Golden Luxe, Diamond in the Hills + Pool & Jacuzzi Entire home · 7 bedrooms Rated 5.00 - Revenue
- €365,971
- Occupancy
- 44.1%
- Daily rate
- €2,545
Airbnb market data · 202612 months to September 2026
The average Airbnb in Serravalle Pistoiese brought in €22,684 over the 12 months through September 2026, about 23% more than the Tuscany average of €18,380.
The short answer
Serravalle Pistoiese earns on price rather than volume. Listings averaged €270 a night and were booked on 33% of available nights, against €200 and 38% for the Tuscany average.
Timing matters: in July, usually the best month, the average listing earns about 9.6 times as much as in January, usually the slowest.
With 79 active listings, Serravalle Pistoiese is the 121st-largest of 281 Tuscany markets AirROI tracks. From a year earlier, average revenue rose 8% while the number of active listings grew 8%.
Browse the live Serravalle Pistoiese Airbnb market See Every Serravalle Pistoiese ListingRevenue
Gross bookings per Serravalle Pistoiese listing averaged €22,684 over the 12 months to September 2026 (Tuscany average: €18,380), before cleaning, platform and management costs and taxes.
In a typical year, the average Serravalle Pistoiese listing brings in €6,610 in July, its best month, and €686 in January, its slowest. August runs within 5% of July, so either can come out on top in a given year. The three strongest months bring in 51% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 9.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €2,970. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €3,860 | 46.8% | €258 | €129 | 72 days | 5.3 nights |
| Oct 2025 | €2,735 | 29.3% | €236 | €88 | 91 days | 4.1 nights |
| Nov 2025 | €1,476 | 18.5% | €216 | €49 | 39 days | 8.9 nights |
| Dec 2025 | €1,419 | 17.4% | €229 | €46 | 35 days | 3.7 nights |
| Jan 2026 | €713 | 21.3% | €230 | €23 | 13 days | 4.1 nights |
| Feb 2026 | €1,045 | 12.5% | €223 | €37 | 28 days | 2.9 nights |
| Mar 2026 | €1,371 | 17.1% | €226 | €44 | 43 days | 5.3 nights |
| Apr 2026 | €2,376 | 23.8% | €240 | €79 | 52 days | 4 nights |
| May 2026 | €3,755 | 31.7% | €276 | €121 | 86 days | 4.4 nights |
| Jun 2026 | €5,653 | 40.8% | €312 | €188 | 68 days | 5.5 nights |
| Jul 2026 | €6,761 | 48.5% | €333 | €218 | 95 days | 5.9 nights |
| Aug 2026 | €6,228 | 52.6% | €317 | €201 | 92 days | 5.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Serravalle Pistoiese home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Serravalle Pistoiese Airbnb took in €22,684 in the 12 months to September 2026, and run by its owner at everyday costs, about €1,350 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,800 a month.
Cleaning it yourself keeps the €1,670 a year guests pay in cleaning fees, for about €1,490 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €1,170 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €21,014 | €43,220 |
| Cleaning fees guests pay7% of Serravalle Pistoiese bookings | €1,670 | €3,430 |
| Gross bookings | €22,684 | €46,650 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 54% of Serravalle Pistoiese listings on Simplified Pricing, 3% for the rest | −€2,220 | −€4,570 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,670 | −€3,430 |
| Utilities and internetAbout 5% of bookings | −€1,130 | −€2,330 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€450 | −€930 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€680 | −€1,400 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€230 | −€230 |
| Permit and registrationWhere one is required | −€110 | −€110 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −€6,490 | −€13,000 |
| Left for housing costs, then profit | €16,194about €1,350 a month | €33,650about €2,800 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Serravalle Pistoiese's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Serravalle Pistoiese home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €3,890 a month, against €1,890 for the average one.
Occupancy
Serravalle Pistoiese listings were booked on 33% of the nights they were open over the past year, 5 percentage points below the Tuscany average (38%) and 6 points below the Italy average (39%). In a typical year, occupancy swings from 13% in February to 58% in August.
The busiest tenth of listings are booked about 5.4 times as often as the bottom quarter.
August is usually the busiest month in Serravalle Pistoiese, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Serravalle Pistoiese, known as ADR (average daily rate), was €270 over the past year, about 35% above the Tuscany average of €200 and about 54% above the Italy average of €175. In a typical year, rates peak in July at about €310 and bottom out in November at about €205.
Prices span a wide range: the top 10% charge about 5.4 times the rate of the bottom quarter.
July rates run 50% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €248. The 12-month ADR of €270 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Serravalle Pistoiese it averaged €108 over the past year, from about €22 in a typical January to about €213 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 9.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €97. The 12-month RevPAR of €108 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Serravalle Pistoiese has one high season, May through September, which makes it a highly seasonal market. Business is slowest from October to April. A listing earns about 5.5 times as much a month in June through August as in December through February.
Average revenue by month in Serravalle Pistoiese
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €2,920.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €686 |
| February | Low season | €1,050 |
| March | Low season | €1,370 |
| April | Low season | €2,380 |
| May | High season | €3,500 |
| June | High season | €4,840 |
| July | High season | €6,610 |
| August | High season | €6,310 |
| September | High season | €3,560 |
| October | Low season | €2,210 |
| November | Low season | €1,090 |
| December | Low season | €1,490 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | €4,960 | 46% | €280 |
| Low seasonOctober–April | €1,470 | 19% | €223 |
Guests book Serravalle Pistoiese stays 75 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 90 days ahead, and January stays closest to arrival, about 10 days. A typical August booking is made in mid-May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 75 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
97% of the 79 active listings in Serravalle Pistoiese display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Serravalle Pistoiese.
Neighborhoods
AirROI's area guide picks seven Serravalle Pistoiese neighborhoods that draw short-term rental guests, led by Pistoia Old Town, Serravalle Pistoiese Castle and Verni. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Pistoia Old Town | Historic heart of Pistoia with charming medieval architecture, cafes, and local shops. It's a great place for tourists looking to explore history and culture, with many attractions within walking distance. | Pistoia Cathedral, Piazza della Sala, San Giovanni Fuoricivitas, Pistoia Botanical Garden, Ospedale del Ceppo |
| Serravalle Pistoiese Castle | A picturesque medieval castle area offering stunning views and historic charm. Attracts visitors interested in local history and scenic landscapes. | Castello di Serravalle, historic villages, hiking trails, local wine tasting, beautiful vistas |
| Verni | A quaint hillside area perfect for those looking for a countryside escape. Ideal for families and nature lovers seeking peace and tranquility away from the city. | Tuscan countryside, local vineyards, farm stays, hiking routes, traditional Tuscan cuisine |
| Lizzano in Belvedere | Nestled in the Apennines, this area appeals to tourists interested in outdoor activities such as hiking and skiing, as well as those wishing to escape to nature. | Cascate del Dardagna, Piano degli Inglesi, Mount Corno, natural parks, local wildlife |
| Collodi | Home of the famous Pinocchio Park, this charming village attracts families and children, making it a great place for family-friendly accommodations. | Pinocchio Park, Villa Garzoni, Collodi Butterfly House, historic gardens, local restaurants |
| San Marcello Piteglio | Known for its rugged landscapes and outdoor activities. A perfect choice for adventure travelers looking for hiking, biking, and nature experiences. | Abetone ski area, hiking trails, local festivals, mountain biking routes, scenic views |
| Montale | A small town offering a balance of urban and rural life, close proximity to Prato and Florence. Attractive for those seeking a local experience with convenient access to larger cities. | local markets, historical sites, walking trails, restaurants, cultural events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 90% of listings in Serravalle Pistoiese, alongside 8 private-room listings (10%). Houses are the most common property type at 43%, ahead of apartments and condos (35%).
Mostly entire homes, with a private-room segment
Serravalle Pistoiese Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 89.9% | 71 |
| Private room | 10.1% | 8 |
Listings by property type
Serravalle Pistoiese Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 43.0% | 34 |
| Apartment/Condo | 35.4% | 28 |
| Cabin/Outdoor | 16.5% | 13 |
| Hotel/Boutique | 3.8% | 3 |
| Unique stay | 1.3% | 1 |
Two-bedroom homes are the most common size in Serravalle Pistoiese (36% of entire homes), and 39% have three or more bedrooms. Shares are of the 70 entire homes that give a bedroom count; rented rooms are left out.
Serravalle Pistoiese entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 25.7% | 18 |
| 2 bedrooms | 35.7% | 25 |
| 3 bedrooms | 11.4% | 8 |
| 4 bedrooms | 7.1% | 5 |
| 5+ bedrooms | 20.0% | 14 |
A typical one-bedroom home in Serravalle Pistoiese earned €8,890 over the past year, against €40,600 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 18 | €8,890 | €10,800 | €117 | 41% |
| 2 bedrooms | 25 | €6,610 | €8,020 | €141 | 27% |
| 5+ bedrooms | 14 | €40,600 | €90,600 | €865 | 41% |
The most common capacity in Serravalle Pistoiese is eight or more guests (30% of listings), and 48% of listings sleep six or more. Shares are of the 71 listings with a guest capacity on file (90% of the market).
Serravalle Pistoiese listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 9.9% | 7 |
| 3 guests | 5.6% | 4 |
| 4 guests | 21.1% | 15 |
| 5 guests | 15.5% | 11 |
| 6 guests | 16.9% | 12 |
| 7 guests | 1.4% | 1 |
| 8+ guests | 29.6% | 21 |
Serravalle Pistoiese hosts set up an average of 4.1 beds per listing. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Serravalle Pistoiese: 87% of listings offer it, and 86% have a washer.
Share of Serravalle Pistoiese listings with each common amenity
Guests
Serravalle Pistoiese runs on foreign visitors: 85% of guests who left reviews live outside Italy. Germany leads with 21% of reviewers, ahead of the Netherlands at 11%. Guests speak a mix of languages: English leads at 39%, followed by German and Italian.
85% of Serravalle Pistoiese guests come from abroad
Where guests who left reviews live
Where Serravalle Pistoiese guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Copenhagen | 3.7% |
| La Pisana | 3.2% |
| Berlin | 3.2% |
| Munich | 2.7% |
| Karlsruhe | 2.1% |
Where Serravalle Pistoiese guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 20.8% |
| Italy | 14.7% |
| Netherlands | 10.7% |
| France | 9.1% |
| United Kingdom | 8.1% |
Languages spoken by Serravalle Pistoiese guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 39.5% |
| German | 14.5% |
| Italian | 9.8% |
| Spanish | 9.0% |
| French | 7.4% |
Serravalle Pistoiese Airbnbs average 4.74 stars, and 28% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and cleanliness is the lowest, at 4.70.
Communication and check-in score highest in Serravalle Pistoiese; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.74 |
| Cleanliness | 4.70 |
| Communication | 4.85 |
| Location | 4.76 |
| Check-in | 4.85 |
| Value | 4.73 |
Booking patterns
Nearly all Serravalle Pistoiese listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 34% of listings; blocked nights include any the host closes off.
Days a year Serravalle Pistoiese listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 69.6% | 55 |
| 181-270 days | 27.8% | 22 |
| 91-180 days | 2.5% | 2 |
Days a year Serravalle Pistoiese listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.5% | 2 |
| 91-180 days | 29.1% | 23 |
| 31-90 days | 34.2% | 27 |
| 1-30 days | 34.2% | 27 |
The average Serravalle Pistoiese booking lasts 5.2 nights, longest in July and shortest in February. Listings took about 11 bookings each over the year. 45% of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Serravalle Pistoiese
Average nights per booking, by month of stay
Two-year average by calendar month.
44% of listings in Serravalle Pistoiese accept stays of one or two nights; the most common minimum is two nights.
Minimum stay set by Serravalle Pistoiese listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Serravalle Pistoiese, used by 32% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. 44% of listings offer Flexible or Moderate terms and 42% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Serravalle Pistoiese listings, from most to least flexible
Share of listings by the policy they use
About seven in ten Serravalle Pistoiese listings charge a cleaning fee. The typical fee is €50; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 5.2 nights, that adds roughly €10 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Serravalle Pistoiese, a seven-bedroom home, took in €366,000 over the past year, about 16 times the city's average of €22,700. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.
Golden Luxe, Diamond in the Hills + Pool & Jacuzzi Entire home · 7 bedrooms Rated 5.00
Borgo in Montalbano by Secret Hills Entire home · 8 bedrooms Rated 5.00
Tuscan Villa with Private Pool and Garden Entire home · 7 bedrooms Rated 5.00
Country House Casalguidi 191 Private Pool Entire home · 8 bedrooms Rated 4.89
Nicoletta by Interhome Entire home · 7 bedrooms Rated 4.97
Villa with bio-design pool Vacavilla Exclusive Entire home · 8 bedrooms Rated 4.86 Professional management companies run 16% of Serravalle Pistoiese listings and owners run the rest, though 30% of listings have a co-host. Superhosts run 43% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 54% of listings.
Nearby markets
Serravalle Pistoiese out-earns every one of the eight nearby markets in the table, all within 13 km; the best of them, Marliana, averaged about 18% less per listing. Quarrata was the busiest, booked on 41% of nights against 33% in Serravalle Pistoiese.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Monsummano Terme 7 km | 71 | €13,243 | €234 | 30% |
| Lamporecchio 8 km | 95 | €11,935 | €168 | 33% |
| Pistoia 8 km | 262 | €10,895 | €138 | 34% |
| Montecatini Terme 8 km | 117 | €15,868 | €196 | 33% |
| Quarrata 9 km | 39 | €14,686 | €167 | 41% |
| Marliana 10 km | 36 | €18,586 | €208 | 38% |
| Vinci 13 km | 135 | €11,683 | €191 | 31% |
| Cerreto Guidi 13 km | 74 | €11,204 | €148 | 35% |
See all 281 Tuscany Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Serravalle Pistoiese:
FAQ
An active Serravalle Pistoiese Airbnb grossed €22,684 on average in the 12 months to September 2026, according to AirROI's tracking of 79 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,320 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Serravalle Pistoiese listings earn between €469 and €2,320 in a typical month, and the top tenth €6,940 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Serravalle Pistoiese were booked on 33% of available nights over the past year. That compares with 38% for the Tuscany average. August is usually the busiest month.
The average booked night in Serravalle Pistoiese cost €270 before fees. Half of listings charge between €97 and €245; a few high-priced homes pull the average above that range.
In Serravalle Pistoiese, 97% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Serravalle Pistoiese Airbnb grossed €22,684 in the 12 months to September 2026, 23% above the Tuscany average of €18,380. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €16,194 a year (about €1,350 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,800 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging €6,610 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Serravalle Pistoiese listing was open to book earned €108 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €223 or more.
Serravalle Pistoiese stays were booked 75 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Serravalle Pistoiese Airbnb stay lasted 5.2 nights over the past year. A listing took 11 reservations over the year on average.
Guests rate Serravalle Pistoiese Airbnbs 4.74 out of 5 on average. Guests score check-in highest and cleanliness lowest.
Pistoia Old Town, Serravalle Pistoiese Castle and Verni draw the most short-term rental interest in Serravalle Pistoiese. The neighborhood guide explains what brings guests to each.
AirROI counted 79 active Airbnb listings in Serravalle Pistoiese as of September 2026. The closest tracked market is Monsummano Terme, 7 km away.
In Serravalle Pistoiese, about seven in ten listings add a cleaning fee. The median fee is €50; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 79 active Airbnb listings in Serravalle Pistoiese from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.