Unipol Forum| Concerts & Olympics| Villa Betulla Entire home · 4 bedrooms Rated 4.10 - Revenue
- €51,807
- Occupancy
- 45.8%
- Daily rate
- €510
Airbnb market data · 202612 months to September 2026
The average Airbnb in Assago brought in €14,511 over the 12 months through September 2026, about 22% less than the Lombardy average of €18,530.
The short answer
Assago is priced below the Lombardy average. Listings averaged €140 a night, about 22% less than that average of €180, and were booked on 40% of available nights, close to its 41% occupancy.
April, usually the best month, brings in about 63% more per listing than March, usually the slowest.
With 57 active listings, Assago is the 96th-largest of 251 Lombardy markets AirROI tracks. From a year earlier, average revenue fell 4% while the number of active listings grew 50%.
Browse the live Assago Airbnb market See Every Assago ListingRevenue
Gross bookings per Assago listing averaged €14,511 over the 12 months to September 2026 (Lombardy average: €18,530), before cleaning, platform and management costs and taxes.
In a typical year, the average Assago listing brings in €2,160 in April, its best month, and €1,320 in March, its slowest. January runs within 4% of March, so either can be the slowest in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
April earns about 1.6 times what March does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,640. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
February 2026 led on revenue and nightly rate; bookings peaked in September 2025. Across the past two years, April is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,730 | 49.7% | €125 | €58 | 76 days | 1.5 nights |
| Oct 2025 | €1,472 | 42.3% | €122 | €47 | 88 days | 1.6 nights |
| Nov 2025 | €1,245 | 38.8% | €120 | €42 | 82 days | 1.3 nights |
| Dec 2025 | €1,405 | 34.0% | €126 | €45 | 29 days | 5 nights |
| Jan 2026 | €1,215 | 27.8% | €137 | €39 | 23 days | 3.2 nights |
| Feb 2026 | €2,582 | 49.5% | €195 | €92 | 87 days | 5.2 nights |
| Mar 2026 | €1,308 | 33.4% | €144 | €42 | 61 days | 3 nights |
| Apr 2026 | €1,816 | 47.4% | €163 | €61 | 73 days | 2.2 nights |
| May 2026 | €1,679 | 48.7% | €125 | €54 | 65 days | 3.2 nights |
| Jun 2026 | €1,435 | 36.5% | €132 | €48 | 29 days | 2.9 nights |
| Jul 2026 | €1,721 | 40.6% | €133 | €56 | 43 days | 3.8 nights |
| Aug 2026 | €1,722 | 33.7% | €132 | €56 | 34 days | 5.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Assago listing earns about €1,340 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Assago Airbnb took in €14,511 in the 12 months to September 2026, and run by its owner at everyday costs, about €840 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,360 a month.
Cleaning it yourself keeps the €970 a year guests pay in cleaning fees, for about €920 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €730 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €13,541 | €21,670 |
| Cleaning fees guests pay7% of Assago bookings | €970 | €1,550 |
| Gross bookings | €14,511 | €23,220 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 72% of Assago listings on Simplified Pricing, 3% for the rest | −€1,740 | −€2,780 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€970 | −€1,550 |
| Utilities and internetAbout 5% of bookings | −€730 | −€1,160 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€290 | −€460 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€440 | −€700 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€150 | −€150 |
| Permit and registrationWhere one is required | −€70 | −€70 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −€4,390 | −€6,870 |
| Left for housing costs, then profit | €10,121about €840 a month | €16,350about €1,360 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Assago's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Assago home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,940 a month, against €1,210 for the average one.
Occupancy
Assago listings were booked on 40% of the nights they were open over the past year, in line with the Lombardy average and in line with the Italy average. In a typical year, occupancy climbs to 58% in April and falls to 37% in January.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
April is usually the busiest month in Assago, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Assago, known as ADR (average daily rate), was €140 over the past year, about 22% below the Lombardy and Italy averages (€180 and €175). In a typical year, rates peak in February at about €155 and bottom out in October and November at about €110.
The top 10% charge about 2.2 times the rate of the bottom quarter.
February rates run 43% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €125. The 12-month ADR of €140 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Assago it averaged €55 over the past year, from about €43 in a typical March to about €72 in a typical April.
Per open night, by tier:
April RevPAR is about 1.7 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €54.
Seasonality
Assago has two high seasons, February and April–May, which makes it a moderately seasonal market.
Average revenue by month in Assago
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,640.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €1,370 |
| February | High season | €1,900 |
| March | Low season | €1,320 |
| April | High season | €2,160 |
| May | High season | €1,890 |
| June | Low season | €1,460 |
| July | Shoulder season | €1,600 |
| August | Shoulder season | €1,630 |
| September | Shoulder season | €1,730 |
| October | Shoulder season | €1,700 |
| November | Low season | €1,470 |
| December | Low season | €1,490 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonFebruary, April–May | €1,980 | 53% | €141 |
| Shoulder seasonJuly–October | €1,660 | 46% | €119 |
| Low seasonMarch, June, November–January | €1,420 | 41% | €121 |
Guests book Assago stays 55 days ahead on average (about eight weeks). April stays are booked furthest out, about 76 days ahead, and June stays closest to arrival, about 31 days. A typical April booking is made in late January.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
98% of the 57 active listings in Assago display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Assago.
Neighborhoods
AirROI's area guide picks eight Assago neighborhoods that draw short-term rental guests, led by Centro di Assago, Milanofiori and Eurasia. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro di Assago | The heart of Assago, ideal for guests looking to explore local history and culture. Close to public transport, making it easy to reach Milan and other nearby attractions. | Assago Forum, Centro Commerciale Milanofiori, Piazza della Repubblica, Teatro della Luna, Restaurants and cafes |
| Milanofiori | A modern district filled with shopping centers and office buildings, perfect for business travelers and short-term rentals. | Milanofiori Business Park, Shopping Center, Parks and recreational areas, Cinemas, Restaurants |
| Eurasia | A contemporary residential area that offers a quiet retreat while still being close to Milan's bustling life, attractive for families. | Nearby parks, Family-friendly amenities, Local markets, Cafés, Playgrounds |
| Via Roma | A lively street known for its shops and eateries, appealing to both tourists and locals. Great potential for foot traffic and visibility. | Cafés, Boutique shops, Local markets, Art exhibitions, Public transport access |
| Parco Assago | A green area favored by nature lovers and those looking for a relaxing stay, well suited for families and outdoor enthusiasts. | Parco della Resistenza, Walking and biking trails, Playgrounds, Picnic areas, Events in the park |
| Milano 3 | A residential area designed for comfort and leisure, attracting families and long-term visitors seeking a tranquil environment away from the city noise. | Community parks, Playgrounds, Shops and restaurants, Cultural clubs, Sports facilities |
| Navigli District | Though not in Assago itself, it’s close by and offers a vibrant nightlife, restaurants, and cultural events, perfect for young travelers. | Navigli canals, Bars and restaurants, Art galleries, Local markets, Nightlife activities |
| Assago Stadium Area | A popular location for concerts and events, attracting visitors for short stays and perfect for event-based rentals. | Assago Forum, Concerts and events, Restaurants nearby, Public transport, Sports events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 79% of listings in Assago, alongside 12 private-room listings (21%). Apartments and condos account for 82% of the stock; houses come next at 12%.
Mostly entire homes, with a private-room segment
Assago Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 78.9% | 45 |
| Private room | 21.1% | 12 |
Apartments dominate the property mix
Assago Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 82.5% | 47 |
| House | 12.3% | 7 |
| Hotel/Boutique | 3.5% | 2 |
| Others | 1.8% | 1 |
Assago's homes run small: studios and one-bedrooms make up 72% of entire homes, and only 5% of homes have three or more bedrooms. Shares are of the 43 entire homes that give a bedroom count; rented rooms are left out.
Assago entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 7.0% | 3 |
| 1 bedroom | 65.1% | 28 |
| 2 bedrooms | 23.3% | 10 |
| 3 bedrooms | 2.3% | 1 |
| 4 bedrooms | 2.3% | 1 |
A typical one-bedroom home in Assago earned €9,600 over the past year, against €17,500 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 28 | €9,600 | €12,500 | €125 | 39% |
| 2 bedrooms | 10 | €17,500 | €19,000 | €164 | 39% |
Most Assago listings are sized for couples and small families: 83% sleep four guests or fewer, and just 4% take eight or more. Shares are of the 48 listings with a guest capacity on file (84% of the market).
Assago listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 2.1% | 1 |
| 2 guests | 33.3% | 16 |
| 3 guests | 20.8% | 10 |
| 4 guests | 27.1% | 13 |
| 5 guests | 6.3% | 3 |
| 6 guests | 6.3% | 3 |
| 8+ guests | 4.2% | 2 |
Assago hosts set up an average of 1.9 beds per listing. 58% of listings show their exact location on the listing map; the rest show an approximate area.
Self check-in is common in Assago: 54% of listings offer it, and 51% have a patio or balcony.
Share of Assago listings with each common amenity
Guests
Assago splits its demand between home and abroad: 48% of guests who left reviews live outside Italy, led by visitors from France and the United States. Guests speak a mix of languages: English leads at 35%, followed by Italian and French.
52% of Assago guests are domestic
Where guests who left reviews live
Where Assago guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Rome | 5.8% |
| Bologna | 2.9% |
| Genoa | 1.9% |
| Turin | 1.9% |
| Milan | 1.6% |
Where Assago guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Italy | 51.9% |
| France | 8.1% |
| United States | 7.2% |
| Germany | 4.7% |
| Switzerland | 3.1% |
Languages spoken by Assago guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 35.3% |
| Italian | 22.6% |
| French | 12.5% |
| Spanish | 11.9% |
| German | 6.0% |
Assago Airbnbs average 4.81 stars, and 44% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.69, against 4.88 for host communication. Listings here carry long review histories, about 87 reviews each on average.
Communication scores highest in Assago; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.81 |
| Communication | 4.88 |
| Location | 4.75 |
| Check-in | 4.82 |
| Value | 4.69 |
Booking patterns
About nine in ten Assago listings are open to guests more than 180 days a year, but only 12% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 51% of listings; blocked nights include any the host closes off.
Days a year Assago listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 40.4% | 23 |
| 181-270 days | 49.1% | 28 |
| 91-180 days | 10.5% | 6 |
Days a year Assago listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 12.3% | 7 |
| 91-180 days | 50.9% | 29 |
| 31-90 days | 31.6% | 18 |
| 1-30 days | 5.3% | 3 |
The average Assago booking lasts 3.5 nights, longest in August and shortest in October. Listings took about 24 bookings each over the year, some 1,350 in all. 44% of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Assago
Average nights per booking, by month of stay
Two-year average by calendar month.
95% of listings in Assago accept stays of one or two nights.
Minimum stay set by Assago listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Assago, used by 40% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than seven in ten listings offer Flexible or Moderate terms, against 25% on Firm or stricter ones.
Cancellation policies of Assago listings, from most to least flexible
Share of listings by the policy they use
Nearly nine in ten Assago listings charge a cleaning fee. The typical fee is €34, and some higher fees lift the average to €52. Spread over the average stay of 3.5 nights, that adds roughly €10 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Assago, a four-bedroom home, took in €51,800 over the past year, about 3.6 times the city's average of €14,500. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Unipol Forum| Concerts & Olympics| Villa Betulla Entire home · 4 bedrooms Rated 4.10
Matteotti 14 / Assago Forum City Suite Entire home · 1 bedroom Rated 4.96
Assago Forum Apt • 3‑min Walk • Self Check‑in Entire home · 2 bedrooms Rated 4.73
Park Avenue • Assago Forum • M2 • Free Parking Entire home · 2 bedrooms Rated 4.99
Assago amazing flat Entire home · 2 bedrooms Rated 4.72
[Design Villa] Luxury apartment Milano Entire home · 3 bedrooms Rated 4.77 Only 4% of Assago listings are classed as professionally managed, though 35% of listings have a co-host. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 72% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 15 km, Milan (8 km away) earned the most per listing, about 39% more than Assago. Corsico was the busiest, booked on 45% of nights against 40% in Assago.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Rozzano 3 km | 114 | €10,491 | €108 | 37% |
| Corsico 4 km | 72 | €10,714 | €100 | 45% |
| Basiglio 6 km | 31 | €12,916 | €101 | 43% |
| Milan 8 km | 18,030 | €20,181 | €177 | 43% |
| San Donato Milanese 10 km | 97 | €9,415 | €111 | 35% |
| Pero 12 km | 84 | €14,768 | €150 | 36% |
| Segrate 15 km | 61 | €13,505 | €150 | 39% |
| Rho 15 km | 259 | €12,328 | €149 | 34% |
See all 251 Lombardy Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Assago:
FAQ
An active Assago Airbnb grossed €14,511 on average in the 12 months to September 2026, according to AirROI's tracking of 57 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,140 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Assago listings earn between €703 and €2,140 in a typical month, and the top tenth €3,170 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Assago were booked on 40% of available nights over the past year. That compares with 41% for the Lombardy average. April is usually the busiest month.
The average booked night in Assago cost €140 before fees. Half of listings charge between €89 and €150, so bedroom count and location move the price more than the average suggests.
In Assago, 98% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Assago Airbnb grossed €14,511 in the 12 months to September 2026, 22% below the Lombardy average of €18,530. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €10,121 a year (about €840 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,360 a month. Check a specific home in the Airbnb estimator.
April usually pays best, averaging €2,160 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Assago listing was open to book earned €55 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €99 or more.
Assago stays were booked 55 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Assago Airbnb stay lasted 3.5 nights over the past year. A listing took 24 reservations over the year on average.
Guests rate Assago Airbnbs 4.81 out of 5 on average. Guests score communication highest and value lowest.
Centro di Assago, Milanofiori and Eurasia draw the most short-term rental interest in Assago. The neighborhood guide explains what brings guests to each.
AirROI counted 57 active Airbnb listings in Assago as of September 2026. The closest tracked market is Rozzano, 3 km away.
In Assago, nearly nine in ten listings add a cleaning fee. The median fee is €34, and some higher fees lift the average to €52.
Method
Figures on this page cover 57 active Airbnb listings in Assago from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.