Terricciola, Tuscany Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Terricciola, Tuscany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,938 per year — at a $195 nightly rate, 40.5% occupancy, and a $87 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 82 active listings, Terricciola is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 13.9% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.

Regulation is high and 99% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Terricciola?

In Terricciola, the headline Airbnb metrics are $19,938 in average annual revenue,40.5% occupancy, $195 ADR, and $87 in RevPAR, and guests book about 77 days in advance.

Avg. Daily Rate (ADR)(?)
$195
The average rental revenue earned for an occupied room per day in Terricciola.
Occupancy Rate(?)
40.5%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$19,938
Average annual income for an Airbnb listing in Terricciola. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$87
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
-5.6%
Slight decrease (-5.6%) vs. last year.
Active Airbnb Listings(?)
82
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
77 days
How far in advance guests typically book in Terricciola. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Terricciola.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Terricciola.
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How Much Do Airbnb Hosts Earn Monthly in Terricciola?

Understanding the monthly revenue variations for Airbnb listings in Terricciola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Terricciola is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Terricciola across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,044+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,764 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,434 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $653, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Terricciola

What Is the Monthly Airbnb Occupancy Rate in Terricciola?

Maximize your bookings by understanding the Terricciola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Terricciola:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Terricciola

What Is the Average Airbnb Nightly Rate in Terricciola?

Effective short term rental pricing strategy in Terricciola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Terricciola typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $352+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
  • Typical properties (Median) charge around $133 per night.
  • Entry-level properties (Bottom 25%) earn around $98 per night.

Average Daily Rate (ADR) Trend by Month in Terricciola

What Is the RevPAR for Airbnb in Terricciola?

RevPAR in Terricciola is currently $87. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $27 RevPAR.
  • Typical properties (Median) generate $64 RevPAR.
  • Strong performers (Top 25%) earn $108 RevPAR.
  • Best-in-class (Top 10%) achieve $170 RevPAR.

Average Monthly RevPAR Trend in Terricciola

RevPAR Insights for Terricciola

  • The average RevPAR in Terricciola is $87. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($170) and bottom 25% ($27) is $143, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Terricciola benchmarks. If your RevPAR falls below the median of $64, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $108+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Terricciola?

Terricciola's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, June)
  • Revenue averages $4,257 per month
  • Occupancy rates average 55.9%
  • Daily rates average $238
Shoulder Season
  • Revenue averages $1,980 per month
  • Occupancy maintains around 33.0%
  • Daily rates hold near $201
Low Season (January, February, December)
  • Revenue drops to average $739 per month
  • Occupancy decreases to average 18.3%
  • Daily rates adjust to average $184

Seasonality Insights for Terricciola

  • Airbnb seasonality in Terricciola is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Terricciola's highest earning potential, with monthly revenues climbing to $4,975, occupancy reaching 62.4%, and ADRs peaking at $241.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $543, occupancy could drop to 16.1%, and ADRs may adjust to $177.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Terricciola.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Terricciola, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Terricciola, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Terricciola?

Yes, Terricciola, Tuscany, Italy enforces high STR regulations and 99% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Terricciola to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 99% licensed listings)

What Are the Best Neighborhoods for Airbnb in Terricciola?

Terricciola is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Terricciola
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Terricciola Historic Center
Charming medieval village with stunning views of the Tuscan countryside. Ideal for guests seeking a tranquil getaway with cultural experiences.
Pieve di San Bartolomeo, Castello di Terricciola, Vineyards and wineries, Local artisan shops, Annual festivals
San Miniato
Nearby town famous for its truffles and beautiful medieval architecture. Popular for culinary travelers and those wanting to explore Tuscan history.
San Miniato Cathedral, Piazza della Repubblica, Truffle festivals, Local markets, Etruscan remains
Volterra
Historic hilltop town with rich Etruscan heritage and stunning landscapes. Attracts tourists interested in history and art.
Roman Theatre, Guarnacci Etruscan Museum, Volterra's alabaster shops, Medieval towers, Beautiful panoramas
Pisa
World-renowned city home to the Leaning Tower, attracting millions of tourists. A strong market for short-term rentals.
Leaning Tower of Pisa, Pisa Cathedral, Campo dei Miracoli, Botanical Gardens, Piazza dei Cavalieri
Lucca
Medieval town encircled by well-preserved Renaissance walls. Ideal for tourists looking for charming streets and cultural experiences.
Lucca's city walls, Puccini Museum, Piazza dell'Anfiteatro, Botanical Garden, St. Martin's Cathedral
Siena
Famous for its historic center and medieval architecture. A great location for travelers interested in Tuscany's art and culture.
Piazza del Campo, Siena Cathedral, Palazzo Pubblico, Museo dell'Opera, Historic contrade
Chianti Region
Famous for its picturesque vineyards and wine production. Attracts food and wine enthusiasts year-round.
Chianti wine tours, Castles and villas, Wine tastings, Grapevine landscapes, Local trattorias
San Gimignano
Known for its medieval towers and heritage, attracting visitors seeking stunning views and authentic Tuscan experiences.
Historic towers, Collegiata di San Gimignano, Piazza della Cisterna, Gelato World Champion shops, Local wineries

Because Terricciola has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Terricciola?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Terricciola

  • The Terricciola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.1% of the 82 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Terricciola, Apartment/Condo properties are the most common (53.7%), reflecting the local real estate landscape.
  • Houses represent a significant 32.9% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 1.2%) offer potential for unique stay experiences.

Terricciola Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Terricciola

  • The dominant room capacity in Terricciola is 2 bedrooms listings, making up 41.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 72.0% of the active Airbnb listings in Terricciola, indicating a high concentration in these sizes.
  • A significant 25.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Terricciola.

Terricciola Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Terricciola

  • The most common guest capacity trend in Terricciola vacation rentals is listings accommodating 4 guests (40.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Terricciola STR market, accounting for 53.6% of listings.
  • 29.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Terricciola.
  • On average, properties in Terricciola are equipped to host 4.7 guests.

How Do Listings in Terricciola Compare on Quality?

Listing quality in Terricciola can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
41.4
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
3.2
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
23.2%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Terricciola

  • At 41.4 photos per listing on average, Terricciola hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 23.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Terricciola averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Terricciola?

Amenity Prevalence

Amenity Insights for Terricciola

  • Essential amenities in Terricciola that guests expect include: Wifi, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Hangers, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Terricciola: Wifi, Kitchen, Heating.
  • Prioritize adding missing essentials: Wifi, Kitchen, Heating.
  • Consider adding popular differentiators like Hot water or Hangers to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Terricciola to stay competitive.

Which Airbnb Amenities Boost Revenue in Terricciola?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Terricciola, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Hot water
92.7%$21,231$3,557496.9%
Outdoor showerHigh opportunity
7.3%$63,366$16,509283.8%
SafeHigh opportunity
6.1%$58,886$17,409238.3%
Outdoor dining area
51.2%$29,614$9,778202.9%
ConditionerHigh opportunity
6.1%$52,279$17,838193.1%
Indoor fireplace
29.3%$36,694$13,004182.2%
Air conditioning
69.5%$24,776$8,908178.1%
Bathtub
14.6%$43,959$15,820177.9%
Washer
79.3%$22,944$8,442171.8%
BBQ grill
54.9%$27,813$10,360168.5%

Revenue Impact Insights for Terricciola

  • Hot water tops the revenue impact list with a 496.9% uplift — listings with this amenity earn $21,231 vs. $3,557 without it.
  • High-opportunity amenities — Outdoor shower, Safe, Conditioner — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
  • Hot water — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.

Recommendations for Hosts

  • Prioritize adding Outdoor shower — it has the best combination of high revenue impact and low market saturation in Terricciola.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Terricciola STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Terricciola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Terricciola Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Terricciola

  • The typical guest profile for Airbnb in Terricciola consists of predominantly international visitors (90%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 10.3% of guests.
  • Key international markets include Germany (20.5%) and France (12.3%).
  • Top languages spoken are English (40.4%) followed by German (15%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Terricciola?

Listings in Terricciola average 4.81 out of 5 overall, with about 30.5 reviews per active listing and 24.4% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Terricciola

  • With an overall rating of 4.81, Terricciola listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Communication (4.85), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 24.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
  • With only 24.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Terricciola Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Terricciola

  • The most common availability pattern in Terricciola falls within the 271-366 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Terricciola (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Terricciola?

Average Booking Lead Time by Month

Booking Lead Time Insights for Terricciola

  • The overall average booking lead time for vacation rentals in Terricciola is 77 days.
  • Guests book furthest in advance for stays during July (average 107 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Terricciola.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
  • Monitor your own booking lead times against these Terricciola averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Terricciola?

Guests in Terricciola stay about 4.8 nights on average, generating roughly 1,290 reservations and 15.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Terricciola

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Terricciola

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • 15.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
  • Stay lengths peak in Aug (6.9 nights) and shorten in Dec (2.8 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Terricciola Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (14.6%)

1 Night

12 listings

14.6% of total

2 Nights (8.5%)

2 Nights

7 listings

8.5% of total

3 Nights (19.5%)

3 Nights

16 listings

19.5% of total

4-6 Nights (11%)

4-6 Nights

9 listings

11% of total

7-29 Nights (3.7%)

7-29 Nights

3 listings

3.7% of total

30+ Nights (42.7%)

30+ Nights

35 listings

42.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Terricciola is 30+ Nights, adopted by 42.7% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (42.7%) caters to monthly stays (30+ nights) in Terricciola, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 42.7% of Terricciola hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 42.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Terricciola.

Terricciola Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 60 Days

2 listings

2.4% of total

Flexible (23.2%)

Flexible

19 listings

23.2% of total

Moderate (40.2%)

Moderate

33 listings

40.2% of total

Firm (34.1%)

Firm

28 listings

34.1% of total

Cancellation Policy Insights for Terricciola

  • The prevailing Airbnb cancellation policy trend in Terricciola is Moderate, used by 40.2% of listings.
  • There's a relatively balanced mix between guest-friendly (63.4%) and stricter (34.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 40.2% market standard in Terricciola.
  • Regularly review your cancellation policy against competitors and market demand shifts in Terricciola.

How Much Are Airbnb Cleaning Fees in Terricciola?

Cleaning fees in Terricciola are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$144
Median Cleaning Fee
$70
Listings Charging a Fee
67.1%
Fee as Revenue Share
7.6%

Cleaning Fee Insights for Terricciola

  • About 67.1% of Terricciola listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
  • The gap between the average ($144) and median ($70) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 7.6% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Terricciola median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Terricciola Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Terricciolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Castellina - a unique property in Tuscany

Villa Castellina - a unique property in Tuscany

Entire Place • 6 bedrooms

$139,542
Revenue
41.0%
Occupancy
$1306.56
Daily Rate
Villa Donna Camilla

Villa Donna Camilla

Entire Place • 7 bedrooms

$114,480
Revenue
47.8%
Occupancy
$1043.37
Daily Rate
Badia di Morrona-Villa Selvicciola – Tuscany, Italy

Badia di Morrona-Villa Selvicciola – Tuscany, Italy

Entire Place • 8 bedrooms

$95,014
Revenue
35.7%
Occupancy
$800.52
Daily Rate
Villa San Marco with exclusive pool!

Villa San Marco with exclusive pool!

Entire Place • 6 bedrooms

$68,414
Revenue
30.4%
Occupancy
$599.37
Daily Rate
Lallina. House with a View

Lallina. House with a View

Entire Place • 3 bedrooms

$60,298
Revenue
52.7%
Occupancy
$347.79
Daily Rate
Casa Lanciotto

Casa Lanciotto

Entire Place • 5 bedrooms

$59,450
Revenue
61.9%
Occupancy
$352.31
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Terricciola?

Learn from the best! This table showcases top-performing Airbnb hosts in Terricciola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Terricciola by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Chris6$175,8901674.87/5.0
Alfredo4$170,9892474.91/5.0
Badia Di Morrona3$140,13165.00/5.0
Peter1$139,542254.96/5.0
Fabio1$114,480614.90/5.0
Marco2$98,861324.88/5.0
Cristina5$93,612844.73/5.0
Az. Agr. Vallorsi4$83,9061084.84/5.0
Stefania3$61,6374284.91/5.0
Cinzia5$46,025304.59/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Terricciola.

Who Are the Airbnb Hosts in Terricciola?

Terricciola has a relatively balanced host base.

Superhosts
46.3%
Professional Management
14.6%
Cohosted Listings
29.3%
Instant Book Enabled
2.4%
Simplified Pricing
72.0%

Host Profile Insights for Terricciola

  • A 46.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
  • 14.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 2.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 72.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 29.3% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Terricciola averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Terricciola

These are the highest-grossing professional property management operations in Terricciola, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Terricciola
CompanyListingsRevenueADROcc.Rating
Chris6$175,890$20063.5%4.87/5
Alfredo4$170,989$27858.8%4.91/5
Corinna - Interhome4$16,352$14519.7%4.39/5
Samantha Geco Vacation Rentals1$5,778$14918.2%N/A
Novasol1$2,011$19812.2%N/A

Management Company Insights for Terricciola

  • The leading management company, Chris, operates 6 listings with $175,890 in gross revenue — a useful benchmark for what scale looks like in Terricciola.
  • Top managers average 3 properties each, suggesting professional management in Terricciola still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.72/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • With only 14.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Terricciola's Airbnb Market Compare to Nearby Cities?

How does the Terricciola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Monterosso al Mare, Terricciola has 13 percentage points lower occupancy and about $76 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Terricciola — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Tignano12$4,196$393.0648%
Castelfranco di Sotto46$3,756$391.0638%
Portofino75$3,574$504.8538%
Marciano della Chiana17$3,565$533.9234%
Buonconvento60$3,338$457.2944%
Monterosso al Mare352$2,887$271.1053%
Monte San Savino86$2,839$390.0339%
Radda in Chianti92$2,776$365.4838%
Impruneta141$2,752$281.9440%
Lastra a Signa95$2,738$309.8642%

Frequently Asked Questions About Airbnb in Terricciola

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Terricciola.

How much do Airbnb hosts make in Terricciola?

Terricciola hosts earn about $19,938 per year on average, with an average nightly rate of $195 and RevPAR of $87. Those figures describe the typical revenue environment for active listings in Terricciola, Tuscany, not the ceiling for the best operators. Source: AirROI 2026 data, Terricciola market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Terricciola?

The average Airbnb occupancy rate in Terricciola is 40.5%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Terricciola?

Listings in Terricciola average $195 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Terricciola?

Terricciola currently has about 82 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Terricciola?

AirROI currently classifies the short-term rental regulation level in Terricciola as High. The dataset also shows about 98.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Terricciola?

RevPAR in Terricciola is about $87. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Terricciola?

At 40.5% occupancy, Terricciola can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,938, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Terricciola?

The average booking lead time in Terricciola is about 77 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Terricciola?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Terricciola include Terricciola Historic Center, San Miniato, Volterra. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Terricciola?

entire_home listings make up 95.1% of the active supply in Terricciola. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Terricciola compare to nearby Airbnb markets?

Among neighboring markets, Tignano posts $50,355 in average annual revenue with 48.3% occupancy, compared to Terricciola's $19,938 and 40.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Terricciola?

The average Airbnb stay length in Terricciola is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Terricciola?

Airbnb listings in Terricciola average 4.81 out of 5 overall. About 24.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Terricciola?

Hot water and Outdoor shower are among the strongest revenue-linked amenities in Terricciola. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Terricciola?

Yes. About 67.1% of active Airbnb listings in Terricciola charge a cleaning fee, and the average fee is $144. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Terricciola?

A 46.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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