Airbnb market data · 202512 months to July 2025
La Misión, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in La Misión brought in MX$142,488 over the 12 months through July 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for La Misión run through July 2025.
The short answer
La Misión Airbnb Market at a Glance
Listings averaged MX$2,987 a night and were booked on 21% of available nights.
Timing matters: in August, the best month, the average listing earned about 2.7 times as much as in March, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, La Misión is the 39th-largest of 43 Baja California markets AirROI tracks.
Browse the live La Misión Airbnb market See Every La Misión ListingRevenue
How Much Do Airbnb Hosts Make in La Misión?
Gross bookings per La Misión listing averaged MX$142,488 over the 12 months to July 2025 (Baja California average: MX$193,900), before cleaning, platform and management costs and taxes.
The average La Misión listing brought in MX$34,700 in August, its best month, and MX$13,000 in March, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across La Misión's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$56,900+ a month, about four times the typical property.
- Strong performers (top 25%) earn MX$26,700 or more, roughly MX$13,000 a month above the median.
- Typical properties (median) earn about MX$14,000 a month.
- Entry-level properties (bottom 25%) earn MX$3,920 or less, about a quarter of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 2.7 times what March did
Average revenue per active listing, by month
The dashed line is the average of the months shown, MX$21,400.
La Misión Airbnb Data by Month
Latest 12 months in the July 2025 data.
August led on revenue and bookings; nightly rates peaked in October.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Aug 2024 | MX$34,748 | 35.5% | MX$3,221 | 46 days |
| Sep 2024 | MX$32,164 | 33.0% | MX$3,213 | 32 days |
| Oct 2024 | MX$20,151 | 18.4% | MX$3,269 | 42 days |
| Nov 2024 | MX$17,637 | 25.0% | MX$3,261 | 33 days |
| Dec 2024 | MX$20,972 | 14.7% | MX$3,254 | 20 days |
| Jan 2025 | MX$16,770 | 16.9% | MX$3,175 | 27 days |
| Feb 2025 | MX$13,153 | 26.5% | MX$3,118 | 19 days |
| Mar 2025 | MX$12,987 | 12.1% | MX$2,843 | 13 days |
| Apr 2025 | MX$20,346 | 22.5% | MX$2,809 | 68 days |
| May 2025 | MX$21,416 | 18.7% | MX$2,934 | 32 days |
| Jun 2025 | MX$16,118 | 19.8% | MX$2,989 | 29 days |
| Jul 2025 | MX$29,752 | 25.8% | MX$3,002 | 56 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole La Misión market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in La Misión Profitable?
Yes, when it's run well. The average La Misión Airbnb took in MX$142,488 in the 12 months to July 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$272,100, and run by its owner at everyday costs, about MX$16,700 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
La Misión Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | MX$142,488 | MX$272,100 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −MX$22,100 | −MX$42,200 |
| Utilities and internetAbout 5% of bookings | −MX$7,100 | −MX$13,600 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$2,800 | −MX$5,400 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$4,300 | −MX$8,200 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$1,400 | −MX$1,400 |
| Permit and registrationWhere one is required | −MX$700 | −MX$700 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 27% of bookings | −MX$38,400 | −MX$71,500 |
| Left for housing costs, then profit | MX$104,088about MX$8,700 a month | MX$200,600about MX$16,700 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own La Misión Airbnb Profit
The estimate starts from La Misión's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Misión home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How La Misión's Top Earners Get There
- More nights booked. The busiest quarter of La Misión listings are booked on 31% or more of their nights, against 18% for the median listing. Ten more booked nights a year at the median rate of MX$1,895 adds about MX$19,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$3,150 a night or more, against a median of MX$1,895. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$14,200 a year.
- Open for the busy months. August brought the average listing about MX$34,700, against MX$13,000 in March, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$22,700 a month, against MX$11,900 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in La Misión?
La Misión listings were booked on 21% of the nights they were open over the past year, 6 percentage points below the Baja California average (27%) and 12 points below the Mexico average (33%). Occupancy climbs to 35% in August and falls to 12% in March.
Across La Misión's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 54%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 31% or more, roughly two nights a week.
- Typical properties (median) fill about 18% of open nights.
- Entry-level properties (bottom 25%) fill 7% or less, less than one night a week.
August was the busiest month in La Misión, March the quietest
Share of open nights booked, by month
The 12-month rate of 21% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in La Misión?
The average nightly rate in La Misión, known as ADR (average daily rate), was MX$2,987 over the past year, about the same as the Baja California average (MX$2,995) and about 12% above the Mexico average of MX$2,675. Rates peak in October and November at about MX$3,270 and bottom out in March and April at about MX$2,810.
Across La Misión's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$5,520+ a night, about three times the median.
- Strong performers (top 25%) charge MX$3,150 or more, about MX$1,300 above the median.
- Typical properties (median) charge about MX$1,895 a night.
- Entry-level properties (bottom 25%) charge MX$1,340 or less, about 71% of the median.
October rates ran 16% above April's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, MX$3,090.
Seasonality
Best and Worst Months for Airbnb in La Misión
With only 18 active listings, the monthly pattern in La Misión is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in La Misión?
Guests book La Misión stays 27 days ahead on average (about four weeks). April stays are booked furthest out, about 68 days ahead, and March stays closest to arrival, about 13 days. A typical April booking is made in early February.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 27 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in La Misión
None of the 18 active listings in La Misión display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Misión.
Neighborhoods
Best Neighborhoods for Airbnb in La Misión
AirROI's area guide picks seven La Misión neighborhoods that draw short-term rental guests, led by La Misión Beach, El Pescador and Centro de La Misión. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| La Misión Beach | A beautiful, serene beach that is perfect for relaxation and water sports. Attracts families and couples looking for a peaceful getaway with stunning ocean views. | La Misión Beach, Surfing and kayaking, Wine tasting in nearby Valle de Guadalupe, Local seafood restaurants |
| El Pescador | Known for its fishing activities and friendly local atmosphere, El Pescador is great for adventurous tourists and nature lovers. | Fishing tours, Kayaking, Local markets, Sunset views |
| Centro de La Misión | The central area with shops, restaurants, and local culture, providing visitors a taste of the local lifestyle and cuisine. | Local artisan shops, Cafes, Cultural events, Traditional markets |
| Cerro La Misión | Offers hiking and stunning panoramic views of the coastline, attracting outdoor enthusiasts and photographers. | Hiking trails, Scenic overlooks, Wildlife viewing |
| Las Palmas | A quiet neighborhood with easy beach access, appealing to families and those seeking a relaxing atmosphere. | Family-friendly parks, Beach access, Local eateries |
| Pueblo La Misión | A charming neighborhood with traditional Mexican architecture and close-knit community vibes, ideal for showcasing local culture. | Historic buildings, Cultural festivals, Artisan crafts |
| Baja Surf | A hotspot for surfers, this area draws a crowd looking for waves and surf culture, attracting a younger audience. | Surf schools, Surf competitions, Beach parties |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
La Misión vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 25 km, Santa Anita (2 km away, 41 listings) earned the most per listing, about 2.4 times as much as La Misión.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Santa Anita 2 km | 41 | MX$337,919 | MX$4,394 | 28% |
| Primo Tapia 14 km | 127 | MX$266,671 | MX$5,535 | 22% |
| Puerto Nuevo 17 km | 35 | MX$169,397 | MX$4,896 | 20% |
| Ejido El Porvenir 23 km | 105 | MX$250,173 | MX$4,422 | 17% |
| Guadalupe 23 km | 145 | MX$309,984 | MX$5,138 | 18% |
| Valle de Guadalupe 23 km | 132 | MX$203,252 | MX$3,680 | 20% |
| El Porvenir 25 km | 43 | MX$152,076 | MX$4,540 | 16% |
| Francisco Zarco (Valle de Guadalupe) 25 km | 79 | MX$280,402 | MX$4,589 | 20% |
Other Airbnb Markets in Baja California
- Tijuana Airbnb data 1,625 listings
- Ensenada Airbnb data 1,569 listings
- Rosarito Airbnb data 1,295 listings
- Mexicali Airbnb data 623 listings
- San Felipe Airbnb data 381 listings
- Delegación Plyas de Tijuana Airbnb data 251 listings
- Popotla Airbnb data 237 listings
- San Antonio del Mar Airbnb data 103 listings
See all 43 Baja California Airbnb markets
Markets Similar to La Misión
Markets elsewhere in Mexico with a similar nightly rate and occupancy to La Misión:
- Xochitepec Airbnb data Mexico · MX$2,955/night · 22.7%
- Cocoyoc Airbnb data Mexico · MX$3,206/night · 21.0%
- Huasca de Ocampo Airbnb data Mexico · MX$2,772/night · 21.9%
- Emiliano Zapata Airbnb data Mexico · MX$2,788/night · 22.4%
- Tequisquiapan Airbnb data Mexico · MX$3,140/night · 23.5%
- Tlayacapan Airbnb data Mexico · MX$2,856/night · 23.8%
FAQ
La Misión Airbnb FAQ
How much do Airbnb hosts make in La Misión?
An active La Misión Airbnb grossed MX$142,488 on average in the 12 months to July 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$26,700 or more in a typical month.
How much can I make on Airbnb in La Misión?
It depends most on the home's size, location and how it's run. The middle half of La Misión listings earn between MX$3,920 and MX$26,700 in a typical month, and the top tenth MX$56,900 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in La Misión?
Listings in La Misión were booked on 21% of available nights over the past year. That compares with 27% for the Baja California average. August was the busiest month.
How much does an Airbnb cost per night in La Misión?
The average booked night in La Misión cost MX$2,987 before fees. Half of listings charge between MX$1,340 and MX$3,150, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in La Misión?
None of the active La Misión listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in La Misión?
Yes, when it's run well. The average La Misión Airbnb grossed MX$142,488 in the 12 months to July 2025, 27% below the Baja California average of MX$193,900, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$16,700 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in La Misión?
August paid best over the past year, at MX$34,700 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in La Misión?
La Misión stays were booked 27 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in La Misión?
La Misión Beach, El Pescador and Centro de La Misión draw the most short-term rental interest in La Misión. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in La Misión?
AirROI counted 18 active Airbnb listings in La Misión as of July 2025. The closest tracked market is Santa Anita, 2 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in La Misión from August 2024 to July 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.