Imabari, Ehime Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Imabari, Ehime Prefecture? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $13,892 per year — at a $139 nightly rate, 38.4% occupancy, and a $56 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 72 active listings, Imabari is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 80.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Imabari?
In Imabari, the headline Airbnb metrics are $13,892 in average annual revenue,38.4% occupancy, $139 ADR, and $56 in RevPAR, and guests book about 45 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Imabari?
Understanding the monthly revenue variations for Airbnb listings in Imabari is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imabari is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imabari across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,179+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,278 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,007 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $438, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imabari
What Is the Monthly Airbnb Occupancy Rate in Imabari?
Maximize your bookings by understanding the Imabari STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imabari:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imabari
What Is the Average Airbnb Nightly Rate in Imabari?
Effective short term rental pricing strategy in Imabari involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imabari typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Imabari
What Is the RevPAR for Airbnb in Imabari?
RevPAR in Imabari is currently $56. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $17 RevPAR.
- Typical properties (Median) generate $38 RevPAR.
- Strong performers (Top 25%) earn $71 RevPAR.
- Best-in-class (Top 10%) achieve $105 RevPAR.
Average Monthly RevPAR Trend in Imabari
RevPAR Insights for Imabari
- The average RevPAR in Imabari is $56. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($105) and bottom 25% ($17) is $88, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Imabari benchmarks. If your RevPAR falls below the median of $38, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $71+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Imabari?
Imabari's peak Airbnb season falls in August, October, September, while the softest stretch is January, February, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, October, September)
- Revenue averages $2,626 per month
- Occupancy rates average 46.2%
- Daily rates average $140
Shoulder Season
- Revenue averages $1,773 per month
- Occupancy maintains around 43.9%
- Daily rates hold near $136
Low Season (January, February, June)
- Revenue drops to average $1,250 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $131
Seasonality Insights for Imabari
- Airbnb seasonality in Imabari is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Imabari's highest earning potential, with monthly revenues climbing to $2,993, occupancy reaching 50.1%, and ADRs peaking at $148.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,199, occupancy could drop to 29.2%, and ADRs may adjust to $130.
- Lower occupancy paired with meaningful seasonality means hosts in Imabari need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Imabari, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Imabari, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Imabari?
Yes, Imabari, Ehime Prefecture, Japan enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Imabari to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Imabari?
Imabari is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Imabari Port | A prime location for visitors due to its access to ferry services, beautiful waterfront views and proximity to local dining options. Perfect for travelers wanting to experience the seaside charm of Imabari. | Imabari Castle, Imabari Shipbuilding Museum, Shimanami Kaido Cycle Route, Towel Museum, Kurushima Strait Bridge |
| Dogo Onsen | A famous hot spring area known for its historic ambiance and traditional inns. Attracts tourists looking for relaxation and cultural experiences related to Japanese onsen tradition. | Dogo Onsen Main Building, Dogo Park, Botchan Train, Dogo Onsen Station, Shiki Memorial Museum |
| Kurushima Strait | Features scenic views and outdoor activities, making it popular with nature lovers and cyclists. An excellent area for hosting guests who appreciate nature and outdoor sports. | Setonaikai National Park, Shimanami Kaido, Kirshima Strait Observatory, Cycling Tours, Fishing Opportunities |
| Mitsukoshi | This area features vibrant local markets and is close to many artisanal shops, making it popular with tourists looking for authentic local experiences and traditional souvenirs. | Imabari Towel Factory, Local Seafood Market, Mitsukoshi Shrine, Cultural Workshops, Food Stalls |
| Towel Museum | A unique attraction that highlights Imabari's rich towel-making heritage. A great spot for tourists interested in local crafts and history. | Towel Museum, Workshops on Towel Making, Local Craft Shops, Exhibitions, Souvenirs |
| Shimanami Kaido | This bike route connecting Shikoku to Honshu is one of the most scenic in Japan. It's popular with cycling enthusiasts and nature lovers. | Shimanami Cycling Route, Bicycle Rental Stations, Viewpoints, Local Cafés, Art Installations along the Route |
| Nishinoshima | A tranquil island experience with stunning nature and local hospitality, appealing to visitors looking for peace and natural beauty. | Beautiful Beaches, Local Seafood, Hiking Trails, Cultural Heritage Sites, Island Festivals |
| Yoshiumi | Rich in historical significance and natural beauty, this area attracts those interested in sightseeing and outdoor activities, particularly near historical sites and parks. | Yoshiumi Shrine, Local Parks, Historical Landmarks, Nature Walks, Photography Spots |
Because Imabari has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Imabari?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imabari
- The Imabari Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.6% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 43.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Imabari, House properties are the most common (68.1%), reflecting the local real estate landscape.
- Houses represent a significant 68.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.8%) offer potential for unique stay experiences.
Imabari Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imabari
- The dominant room capacity in Imabari is 2 bedrooms listings, making up 26.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 47.2% of the active Airbnb listings in Imabari, indicating a high concentration in these sizes.
- A significant 23.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Imabari.
Imabari Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imabari
- The most common guest capacity trend in Imabari vacation rentals is listings accommodating 8+ guests (16.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Imabari STR market, accounting for 33.4% of listings.
- 34.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Imabari.
- On average, properties in Imabari are equipped to host 3.5 guests.
How Do Listings in Imabari Compare on Quality?
Listing quality in Imabari can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Imabari
- At 35.6 photos per listing on average, Imabari hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 50.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Imabari averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Imabari?
Amenity Prevalence
Amenity Insights for Imabari
- Essential amenities in Imabari that guests expect include: Air conditioning, Wifi, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Free parking on premises, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Imabari: Air conditioning, Wifi, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Wifi, Kitchen, Smoke alarm.
- Consider adding popular differentiators like Washer or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Imabari to stay competitive.
Which Airbnb Amenities Boost Revenue in Imabari?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Imabari, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishwasher | 11.1% | $34,240 | $11,349 | 201.7% |
Heating | 77.8% | $16,299 | $5,469 | 198.0% |
Cable TVHigh opportunity | 9.7% | $34,043 | $11,722 | 190.4% |
Resort accessHigh opportunity | 9.7% | $33,490 | $11,782 | 184.3% |
Outdoor showerHigh opportunity | 8.3% | $31,285 | $12,311 | 154.1% |
Gym | 20.8% | $26,501 | $10,574 | 150.6% |
Dedicated workspace | 43.1% | $20,898 | $8,595 | 143.1% |
Ocean view | 13.9% | $28,153 | $11,592 | 142.9% |
Board gamesHigh opportunity | 8.3% | $29,534 | $12,470 | 136.8% |
Barbecue utensils | 27.8% | $23,643 | $10,142 | 133.1% |
Revenue Impact Insights for Imabari
- Dishwasher tops the revenue impact list with a 201.7% uplift — listings with this amenity earn $34,240 vs. $11,349 without it.
- High-opportunity amenities — Cable TV, Resort access, Outdoor shower — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Cable TV — it has the best combination of high revenue impact and low market saturation in Imabari.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Imabari STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imabari. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImabari Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Imabari
- The typical guest profile for Airbnb in Imabari consists of predominantly international visitors (85%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 15.4% of guests.
- Key international markets include United States (17.6%) and Japan (15.4%).
- Top languages spoken are English (46%) followed by Japanese (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Imabari?
Listings in Imabari average 4.89 out of 5 overall, with about 66.1 reviews per active listing and 58.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Imabari
- With an overall rating of 4.89, Imabari listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Location (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 58.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Imabari Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imabari
- The most common availability pattern in Imabari falls within the 271-366 days range, representing 62.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Imabari (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Imabari?
Average Booking Lead Time by Month
Booking Lead Time Insights for Imabari
- The overall average booking lead time for vacation rentals in Imabari is 45 days.
- Guests book furthest in advance for stays during November (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (61 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Imabari.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Imabari averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Imabari?
Guests in Imabari stay about 2.5 nights on average, generating roughly 1,297 reservations and 18 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Imabari
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Imabari
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 18 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (4.4 nights) and shorten in Sep (1.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Imabari Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
66 listings
91.7% of total
2 Nights
1 listings
1.4% of total
30+ Nights
5 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Imabari is 1 Night, adopted by 91.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.1%) of the Imabari Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 91.7% of Imabari hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imabari.
Imabari Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.4% of total
Flexible
20 listings
27.8% of total
Moderate
34 listings
47.2% of total
Firm
14 listings
19.4% of total
Strict
3 listings
4.2% of total
Cancellation Policy Insights for Imabari
- The prevailing Airbnb cancellation policy trend in Imabari is Moderate, used by 47.2% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Imabari may expect booking flexibility.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.2% market standard in Imabari.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Imabari.
How Much Are Airbnb Cleaning Fees in Imabari?
Cleaning fees in Imabari are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Imabari
- About 69.4% of Imabari listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $14 is close to the median ($7), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 1.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Imabari median of $7. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Imabari Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imabaribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Located along the island's cycling path | OMISHIMA-SPACE, entire building for rent
Entire Place • 6 bedrooms
Beachfront villa with sauna on Shimanami Kaido.
Entire Place • 2 bedrooms
A house along the approach to a historic shrine
Private Room • 5 bedrooms
Benton Guesthouse: Nostalgic Shōwa Private House
Entire Place • 3 bedrooms
A villa located in a national park overlooking the Kurishima Strait and the Kurishima Strait Bridge,
Entire Place • 2 bedrooms
Rare Rare Resort Villa: Enjoy a luxurious time with the sunset
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Imabari?
Learn from the best! This table showcases top-performing Airbnb hosts in Imabari based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shigeki | 8 | $168,770 | 357 | 4.96/5.0 |
| Hiroyasu | 1 | $71,293 | 314 | 4.94/5.0 |
| Ohashi | 1 | $62,933 | 3 | 5.00/5.0 |
| Seki | 5 | $44,931 | 207 | 4.96/5.0 |
| Dani | 1 | $43,098 | 125 | 4.93/5.0 |
| Villa くるしま海峡 | 1 | $42,812 | 10 | 5.00/5.0 |
| 智也 | 1 | $35,058 | 12 | 5.00/5.0 |
| 博文 | 1 | $34,446 | 62 | 4.95/5.0 |
| 一成 | 4 | $30,744 | 31 | 4.77/5.0 |
| Yu-Rah | 2 | $30,402 | 50 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imabari.
Who Are the Airbnb Hosts in Imabari?
Imabari is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Imabari
- With 75.0% Superhosts, Imabari has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 8.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Imabari averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Imabari's Airbnb Market Compare to Nearby Cities?
How does the Imabari Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Naoshima, Imabari has 28 percentage points lower occupancy and about $69 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 30 | $3,852 | $208.78 | 66% |
| Minamiawaji | 50 | $3,611 | $344.11 | 38% |
| Awaji | 106 | $3,185 | $289.93 | 38% |
| Nakagawa | 13 | $2,517 | $223.02 | 46% |
| Tonosho | 75 | $2,185 | $186.01 | 42% |
| Sumoto | 91 | $2,045 | $223.61 | 34% |
| Shodoshima | 32 | $2,037 | $165.08 | 42% |
| Mitoyo | 46 | $2,012 | $204.77 | 39% |
| Awaji Island | 41 | $1,924 | $317.39 | 34% |
| Iwami | 14 | $1,880 | $200.11 | 37% |
Frequently Asked Questions About Airbnb in Imabari
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Imabari.
How much do Airbnb hosts make in Imabari?
Imabari hosts earn about $13,892 per year on average, with an average nightly rate of $139 and RevPAR of $56. Those figures describe the typical revenue environment for active listings in Imabari, Ehime Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Imabari market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Imabari?
The average Airbnb occupancy rate in Imabari is 38.4%. August is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Imabari?
Listings in Imabari average $139 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Imabari?
Imabari currently has about 72 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Imabari?
AirROI currently classifies the short-term rental regulation level in Imabari as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Imabari?
RevPAR in Imabari is about $56. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Imabari?
Occupancy of 38.4% means Imabari is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,892, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Imabari?
The average booking lead time in Imabari is about 45 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Imabari?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Imabari include Imabari Port, Dogo Onsen, Kurushima Strait. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Imabari?
entire_home listings make up 55.6% of the active supply in Imabari. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Imabari compare to nearby Airbnb markets?
Among neighboring markets, Naoshima posts $46,222 in average annual revenue with 66.2% occupancy, compared to Imabari's $13,892 and 38.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Imabari?
The average Airbnb stay length in Imabari is about 2.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Imabari?
Airbnb listings in Imabari average 4.89 out of 5 overall. About 58.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Imabari?
Dishwasher and Heating are among the strongest revenue-linked amenities in Imabari. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Imabari?
Yes. About 69.4% of active Airbnb listings in Imabari charge a cleaning fee, and the average fee is $14. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Imabari?
A 75.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.