Villa Martelli Entire home · 3 bedrooms Rated 4.57 - Revenue
- €40,904
- Occupancy
- 47.8%
- Daily rate
- €253
Airbnb market data · 202612 months to September 2026
The average Airbnb in Capannoli brought in €8,145 over the 12 months through September 2026, about 56% less than the Tuscany average of €18,380.
The short answer
Bookings in Capannoli trail the Tuscany average, at prices about 6% lower. Listings averaged €187 a night and were booked on 30% of available nights, against €200 and 38% for the Tuscany average.
Timing matters: in July, usually the best month, the average listing earns about 4.5 times as much as in November, usually the slowest. With only 31 active listings, a few bookings can reorder the months.
With 31 active listings, Capannoli is the 220th-largest of 281 Tuscany markets AirROI tracks. From a year earlier, average revenue rose 24%, lifted by an unusually strong October and November 2025, while the number of active listings shrank 21%.
Browse the live Capannoli Airbnb market See Every Capannoli ListingRevenue
Gross bookings per Capannoli listing averaged €8,145 over the 12 months to September 2026 (Tuscany average: €18,380), before cleaning, platform and management costs and taxes.
In a typical year, the average Capannoli listing brings in €2,880 in July, its best month, and €647 in November, its slowest. October runs within 5% of November, so either can be the slowest in a given year. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.5 times what November does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,480. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €2,009 | 40.7% | €177 | €67 | 97 days | 3.9 nights |
| Oct 2025 | €1,152 | 29.9% | €171 | €37 | 43 days | 3.5 nights |
| Nov 2025 | €1,914 | 46.7% | €167 | €64 | 68 days | 9 nights |
| Dec 2025 | €684 | 16.1% | €171 | €22 | 53 days | 4.5 nights |
| Jan 2026 | €322 | 8.9% | €175 | €10 | 2 days | 1 night |
| Feb 2026 | €685 | 12.9% | €174 | €24 | 72 days | 2 nights |
| Mar 2026 | €1,469 | 29.8% | €174 | €47 | 115 days | 6.5 nights |
| Apr 2026 | €1,767 | 30.8% | €176 | €59 | 75 days | 5.3 nights |
| May 2026 | €1,804 | 32.3% | €178 | €58 | 191 days | 4.7 nights |
| Jun 2026 | €1,464 | 29.0% | €178 | €49 | 155 days | 2.8 nights |
| Jul 2026 | €2,865 | 54.0% | €202 | €92 | 98 days | 5.8 nights |
| Aug 2026 | €2,319 | 38.7% | €186 | €75 | 130 days | 5.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Capannoli address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average Capannoli Airbnb took in €8,145 in the 12 months to September 2026, and run by its owner at everyday costs, about €510 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €930 a month.
Cleaning it yourself keeps the €280 a year guests pay in cleaning fees, for about €530 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €440 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €7,865 | €14,230 |
| Cleaning fees guests pay3% of Capannoli bookings | €280 | €510 |
| Gross bookings | €8,145 | €14,740 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 58% of Capannoli listings on Simplified Pricing, 3% for the rest | −€840 | −€1,510 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€280 | −€510 |
| Utilities and internetAbout 5% of bookings | −€410 | −€740 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€160 | −€290 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€240 | −€440 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€80 | −€80 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −€2,050 | −€3,610 |
| Left for housing costs, then profit | €6,095about €510 a month | €11,130about €930 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Capannoli's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Capannoli home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,230 a month, against €680 for the average one.
Occupancy
Capannoli listings were booked on 30% of the nights they were open over the past year, 8 percentage points below the Tuscany average (38%) and 9 points below the Italy average (39%). In a typical year, occupancy swings from 15% in February to 55% in July.
The busiest tenth of listings are booked about 4.6 times as often as the bottom quarter.
July is usually the busiest month in Capannoli, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Capannoli, known as ADR (average daily rate), was €187 over the past year, about 6% below the Tuscany average of €200 and about 7% above the Italy average of €175. In a typical year, rates peak in July at about €190 and bottom out in October and November at about €145.
The top 10% charge about 2.3 times the rate of the bottom quarter.
July rates run 34% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €171. The 12-month ADR of €187 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Capannoli it averaged €54 over the past year, from about €22 in a typical November to about €93 in a typical July.
Per open night, by tier:
July RevPAR is about 4.3 times November's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €49. The 12-month RevPAR of €54 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 31 active listings, the monthly pattern in Capannoli is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in November.
October and November 2025 are left out of these averages as one-offs: listings earned about 2.3 times what they did in the same months a year earlier. Both still count in the 12-month figures at the top of the page.
Average revenue by month in Capannoli
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,450.
| Month | Revenue per listing |
|---|---|
| January | €1,290 |
| February | €788 |
| March | €1,390 |
| April | €1,900 |
| May | €1,640 |
| June | €1,580 |
| July | €2,880 |
| August | €2,150 |
| September | €1,620 |
| October | €678 |
| November | €647 |
| December | €800 |
Guests book Capannoli stays 137 days ahead on average (about four and a half months), so guests here plan well ahead. May stays are booked furthest out, about 145 days ahead, and November stays closest to arrival, about 17 days. A typical May booking is made in late December.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 137 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
97% of the 31 active listings in Capannoli display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Capannoli.
Neighborhoods
AirROI's area guide picks four Capannoli neighborhoods that draw short-term rental guests, led by Capannoli Town Center, Casciana Terme and Lari. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Capannoli Town Center | The heart of Capannoli with charming streets, local shops, and authentic Italian cafes. It's perfect for tourists looking to experience local culture and hospitality. | Pieve di Santa Maria, Local markets, Nearby vineyards, Historic architecture, Walking trails |
| Casciana Terme | Famous for its thermal baths and wellness centers, this area attracts tourists seeking relaxation and health benefits. It offers a serene environment with beautiful nature. | Thermal spas, Parks and gardens, Wellness retreats, Nature trails, Cafes and restaurants |
| Lari | Famous for its medieval castle and stunning views over the Tuscan landscape. A great place for those interested in history and scenic walks. | Castle of Lari, Historic village center, Vineyards, Cooking classes, Tuscan countryside |
| Ponsacco | A vibrant town with close proximity to both Pisa and Florence, making it ideal for travelers wanting to explore multiple attractions in Tuscany. | Shopping centers, Restaurants, Parks, Cultural events, Transport links |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Capannoli is an entire home: 97% of listings, with private rooms at 3%. Apartments and condos are the most common property type at 61%, about 3.2 times the share of houses (19%).
Nearly all listings rent the whole place
Capannoli Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 96.8% | 30 |
| Private room | 3.2% | 1 |
Listings by property type
Capannoli Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 61.3% | 19 |
| House | 19.4% | 6 |
| Cabin/Outdoor | 16.1% | 5 |
| Hotel/Boutique | 3.2% | 1 |
Two-bedroom homes are the most common size in Capannoli (53% of entire homes), followed by one-bedroom homes (23%).
Capannoli entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 3.3% | 1 |
| 1 bedroom | 23.3% | 7 |
| 2 bedrooms | 53.3% | 16 |
| 3 bedrooms | 20.0% | 6 |
The most common capacity in Capannoli is five or six guests (23% of listings each), and 47% of listings sleep six or more.
Capannoli listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 6.7% | 2 |
| 3 guests | 6.7% | 2 |
| 4 guests | 16.7% | 5 |
| 5 guests | 23.3% | 7 |
| 6 guests | 23.3% | 7 |
| 7 guests | 3.3% | 1 |
| 8+ guests | 20.0% | 6 |
Capannoli hosts set up an average of 3.7 beds per listing, roughly two for every bedroom. Only 16% of listings show their exact location on the listing map; the rest show an approximate area.
Pools are close to standard in Capannoli: 84% of listings have one, and 97% have a pet-friendly policy.
Share of Capannoli listings with each common amenity
Guests
Capannoli runs on foreign visitors: 95% of guests who left reviews live outside Italy. Germany leads with 37% of reviewers, ahead of France at 13%. Guests speak a mix of languages: English leads at 39%, followed by German and French.
95% of Capannoli guests come from abroad
Where guests who left reviews live
Where Capannoli guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Berlin | 13.5% |
| London | 2.7% |
| Montbazens | 2.7% |
| Veckenstedt | 2.7% |
| Santa Cruz do Rio Pardo | 2.7% |
Where Capannoli guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 36.8% |
| France | 13.2% |
| United Kingdom | 10.5% |
| United States | 7.9% |
| Italy | 5.3% |
Languages spoken by Capannoli guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 39.0% |
| German | 26.8% |
| French | 9.8% |
| Italian | 7.3% |
| Spanish | 7.3% |
Capannoli Airbnbs average 4.53 stars, and 10% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on cleanliness: it scores 4.39, against 4.73 for check-in.
Check-in scores highest in Capannoli; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.46 |
| Cleanliness | 4.39 |
| Communication | 4.69 |
| Location | 4.66 |
| Check-in | 4.73 |
| Value | 4.48 |
Booking patterns
Nearly all Capannoli listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 58% of listings; blocked nights include any the host closes off.
Days a year Capannoli listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 87.1% | 27 |
| 181-270 days | 9.7% | 3 |
| 91-180 days | 3.2% | 1 |
Days a year Capannoli listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 3.2% | 1 |
| 91-180 days | 9.7% | 3 |
| 31-90 days | 29.0% | 9 |
| 1-30 days | 58.1% | 18 |
The average Capannoli booking lasts 4.2 nights, longest in January and shortest in October. Listings took about 9 bookings each over the year. About seven in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Capannoli
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly nine in ten listings in Capannoli accept stays of one or two nights.
Minimum stay set by Capannoli listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Capannoli, used by 58% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly two-thirds of listings use Firm or stricter terms, against 35% on Flexible or Moderate.
Cancellation policies of Capannoli listings, from most to least flexible
Share of listings by the policy they use
About seven in ten Capannoli listings charge a cleaning fee. The typical fee is €22, but a minority of much higher fees lifts the average to €54, so the median is the better guide. Spread over the average stay of 4.2 nights, that adds roughly €5 a night to what guests pay. For listings that charge one, cleaning fees make up about 3% of gross revenue.
Top earners
The top-grossing Airbnb in Capannoli, a three-bedroom home, took in €40,900 over the past year, about five times the city's average of €8,150. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Villa Martelli Entire home · 3 bedrooms Rated 4.57
"Tuscan gem" vacation home Entire home · 3 bedrooms Rated 4.98
Large portion of a villa between Pisa and Florence 2/10 people Entire home · 3 bedrooms Rated 4.82
house downstream of the source Entire home · 1 bedroom Rated 4.98
Martina's apartment Entire home · 2 bedrooms Rated 4.64
Penthouse in an 18th-century Villa Entire home · 2 bedrooms Rated 4.00 Only 6% of Capannoli listings are classed as professionally managed. Only one in ten listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 58% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 14 km, Chianni (11 km away, 91 listings) earned the most per listing, about 2.5 times as much as Capannoli. Montopoli in Val d'Arno was the busiest, booked on 41% of nights against 30% in Capannoli.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Terricciola 5 km | 96 | €15,449 | €169 | 36% |
| Pontedera 8 km | 53 | €11,386 | €157 | 38% |
| Palaia 8 km | 135 | €19,982 | €317 | 30% |
| Peccioli 10 km | 137 | €19,947 | €251 | 35% |
| Chianni 11 km | 91 | €20,547 | €246 | 38% |
| Fauglia 12 km | 36 | €14,943 | €260 | 35% |
| Montopoli in Val d'Arno 12 km | 45 | €16,187 | €186 | 41% |
| Lajatico 14 km | 92 | €14,446 | €142 | 35% |
See all 281 Tuscany Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Capannoli:
FAQ
An active Capannoli Airbnb grossed €8,145 on average in the 12 months to September 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,140 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Capannoli listings earn between €659 and €2,140 in a typical month, and the top tenth €3,260 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Capannoli were booked on 30% of available nights over the past year. That compares with 38% for the Tuscany average. July is usually the busiest month.
The average booked night in Capannoli cost €187 before fees. Half of listings charge between €125 and €225, so bedroom count and location move the price more than the average suggests.
In Capannoli, 97% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Capannoli Airbnb grossed €8,145 in the 12 months to September 2026, 56% below the Tuscany average of €18,380. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €6,095 a year (about €510 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €930 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging €2,880 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Capannoli listing was open to book earned €54 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €100 or more.
Capannoli stays were booked 137 days (about four and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Capannoli Airbnb stay lasted 4.2 nights over the past year. A listing took 9 reservations over the year on average.
Guests rate Capannoli Airbnbs 4.53 out of 5 on average. Guests score check-in highest and cleanliness lowest.
Capannoli Town Center, Casciana Terme and Lari draw the most short-term rental interest in Capannoli. The neighborhood guide explains what brings guests to each.
AirROI counted 31 active Airbnb listings in Capannoli as of September 2026. The closest tracked market is Terricciola, 5 km away.
In Capannoli, about seven in ten listings add a cleaning fee. The median fee is €22, but a minority of much higher fees lifts the average to €54, so the median is the better guide.
Method
Figures on this page cover 31 active Airbnb listings in Capannoli from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.