Imabari, Ehime Prefecture Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Imabari, Ehime Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,039 per year — at a $136 nightly rate, 43.0% occupancy, and a $59 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

With just 40 active listings, Imabari is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 53.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Imabari?

In Imabari, the headline Airbnb metrics are $17,039 in average annual revenue,43.0% occupancy, $136 ADR, and $59 in RevPAR, and guests book about 51 days in advance.

Avg. Daily Rate (ADR)(?)

$136

The average rental revenue earned for an occupied room per day in Imabari.

Occupancy Rate(?)

43.0%

Moderate demand with booking opportunities.

Avg. Annual Revenue(?)

$17,039

Average annual income for an Airbnb listing in Imabari. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$59

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

20.8%

Strong growth (20.8%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

51 days

How far in advance guests typically book in Imabari. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

August

The month with the highest average earnings, indicating peak season in Imabari.

Lowest Revenue Month(?)

February

The month with the lowest average earnings, indicating the low season in Imabari.

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How Much Do Airbnb Hosts Earn Monthly in Imabari?

Understanding the monthly revenue variations for Airbnb listings in Imabari is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imabari is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imabari across different performance tiers:

Best-in-class properties (Top 10%) achieve $4,011+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $2,258 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $1,033 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $491, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Imabari

What Is the Monthly Airbnb Occupancy Rate in Imabari?

Maximize your bookings by understanding the Imabari STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imabari:

Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 39%.
Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Imabari

What Is the Average Airbnb Nightly Rate in Imabari?

Effective short term rental pricing strategy in Imabari involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imabari typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $249+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $141 or more.
Typical properties (Median) charge around $88 per night.
Entry-level properties (Bottom 25%) earn around $48 per night.

Average Daily Rate (ADR) Trend by Month in Imabari

What Is the RevPAR for Airbnb in Imabari?

RevPAR in Imabari is currently $59. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $15 RevPAR.
Typical properties (Median) generate $34 RevPAR.
Strong performers (Top 25%) earn $72 RevPAR.
Best-in-class (Top 10%) achieve $102 RevPAR.

Average Monthly RevPAR Trend in Imabari

RevPAR Insights for Imabari

The average RevPAR in Imabari is $59. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($102) and bottom 25% ($15) is $87, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Imabari benchmarks. If your RevPAR falls below the median of $34, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $72+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Imabari?

Imabari's peak Airbnb season falls in August, October, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, October, September)

Revenue averages $2,606 per month
Occupancy rates average 47.1%
Daily rates average $140

Shoulder Season

Revenue averages $1,739 per month
Occupancy maintains around 46.0%
Daily rates hold near $137

Low Season (January, February, March)

Revenue drops to average $1,177 per month
Occupancy decreases to average 30.2%
Daily rates adjust to average $126

Seasonality Insights for Imabari

Airbnb seasonality in Imabari is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Imabari's highest earning potential, with monthly revenues climbing to $2,903, occupancy reaching 56.4%, and ADRs peaking at $151.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $981, occupancy could drop to 29.1%, and ADRs may adjust to $123.
Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Imabari.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Imabari, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Imabari, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Imabari?

Yes, Imabari, Ehime Prefecture, Japan enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Imabari to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 100% licensed listings)

What Are the Best Neighborhoods for Airbnb in Imabari?

With a compact short-term rental market, Imabari gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Imabari
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Imabari Port	A prime location for visitors due to its access to ferry services, beautiful waterfront views and proximity to local dining options. Perfect for travelers wanting to experience the seaside charm of Imabari.	Imabari Castle, Imabari Shipbuilding Museum, Shimanami Kaido Cycle Route, Towel Museum, Kurushima Strait Bridge
Dogo Onsen	A famous hot spring area known for its historic ambiance and traditional inns. Attracts tourists looking for relaxation and cultural experiences related to Japanese onsen tradition.	Dogo Onsen Main Building, Dogo Park, Botchan Train, Dogo Onsen Station, Shiki Memorial Museum
Kurushima Strait	Features scenic views and outdoor activities, making it popular with nature lovers and cyclists. An excellent area for hosting guests who appreciate nature and outdoor sports.	Setonaikai National Park, Shimanami Kaido, Kirshima Strait Observatory, Cycling Tours, Fishing Opportunities
Mitsukoshi	This area features vibrant local markets and is close to many artisanal shops, making it popular with tourists looking for authentic local experiences and traditional souvenirs.	Imabari Towel Factory, Local Seafood Market, Mitsukoshi Shrine, Cultural Workshops, Food Stalls
Towel Museum	A unique attraction that highlights Imabari's rich towel-making heritage. A great spot for tourists interested in local crafts and history.	Towel Museum, Workshops on Towel Making, Local Craft Shops, Exhibitions, Souvenirs
Shimanami Kaido	This bike route connecting Shikoku to Honshu is one of the most scenic in Japan. It's popular with cycling enthusiasts and nature lovers.	Shimanami Cycling Route, Bicycle Rental Stations, Viewpoints, Local Cafés, Art Installations along the Route
Nishinoshima	A tranquil island experience with stunning nature and local hospitality, appealing to visitors looking for peace and natural beauty.	Beautiful Beaches, Local Seafood, Hiking Trails, Cultural Heritage Sites, Island Festivals
Yoshiumi	Rich in historical significance and natural beauty, this area attracts those interested in sightseeing and outdoor activities, particularly near historical sites and parks.	Yoshiumi Shrine, Local Parks, Historical Landmarks, Nature Walks, Photography Spots

Because Imabari has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Imabari?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Imabari

The Imabari Airbnb market composition is heavily skewed towards Private Room listings, which make up 62.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Imabari, House properties are the most common (52.5%), reflecting the local real estate landscape.
Houses represent a significant 52.5% portion, catering likely to families or larger groups.
Smaller segments like apartment/condo (combined 2.5%) offer potential for unique stay experiences.

Imabari Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Imabari

The dominant room capacity in Imabari is 2 bedrooms listings, making up 22.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 2 bedrooms and 1 bedroom properties represent 40.0% of the active Airbnb listings in Imabari, indicating a high concentration in these sizes.

Imabari Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Imabari

The most common guest capacity trend in Imabari vacation rentals is listings accommodating 8+ guests (20%). This suggests the primary traveler segment is likely larger groups.
Properties designed for 8+ guests and 6 guests dominate the Imabari STR market, accounting for 35.0% of listings.
35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Imabari.
On average, properties in Imabari are equipped to host 3.0 guests.

How Do Listings in Imabari Compare on Quality?

Listing quality in Imabari can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

35.8

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

42.5%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Imabari

At 35.8 photos per listing on average, Imabari hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
42.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Imabari averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Imabari?

Amenity Prevalence

Amenity Insights for Imabari

Essential amenities in Imabari that guests expect include: Air conditioning, Wifi, Kitchen, Smoke alarm, Washer. Lacking these (any) could significantly impact bookings.
Popular amenities like Heating, Free parking on premises, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Imabari: Air conditioning, Wifi, Kitchen, Smoke alarm, Washer.
Prioritize adding missing essentials: Air conditioning, Wifi, Kitchen, Smoke alarm, Washer.
Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Imabari to stay competitive.

Which Airbnb Amenities Boost Revenue in Imabari?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Imabari, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Dedicated workspace	55.0%	$24,398	$8,044	203.3%
Dishwasher	17.5%	$34,484	$13,338	158.5%
Cable TV	12.5%	$36,663	$14,235	157.6%
Barbecue utensils	30.0%	$29,433	$11,727	151.0%
Resort access	15.0%	$33,895	$14,064	141.0%
Backyard	37.5%	$26,769	$11,200	139.0%
Gym	25.0%	$30,138	$12,672	137.8%
Beach access	30.0%	$28,124	$12,288	128.9%
Patio or balcony	25.0%	$29,341	$12,938	126.8%
Shower gel	25.0%	$29,320	$12,945	126.5%

Revenue Impact Insights for Imabari

Dedicated workspace tops the revenue impact list with a 203.3% uplift — listings with this amenity earn $24,398 vs. $8,044 without it.

Recommendations for Hosts

Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Imabari STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imabari. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Imabari Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Imabari

The typical guest profile for Airbnb in Imabari consists of predominantly international visitors (89%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
Domestic travelers account for 11.5% of guests.
Key international markets include United States (22.2%) and Japan (11.5%).
Top languages spoken are English (48.7%) followed by French (10.2%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Focus marketing internationally, particularly towards travelers from Japan.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Imabari?

Listings in Imabari average 4.91 out of 5 overall, with about 79.2 reviews per active listing and 52.5% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Imabari

With an overall rating of 4.91, Imabari listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
The strongest subcategory is Communication (4.92), while Location (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
52.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Imabari Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Imabari

The most common availability pattern in Imabari falls within the 271-366 days range, representing 42.5% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 31-90 days range is most frequent in Imabari (30%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Imabari?

Average Booking Lead Time by Month

Booking Lead Time Insights for Imabari

The overall average booking lead time for vacation rentals in Imabari is 51 days.
Guests book furthest in advance for stays during May (average 70 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
Seasonally, Fall (61 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Imabari.
For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
Target marketing efforts for the Fall season well in advance (at least 61 days) to capture early planners.
Monitor your own booking lead times against these Imabari averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Imabari?

Guests in Imabari stay about 3.5 nights on average, generating roughly 915 reservations and 22.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Imabari

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Imabari

A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
At 22.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
Stay lengths peak in Dec (4.5 nights) and shorten in Sep (1.4 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Imabari Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (92.5%)

1 Night

37 listings

92.5% of total

2 Nights (2.5%)

2 Nights

1 listings

2.5% of total

30+ Nights (5%)

30+ Nights

2 listings

5% of total

Key Insights

The most prevalent minimum stay requirement in Imabari is 1 Night, adopted by 92.5% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (95.0%) of the Imabari Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 92.5% of Imabari hosts use this setting.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imabari.

Imabari Airbnb Cancellation Policy Trends Analysis (2026)

Limited

1 listings

2.5% of total

Flexible (32.5%)

Flexible

13 listings

32.5% of total

Moderate (37.5%)

Moderate

15 listings

37.5% of total

Firm (22.5%)

Firm

9 listings

22.5% of total

Strict

2 listings

5% of total

Cancellation Policy Insights for Imabari

The prevailing Airbnb cancellation policy trend in Imabari is Moderate, used by 37.5% of listings.
There's a relatively balanced mix between guest-friendly (70.0%) and stricter (27.5%) policies, offering choices for different guest needs.
Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

Consider adopting a Moderate policy to align with the 37.5% market standard in Imabari.
Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
Regularly review your cancellation policy against competitors and market demand shifts in Imabari.

How Much Are Airbnb Cleaning Fees in Imabari?

Cleaning fees in Imabari are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$16

Median Cleaning Fee

Listings Charging a Fee

70.0%

Fee as Revenue Share

2.4%

Cleaning Fee Insights for Imabari

70.0% of listings charge a cleaning fee, making it standard practice in Imabari. Guests expect it and factor it into their booking decisions.
The average cleaning fee of $16 is close to the median ($9), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 2.4% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Imabari median of $9. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$129.91

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Imabari?

Learn from the best! This table showcases top-performing Airbnb hosts in Imabari based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Imabari by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Shigeki	7	$145,506	164	4.95/5.0
Hiroyasu	1	$75,226	297	4.94/5.0
Ohashi	1	$64,456	3	5.00/5.0
Seki	4	$45,156	188	4.96/5.0
智也	1	$41,505	10	5.00/5.0
Dani	1	$36,061	115	4.92/5.0
Akira & Rei	1	$29,086	200	4.98/5.0
増野	5	$26,666	27	4.89/5.0
Akemi	1	$26,548	56	4.91/5.0
Olivier	1	$26,270	194	4.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imabari.

Who Are the Airbnb Hosts in Imabari?

Imabari is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

85.0%

Professional Management

0.0%

Cohosted Listings

17.5%

Instant Book Enabled

0.0%

Simplified Pricing

92.5%

Host Profile Insights for Imabari

With 85.0% Superhosts, Imabari has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
92.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 17.5% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Imabari averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Imabari's Airbnb Market Compare to Nearby Cities?

How does the Imabari Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Naoshima, Imabari has 28 percentage points lower occupancy and about $60 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Imabari — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Naoshima	23	$4,250	$196.20	71%
Minamiawaji	42	$4,140	$368.50	39%
Awaji	104	$3,242	$276.20	40%
Tonosho	60	$2,552	$172.44	50%
Sumoto	69	$2,228	$211.97	36%
Kurashiki	55	$2,223	$185.27	48%
Shodoshima	29	$2,196	$166.67	48%
Hatsukaichi	71	$2,045	$185.28	38%
Sanuki	36	$2,038	$196.38	33%
Mitoyo	45	$2,002	$211.98	40%

Frequently Asked Questions About Airbnb in Imabari

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Imabari.

How much do Airbnb hosts make in Imabari?

Imabari hosts earn about $17,039 per year on average, with an average nightly rate of $136 and RevPAR of $59. Those figures describe the typical revenue environment for active listings in Imabari, Ehime Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Imabari market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Imabari?

The average Airbnb occupancy rate in Imabari is 43.0%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Imabari?

Listings in Imabari average $136 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Imabari?

Imabari currently has about 40 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Imabari?

AirROI currently classifies the short-term rental regulation level in Imabari as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Imabari?

RevPAR in Imabari is about $59. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Imabari?

At 43.0% occupancy, Imabari can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $17,039, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Imabari?

The average booking lead time in Imabari is about 51 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Imabari?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Imabari include Imabari Port, Dogo Onsen, Kurushima Strait. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Imabari?

private_room listings make up 62.5% of the active supply in Imabari. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Imabari compare to nearby Airbnb markets?

Among neighboring markets, Naoshima posts $50,995 in average annual revenue with 71.2% occupancy, compared to Imabari's $17,039 and 43.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Imabari?

The average Airbnb stay length in Imabari is about 3.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Imabari?

Airbnb listings in Imabari average 4.91 out of 5 overall. About 52.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Imabari?

Dedicated workspace and Dishwasher are among the strongest revenue-linked amenities in Imabari. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Imabari?

Yes. About 70.0% of active Airbnb listings in Imabari charge a cleaning fee, and the average fee is $16. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Imabari?

A 85.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.