Gotenba, Shizuoka Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Gotenba, Shizuoka Prefecture? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $19,126 per year — at a $184 nightly rate, 36.6% occupancy, and a $69 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 27 active listings, Gotenba is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 170.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Gotenba?
In Gotenba, the headline Airbnb metrics are $19,126 in average annual revenue,36.6% occupancy, $184 ADR, and $69 in RevPAR, and guests book about 41 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Gotenba?
Understanding the monthly revenue variations for Airbnb listings in Gotenba is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gotenba is typically May, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gotenba across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,991+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,514 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,277 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $634, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gotenba
What Is the Monthly Airbnb Occupancy Rate in Gotenba?
Maximize your bookings by understanding the Gotenba STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gotenba:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gotenba
What Is the Average Airbnb Nightly Rate in Gotenba?
Effective short term rental pricing strategy in Gotenba involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gotenba typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $326+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Gotenba
What Is the RevPAR for Airbnb in Gotenba?
RevPAR in Gotenba is currently $69. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $27 RevPAR.
- Typical properties (Median) generate $42 RevPAR.
- Strong performers (Top 25%) earn $125 RevPAR.
- Best-in-class (Top 10%) achieve $139 RevPAR.
Average Monthly RevPAR Trend in Gotenba
RevPAR Insights for Gotenba
- The average RevPAR in Gotenba is $69. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($139) and bottom 25% ($27) is $112, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in May and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Gotenba benchmarks. If your RevPAR falls below the median of $42, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $125+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Gotenba Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Gotenba?
Gotenba's peak Airbnb season falls in May, August, March, while the softest stretch is January, February, June. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, August, March)
- Revenue averages $2,585 per month
- Occupancy rates average 44.4%
- Daily rates average $193
Shoulder Season
- Revenue averages $1,934 per month
- Occupancy maintains around 38.1%
- Daily rates hold near $184
Low Season (January, February, June)
- Revenue drops to average $1,390 per month
- Occupancy decreases to average 26.1%
- Daily rates adjust to average $169
Seasonality Insights for Gotenba
- The Airbnb seasonality pattern in Gotenba shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gotenba's highest earning potential, with monthly revenues climbing to $2,645, occupancy reaching 47.7%, and ADRs peaking at $203.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,323, occupancy could drop to 24.2%, and ADRs may adjust to $159.
- Lower occupancy paired with meaningful seasonality means hosts in Gotenba need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Gotenba, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Gotenba seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Gotenba?
Yes, Gotenba, Shizuoka Prefecture, Japan enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Gotenba to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Gotenba?
With a compact short-term rental market, Gotenba gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gotenba City Center | A bustling area with access to local shops, restaurants, and essential services. It's ideal for visitors exploring the nearby attractions like Mount Fuji and Hakone. | Gotemba Premium Outlets, Fuji Safari Park, Mt. Fuji 5th Station, Oshino Hakkai, Hakone Shrine, Chureito Pagoda |
| Hakone Town | A popular hot spring destination, Hakone is known for its beautiful views of Mount Fuji and art museums. Ideal for travelers seeking relaxation and culture. | Lake Ashi, Hakone Open-Air Museum, Owakudani Valley, Hakone Ropeway, Gora Park |
| Fuji Five Lakes | This area offers stunning views of Mount Fuji and numerous outdoor activities like hiking and boating. It's a beautiful natural escape for visitors. | Lake Kawaguchi, Lake Yamanaka, Fuji-Q Highland, Aokigahara Forest, Oshino Hakkai |
| Gotemba Premium Outlets | A shopping paradise with discounted luxury brands, attracting shoppers from all over. Great for hosting guests looking for a shopping getaway. | Gotemba Premium Outlets, Restaurants and Cafes, Mount Fuji views |
| Minamiashigara | A serene town located near Hakone and the mountains, perfect for those looking for a quiet retreat with easy access to hiking trails. | Kintoki Mountain, Yamakita Park, Hiking Trails, Local Onsen |
| Fujinomiya | Located near the base of Mount Fuji, Fujinomiya is a gateway for climbers and tourists looking to explore the surrounding natural beauty. | Fujisan Hongu Sengen Taisha, Mt. Fuji World Heritage Centre, Shiraito Falls |
| Numazu | A coastal city with beautiful ocean views and access to seafood markets. Perfect for travelers wanting to enjoy both mountains and the sea. | Numazu Fish Market, Numazu Port, Doi Chocolate Factory, Suruga Bay |
| Mishima | A city known for its rich history and stunning views of Mount Fuji, great for tourists who enjoy both culture and nature. | Mishima Skywalk, Mishima Taisha Shrine, Kameya Park, Sakura no Sato |
Because Gotenba has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Gotenba?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gotenba
- The Gotenba Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 51.9% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 48.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Gotenba, House properties are the most common (51.9%), reflecting the local real estate landscape.
- Houses represent a significant 51.9% portion, catering likely to families or larger groups.
- The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.7%) offer potential for unique stay experiences.
Gotenba Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gotenba
- The dominant room capacity in Gotenba is 2 bedrooms listings, making up 29.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 51.8% of the active Airbnb listings in Gotenba, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gotenba.
Gotenba Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gotenba
- The most common guest capacity trend in Gotenba vacation rentals is listings accommodating 8+ guests (29.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Gotenba STR market, accounting for 40.7% of listings.
- 40.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gotenba.
- On average, properties in Gotenba are equipped to host 4.1 guests.
How Do Listings in Gotenba Compare on Quality?
Listing quality in Gotenba can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Gotenba
- At 50.7 photos per listing on average, Gotenba hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 37.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Gotenba averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Gotenba?
Amenity Prevalence
Amenity Insights for Gotenba
- Essential amenities in Gotenba that guests expect include: Air conditioning, Wifi, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Shampoo, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gotenba: Air conditioning, Wifi, Fire extinguisher.
- Prioritize adding missing essentials: Air conditioning, Fire extinguisher.
- Consider adding popular differentiators like Smoke alarm or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gotenba to stay competitive.
Which Airbnb Amenities Boost Revenue in Gotenba?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Gotenba, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Rice maker | 55.6% | $25,468 | $11,198 | 127.4% |
Stove | 66.7% | $23,481 | $10,415 | 125.5% |
Dining table | 37.0% | $28,983 | $13,327 | 117.5% |
Microwave | 77.8% | $21,723 | $10,035 | 116.5% |
Bidet | 44.4% | $27,109 | $12,739 | 112.8% |
Hot water kettle | 51.9% | $25,620 | $12,132 | 111.2% |
Freezer | 51.9% | $25,399 | $12,370 | 105.3% |
Body soap | 77.8% | $21,507 | $10,792 | 99.3% |
Conditioner | 77.8% | $21,471 | $10,917 | 96.7% |
Drying rack for clothing | 18.5% | $31,787 | $16,248 | 95.6% |
Revenue Impact Insights for Gotenba
- Rice maker tops the revenue impact list with a 127.4% uplift — listings with this amenity earn $25,468 vs. $11,198 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Gotenba STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gotenba. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGotenba Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Gotenba
- The typical guest profile for Airbnb in Gotenba consists of predominantly international visitors (90%), with top international origins including Singapore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 10.0% of guests.
- Key international markets include United States (15.5%) and Singapore (12.7%).
- Top languages spoken are English (45.8%) followed by Chinese (17.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Singapore.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Gotenba?
Listings in Gotenba average 4.81 out of 5 overall, with about 108.9 reviews per active listing and 37.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Gotenba
- With an overall rating of 4.81, Gotenba listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Gotenba Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gotenba
- The most common availability pattern in Gotenba falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gotenba (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Gotenba?
Average Booking Lead Time by Month
Booking Lead Time Insights for Gotenba
- The overall average booking lead time for vacation rentals in Gotenba is 41 days.
- Guests book furthest in advance for stays during June (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Gotenba.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Gotenba averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Gotenba?
Guests in Gotenba stay about 2 nights on average, generating roughly 623 reservations and 23.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Gotenba
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Gotenba
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 23.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (3 nights) and shorten in Aug (1.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Gotenba Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Gotenba is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Gotenba Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Gotenba hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gotenba.
Gotenba Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.7% of total
Flexible
8 listings
29.6% of total
Moderate
15 listings
55.6% of total
Firm
3 listings
11.1% of total
Cancellation Policy Insights for Gotenba
- The prevailing Airbnb cancellation policy trend in Gotenba is Moderate, used by 55.6% of listings.
- The market strongly favors guest-friendly terms, with 85.2% of listings offering Flexible or Moderate policies. This suggests guests in Gotenba may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55.6% market standard in Gotenba.
- Regularly review your cancellation policy against competitors and market demand shifts in Gotenba.
How Much Are Airbnb Cleaning Fees in Gotenba?
Cleaning fees in Gotenba are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Gotenba
- 77.8% of listings charge a cleaning fee, making it standard practice in Gotenba. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $26 is close to the median ($26), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Gotenba median of $26. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Gotenba Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gotenbabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
【New Open】villa hanasaku Mt. Fuji / View outlet
Entire Place • 3 bedrooms
Enjoy Mt. Fuji and the night view
Entire Place • 2 bedrooms
A luxurious, private hideaway with a view of Mt. Fuji! 5-minute drive from Gotenba IC!
Entire Place • 4 bedrooms
Private Cinema Stay | Free Parking | Mt. Fuji Area
Entire Place • 4 bedrooms
Newer 108sqm｜4min Station｜Sleeps 10｜Free Parking
Entire Place • 3 bedrooms
Mt Fuji View Authentic House/7 min Sta/6PP/outlets
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Gotenba?
Learn from the best! This table showcases top-performing Airbnb hosts in Gotenba based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 恵美 | 2 | $77,812 | 6 | 5.00/5.0 |
| Norihiro | 5 | $63,696 | 1522 | 4.59/5.0 |
| Hanasaku | 1 | $52,577 | 498 | 4.88/5.0 |
| ｽﾏｰﾄｽﾃｲ | 1 | $50,221 | 59 | 4.85/5.0 |
| Kosuke | 1 | $49,446 | 142 | 4.99/5.0 |
| 田畑秀樹 | 4 | $43,436 | 51 | 4.81/5.0 |
| Naoki | 1 | $29,701 | 120 | 4.94/5.0 |
| Ayumi | 1 | $26,507 | 61 | 4.85/5.0 |
| 直樹 | 1 | $25,269 | 42 | 4.88/5.0 |
| 古賀 | 1 | $17,400 | 71 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gotenba.
Who Are the Airbnb Hosts in Gotenba?
Gotenba is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Gotenba
- With 51.9% Superhosts, Gotenba has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 7.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 92.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Gotenba averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Gotenba's Airbnb Market Compare to Nearby Cities?
How does the Gotenba Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Chuo City, Gotenba has 26 percentage points lower occupancy and about $56 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shinagawa City | 62 | $9,357 | $578.24 | 59% |
| Adachi City | 49 | $6,862 | $407.43 | 52% |
| Minato City | 109 | $5,350 | $377.00 | 55% |
| Chuo City | 14 | $4,639 | $239.92 | 63% |
| Sumida City | 347 | $4,419 | $305.36 | 59% |
| Suginami City | 76 | $4,212 | $394.93 | 56% |
| Oshino | 13 | $3,783 | $303.60 | 39% |
| Futtsu | 55 | $3,748 | $373.78 | 38% |
| Hakuba | 704 | $3,732 | $469.85 | 39% |
| Nagatoro | 12 | $3,626 | $244.63 | 46% |
Frequently Asked Questions About Airbnb in Gotenba
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Gotenba.
How much do Airbnb hosts make in Gotenba?
Gotenba hosts earn about $19,126 per year on average, with an average nightly rate of $184 and RevPAR of $69. Those figures describe the typical revenue environment for active listings in Gotenba, Shizuoka Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Gotenba market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Gotenba?
The average Airbnb occupancy rate in Gotenba is 36.6%. May is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Gotenba?
Listings in Gotenba average $184 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Gotenba?
Gotenba currently has about 27 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Gotenba?
AirROI currently classifies the short-term rental regulation level in Gotenba as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Gotenba?
RevPAR in Gotenba is about $69. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Gotenba?
Occupancy of 36.6% means Gotenba is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $19,126, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Gotenba?
The average booking lead time in Gotenba is about 41 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Gotenba?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Gotenba include Gotenba City Center, Hakone Town, Fuji Five Lakes. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Gotenba?
entire_home listings make up 51.9% of the active supply in Gotenba. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Gotenba compare to nearby Airbnb markets?
Among neighboring markets, Shinagawa City posts $112,278 in average annual revenue with 59.0% occupancy, compared to Gotenba's $19,126 and 36.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Gotenba?
The average Airbnb stay length in Gotenba is about 2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Gotenba?
Airbnb listings in Gotenba average 4.81 out of 5 overall. About 37.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Gotenba?
Rice maker and Stove are among the strongest revenue-linked amenities in Gotenba. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Gotenba?
Yes. About 77.8% of active Airbnb listings in Gotenba charge a cleaning fee, and the average fee is $26. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Gotenba?
A 51.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.