Viserba, Italy Airbnb Market Data: Revenue, Occupancy & Trends

The average Viserba listing brought in €3,300 in August, its best month, and €873 in March, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.

Across Viserba's 26 active listings, monthly revenue by tier:

• Best-in-class properties (top 10%) earn €3,320+ a month, about 2.2 times the typical property.
• Strong performers (top 25%) earn €2,400 or more, roughly €900 a month above the median.
• Typical properties (median) earn about €1,500 a month.
• Entry-level properties (bottom 25%) earn €913 or less, about 61% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

Viserba listings were booked on 41% of the nights they were open over the past year, 2 percentage points above the Emilia-Romagna average (39%) and 2 points above the Italy average (39%). Occupancy swings from 26% in December to 57% in August.

Across Viserba's 26 active listings, the share of open nights booked by tier:

• Best-in-class properties (top 10%) are booked 76%+ of open nights, 36 points above the median.
• Strong performers (top 25%) fill 56% or more, roughly four nights a week.
• Typical properties (median) fill about 40% of open nights.
• Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.

The average nightly rate in Viserba, known as ADR (average daily rate), was €149 over the past year, about the same as the Emilia-Romagna average (€150) and about 19% below the Italy average of €185. Rates peak in August at about €185 and bottom out in January and March at about €135.

Across Viserba's 26 active listings, nightly rates by tier:

• Best-in-class properties (top 10%) charge €200+ a night, about 39% above the median.
• Strong performers (top 25%) charge €175 or more, about €35 above the median.
• Typical properties (median) charge about €140 a night.
• Entry-level properties (bottom 25%) charge €110 or less, about three-quarters of the median.

What Is the RevPAR for Airbnb in Viserba?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Viserba it averaged €61 over the past year, from about €28 in March to about €106 in August.

Across Viserba's 26 active listings, RevPAR by tier:

• Best-in-class properties (top 10%) earn €97+ per open night, about 1.8 times the median.
• Strong performers (top 25%) earn €77 or more, about €20 a night above the median.
• Typical properties (median) earn about €55 per open night.
• Entry-level properties (bottom 25%) earn €40 or less, about three-quarters of the median.

With only 26 active listings, the monthly pattern in Viserba is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.

How Far in Advance Do Guests Book Airbnb in Viserba?

Guests book Viserba stays 48 days ahead on average (about seven weeks). July stays are booked furthest out, about 88 days ahead, and April stays closest to arrival, about 6 days. A typical July booking is made in mid-April.

All 26 active listings in Viserba display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Viserba.