Podenzana, Tuscany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Podenzana, Tuscany? Based on AirROI's 2026 dataset (March 2025 – February 2026), the short answer is $17,598 per year — at a $202 nightly rate, 43.5% occupancy, and a N/A RevPAR.
With just 18 active listings, Podenzana is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 20.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is high and 94% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Podenzana?
In Podenzana, the headline Airbnb metrics are $17,598 in average annual revenue,43.5% occupancy, $202 ADR, and $0 in RevPAR, and guests book about 84 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Podenzana?
Understanding the monthly revenue variations for Airbnb listings in Podenzana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Podenzana is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Podenzana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,081+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,420 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,284 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $653, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Podenzana
What Is the Monthly Airbnb Occupancy Rate in Podenzana?
Maximize your bookings by understanding the Podenzana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Podenzana:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Podenzana
What Is the Average Airbnb Nightly Rate in Podenzana?
Effective short term rental pricing strategy in Podenzana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Podenzana typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $497+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Podenzana
What Is the RevPAR for Airbnb in Podenzana?
RevPAR in Podenzana is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Podenzana
RevPAR Insights for Podenzana
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Podenzana benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Podenzana Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Podenzana?
Podenzana's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,504 per month
- Occupancy rates average 55.7%
- Daily rates average $193
Shoulder Season
- Revenue averages $2,067 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $188
Low Season (January, February, November)
- Revenue drops to average $231 per month
- Occupancy decreases to average 8.6%
- Daily rates adjust to average $197
Seasonality Insights for Podenzana
- Airbnb seasonality in Podenzana is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Podenzana's highest earning potential, with monthly revenues climbing to $4,073, occupancy reaching 63.7%, and ADRs peaking at $212.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $136, occupancy could drop to 5.0%, and ADRs may adjust to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Podenzana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Podenzana, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Podenzana, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Podenzana?
Yes, Podenzana, Tuscany, Italy enforces high STR regulations and 94% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Podenzana to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 94% licensed listings)
What Are the Best Neighborhoods for Airbnb in Podenzana?
With a compact short-term rental market, Podenzana gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Podenzana Centre | The historic center of Podenzana, featuring charming streets, local shops, and authentic Italian restaurants. Ideal for guests seeking a traditional village experience close to local culture. | Church of San Giovanni Battista, Podenzana Castle, Local artisan shops, Scenic viewpoints |
| Colline di Podenzana | The surrounding hills offer stunning views of the Apuan Alps and are perfect for outdoor enthusiasts. Great for nature lovers and visitors looking for tranquility away from urban life. | Hiking trails, Nature parks, Bicycle routes, Scenic picnic spots |
| Villafranca in Lunigiana | Nearby village known for its medieval architecture and beautiful landscapes. Attracts history enthusiasts and those looking for wine and gastronomy experiences in Tuscany. | Castle of Villafranca, Local wineries, Medieval town ambiance, Culinary festivals |
| Fivizzano | A picturesque town just a short drive from Podenzana, known for its rich history and cultural festivals. Popular with tourists exploring the Lunigiana region. | Abbay of San Lorenzo, Historical museums, Lunigiana Art Exhibitions, Local markets |
| Cascio | A small village nearby that provides a peaceful countryside retreat. Perfect for guests wanting a secluded area with access to hiking and nature experiences. | Nature trails, Local farms, Tranquil landscapes |
| Aulla | Aulla is a larger town close to Podenzana, making it convenient for guests looking for amenities and shopping. It serves as a gateway to visit the surrounding area. | Aulla Cathedral, Historic town center, Shopping options, Local restaurants |
| Massa | Located a bit farther away, but famous for its beaches and proximity to the Tuscan coast. Great for visitors looking for a blend of beach and cultural experiences. | Massa beaches, Castello Malaspina, Cultural events, Visit to Versilia |
| Marinella di Sarzana | A lovely area on the coast known for its seaside charm and relaxed atmosphere. Ideal for families and beachgoers. | Beautiful beaches, Seaside restaurants, Walking paths along the coast, Water sports activities |
Because Podenzana has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Podenzana?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Podenzana
- The Podenzana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Podenzana, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
Podenzana Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Podenzana
- The dominant room capacity in Podenzana is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.5% of the active Airbnb listings in Podenzana, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Podenzana.
Podenzana Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Podenzana
- The most common guest capacity trend in Podenzana vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Podenzana STR market, accounting for 50.0% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Podenzana.
- On average, properties in Podenzana are equipped to host 4.7 guests.
What Amenities Do Airbnb Guests Expect in Podenzana?
Amenity Prevalence
Amenity Insights for Podenzana
- Essential amenities in Podenzana that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Podenzana: Wifi.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Podenzana to stay competitive.
Dive Deeper: Advanced Podenzana STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Podenzana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPodenzana Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Podenzana
- The typical guest profile for Airbnb in Podenzana consists of predominantly international visitors (89%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 11.1% of guests.
- Key international markets include France (36.7%) and Germany (13.3%).
- Top languages spoken are English (36.5%) followed by French (19.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Podenzana Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Podenzana
- The most common availability pattern in Podenzana falls within the 181-270 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Podenzana (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Podenzana?
Average Booking Lead Time by Month
Booking Lead Time Insights for Podenzana
- The overall average booking lead time for vacation rentals in Podenzana is 84 days.
- Guests book furthest in advance for stays during July (average 128 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Podenzana.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Podenzana averages to identify opportunities for dynamic pricing adjustments.
Podenzana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.1% of total
3 Nights
3 listings
16.7% of total
4-6 Nights
3 listings
16.7% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
9 listings
50% of total
Key Insights
- The most prevalent minimum stay requirement in Podenzana is 30+ Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (11.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (50%) caters to monthly stays (30+ nights) in Podenzana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50% of Podenzana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Podenzana.
Podenzana Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
11.1% of total
Limited
1 listings
5.6% of total
Flexible
3 listings
16.7% of total
Moderate
7 listings
38.9% of total
Firm
5 listings
27.8% of total
Cancellation Policy Insights for Podenzana
- The prevailing Airbnb cancellation policy trend in Podenzana is Moderate, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (55.6%) and stricter (27.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.9% market standard in Podenzana.
- Regularly review your cancellation policy against competitors and market demand shifts in Podenzana.
What Do the Top Airbnb Listings in Podenzana Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Podenzanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LunaCottage real experience, feel like a guest!
Entire Place • 4 bedrooms
Villa Incanto in Tuscany, swimming pool, Wi-Fi, parking
Entire Place • 3 bedrooms
Casa della Vigna - a vacation home with style
Entire Place • 2 bedrooms
MONTEDIVALLI near 5TERRE ulivo
Entire Place • 2 bedrooms
Villa di Elia
Entire Place • 3 bedrooms
MONTEDIVALLI near 5 TERRE limone
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Podenzana?
Learn from the best! This table showcases top-performing Airbnb hosts in Podenzana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessandra | 1 | $70,278 | 98 | 4.87/5.0 |
| Eugenio | 3 | $59,007 | 270 | 4.94/5.0 |
| Laura | 1 | $54,308 | 93 | 4.90/5.0 |
| Francesca | 4 | $38,456 | 278 | 4.64/5.0 |
| Christiane | 1 | $29,301 | 31 | 4.97/5.0 |
| Raffaela | 1 | $23,003 | 100 | 4.70/5.0 |
| Matteo | 1 | $16,979 | 19 | 5.00/5.0 |
| Max | 1 | $9,755 | 1 | Not Rated |
| Mattia | 1 | $8,626 | 5 | 4.80/5.0 |
| Cristina | 2 | $2,846 | 193 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Podenzana.
How Does Podenzana's Airbnb Market Compare to Nearby Cities?
How does the Podenzana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bellagio, Podenzana has 6 percentage points lower occupancy and about $128 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ranco | 12 | $5,524 | $538.17 | 41% |
| Laglio | 64 | $4,390 | $529.65 | 43% |
| Cossano Belbo | 15 | $3,890 | $335.79 | 38% |
| Castelfranco di Sotto | 46 | $3,748 | $382.78 | 40% |
| Portofino | 75 | $3,638 | $516.03 | 38% |
| Bellagio | 457 | $3,467 | $329.71 | 49% |
| Vico Morcote | 12 | $3,426 | $324.82 | 47% |
| Cassinasco | 19 | $3,333 | $699.24 | 40% |
| Carate Urio | 75 | $3,276 | $363.87 | 42% |
| Cernobbio | 187 | $3,240 | $338.31 | 44% |
Frequently Asked Questions About Airbnb in Podenzana
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Podenzana.
How much do Airbnb hosts make in Podenzana?
Podenzana hosts earn about $17,598 per year on average, with an average nightly rate of $202 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Podenzana, Tuscany, not the ceiling for the best operators. Source: AirROI 2026 data, Podenzana market, March 2025 to February 2026.
What is the average Airbnb occupancy rate in Podenzana?
The average Airbnb occupancy rate in Podenzana is 43.5%. August is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Podenzana?
Listings in Podenzana average $202 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Podenzana?
Podenzana currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Podenzana?
AirROI currently classifies the short-term rental regulation level in Podenzana as High. The dataset also shows about 94.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Podenzana?
RevPAR in Podenzana is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Podenzana?
At 43.5% occupancy, Podenzana can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $17,598, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Podenzana?
The average booking lead time in Podenzana is about 84 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Podenzana?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Podenzana include Podenzana Centre, Colline di Podenzana, Villafranca in Lunigiana. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Podenzana?
entire_home listings make up 100.0% of the active supply in Podenzana. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Podenzana compare to nearby Airbnb markets?
Among neighboring markets, Ranco posts $66,286 in average annual revenue with 41.2% occupancy, compared to Podenzana's $17,598 and 43.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Podenzana?
August is the highest-revenue month in Podenzana, while November is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-02-28. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.