Trulli D’Amore Exclusive Estate with Charming Pool Entire home · 4 bedrooms Rated 5.00 - Revenue
- €81,376
- Occupancy
- 44.9%
- Daily rate
- €637
Airbnb market data · 202612 months to October 2026
The average Airbnb in Santa Lucia brought in €16,785 over the 12 months through October 2026, about 9% less than the national average of €18,411.
The short answer
Santa Lucia earns on price rather than volume. Listings averaged €210 a night and were booked on 35% of available nights, against €185 and 39% for the national average.
Timing matters: in February, the best month, the average listing earned about 3.2 times as much as in January, the slowest. With only 40 active listings, a few bookings can reorder the months.
AirROI tracked 40 active listings in Santa Lucia.
Browse the live Santa Lucia Airbnb market See Every Santa Lucia ListingRevenue
Gross bookings per Santa Lucia listing averaged €16,785 over the 12 months to October 2026 (Italy average: €18,411), before cleaning, platform and management costs and taxes.
The average Santa Lucia listing brought in €4,060 in February, its best month, and €1,270 in January, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
February earned about 3.2 times what January did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, €2,320.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
February 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €1,608 | 33.3% | €208 | €52 | 88 days | 6.6 nights |
| Nov 2025 | €1,693 | 23.3% | €206 | €56 | 56 days | 7 nights |
| Dec 2025 | €2,333 | 25.2% | €206 | €75 | 12 days | 2.6 nights |
| Jan 2026 | €1,271 | 14.5% | €200 | €41 | 21 days | 3.2 nights |
| Feb 2026 | €4,062 | 32.4% | €268 | €145 | 36 days | 4.1 nights |
| Mar 2026 | €1,579 | 19.9% | €198 | €51 | 29 days | 3.8 nights |
| Apr 2026 | €1,576 | 27.9% | €189 | €53 | 30 days | 4.2 nights |
| May 2026 | €1,576 | 27.0% | €190 | €51 | 39 days | 4.1 nights |
| Jun 2026 | €2,160 | 42.8% | €198 | €72 | 46 days | 4.5 nights |
| Jul 2026 | €3,931 | 47.3% | €213 | €127 | 70 days | 6.7 nights |
| Aug 2026 | €3,346 | 49.4% | €217 | €108 | 85 days | 5.5 nights |
| Sep 2026 | €2,712 | 43.7% | €177 | €90 | 43 days | 4.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Santa Lucia home could earn, enter its address, bedrooms and guests in the Airbnb profit calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Santa Lucia Airbnb took in €16,785 in the 12 months to October 2026, and run by its owner at everyday costs, about €950 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,650 a month.
Cleaning it yourself keeps the €1,100 a year guests pay in cleaning fees, for about €1,040 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €820 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €15,685 | €26,940 |
| Cleaning fees guests pay7% of Santa Lucia bookings | €1,100 | €1,880 |
| Gross bookings | €16,785 | €28,820 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of Santa Lucia listings on Simplified Pricing, 3% for the rest | −€2,340 | −€4,020 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,100 | −€1,880 |
| Utilities and internetAbout 5% of bookings | −€840 | −€1,440 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€340 | −€580 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€500 | −€860 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€170 | −€170 |
| Permit and registrationWhere one is required | −€80 | −€80 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −€5,370 | −€9,030 |
| Left for housing costs, then profit | €11,415about €950 a month | €19,790about €1,650 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Santa Lucia's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa Lucia home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,400 a month, against €1,400 for the average one.
Occupancy
Santa Lucia listings were booked on 35% of the nights they were open over the past year, 4 percentage points below the Italy average (39%). Occupancy swings from 15% in January to 49% in August.
The busiest tenth of listings are booked about 5.2 times as often as the bottom quarter.
August was the busiest month in Santa Lucia, January the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Santa Lucia, known as ADR (average daily rate), was €210 over the past year, about 14% above the Italy average of €185. Rates swing with the seasons, from about €175 in September to about €270 in February.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
February rates ran 51% above September's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €206.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santa Lucia it averaged €74 over the past year, from about €41 in January to about €145 in February.
Per open night, by tier:
February RevPAR was about 3.5 times January's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €77.
Seasonality
With only 40 active listings, the monthly pattern in Santa Lucia is noisy, since a few long or pricey stays can lift a month; revenue peaked in February and bottomed out in January.
Guests book Santa Lucia stays 48 days ahead on average (about seven weeks). October stays are booked furthest out, about 88 days ahead, and December stays closest to arrival, about 12 days. A typical October booking is made in mid-July.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
Permits
All 40 active listings in Santa Lucia display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa Lucia.
Neighborhoods
AirROI's area guide picks Santa Lucia Centro Storico, Via Osteglio - Frodolfo and Via al Forte - Centro Sportivo as the parts of Santa Lucia that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Santa Lucia Centro Storico | This historical core clusters around the ancient parish church and is favoured by skiers and alpine tourists seeking traditional valley architecture within two kilometres of Bormio. Visitors walk to local bus connections and use the village as a quieter base for winter sports and summer trekking. | Chiesa di Santa Lucia, Via Fumarogo, Sentiero Valtellina, Fiume Adda |
| Via Osteglio - Frodolfo | Situated at the northern edge along the river plains, this residential section consists of modern chalets and holiday apartments catering to families and cycling groups. Guests stay here for immediate access to riverside bike trails and the shortest driving route to the ski lifts. | Piana dell'Alute, Torrente Frodolfo, Via Osteglio, Pista Ciclabile Valdisotto |
| Via al Forte - Centro Sportivo | This southern strip appeals to active holidaymakers and sports groups due to its direct proximity to municipal recreation grounds and open meadow trails. Accommodation here consists mainly of purpose-built holiday residences with on-site parking. | Centro Sportivo Fumarogo, Via Al Forte, Torrente Viola Bormina, Strada Statale 38 dello Stelvio |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Nine in ten Airbnbs in Santa Lucia are entire homes (90%), with private rooms at 10%. Apartments and condos are the most common property type at 60%, about 1.8 times the share of houses (33%).
Nearly all listings rent the whole place
Santa Lucia Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 90.0% | 36 |
| Private room | 10.0% | 4 |
Listings by property type
Santa Lucia Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 60.0% | 24 |
| House | 32.5% | 13 |
| Unique stay | 5.0% | 2 |
| Hotel/Boutique | 2.5% | 1 |
One- and two-bedroom homes are equally common in Santa Lucia (33% of entire homes each), followed by three-bedroom homes (19%). Shares are of the 36 entire homes that give a bedroom count; rented rooms are left out.
Santa Lucia entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 11.1% | 4 |
| 1 bedroom | 33.3% | 12 |
| 2 bedrooms | 33.3% | 12 |
| 3 bedrooms | 19.4% | 7 |
| 4 bedrooms | 2.8% | 1 |
A typical one-bedroom home in Santa Lucia earned €9,370 over the past year, against €10,200 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 12 | €9,370 | €13,000 | €167 | 32% |
| 2 bedrooms | 12 | €10,200 | €16,400 | €165 | 41% |
The most common capacity in Santa Lucia is four guests (44% of listings), and 22% of listings sleep six or more. Shares are of the 36 listings with a guest capacity on file (90% of the market).
Santa Lucia listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 8.3% | 3 |
| 3 guests | 5.6% | 2 |
| 4 guests | 44.4% | 16 |
| 5 guests | 19.4% | 7 |
| 6 guests | 13.9% | 5 |
| 8+ guests | 8.3% | 3 |
Santa Lucia hosts set up an average of 3 beds per listing. 63% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Santa Lucia: 88% of listings have one, and 70% have a pet-friendly policy.
Share of Santa Lucia listings with each common amenity
Guests
Santa Lucia runs on foreign visitors: 78% of guests who left reviews live outside Italy. The United States sends the most guests from abroad, with 12% of reviewers, ahead of the United Kingdom at 11%. Guests speak a mix of languages: English leads at 40%, followed by Italian and French.
78% of Santa Lucia guests come from abroad
Where guests who left reviews live
Where Santa Lucia guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Milan | 6.5% |
| Toronto | 2.2% |
| New York | 2.2% |
| Zürich | 2.2% |
Where Santa Lucia guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Italy | 21.6% |
| United States | 12.4% |
| United Kingdom | 11.3% |
| Germany | 10.3% |
| France | 9.3% |
Languages spoken by Santa Lucia guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 40.4% |
| Italian | 14.1% |
| French | 13.1% |
| German | 12.1% |
| Spanish | 8.1% |
Santa Lucia Airbnbs average 4.85 stars, and 38% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.72.
Cleanliness scores highest in Santa Lucia; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.82 |
| Cleanliness | 4.85 |
| Communication | 4.83 |
| Location | 4.76 |
| Check-in | 4.82 |
| Value | 4.72 |
Booking patterns
Nearly all Santa Lucia listings are open to guests more than 180 days a year, but only 5% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 60% of listings; blocked nights include any the host closes off.
Days a year Santa Lucia listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 75.0% | 30 |
| 181-270 days | 22.5% | 9 |
| 91-180 days | 2.5% | 1 |
Days a year Santa Lucia listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 5.0% | 2 |
| 91-180 days | 20.0% | 8 |
| 31-90 days | 60.0% | 24 |
| 1-30 days | 15.0% | 6 |
The average Santa Lucia booking lasts 4.8 nights, longest in November and shortest in December. Listings took about 13 bookings each over the year. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Santa Lucia
Average nights per booking, by month of stay
More than six in ten listings in Santa Lucia accept stays of one or two nights.
Minimum stay set by Santa Lucia listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Santa Lucia, used by 38% of listings; it refunds guests in full if they cancel at least five days before check-in. 45% of listings offer Flexible or Moderate terms and 45% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Santa Lucia listings, from most to least flexible
Share of listings by the policy they use
Nearly two-thirds of Santa Lucia listings charge a cleaning fee. The typical fee is about €51. Spread over the average stay of 4.8 nights, that adds roughly €11 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Santa Lucia, a four-bedroom home, took in €81,400 over the past year, about 4.8 times the city's average of €16,800.
Trulli D’Amore Exclusive Estate with Charming Pool Entire home · 4 bedrooms Rated 5.00
Trullo Nascosto, The perfect Romantic Hideaway Entire home · 2 bedrooms Rated 4.97
Greg's House Entire home · 3 bedrooms Rated 5.00
Luxury Four-Room Apartment with Panoramic Terrace Entire home · 3 bedrooms Rated 4.33
Gorgeous home in Uzzano Pt Entire home · 3 bedrooms Rated 4.92
Condhotel Fanti Standard Two-Room Apartment with Terrace Entire home · 1 bedroom Rated 4.89 Only 13% of Santa Lucia listings are classed as professionally managed. Superhosts run 48% of listings. Two-thirds of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 88% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 13 km, Chianni (13 km away, 89 listings) earned the most per listing, about 27% more than Santa Lucia. Pontedera and Chianni were the busiest, each booked on 38% of nights against 35% in Santa Lucia.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Capannoli 6 km | 31 | €7,752 | €195 | 29% |
| Fauglia 7 km | 35 | €16,707 | €259 | 33% |
| Pontedera 9 km | 51 | €12,505 | €168 | 38% |
| Terricciola 9 km | 95 | €15,841 | €175 | 36% |
| Collesalvetti 11 km | 33 | €10,727 | €137 | 34% |
| Cascina 12 km | 57 | €11,134 | €140 | 34% |
| Vicopisano 12 km | 60 | €10,823 | €172 | 31% |
| Chianni 13 km | 89 | €21,382 | €257 | 38% |
See all 2 Lombardia Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Santa Lucia:
FAQ
An active Santa Lucia Airbnb grossed €16,785 on average in the 12 months to October 2026, according to AirROI's tracking of 40 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,580 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Santa Lucia listings earn between €710 and €2,580 in a typical month, and the top tenth €5,220 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Santa Lucia were booked on 35% of available nights over the past year. That compares with 39% for the national average. August was the busiest month.
The average booked night in Santa Lucia cost €210 before fees. Half of listings charge between €94 and €235, so bedroom count and location move the price more than the average suggests.
All active Santa Lucia listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Santa Lucia Airbnb grossed €16,785 in the 12 months to October 2026, 9% below the national average of €18,411. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €11,415 a year (about €950 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,650 a month. Check a specific home in the Airbnb estimator.
February paid best over the past year, at €4,060 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Santa Lucia listing was open to book earned €74 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €142 or more.
Santa Lucia stays were booked 48 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Santa Lucia Airbnb stay lasted 4.8 nights over the past year. A listing took 13 reservations over the year on average.
Guests rate Santa Lucia Airbnbs 4.85 out of 5 on average. Guests score cleanliness highest and value lowest.
Santa Lucia Centro Storico, Via Osteglio - Frodolfo and Via al Forte - Centro Sportivo draw the most short-term rental interest in Santa Lucia. The neighborhood guide explains what brings guests to each.
AirROI counted 40 active Airbnb listings in Santa Lucia as of October 2026. The closest tracked market is Capannoli, 6 km away.
In Santa Lucia, nearly two-thirds of listings add a cleaning fee, and the typical fee is about €51.
All of Italy had 57.7 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 526 Airbnb stays in Santa Lucia, Italy in the 12 months to October 2026, which counts bookings and not tourists. See Italy tourism statistics.
Method
Figures on this page cover 40 active Airbnb listings in Santa Lucia from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.