 18 active listings, RevPAR by tier:

• Best-in-class properties (top 10%) earn €63+ per open night, about 2.6 times the median.
• Strong performers (top 25%) earn €49 or more, about €25 a night above the median.
• Typical properties (median) earn about €25 per open night.
• Entry-level properties (bottom 25%) earn €17 or less, about two-thirds of the median.

With only 18 active listings, the monthly pattern in Maranello is noisy, since a few long or pricey stays can lift a month; revenue peaked in September and bottomed out in February.

How Far in Advance Do Guests Book Airbnb in Maranello?

Guests book Maranello stays 62 days ahead on average (about nine weeks), so guests here plan well ahead. December stays are booked furthest out, about 105 days ahead, and April stays closest to arrival, about 29 days. A typical December booking is made in early September.

44% of the 18 active listings in Maranello display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Maranello.