Maarssen, Utrecht Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Maarssen, Utrecht? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,283 per year — at a $180 nightly rate, 54.6% occupancy, and a $96 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 36 active listings, Maarssen is a micro-market where solid booking activity throughout the year. Supply grew 50.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Maarssen?
In Maarssen, the headline Airbnb metrics are $23,283 in average annual revenue,54.6% occupancy, $180 ADR, and $96 in RevPAR, and guests book about 63 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Maarssen?
Understanding the monthly revenue variations for Airbnb listings in Maarssen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maarssen is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maarssen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,009+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,753 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,536 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,354, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maarssen
What Is the Monthly Airbnb Occupancy Rate in Maarssen?
Maximize your bookings by understanding the Maarssen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maarssen:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maarssen
What Is the Average Airbnb Nightly Rate in Maarssen?
Effective short term rental pricing strategy in Maarssen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maarssen typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $323+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $166 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Maarssen
What Is the RevPAR for Airbnb in Maarssen?
RevPAR in Maarssen is currently $96. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $50 RevPAR.
- Typical properties (Median) generate $91 RevPAR.
- Strong performers (Top 25%) earn $119 RevPAR.
- Best-in-class (Top 10%) achieve $178 RevPAR.
Average Monthly RevPAR Trend in Maarssen
RevPAR Insights for Maarssen
- The average RevPAR in Maarssen is $96. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($178) and bottom 25% ($50) is $128, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Maarssen benchmarks. If your RevPAR falls below the median of $91, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $119+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Maarssen?
Maarssen's peak Airbnb season falls in July, August, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, September)
- Revenue averages $3,718 per month
- Occupancy rates average 67.8%
- Daily rates average $176
Shoulder Season
- Revenue averages $2,827 per month
- Occupancy maintains around 58.2%
- Daily rates hold near $177
Low Season (January, February, March)
- Revenue drops to average $1,768 per month
- Occupancy decreases to average 34.6%
- Daily rates adjust to average $181
Seasonality Insights for Maarssen
- Airbnb seasonality in Maarssen is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Maarssen's highest earning potential, with monthly revenues climbing to $4,036, occupancy reaching 73.5%, and ADRs peaking at $186.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,510, occupancy could drop to 32.1%, and ADRs may adjust to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maarssen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Maarssen, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Maarssen?
Low regulation and minimal registration activity in Maarssen, Utrecht, Netherlands point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Maarssen to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Maarssen?
With a compact short-term rental market, Maarssen gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centrum Maarssen | The heart of Maarssen, bustling with shops, restaurants, and cafés. Ideal for guests wanting to experience local life and enjoy easy access to Amsterdam and Utrecht. | St. John's Church, Maarssen Canal, local markets, restaurants and cafés, proximity to Utrecht |
| Het Witte Wolder | A scenic neighborhood near the water, perfect for families and couples seeking a peaceful retreat with outdoor activities. | Maarssenbroek park, Biking routes, Canal walks, Picnic areas, Nature reserves |
| Molenrijk | A residential area known for its spacious homes and family-friendly environment. Appealing to long-term rentals and family vacationers due to its tranquility. | local parks, school facilities, community centers, grocery stores, playgrounds |
| Oud-Maarssen | A charming old village atmosphere with historic buildings and a close-knit community feel. Attracts tourists longing for a more traditional Dutch experience. | Historic buildings, local festivals, quaint shops, restaurants, community events |
| Park Thijssengroep | A green and spacious area perfect for nature lovers, providing a serene environment for relaxation and outdoor activities. | Thijssengroep park, Fishing spots, Walking trails, Nature observation areas, Sports facilities |
| De Bilt | A suburban area close to Maarssen with proximity to Utrecht, appealing for short-term rentals with easy access to city amenities. | Cultural venues, Shopping centers, Parks, Cafés, Public transport |
| Zonheuvel | A suburban neighborhood known for parks and recreational spots, suitable for guests who prefer a quieter stay with access to nature. | Zonheuvel park, Nature trails, Bicycle rental spots, Outdoor sports areas, Family-friendly amenities |
| Valkenbuurt | A vibrant new development area that attracts young professionals and small families, with modern amenities and nightlife options. | New shopping areas, Cafés and restaurants, Community activities, Parks and playgrounds, Cultural events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Maarssen offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Maarssen?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maarssen
- The Maarssen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maarssen, House properties are the most common (69.4%), reflecting the local real estate landscape.
- Houses represent a significant 69.4% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.8%) offer potential for unique stay experiences.
Maarssen Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maarssen
- The dominant room capacity in Maarssen is 2 bedrooms listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 58.4% of the active Airbnb listings in Maarssen, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maarssen.
Maarssen Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maarssen
- The most common guest capacity trend in Maarssen vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Maarssen STR market, accounting for 44.4% of listings.
- 19.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maarssen.
- On average, properties in Maarssen are equipped to host 3.4 guests.
How Do Listings in Maarssen Compare on Quality?
Listing quality in Maarssen can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Maarssen
- At 25.9 photos per listing on average, Maarssen hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Maarssen averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Maarssen?
Amenity Prevalence
Amenity Insights for Maarssen
- Essential amenities in Maarssen that guests expect include: Heating, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Bed linens, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maarssen: Heating, Dishes and silverware.
- Prioritize adding missing essentials: Heating, Dishes and silverware.
- Consider adding popular differentiators like Hot water or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maarssen to stay competitive.
Which Airbnb Amenities Boost Revenue in Maarssen?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Maarssen, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 83.3% | $25,160 | $13,899 | 81.0% |
Fire extinguisher | 63.9% | $27,669 | $15,524 | 78.2% |
Cooking basics | 86.1% | $24,690 | $14,559 | 69.6% |
TV | 69.4% | $26,163 | $16,739 | 56.3% |
Essentials | 83.3% | $24,753 | $15,936 | 55.3% |
Washer | 72.2% | $25,605 | $17,247 | 48.5% |
High chair | 19.4% | $30,783 | $21,473 | 43.4% |
Air conditioning | 38.9% | $28,160 | $20,180 | 39.5% |
Ethernet connection | 19.4% | $29,816 | $21,706 | 37.4% |
Toaster | 38.9% | $27,878 | $20,359 | 36.9% |
Revenue Impact Insights for Maarssen
- Wifi tops the revenue impact list with a 81.0% uplift — listings with this amenity earn $25,160 vs. $13,899 without it.
- Wifi, Cooking basics, Essentials — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Maarssen STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maarssen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaarssen Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Maarssen
- The typical guest profile for Airbnb in Maarssen consists of predominantly international visitors (93%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 6.9% of guests.
- Key international markets include Germany (22.7%) and United Kingdom (12.6%).
- Top languages spoken are English (42.9%) followed by French (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Maarssen?
Listings in Maarssen average 4.86 out of 5 overall, with about 92.3 reviews per active listing and 38.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Maarssen
- With an overall rating of 4.86, Maarssen listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Cleanliness (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Maarssen Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maarssen
- The most common availability pattern in Maarssen falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Maarssen (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Maarssen?
Average Booking Lead Time by Month
Booking Lead Time Insights for Maarssen
- The overall average booking lead time for vacation rentals in Maarssen is 63 days.
- Guests book furthest in advance for stays during August (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Fall (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Maarssen.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Maarssen averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Maarssen?
Guests in Maarssen stay about 6.4 nights on average, generating roughly 893 reservations and 24.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Maarssen
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Maarssen
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (6.9 nights) and shorten in Sep (3.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Maarssen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
11.1% of total
2 Nights
4 listings
11.1% of total
3 Nights
4 listings
11.1% of total
4-6 Nights
7 listings
19.4% of total
7-29 Nights
5 listings
13.9% of total
30+ Nights
12 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Maarssen is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Maarssen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Maarssen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maarssen.
Maarssen Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
5.6% of total
Flexible
13 listings
36.1% of total
Moderate
8 listings
22.2% of total
Firm
11 listings
30.6% of total
Strict
2 listings
5.6% of total
Cancellation Policy Insights for Maarssen
- The prevailing Airbnb cancellation policy trend in Maarssen is Flexible, used by 36.1% of listings.
- There's a relatively balanced mix between guest-friendly (58.3%) and stricter (36.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.1% market standard in Maarssen.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maarssen.
How Much Are Airbnb Cleaning Fees in Maarssen?
Cleaning fees in Maarssen are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Maarssen
- 86.1% of listings charge a cleaning fee, making it standard practice in Maarssen. Guests expect it and factor it into their booking decisions.
- The gap between the average ($461) and median ($70) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Maarssen median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Maarssen Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maarssenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Monumental apartment Maarssen
Entire Place • 2 bedrooms
Historical house on river Vecht
Entire Place • 2 bedrooms
Spacious stylish house on the Vecht!
Entire Place • 4 bedrooms
Detached waterfront vacation home
Entire Place • 3 bedrooms
Private realm in glorious garden
Entire Place • 2 bedrooms
B&B Nassaustraat
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Maarssen?
Learn from the best! This table showcases top-performing Airbnb hosts in Maarssen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ireen | 2 | $65,467 | 148 | 4.97/5.0 |
| Jan Peter | 1 | $52,572 | 83 | 4.78/5.0 |
| Ewoud En Catelijne | 1 | $50,346 | 357 | 4.91/5.0 |
| Victor | 1 | $46,209 | 17 | 4.94/5.0 |
| Sybren | 1 | $46,093 | 67 | 4.69/5.0 |
| Loekie And Gary | 1 | $43,657 | 593 | 4.89/5.0 |
| Smart Letting Uw Contactpersoo | 1 | $39,170 | 44 | 4.80/5.0 |
| Julius | 1 | $38,039 | 26 | 4.73/5.0 |
| Daniel | 2 | $37,276 | 41 | 4.91/5.0 |
| Mirza | 2 | $35,829 | 494 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maarssen.
Who Are the Airbnb Hosts in Maarssen?
Maarssen has a relatively balanced host base.
Host Profile Insights for Maarssen
- A 44.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Maarssen averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Maarssen's Airbnb Market Compare to Nearby Cities?
How does the Maarssen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Zwanenburg, Maarssen has 6 percentage points lower occupancy and about $78 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Losser | 11 | $6,914 | $987.51 | 25% |
| Raamsdonksveer | 16 | $6,191 | $661.18 | 37% |
| Kockengen | 11 | $5,711 | $504.89 | 50% |
| Haghorst | 11 | $5,636 | $491.48 | 38% |
| Baarlo | 20 | $5,362 | $351.90 | 48% |
| Merksplas | 12 | $4,891 | $361.08 | 41% |
| Bentveld | 14 | $4,398 | $514.77 | 49% |
| Zwanenburg | 21 | $4,130 | $257.86 | 61% |
| Halfweg | 16 | $4,079 | $262.51 | 57% |
| Wormer | 11 | $3,832 | $234.00 | 59% |
Frequently Asked Questions About Airbnb in Maarssen
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Maarssen.
How much do Airbnb hosts make in Maarssen?
Maarssen hosts earn about $23,283 per year on average, with an average nightly rate of $180 and RevPAR of $96. Those figures describe the typical revenue environment for active listings in Maarssen, Utrecht, not the ceiling for the best operators. Source: AirROI 2026 data, Maarssen market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Maarssen?
The average Airbnb occupancy rate in Maarssen is 54.6%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Maarssen?
Listings in Maarssen average $180 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Maarssen?
Maarssen currently has about 36 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Maarssen?
AirROI currently classifies the short-term rental regulation level in Maarssen as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Maarssen?
RevPAR in Maarssen is about $96. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Maarssen?
At 54.6% occupancy, Maarssen can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $23,283, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Maarssen?
The average booking lead time in Maarssen is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Maarssen?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Maarssen include Centrum Maarssen, Het Witte Wolder, Molenrijk. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Maarssen?
entire_home listings make up 83.3% of the active supply in Maarssen. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Maarssen compare to nearby Airbnb markets?
Among neighboring markets, Losser posts $82,964 in average annual revenue with 25.2% occupancy, compared to Maarssen's $23,283 and 54.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Maarssen?
The average Airbnb stay length in Maarssen is about 6.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Maarssen?
Airbnb listings in Maarssen average 4.86 out of 5 overall. About 38.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Maarssen?
Wifi and Fire extinguisher are among the strongest revenue-linked amenities in Maarssen. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Maarssen?
Yes. About 86.1% of active Airbnb listings in Maarssen charge a cleaning fee, and the average fee is $461. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Maarssen?
A 44.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.