Hayama, Kanagawa Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hayama, Kanagawa Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $33,067 per year — at a $297 nightly rate, 34.5% occupancy, and a $107 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 38 active listings, Hayama is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 65.2% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is high and 95% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hayama?
In Hayama, the headline Airbnb metrics are $33,067 in average annual revenue,34.5% occupancy, $297 ADR, and $107 in RevPAR, and guests book about 42 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hayama?
Understanding the monthly revenue variations for Airbnb listings in Hayama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hayama is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hayama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,870+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,917 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,253 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $992, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hayama
What Is the Monthly Airbnb Occupancy Rate in Hayama?
Maximize your bookings by understanding the Hayama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hayama:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hayama
What Is the Average Airbnb Nightly Rate in Hayama?
Effective short term rental pricing strategy in Hayama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hayama typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $524+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $415 or more.
- Typical properties (Median) charge around $227 per night.
- Entry-level properties (Bottom 25%) earn around $144 per night.
Average Daily Rate (ADR) Trend by Month in Hayama
What Is the RevPAR for Airbnb in Hayama?
RevPAR in Hayama is currently $107. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $48 RevPAR.
- Typical properties (Median) generate $77 RevPAR.
- Strong performers (Top 25%) earn $123 RevPAR.
- Best-in-class (Top 10%) achieve $275 RevPAR.
Average Monthly RevPAR Trend in Hayama
RevPAR Insights for Hayama
- The average RevPAR in Hayama is $107. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($275) and bottom 25% ($48) is $227, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hayama benchmarks. If your RevPAR falls below the median of $77, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $123+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hayama?
Hayama's peak Airbnb season falls in August, July, December, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $5,020 per month
- Occupancy rates average 46.1%
- Daily rates average $328
Shoulder Season
- Revenue averages $2,821 per month
- Occupancy maintains around 32.0%
- Daily rates hold near $307
Low Season (January, February, November)
- Revenue drops to average $2,162 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $289
Seasonality Insights for Hayama
- Airbnb seasonality in Hayama is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hayama's highest earning potential, with monthly revenues climbing to $6,519, occupancy reaching 53.1%, and ADRs peaking at $348.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,998, occupancy could drop to 22.9%, and ADRs may adjust to $279.
- Lower occupancy paired with meaningful seasonality means hosts in Hayama need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Hayama, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hayama, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hayama?
Yes, Hayama, Kanagawa Prefecture, Japan enforces high STR regulations and 95% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hayama to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 95% licensed listings)
What Are the Best Neighborhoods for Airbnb in Hayama?
With a compact short-term rental market, Hayama gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zaimokuza Beach | A popular beach destination in Hayama known for its beautiful scenery and relaxing atmosphere, perfect for tourists looking to unwind by the sea. | Zaimokuza Beach, Hayama Marina, Cheerful Beach, Hayama Park, Hayama Art Museum |
| Yuigahama | An iconic beach area famous for its surfing culture and vibrant beachside activities, catering to both families and young travelers. | Yuigahama Beach, Hase-dera Temple, Kamakura's Great Buddha, Shichirigahama Beach, Amanuma Park |
| Hayama Ter אביב | Quiet and picturesque neighborhood, renowned for its luxurious villas and scenic ocean views, attracting visitors seeking tranquility. | Hayama Ter, Shinto shrines, Scenic overlooks, Nature trails, Local seafood restaurants |
| Miyamoto Beach | A hidden gem ideal for those who want a less crowded beach experience. Perfect for nature lovers and tranquility seekers. | Miyamoto Beach, Yuigahama Beach nearby, Hayama Forest, Local cafes, Art galleries in Hayama |
| Matsuura | A picturesque coastal area known for its scenic views and local culture, ideal for cultural travelers and nature enthusiasts. | Matsuura Coast, Local fishing spots, Cultural workshops, Nature trails, Hayama Peninsula views |
| Hayama Park | A beautiful park that offers stunning views of the sea and great spots for picnics, attracting families and nature lovers. | Hayama Park, Walking trails, Picnic areas, Scenic viewpoints, Local events |
| Shinboku | A family-friendly neighborhood that provides easy access to both nature and the beach while offering a welcoming local atmosphere. | Shinboku Beach, Local markets, Community parks, Family-friendly cafes, Scenic walking paths |
| Shonan-Hayama | A vibrant area combining nature, local culture, and beach access, appealing to a diverse group of travelers from families to solo adventurers. | Shonan-Hayama area beaches, Local festivals, Art museums, Restaurants and cafes, Shonan Beach Park |
Because Hayama has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Hayama?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hayama
- The Hayama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.6% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hayama, House properties are the most common (86.8%), reflecting the local real estate landscape.
- Houses represent a significant 86.8% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 2.6%) offer potential for unique stay experiences.
Hayama Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hayama
- The dominant room capacity in Hayama is 3 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 63.1% of the active Airbnb listings in Hayama, indicating a high concentration in these sizes.
- A significant 47.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hayama.
Hayama Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hayama
- The most common guest capacity trend in Hayama vacation rentals is listings accommodating 8+ guests (39.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Hayama STR market, accounting for 57.9% of listings.
- 58.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hayama.
- On average, properties in Hayama are equipped to host 5.5 guests.
How Do Listings in Hayama Compare on Quality?
Listing quality in Hayama can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hayama
- At 36.8 photos per listing on average, Hayama hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hayama averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hayama?
Amenity Prevalence
Amenity Insights for Hayama
- Essential amenities in Hayama that guests expect include: Wifi, Air conditioning, Hair dryer, Fire extinguisher, Shampoo, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hayama: Wifi, Air conditioning, Hair dryer, Fire extinguisher, Shampoo, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Air conditioning, Fire extinguisher, Shampoo, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hayama to stay competitive.
Which Airbnb Amenities Boost Revenue in Hayama?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hayama, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot tub | 13.2% | $67,336 | $27,875 | 141.6% |
Toaster | 47.4% | $42,337 | $24,724 | 71.2% |
Ceiling fan | 15.8% | $50,855 | $29,732 | 71.0% |
Cooking basics | 76.3% | $36,054 | $23,444 | 53.8% |
Cable TV | 15.8% | $45,295 | $30,774 | 47.2% |
Dining table | 65.8% | $36,976 | $25,549 | 44.7% |
Coffee | 21.1% | $41,671 | $30,773 | 35.4% |
Rice maker | 63.2% | $36,546 | $27,103 | 34.8% |
Exterior security cameras on property | 31.6% | $39,914 | $29,907 | 33.5% |
Bathtub | 73.7% | $35,345 | $26,689 | 32.4% |
Revenue Impact Insights for Hayama
- Hot tub tops the revenue impact list with a 141.6% uplift — listings with this amenity earn $67,336 vs. $27,875 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hayama STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hayama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHayama Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hayama
- The typical guest profile for Airbnb in Hayama consists of a mix of domestic (53%) and international guests, often arriving from nearby Tokyo Prefecture, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 53.4% of guests.
- Key international markets include Japan (53.4%) and United States (10.4%).
- Top languages spoken are English (41.3%) followed by Japanese (30.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hayama?
Listings in Hayama average 4.79 out of 5 overall, with about 74.5 reviews per active listing and 18.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hayama
- An average rating of 4.79 places Hayama in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.88), while Value (4.5) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 18.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 18.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Hayama Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hayama
- The most common availability pattern in Hayama falls within the 271-366 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hayama (44.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hayama?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hayama
- The overall average booking lead time for vacation rentals in Hayama is 42 days.
- Guests book furthest in advance for stays during November (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (48 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Hayama.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Hayama averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hayama?
Guests in Hayama stay about 2.7 nights on average, generating roughly 832 reservations and 21.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Hayama
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hayama
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 21.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (3.9 nights) and shorten in Oct (1.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hayama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
81.6% of total
2 Nights
3 listings
7.9% of total
30+ Nights
4 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Hayama is 1 Night, adopted by 81.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.5%) of the Hayama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Hayama, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 81.6% of Hayama hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hayama.
Hayama Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
2.6% of total
Moderate
13 listings
34.2% of total
Firm
20 listings
52.6% of total
Strict
4 listings
10.5% of total
Cancellation Policy Insights for Hayama
- The prevailing Airbnb cancellation policy trend in Hayama is Firm, used by 52.6% of listings.
- A majority (63.1%) of hosts in Hayama utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 52.6% market standard in Hayama.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hayama.
How Much Are Airbnb Cleaning Fees in Hayama?
Cleaning fees in Hayama are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hayama
- About 52.6% of Hayama listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $71 is close to the median ($63), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hayama median of $63. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hayama Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hayamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Entire building for up to 10 people] 10-second walk to the sea! Luxurious and relaxing stay in an o](https://a0.muscache.com/im/pictures/hosting/Hosting-49030433/original/971eef7c-e6e7-41b1-9945-17a76e1e0035.jpeg?im_w=480&im_format=avif)
[Entire building for up to 10 people] 10-second walk to the sea! Luxurious and relaxing stay in an o
Entire Place • 2 bedrooms
A luxury villa close to Tokyo with a great view of Hayama. A villa that seems to float on the sea.
Entire Place • 1 bedroom
Marine House Hayama, a luxury cottage near the sea!
Entire Place • 1 bedroom
Seaside Japanese Villa by Hayama Imperial Villa
Entire Place • 3 bedrooms
1 min walk to the sea｜Sauna BBQ｜Isshiki Coast｜Max 13 people｜Hayama THE TERRACE HOUSE
Entire Place • 5 bedrooms
A historic Japanese House Up to 14 people
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hayama?
Learn from the best! This table showcases top-performing Airbnb hosts in Hayama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michiyo | 4 | $216,536 | 28 | 4.82/5.0 |
| Maemi | 3 | $174,526 | 19 | 4.75/5.0 |
| Star | 1 | $126,347 | 172 | 4.70/5.0 |
| Yuji | 4 | $78,046 | 249 | 4.90/5.0 |
| Kiyo | 1 | $69,194 | 142 | 4.72/5.0 |
| The Canvas Hayama Park | 3 | $59,417 | 25 | 4.85/5.0 |
| 平野邸 | 1 | $54,140 | 173 | 4.76/5.0 |
| Karin | 2 | $47,399 | 51 | 4.75/5.0 |
| リソル不動産 | 1 | $47,296 | 7 | 4.71/5.0 |
| Andrea | 1 | $45,324 | 59 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hayama.
Who Are the Airbnb Hosts in Hayama?
Hayama is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hayama
- With 65.8% Superhosts, Hayama has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 52.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hayama averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Hayama's Airbnb Market Compare to Nearby Cities?
How does the Hayama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shinagawa City, Hayama has 26 percentage points lower occupancy and about $224 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shinagawa City | 51 | $9,287 | $520.83 | 60% |
| Adachi City | 47 | $6,023 | $358.77 | 51% |
| Futtsu | 31 | $5,032 | $371.73 | 43% |
| Kita | 15 | $4,976 | $333.02 | 56% |
| Kyonan | 15 | $4,792 | $407.49 | 40% |
| Minato City | 105 | $4,479 | $331.29 | 54% |
| Setagaya-ku | 10 | $4,258 | $276.84 | 50% |
| Nagatoro | 10 | $4,095 | $236.28 | 52% |
| Shirako | 24 | $4,042 | $342.84 | 32% |
| Hakone | 327 | $3,883 | $293.00 | 47% |
Frequently Asked Questions About Airbnb in Hayama
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hayama.
How much do Airbnb hosts make in Hayama?
Hayama hosts earn about $33,067 per year on average, with an average nightly rate of $297 and RevPAR of $107. Those figures describe the typical revenue environment for active listings in Hayama, Kanagawa Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Hayama market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hayama?
The average Airbnb occupancy rate in Hayama is 34.5%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hayama?
Listings in Hayama average $297 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hayama?
Hayama currently has about 38 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hayama?
AirROI currently classifies the short-term rental regulation level in Hayama as High. The dataset also shows about 94.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hayama?
RevPAR in Hayama is about $107. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hayama?
Occupancy of 34.5% means Hayama is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $33,067, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hayama?
The average booking lead time in Hayama is about 42 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hayama?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hayama include Zaimokuza Beach, Yuigahama, Hayama Ter אביב. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hayama?
entire_home listings make up 81.6% of the active supply in Hayama. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hayama compare to nearby Airbnb markets?
Among neighboring markets, Shinagawa City posts $111,444 in average annual revenue with 60.3% occupancy, compared to Hayama's $33,067 and 34.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hayama?
The average Airbnb stay length in Hayama is about 2.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hayama?
Airbnb listings in Hayama average 4.79 out of 5 overall. About 18.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hayama?
Hot tub and Toaster are among the strongest revenue-linked amenities in Hayama. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hayama?
Yes. About 52.6% of active Airbnb listings in Hayama charge a cleaning fee, and the average fee is $71. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hayama?
A 65.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.