1 group per day limited ~ Tropical resort private villa ~ FuranYugawara Entire home · 3 bedrooms Rated 4.95 - Revenue
- ¥23.2M
- Occupancy
- 50.2%
- Daily rate
- ¥126,828
Airbnb market data · 202612 months to September 2026
The average Airbnb in Yugawara brought in ¥3,145,570 over the 12 months through September 2026, about 24% less than the Kanagawa Prefecture average of ¥4,123,202.
The short answer
Rates and bookings both trail the Kanagawa Prefecture average. Listings averaged ¥23,514 a night and were booked on 34% of available nights, against ¥31,300 and 44% for the Kanagawa Prefecture average.
Timing matters: in August, usually the best month, the average listing earns about 2.2 times as much as in January, usually the slowest.
With 54 active listings, Yugawara is the eighth-largest of 16 Kanagawa Prefecture markets AirROI tracks. From a year earlier, the number of active listings grew 64%.
Browse the live Yugawara Airbnb market See Every Yugawara ListingRevenue
Gross bookings per Yugawara listing averaged ¥3,145,570 over the 12 months to September 2026 (Kanagawa Prefecture average: ¥4,123,202), before cleaning, platform and management costs and taxes.
In a typical year, the average Yugawara listing brings in ¥526,000 in August, its best month, and ¥244,000 in January, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.2 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥351,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥374,601 | 28.3% | ¥22,866 | ¥12,487 | 42 days | 3 nights |
| Oct 2025 | ¥458,626 | 35.1% | ¥22,543 | ¥14,794 | 43 days | 2.7 nights |
| Nov 2025 | ¥466,994 | 42.9% | ¥21,364 | ¥15,566 | 35 days | 2.1 nights |
| Dec 2025 | ¥297,599 | 39.0% | ¥21,947 | ¥9,600 | 37 days | 2.3 nights |
| Jan 2026 | ¥196,159 | 23.7% | ¥21,362 | ¥6,328 | 36 days | 1.6 nights |
| Feb 2026 | ¥243,123 | 32.5% | ¥20,506 | ¥8,683 | 29 days | 3.4 nights |
| Mar 2026 | ¥365,033 | 38.5% | ¥21,101 | ¥11,775 | 29 days | 4 nights |
| Apr 2026 | ¥339,321 | 39.6% | ¥22,025 | ¥11,311 | 37 days | 3.5 nights |
| May 2026 | ¥348,841 | 35.7% | ¥25,648 | ¥11,253 | 39 days | 1.7 nights |
| Jun 2026 | ¥271,073 | 33.5% | ¥23,941 | ¥9,036 | 36 days | 2.7 nights |
| Jul 2026 | ¥429,546 | 34.1% | ¥24,778 | ¥13,856 | 33 days | 2.3 nights |
| Aug 2026 | ¥585,311 | 45.2% | ¥27,815 | ¥18,881 | 36 days | 1.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Yugawara market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Yugawara Airbnb took in ¥3,145,570 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥178,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥418,000 a month.
Cleaning it yourself keeps the ¥223,000 a year guests pay in cleaning fees, for about ¥196,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥153,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥2,922,570 | ¥6,794,000 |
| Cleaning fees guests pay7% of Yugawara bookings | ¥223,000 | ¥519,000 |
| Gross bookings | ¥3,145,570 | ¥7,313,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of Yugawara listings on Simplified Pricing, 3% for the rest | −¥429,000 | −¥998,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥223,000 | −¥519,000 |
| Utilities and internetAbout 5% of bookings | −¥157,000 | −¥366,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥63,000 | −¥146,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥94,000 | −¥219,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥31,000 | −¥31,000 |
| Permit and registrationWhere one is required | −¥16,000 | −¥16,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −¥1,013,000 | −¥2,295,000 |
| Left for housing costs, then profit | ¥2,132,570about ¥178,000 a month | ¥5,018,000about ¥418,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Yugawara's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Yugawara home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥609,000 a month, against ¥262,000 for the average one.
Occupancy
Yugawara listings were booked on 34% of the nights they were open over the past year, 10 percentage points below the Kanagawa Prefecture average (44%) and 15 points below the Japan average (49%). In a typical year, occupancy climbs to 44% in November and falls to 24% in January.
The busiest tenth of listings are booked about 4.9 times as often as the bottom quarter.
November is usually the busiest month in Yugawara, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Yugawara, known as ADR (average daily rate), was ¥23,514 over the past year, about 25% below the Kanagawa Prefecture average of ¥31,300 and about 18% below the Japan average of ¥28,800. In a typical year, rates peak in August at about ¥26,700 and bottom out in February at about ¥20,500.
Prices span a wide range: the top 10% charge about 8 times the rate of the bottom quarter.
August rates run 30% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥22,600.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Yugawara it averaged ¥10,200 over the past year, from about ¥7,880 in a typical January to about ¥17,000 in a typical August.
A small group of listings earns several times more per open night than the rest.
August RevPAR is about 2.2 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥11,500. The 12-month RevPAR of ¥10,200 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Revenue in Yugawara peaks several times a year, in March–April, July–August and November, a moderately seasonal pattern. Business is slowest from December to February, with a midsummer dip in June as well.
Average revenue by month in Yugawara
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥351,000.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | ¥244,000 |
| February | Low season | ¥259,000 |
| March | High season | ¥382,000 |
| April | High season | ¥392,000 |
| May | Shoulder season | ¥358,000 |
| June | Low season | ¥275,000 |
| July | High season | ¥427,000 |
| August | High season | ¥526,000 |
| September | Shoulder season | ¥325,000 |
| October | Shoulder season | ¥377,000 |
| November | High season | ¥389,000 |
| December | Low season | ¥257,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMarch–April, July–August, November | ¥423,000 | 41% | ¥23,104 |
| Shoulder seasonMay, September–October | ¥353,000 | 34% | ¥22,724 |
| Low seasonJune, December–February | ¥259,000 | 31% | ¥22,000 |
Guests book Yugawara stays 31 days ahead on average (about four weeks). August stays are booked furthest out, about 37 days ahead, and February stays closest to arrival, about 27 days. A typical August booking is made in early July.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 31 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
All 54 active listings in Yugawara display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Yugawara.
Neighborhoods
AirROI's area guide picks eight Yugawara neighborhoods that draw short-term rental guests, led by Yugawara Onsen, Akasaki Beach and Yugawara Town Center. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Yugawara Onsen | Famous hot spring resort area known for its relaxing atmosphere and beautiful natural surroundings. Ideal for travelers seeking a wellness retreat and traditional Japanese experience. | Yugawara Hot Springs, Manyo Park, Yugawara Art Museum, Lake Eirakucho, Shishido Temple |
| Akasaki Beach | A serene beach known for its scenic beauty and water activities, appealing to families and beach lovers. Offers a perfect blend of relaxation and fun. | Akasaki Beach, Yugawara Beach, Marine sports, Scenic coastal walks, Fish market nearby |
| Yugawara Town Center | The bustling town area of Yugawara featuring local shops, cafes, and restaurants. Great for those looking to immerse themselves in local culture. | Kikukawa Plum Grove, Local artisan shops, Yugawara Folk Museum, Cafes and eateries, Farmers' market |
| Sengenyama Park | A beautiful park offering hiking trails and stunning views, attracts nature lovers and those looking for outdoor activities. | Hiking trails, Observation point, Picnic areas, Scenic views, Flora and fauna |
| Tenju-in Temple | A historical temple offering a glimpse into Japanese culture and spirituality, appealing to tourists interested in traditional experiences. | Tenju-in Temple, Zen gardens, Cultural workshops, Tea ceremonies, Scenic photography spots |
| Kiga-yama | A mountain area ideal for hiking and outdoor activities, attracting adventure seekers and nature enthusiasts. | Hiking trails, Scenic vistas, Nature photography, Wildlife watching, Camping spots |
| Mikado Street | A charming street lined with historic buildings and shops, perfect for leisurely strolls and experiencing local craftsmanship. | Shopping boutiques, Art galleries, Local crafts, Dining options, Cultural exhibits |
| Matsuura Shrine | A historic shrine surrounded by natural beauty, drawing visitors interested in spirituality and Japanese traditions. | Matsuura Shrine, Seasonal festivals, Cultural events, Scenic surroundings, Traditional architecture |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Yugawara is a room-rental market as much as a whole-home one: private rooms account for 48% of listings, against 46% for entire homes. Houses are the most common property type at 69%, about 3.4 times the share of hotels, guesthouses and B&Bs (20%).
Private rooms are a large share of supply
Yugawara Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 48.1% | 26 |
| Entire home | 46.3% | 25 |
| Shared room | 5.6% | 3 |
Listings by property type
Yugawara Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 68.5% | 37 |
| Hotel/Boutique | 20.4% | 11 |
| Apartment/Condo | 9.3% | 5 |
| Cabin/Outdoor | 1.9% | 1 |
The most common size among Yugawara's 24 entire homes with a bedroom count is three bedrooms (9 homes).
Yugawara entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 12.5% | 3 |
| 2 bedrooms | 33.3% | 8 |
| 3 bedrooms | 37.5% | 9 |
| 4 bedrooms | 16.7% | 4 |
Yugawara is a group-trip market: 55% of listings sleep eight or more guests, about 2.7 times the share of the next most common size, four guests (21%). Shares are of the 29 listings with a guest capacity on file (54% of the market).
Yugawara listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 4 guests | 20.7% | 6 |
| 5 guests | 10.3% | 3 |
| 6 guests | 6.9% | 2 |
| 7 guests | 6.9% | 2 |
| 8+ guests | 55.2% | 16 |
Yugawara hosts set up an average of 5.2 beds per listing, roughly two for every bedroom. About four in ten listings (39%) show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Yugawara: 44% of listings offer it, and 87% have a washer.
Share of Yugawara listings with each common amenity
Guests
Yugawara runs on foreign visitors: 68% of guests who left reviews live outside Japan. The United States sends the most guests from abroad, with 17% of reviewers, ahead of China at 8%. Guests speak a mix of languages: English leads at 41%, followed by Japanese and Chinese.
68% of Yugawara guests come from abroad
Where guests who left reviews live
Where Yugawara guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Yokohama | 5.6% |
| Tokyo | 4.3% |
| London | 1.9% |
| San Diego | 1.9% |
Where Yugawara guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Japan | 31.8% |
| United States | 17.4% |
| China | 7.7% |
| Canada | 6.2% |
| Australia | 6.2% |
Languages spoken by Yugawara guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 41.2% |
| Japanese | 27.9% |
| Chinese | 9.7% |
| Spanish | 6.1% |
| German | 3.6% |
Yugawara Airbnbs average 4.70 stars, and 28% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.63, against 4.81 for host communication.
Communication scores highest in Yugawara; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.68 |
| Cleanliness | 4.64 |
| Communication | 4.81 |
| Location | 4.63 |
| Check-in | 4.73 |
| Value | 4.67 |
Booking patterns
About nine in ten Yugawara listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 37% of listings; blocked nights include any the host closes off.
Days a year Yugawara listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 51.9% | 28 |
| 181-270 days | 37.0% | 20 |
| 91-180 days | 3.7% | 2 |
| 31-90 days | 7.4% | 4 |
Days a year Yugawara listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 7.4% | 4 |
| 181-270 days | 3.7% | 2 |
| 91-180 days | 37.0% | 20 |
| 31-90 days | 27.8% | 15 |
| 1-30 days | 24.1% | 13 |
The average Yugawara booking lasts 2.7 nights, longest in February and shortest in August. Listings took about 20 bookings each over the year, some 1,080 in all. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Yugawara
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Yugawara accept stays of one or two nights.
Minimum stay set by Yugawara listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Yugawara, used by 46% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about seven in ten listings offer Flexible or Moderate terms, against 26% on Firm or stricter ones.
Cancellation policies of Yugawara listings, from most to least flexible
Share of listings by the policy they use
About six in ten Yugawara listings charge a cleaning fee. The typical fee is about ¥8,159. Spread over the average stay of 2.7 nights, that adds roughly ¥3,020 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Yugawara, a three-bedroom home, took in ¥23,200,000 over the past year, about 7.4 times the city's average of ¥3,150,000.
1 group per day limited ~ Tropical resort private villa ~ FuranYugawara Entire home · 3 bedrooms Rated 4.95
Private villa along a mountain stream with a private sauna, where you can enjoy the nature of… Entire home · 2 bedrooms Rated 4.71
[Relaxing 12: 00 check-out] 180 ㎡ house/natural hot spring & footbath/large… Entire home · 3 bedrooms Rated 4.94
Discount!Hot spring Japanese hotel (Yugawara) Entire home Rated 4.53
[BBQ facilities available] Huge 4-bedroom private villa [with sea view] Entire home · 2 bedrooms Rated 4.67
pool where you can enter while looking at the sea Entire home · 1 bedroom Rated 4.87 Fewer than 1% of Yugawara listings are classed as professionally managed, though 59% of listings have a co-host. 63% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 85% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 34 km, Hakone (12 km away) earned the most per listing, about 2.1 times as much as Yugawara.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Atami 8 km | 267 | ¥4,985,720 | ¥44,522 | 33% |
| Hakone 12 km | 416 | ¥6,715,777 | ¥45,916 | 47% |
| Odawara 13 km | 103 | ¥2,627,408 | ¥20,644 | 40% |
| Izunokuni 15 km | 41 | ¥3,619,217 | ¥26,258 | 38% |
| Numazu 25 km | 85 | ¥3,157,440 | ¥25,846 | 35% |
| Izu 26 km | 46 | ¥4,330,947 | ¥33,848 | 35% |
| Ito 26 km | 235 | ¥4,907,110 | ¥41,648 | 33% |
| Chigasaki 34 km | 47 | ¥2,973,074 | ¥27,052 | 39% |
See all 16 Kanagawa Prefecture Airbnb markets
Markets elsewhere in Japan with a similar nightly rate and occupancy to Yugawara:
FAQ
An active Yugawara Airbnb grossed ¥3,145,570 on average in the 12 months to September 2026, according to AirROI's tracking of 54 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥376,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Yugawara listings earn between ¥53,100 and ¥376,000 in a typical month, and the top tenth ¥1,170,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Yugawara were booked on 34% of available nights over the past year. That compares with 44% for the Kanagawa Prefecture average. November is usually the busiest month.
The average booked night in Yugawara cost ¥23,514 before fees. Half of listings charge between ¥6,635 and ¥26,800, so bedroom count and location move the price more than the average suggests.
All active Yugawara listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Yugawara Airbnb grossed ¥3,145,570 in the 12 months to September 2026, 24% below the Kanagawa Prefecture average of ¥4,123,202. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥2,132,570 a year (about ¥178,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥418,000 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging ¥526,000 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Yugawara listing was open to book earned ¥10,200 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥27,700 or more.
Yugawara stays were booked 31 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Yugawara Airbnb stay lasted 2.7 nights over the past year. A listing took 20 reservations over the year on average.
Guests rate Yugawara Airbnbs 4.70 out of 5 on average. Guests score communication highest and location lowest.
Yugawara Onsen, Akasaki Beach and Yugawara Town Center draw the most short-term rental interest in Yugawara. The neighborhood guide explains what brings guests to each.
AirROI counted 54 active Airbnb listings in Yugawara as of September 2026. The closest tracked market is Atami, 8 km away.
In Yugawara, about six in ten listings add a cleaning fee, and the typical fee is about ¥8,159.
Method
Figures on this page cover 54 active Airbnb listings in Yugawara from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.