Luxury Scandinavian - Villa Montenegro Entire home · 5 bedrooms - Revenue
- €33,079
- Occupancy
- 61.7%
- Daily rate
- €302
Airbnb market data · 202612 months to September 2026
The average Airbnb in Ulcinj brought in €4,005 over the 12 months through September 2026, about 10% less than the Ulcinj Municipality average of €4,468.
The short answer
Bookings in Ulcinj run ahead of the Ulcinj Municipality average, at prices about 8% lower. Listings averaged €86 a night and were booked on 37% of available nights, against €93 and 33% for the Ulcinj Municipality average.
Timing matters: in August, the best month, the average listing earned about 9 times as much as in February, the slowest.
With 147 active listings, Ulcinj is the second-largest of 7 Ulcinj Municipality markets AirROI tracks.
Browse the live Ulcinj Airbnb market See Every Ulcinj ListingRevenue
Gross bookings per Ulcinj listing averaged €4,005 over the 12 months to September 2026 (Ulcinj Municipality average: €4,468), before cleaning, platform and management costs and taxes.
The average Ulcinj listing brought in €1,660 in August, its best month, and €184 in February, its slowest. The three strongest months bring in 54% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least four times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 9 times what February did
Average revenue per active listing, by month, September 2025 to August 2026
The dashed line is the average of the months shown, €657.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €585 | 21.7% | €87 | €19 | 15 days | 3.8 nights |
| Oct 2025 | €410 | 21.2% | €84 | €13 | 18 days | 5.6 nights |
| Nov 2025 | €235 | 15.7% | €83 | €8 | 11 days | 2 nights |
| Dec 2025 | €362 | 12.3% | €83 | €12 | 14 days | 2.9 nights |
| Jan 2026 | €220 | 10.2% | €82 | €7 | 6 days | 2.3 nights |
| Feb 2026 | €184 | 11.9% | €81 | €7 | 19 days | 3.8 nights |
| Mar 2026 | €547 | 22.6% | €81 | €18 | 26 days | 6.9 nights |
| Apr 2026 | €486 | 19.7% | €83 | €16 | 39 days | 5.7 nights |
| May 2026 | €592 | 22.2% | €89 | €19 | 36 days | 5.2 nights |
| Jun 2026 | €1,033 | 35.9% | €99 | €34 | 35 days | 5.2 nights |
| Jul 2026 | €1,571 | 46.4% | €108 | €51 | 46 days | 6.6 nights |
| Aug 2026 | €1,656 | 51.5% | €110 | €53 | 49 days | 5.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Ulcinj address, run it through the Airbnb profit calculator.
Profit
Yes, when it's run well. The average Ulcinj Airbnb took in €4,005 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €8,610, and run by its owner at everyday costs, about €530 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €3,895 | €8,370 |
| Cleaning fees guests pay3% of Ulcinj bookings | €110 | €240 |
| Gross bookings | €4,005 | €8,610 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 73% of Ulcinj listings on Simplified Pricing, 3% for the rest | −€490 | −€1,050 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€110 | −€240 |
| Utilities and internetAbout 5% of bookings | −€200 | −€430 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€80 | −€170 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€120 | −€260 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€40 | −€40 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −€1,060 | −€2,210 |
| Left for housing costs, then profit | €2,945about €250 a month | €6,400about €530 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Ulcinj's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ulcinj home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €720 a month, against €330 for the average one.
Occupancy
Ulcinj listings were booked on 37% of the nights they were open over the past year, 4 percentage points above the Ulcinj Municipality average (33%) and in line with the Montenegro average. Occupancy swings from 10% in January to 51% in August.
The busiest tenth of listings are booked about 6.5 times as often as the bottom quarter.
August was the busiest month in Ulcinj, January the quietest
Share of open nights booked, by month, September 2025 to August 2026
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Ulcinj, known as ADR (average daily rate), was €86 over the past year, about 8% below the Ulcinj Municipality average of €93 and about 18% below the Montenegro average of €105. Rates peak in August at about €110 and bottom out in February and March at about €81.
The top 10% charge about three times the rate of the bottom quarter.
August rates ran 36% above March's
Average nightly rate (ADR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, €89.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ulcinj it averaged €35 over the past year, from about €7 in February to about €53 in August.
Per open night, by tier:
August RevPAR was about 8.1 times February's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, €21. The 12-month RevPAR of €35 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Ulcinj has one high season, June through August, which makes it a highly seasonal market. Business is slowest from September to May. A listing earns about 5.6 times as much a month in June through August as in December through February.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | €1,420 | 45% | €106 |
| Low seasonSeptember–May | €402 | 18% | €84 |
Guests book Ulcinj stays 38 days ahead on average (about five weeks). August stays are booked furthest out, about 49 days ahead, and January stays closest to arrival, about 6 days. A typical August booking is made in late June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
The 12-month figure of 38 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 147 active listings in Ulcinj display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ulcinj.
Neighborhoods
AirROI's area guide picks seven Ulcinj neighborhoods that draw short-term rental guests, led by Ulcinj Old Town, Long Beach and Velika Plaza. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Ulcinj Old Town | A charming historic area known for its narrow winding streets and ancient architecture, offering a unique cultural experience for visitors. | Ulcinj Castle, Baba Vela Beach, Café Bar Marashi, The Grand Clock Tower, Ethnographic Museum, St. Mary's Church |
| Long Beach | Famous for its long stretches of golden sand and shallow waters, perfect for families and beachgoers seeking relaxation and fun under the sun. | Long Beach, The Old Olive Tree, Restaurants along the beach, Water sports activities, Beach bars, Sunset views |
| Velika Plaza | A large sandy beach area ideal for tourists looking for a lively atmosphere, water sports, and beach activities. | Velika Plaza Beach, Kitesurfing schools, Beach bars and restaurants, Tennis courts, Local markets, Beautiful dunes |
| Mala Plaža | A smaller beach that offers a quieter experience, perfect for visitors seeking a more laid-back atmosphere away from the crowds. | Mala Plaža Beach, Cozy beach restaurants, Sunbeds and umbrellas, Local shops, Quiet waterfront strolls, Relaxation spaces |
| Sukarno Place | A vibrant area close to the beach with numerous facilities and entertainment options, appealing to younger travelers and families. | Sukarno Place Beach, Beach clubs, Restaurants and bars, Outdoor activities, Water sports, Social events |
| Stari Ulcinj | An area rich in culture and history, featuring remnants of the city's past and a mix of modern amenities, drawing visitors interested in heritage tourism. | Ruins of Old City, Basilica of St. Mary, Local cafes and shops, Art galleries, Cultural festivals, Historical landmarks |
| Djerane | A quieter residential area near the beach, ideal for visitors looking for a peaceful stay with access to local life and small businesses. | Djerane Beach, Local markets, Family-owned restaurants, Walking paths, Community parks, Shaded areas for relaxation |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 69% of listings in Ulcinj, but private rooms are a real segment: nearly one listing in three (31%) rents out a single room. Apartments and condos are the most common property type at 64%, about 2.8 times the share of houses (22%).
Mostly entire homes, with a private-room segment
Ulcinj Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 69.4% | 102 |
| Private room | 30.6% | 45 |
Listings by property type
Ulcinj Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 63.9% | 94 |
| House | 22.4% | 33 |
| Hotel/Boutique | 7.5% | 11 |
| Cabin/Outdoor | 4.1% | 6 |
| Unique stay | 2.0% | 3 |
Ulcinj's homes run small: studios and one-bedrooms make up 63% of entire homes, and only 10% of homes have three or more bedrooms. Shares are of the 98 entire homes that give a bedroom count; rented rooms are left out.
Ulcinj entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 4.1% | 4 |
| 1 bedroom | 59.2% | 58 |
| 2 bedrooms | 26.5% | 26 |
| 3 bedrooms | 6.1% | 6 |
| 4 bedrooms | 1.0% | 1 |
| 5+ bedrooms | 3.1% | 3 |
A typical one-bedroom home in Ulcinj earned €2,940 over the past year, against €4,830 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 58 | €2,940 | €3,890 | €77 | 36% |
| 2 bedrooms | 26 | €4,830 | €5,740 | €105 | 40% |
Most Ulcinj listings are sized for couples and small families: 61% sleep four guests or fewer, and just 6% take eight or more. Shares are of the 109 listings with a guest capacity on file (74% of the market).
Ulcinj listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 10.1% | 11 |
| 3 guests | 14.7% | 16 |
| 4 guests | 36.7% | 40 |
| 5 guests | 16.5% | 18 |
| 6 guests | 11.9% | 13 |
| 7 guests | 3.7% | 4 |
| 8+ guests | 6.4% | 7 |
Ulcinj hosts set up an average of 2.6 beds per listing. Only 41% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Ulcinj: 94% of listings offer it, and 60% have a washer.
Share of Ulcinj listings with each common amenity
Listings in Ulcinj with a pool earned about twice as much a year, on average, as those without: €6,490 against €3,390. The gap is smaller for sun loungers (about 90% more) and an outdoor shower (about 85% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Ulcinj listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Pool | 20% | €6,490 | €3,390 | +91% |
| Sun loungers | 13% | €6,800 | €3,590 | +89% |
| Outdoor shower | 13% | €6,660 | €3,610 | +84% |
| Pets allowed | 27% | €5,320 | €3,510 | +51% |
| Outdoor furniture | 28% | €5,240 | €3,530 | +49% |
| Garden view | 8% | €5,360 | €3,890 | +38% |
| Outdoor dining area | 41% | €4,670 | €3,540 | +32% |
| Self check-in | 29% | €4,760 | €3,710 | +28% |
| Patio or balcony | 35% | €4,610 | €3,680 | +25% |
| BBQ grill | 22% | €4,710 | €3,800 | +24% |
Guests
Ulcinj runs on foreign visitors: 98% of guests who left reviews live outside Montenegro. Germany leads with 24% of reviewers, ahead of France at 12%. Guests speak a mix of languages: English leads at 42%, followed by German and French.
98% of Ulcinj guests come from abroad
Where guests who left reviews live
Where Ulcinj guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Paris | 4.6% |
| London | 4.2% |
| Berlin | 3.5% |
| Cologne | 1.9% |
Where Ulcinj guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 24.5% |
| France | 11.5% |
| United Kingdom | 9.7% |
| United States | 5.8% |
| Canada | 4.7% |
Languages spoken by Ulcinj guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 41.7% |
| German | 14.7% |
| French | 10.6% |
| Spanish | 7.1% |
| Italian | 3.5% |
Ulcinj Airbnbs average 4.85 stars, and 32% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.74, against 4.90 for host communication.
Communication scores highest in Ulcinj; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.84 |
| Communication | 4.90 |
| Location | 4.74 |
| Check-in | 4.87 |
| Value | 4.81 |
Booking patterns
All Ulcinj listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 48% of listings; blocked nights include any the host closes off.
Days a year Ulcinj listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 91.8% | 135 |
| 181-270 days | 8.2% | 12 |
Days a year Ulcinj listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 9.5% | 14 |
| 31-90 days | 42.9% | 63 |
| 1-30 days | 47.6% | 70 |
The average Ulcinj booking lasts 5.7 nights, longest in March and shortest in November. Listings took about 8 bookings each over the year, some 1,140 in all. Check-in is split almost evenly between 2 p.m. and 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Ulcinj
Average nights per booking, by month of stay
Nearly eight in ten listings in Ulcinj accept stays of one or two nights.
Minimum stay set by Ulcinj listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Ulcinj, used by 41% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about two-thirds of listings offer Flexible or Moderate terms, against 30% on Firm or stricter ones.
Cancellation policies of Ulcinj listings, from most to least flexible
Share of listings by the policy they use
44% of Ulcinj listings charge a cleaning fee. Fees here tend to be small: for listings that charge one, cleaning fees make up only about 3% of gross revenue.
Top earners
The top-grossing Airbnb in Ulcinj, a five-bedroom home, took in €33,100 over the past year, about 8.3 times the city's average of €4,010.
Luxury Scandinavian - Villa Montenegro Entire home · 5 bedrooms
Oak Cabin Entire home · 1 bedroom Rated 4.85
110 sqm apartment with sea view & swimming pool Entire home · 2 bedrooms Rated 5.00
Lux Studio 1 Garden Entire home Rated 4.75
Sea View 2BR • 10 Min Walk to Beach • Free Parking Entire home · 2 bedrooms Rated 5.00
Monte View 2 Entire home · 1 bedroom Rated 5.00 Armend is the top-grossing host in Ulcinj, with €33,100 in bookings from a single listing over the past year; a second account under the same name runs another 2. Together, the ten top-grossing hosts run 16% of the market's 147 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Armend Account 1 | 1 | €33,079 | €33,079 | – | |
| Mentor | 3 | €31,820 | €10,607 | 4.93/5 | |
| Ermina | 5 | €28,177 | €5,635 | 4.97/5 | |
| 4 | Noemi | 5 | €25,226 | €5,045 | 4.96/5 |
| 5 | Adrian | 2 | €20,018 | €10,009 | 4.94/5 |
| 6 | Budija | 2 | €19,747 | €9,873 | 5.00/5 |
| 7 | Armend Account 2 | 2 | €19,033 | €9,517 | 4.82/5 |
| 8 | Nikola | 1 | €14,876 | €14,876 | 5.00/5 |
| 9 | Petar I Alex | 1 | €13,209 | €13,209 | 5.00/5 |
| 10 | Jasmina | 1 | €12,875 | €12,875 | 5.00/5 |
Account numbers mark separate host accounts that share a display name.
Only 2% of Ulcinj listings are classed as professionally managed. Superhosts run four in ten listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 73% of listings.
Nearby markets
AirROI also tracks listings in this area under another name: Ulcinj - Ulqin (352 active listings) has its own page and is left out of the comparison below.
Of the eight nearby markets in the table, all within 18 km, Dobra Voda (15 km away, 70 listings) earned the most per listing, about twice as much as Ulcinj.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Donji Štoj - Shtoji i Poshtëm 6 km | 54 | €2,644 | €86 | 29% |
| Kruče - Kërruçi 10 km | 37 | €6,515 | €119 | 39% |
| Kunje 11 km | 181 | €6,154 | €116 | 32% |
| Gornji Štoj - Shtoji i Epërm 11 km | 76 | €6,972 | €136 | 30% |
| Ada Bojana 12 km | 32 | €7,733 | €163 | 31% |
| Pečurice 14 km | 65 | €7,275 | €126 | 32% |
| Dobra Voda 15 km | 70 | €7,981 | €105 | 35% |
| Velipojë Albania · 18 km | 68 | €4,041 | €92 | 33% |
Markets elsewhere in Montenegro with a similar nightly rate and occupancy to Ulcinj:
FAQ
An active Ulcinj Airbnb grossed €4,005 on average in the 12 months to September 2026, according to AirROI's tracking of 147 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €896 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Ulcinj listings earn between €222 and €896 in a typical month, and the top tenth €1,580 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Ulcinj were booked on 37% of available nights over the past year. That compares with 33% for the Ulcinj Municipality average. August was the busiest month.
The average booked night in Ulcinj cost €86 before fees. Half of listings charge between €50 and €100, so bedroom count and location move the price more than the average suggests.
None of the active Ulcinj listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Ulcinj Airbnb grossed €4,005 in the 12 months to September 2026, 10% below the Ulcinj Municipality average of €4,468, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €530 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
August paid best over the past year, at €1,660 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Ulcinj listing was open to book earned €35 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €71 or more.
Ulcinj stays were booked 38 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Ulcinj Airbnb stay lasted 5.7 nights over the past year. A listing took 8 reservations over the year on average.
Guests rate Ulcinj Airbnbs 4.85 out of 5 on average. Guests score communication highest and location lowest.
Ulcinj Old Town, Long Beach and Velika Plaza draw the most short-term rental interest in Ulcinj. The neighborhood guide explains what brings guests to each.
AirROI counted 147 active Airbnb listings in Ulcinj as of September 2026. The closest tracked market is Donji Štoj - Shtoji i Poshtëm, 6 km away.
In Ulcinj, 44% of listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 3% of gross revenue.
Method
Figures on this page cover 147 active Airbnb listings in Ulcinj from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.