Woerden, Utrecht Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Woerden, Utrecht? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $20,644 per year — at a $202 nightly rate, 47.6% occupancy, and a $88 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 36 active listings, Woerden is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply has held steady while nightly rates moved higher — a market where hosts who optimize for bookability can unlock the full value of rising rates. Balancing rate strategy with occupancy is the key lever, and hosts who get it right will outperform.
Regulation is high and 75% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Woerden?
In Woerden, the headline Airbnb metrics are $20,644 in average annual revenue,47.6% occupancy, $202 ADR, and $88 in RevPAR, and guests book about 59 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Woerden?
Understanding the monthly revenue variations for Airbnb listings in Woerden is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Woerden is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Woerden across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,449+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,662 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,268 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,101, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Woerden
What Is the Monthly Airbnb Occupancy Rate in Woerden?
Maximize your bookings by understanding the Woerden STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Woerden:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Woerden
What Is the Average Airbnb Nightly Rate in Woerden?
Effective short term rental pricing strategy in Woerden involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Woerden typically peaks in June and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $334+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Woerden
What Is the RevPAR for Airbnb in Woerden?
RevPAR in Woerden is currently $88. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $44 RevPAR.
- Typical properties (Median) generate $70 RevPAR.
- Strong performers (Top 25%) earn $99 RevPAR.
- Best-in-class (Top 10%) achieve $145 RevPAR.
Average Monthly RevPAR Trend in Woerden
RevPAR Insights for Woerden
- The average RevPAR in Woerden is $88. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($145) and bottom 25% ($44) is $101, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in May and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Woerden benchmarks. If your RevPAR falls below the median of $70, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $99+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Woerden?
Woerden's peak Airbnb season falls in May, April, October, while the softest stretch is January, February, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, April, October)
- Revenue averages $3,563 per month
- Occupancy rates average 55.3%
- Daily rates average $200
Shoulder Season
- Revenue averages $2,834 per month
- Occupancy maintains around 52.9%
- Daily rates hold near $183
Low Season (January, February, June)
- Revenue drops to average $2,072 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $198
Seasonality Insights for Woerden
- Airbnb seasonality in Woerden is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Woerden's highest earning potential, with monthly revenues climbing to $3,878, occupancy reaching 63.2%, and ADRs peaking at $212.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,814, occupancy could drop to 30.1%, and ADRs may adjust to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Woerden.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Woerden, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Woerden, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Woerden?
Yes, Woerden, Utrecht, Netherlands enforces high STR regulations and 75% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Woerden to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 75% licensed listings)
What Are the Best Neighborhoods for Airbnb in Woerden?
With a compact short-term rental market, Woerden gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic City Center | The charming heart of Woerden filled with historic architecture, cozy cafes, and local shops. It's a great spot for tourists looking to explore the Dutch culture and history. | Woerden Castle, Historical Museum Woerden, St. Bonifaciuskerk, Woerden Market, Canal Cruises |
| Park Bloch | A picturesque residential area with green parks and family-friendly amenities, perfect for travelers seeking a tranquil stay close to nature. | Park Bloch, Children's Farm Woerden, Various playgrounds, Nearby cycling routes |
| Woerden Center | The bustling commercial hub of Woerden, offering a variety of dining, shopping, and entertainment options, making it ideal for visitors seeking convenience. | Shopping streets, Restaurants and cafes, Events at Woerden's Town Hall, Local theaters |
| Schoonhoven | Close to Woerden, this nearby town known for its silverware offers beautiful canals and a quaint, historic atmosphere for guests to enjoy. | Silver Museum, Historic Town Center, Canal walks, Local artisans |
| Zegveld | A peaceful village atmosphere ideal for those looking to escape the city's hustle and bustle, great for nature lovers. | Nature reserves, Cycling paths, Rural landscapes |
| Linschoten | A small village with traditional Dutch charm, offering a quiet retreat as well as proximity to Woerden's amenities and attractions. | Old church, Scenic countryside, Local farms |
| Bovenkerk | A neighborhood surrounded by green spaces and family-friendly facilities, attracting visitors looking for a comfortable and safe accommodation. | Bovenkerk church, Walking paths, Nearby parks |
| Harmelen | A rural area that offers a mix of country living with easy access to Woerden, popular for guests seeking peace and quiet with good transportation links. | Local farms, Countryside, Cycling paths |
Because Woerden has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Woerden?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Woerden
- The Woerden Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Woerden, House properties are the most common (47.2%), reflecting the local real estate landscape.
- Houses represent a significant 47.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 5.6%) offer potential for unique stay experiences.
Woerden Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Woerden
- The dominant room capacity in Woerden is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Woerden, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Woerden.
Woerden Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Woerden
- The most common guest capacity trend in Woerden vacation rentals is listings accommodating 4 guests (38.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Woerden STR market, accounting for 69.5% of listings.
- 11.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Woerden.
- On average, properties in Woerden are equipped to host 3.4 guests.
How Do Listings in Woerden Compare on Quality?
Listing quality in Woerden can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Woerden
- At 23.4 photos per listing on average, Woerden hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Woerden averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Woerden?
Amenity Prevalence
Amenity Insights for Woerden
- Essential amenities in Woerden that guests expect include: Heating, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Woerden: Heating, Wifi, Kitchen.
- Prioritize adding missing essentials: Heating, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Woerden to stay competitive.
Which Airbnb Amenities Boost Revenue in Woerden?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Woerden, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 77.8% | $25,564 | $3,425 | 646.4% |
Backyard | 55.6% | $28,473 | $10,857 | 162.3% |
Bathtub | 16.7% | $40,039 | $16,765 | 138.8% |
Hair dryer | 69.4% | $25,032 | $10,672 | 134.6% |
High chair | 13.9% | $38,113 | $17,826 | 113.8% |
TV | 77.8% | $23,377 | $11,080 | 111.0% |
Barbecue utensils | 13.9% | $37,674 | $17,897 | 110.5% |
BBQ grill | 13.9% | $37,674 | $17,897 | 110.5% |
Iron | 47.2% | $28,259 | $13,830 | 104.3% |
Oven | 66.7% | $24,628 | $12,675 | 94.3% |
Revenue Impact Insights for Woerden
- Free parking on premises tops the revenue impact list with a 646.4% uplift — listings with this amenity earn $25,564 vs. $3,425 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Woerden STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Woerden. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWoerden Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Woerden
- The typical guest profile for Airbnb in Woerden consists of predominantly international visitors (74%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 26.0% of guests.
- Key international markets include Netherlands (26%) and Germany (25.4%).
- Top languages spoken are English (36.7%) followed by German (17.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Woerden?
Listings in Woerden average 4.82 out of 5 overall, with about 66.3 reviews per active listing and 44.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Woerden
- With an overall rating of 4.82, Woerden listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.89), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 44.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Woerden Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Woerden
- The most common availability pattern in Woerden falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Woerden (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Woerden?
Average Booking Lead Time by Month
Booking Lead Time Insights for Woerden
- The overall average booking lead time for vacation rentals in Woerden is 59 days.
- Guests book furthest in advance for stays during May (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (70 days avg.) sees the longest lead times, while Fall (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Woerden.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Woerden averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Woerden?
Guests in Woerden stay about 6.5 nights on average, generating roughly 713 reservations and 19.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Woerden
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Woerden
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Nov (9.7 nights) and shorten in May (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Woerden Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
16.7% of total
2 Nights
6 listings
16.7% of total
3 Nights
6 listings
16.7% of total
4-6 Nights
7 listings
19.4% of total
7-29 Nights
2 listings
5.6% of total
30+ Nights
9 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Woerden is 30+ Nights, adopted by 25% of listings. This highlights the market's preference for longer commitments.
- A significant segment (25%) caters to monthly stays (30+ nights) in Woerden, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 25% of Woerden hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Woerden.
Woerden Airbnb Cancellation Policy Trends Analysis (2026)
Limited
6 listings
16.7% of total
Flexible
14 listings
38.9% of total
Moderate
6 listings
16.7% of total
Firm
10 listings
27.8% of total
Cancellation Policy Insights for Woerden
- The prevailing Airbnb cancellation policy trend in Woerden is Flexible, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (55.6%) and stricter (27.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.9% market standard in Woerden.
- Regularly review your cancellation policy against competitors and market demand shifts in Woerden.
How Much Are Airbnb Cleaning Fees in Woerden?
Cleaning fees in Woerden are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Woerden
- 77.8% of listings charge a cleaning fee, making it standard practice in Woerden. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $65 is close to the median ($57), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Woerden median of $57. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Woerden Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Woerdenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Oasis in the Green Heart, Central Location
Entire Place • 3 bedrooms
Vacation home in the Groene Hart | 8-person
Entire Place • 4 bedrooms
Posthoorn lodge 14p with swimming pool / hottub
Entire Place • 7 bedrooms
By Tons, cottage incl. bicycles
Entire Place • 1 bedroom
With sauna, Canal house (120m2) in center
Entire Place • 3 bedrooms
Guesthouse Het Woerdense Veerhuis
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Woerden?
Learn from the best! This table showcases top-performing Airbnb hosts in Woerden based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Saskia Van | 3 | $106,052 | 28 | 4.51/5.0 |
| Ruud & Annemieke | 1 | $82,204 | 19 | 4.89/5.0 |
| Dirk Jan | 1 | $75,629 | 101 | 4.90/5.0 |
| Maria Agnes | 1 | $52,639 | 67 | 4.94/5.0 |
| Natascha | 2 | $45,209 | 74 | 4.99/5.0 |
| Fons | 1 | $41,132 | 74 | 5.00/5.0 |
| Jacqueline | 1 | $37,700 | 88 | 4.84/5.0 |
| Judith | 1 | $33,574 | 232 | 4.89/5.0 |
| Lisette | 2 | $25,776 | 59 | 4.92/5.0 |
| Marga | 2 | $24,504 | 197 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Woerden.
Who Are the Airbnb Hosts in Woerden?
Woerden has a relatively balanced host base.
Host Profile Insights for Woerden
- A 41.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Woerden averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Woerden's Airbnb Market Compare to Nearby Cities?
How does the Woerden Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Zwanenburg, Woerden has 14 percentage points lower occupancy and about $42 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Haghorst | 11 | $6,615 | $504.99 | 41% |
| Kockengen | 11 | $6,390 | $511.95 | 52% |
| Zerkegem | 10 | $5,144 | $457.23 | 54% |
| Zwanenburg | 22 | $4,235 | $243.90 | 62% |
| Brecht | 13 | $3,777 | $315.96 | 50% |
| Roelofarendsveen | 18 | $3,777 | $207.80 | 60% |
| Zeewolde | 174 | $3,675 | $424.89 | 35% |
| Wormer | 12 | $3,657 | $229.54 | 58% |
| Bentveld | 15 | $3,618 | $515.47 | 42% |
| Rijs | 25 | $3,508 | $445.74 | 40% |
Frequently Asked Questions About Airbnb in Woerden
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Woerden.
How much do Airbnb hosts make in Woerden?
Woerden hosts earn about $20,644 per year on average, with an average nightly rate of $202 and RevPAR of $88. Those figures describe the typical revenue environment for active listings in Woerden, Utrecht, not the ceiling for the best operators. Source: AirROI 2026 data, Woerden market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Woerden?
The average Airbnb occupancy rate in Woerden is 47.6%. May is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Woerden?
Listings in Woerden average $202 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Woerden?
Woerden currently has about 36 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Woerden?
AirROI currently classifies the short-term rental regulation level in Woerden as High. The dataset also shows about 75.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Woerden?
RevPAR in Woerden is about $88. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Woerden?
At 47.6% occupancy, Woerden can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $20,644, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Woerden?
The average booking lead time in Woerden is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Woerden?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Woerden include Historic City Center, Park Bloch, Woerden Center. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Woerden?
entire_home listings make up 94.4% of the active supply in Woerden. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Woerden compare to nearby Airbnb markets?
Among neighboring markets, Haghorst posts $79,382 in average annual revenue with 41.5% occupancy, compared to Woerden's $20,644 and 47.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Woerden?
The average Airbnb stay length in Woerden is about 6.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Woerden?
Airbnb listings in Woerden average 4.82 out of 5 overall. About 44.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Woerden?
Free parking on premises and Backyard are among the strongest revenue-linked amenities in Woerden. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Woerden?
Yes. About 77.8% of active Airbnb listings in Woerden charge a cleaning fee, and the average fee is $65. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Woerden?
A 41.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.