Santana, Azores Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santana, Azores? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,710 per year — at a $144 nightly rate, 56.8% occupancy, and a $92 RevPAR that reflects strong rate-to-revenue efficiency across the market.
With just 21 active listings, Santana is a micro-market where solid booking activity throughout the year. Supply grew 133.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santana?
In Santana, the headline Airbnb metrics are $26,710 in average annual revenue,56.8% occupancy, $144 ADR, and $92 in RevPAR, and guests book about 87 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santana?
Understanding the monthly revenue variations for Airbnb listings in Santana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santana is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,061+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,069 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,149 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,574, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santana
What Is the Monthly Airbnb Occupancy Rate in Santana?
Maximize your bookings by understanding the Santana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santana:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 40% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santana
What Is the Average Airbnb Nightly Rate in Santana?
Effective short term rental pricing strategy in Santana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santana typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Santana
What Is the RevPAR for Airbnb in Santana?
RevPAR in Santana is currently $92. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $72 RevPAR.
- Typical properties (Median) generate $85 RevPAR.
- Strong performers (Top 25%) earn $105 RevPAR.
- Best-in-class (Top 10%) achieve $150 RevPAR.
Average Monthly RevPAR Trend in Santana
RevPAR Insights for Santana
- The average RevPAR in Santana is $92. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($150) and bottom 25% ($72) is $78, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santana benchmarks. If your RevPAR falls below the median of $85, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $105+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santana?
Santana's peak Airbnb season falls in July, August, September, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, September)
- Revenue averages $4,350 per month
- Occupancy rates average 81.5%
- Daily rates average $165
Shoulder Season
- Revenue averages $2,422 per month
- Occupancy maintains around 54.2%
- Daily rates hold near $139
Low Season (January, February, December)
- Revenue drops to average $715 per month
- Occupancy decreases to average 17.8%
- Daily rates adjust to average $120
Seasonality Insights for Santana
- Airbnb seasonality in Santana is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Santana's highest earning potential, with monthly revenues climbing to $4,673, occupancy reaching 83.1%, and ADRs peaking at $170.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $571, occupancy could drop to 13.5%, and ADRs may adjust to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Santana, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Even in a market with solid annual occupancy, the slower months benefit from competitive pricing and flexible check-in/check-out windows. Target remote workers and extended-stay travelers who value value over peak-season amenities.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Santana, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Santana?
Yes, Santana, Azores, Portugal enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santana to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Santana?
With a compact short-term rental market, Santana gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ponta Delgada | The capital city of the Azores, known for its beautiful architecture, historical sites, and proximity to stunning natural beauty. A great base for exploring the island. | Carlos Machado Museum, Botanical Garden of Ponta Delgada, Forte de São Brás, Portas da Cidade, Ponta Delgada Marina, Church of Saint Sebastian |
| Sete Cidades | Famous for its stunning twin lakes and volcanic landscape, Sete Cidades is a must-visit for nature lovers and offers breathtaking views and outdoor activities. | Lagoa das Sete Cidades, Miradouro da Vista do Rei, Sete Cidades Village, Hiking trails, Azorean cuisine |
| Ribeira Grande | The second largest city in the Azores, known for its beautiful beaches and cultural sites. Offers a mix of city life and access to nature, making it attractive for tourists. | Ribeira Grande Historic Center, Santa Barbara Beach, Natural Pools of Ribeira Grande, Museu do Tabaco, Ilha Verde |
| Furnas | Furnas is renowned for its hot springs and geothermal activity. It’s a unique destination for those looking to relax and indulge in wellness tourism. | Terra Nostra Park, Furnas Lake, Poca da Dona Beja, Hot Springs, Gastronomic experiences |
| Lagoa | A charming town that offers beautiful coastal views and beaches. It’s a quieter alternative and attractive for families and couples. | Praia do Populo, Natural Swimming Pools, Convent of Nossa Senhora do Rosário, Lagoa's market, Local wineries |
| Nordeste | Known for its stunning cliffs and beautiful flower gardens, Nordeste is ideal for those looking for serene landscapes and unique hiking experiences. | Ponta do Sossego, Ponta da Madrugada, Nordeste Lighthouse, Ribeira dos Caldeirões Natural Park, Vila de Nordeste |
| Costado Santo | Little-known for its hidden beaches and tranquility, this area is perfect for travelers seeking a peaceful retreat away from the crowds. | Hidden beaches, Nature reserves, Local seafood restaurants, Coastal hiking paths, Bird watching |
| Vila Franca do Campo | An attractive small town that offers both culture and pristine natural beauty, along with opportunities for water activities, making it appealing for a wide range of tourists. | Ilheu de Vila Franca, Church of Nossa Senhora da Alegria, Local markets, Boat tours, Scuba diving |
Because Santana has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Santana?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santana
- The Santana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santana, House properties are the most common (95.2%), reflecting the local real estate landscape.
- Houses represent a significant 95.2% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 4.8%) offer potential for unique stay experiences.
Santana Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santana
- The dominant room capacity in Santana is 2 bedrooms listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 76.2% of the active Airbnb listings in Santana, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santana.
Santana Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santana
- The most common guest capacity trend in Santana vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Santana STR market, accounting for 61.9% of listings.
- 47.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santana.
- On average, properties in Santana are equipped to host 5.2 guests.
How Do Listings in Santana Compare on Quality?
Listing quality in Santana can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santana
- At 55.1 photos per listing on average, Santana hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santana averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santana?
Amenity Prevalence
Amenity Insights for Santana
- Essential amenities in Santana that guests expect include: Wifi, TV, Hangers, Hair dryer, Kitchen, First aid kit, Fire extinguisher, Dishes and silverware, Backyard, Washer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santana: Wifi, TV, Hangers, Hair dryer, Kitchen, First aid kit, Fire extinguisher, Dishes and silverware, Backyard, Washer.
- Prioritize adding missing essentials: Wifi, Fire extinguisher, Dishes and silverware, Backyard, Washer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santana to stay competitive.
Which Airbnb Amenities Boost Revenue in Santana?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santana, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 76.2% | $32,634 | $7,753 | 320.9% |
Extra pillows and blankets | 71.4% | $31,393 | $15,002 | 109.3% |
Dedicated workspace | 52.4% | $35,184 | $17,388 | 102.3% |
Exterior security cameras on property | 23.8% | $42,691 | $21,716 | 96.6% |
Gym | 47.6% | $35,491 | $18,727 | 89.5% |
Shower gel | 71.4% | $30,812 | $16,456 | 87.2% |
Conditioner | 23.8% | $41,305 | $22,149 | 86.5% |
Ethernet connection | 28.6% | $39,782 | $21,481 | 85.2% |
Outdoor shower | 28.6% | $39,405 | $21,632 | 82.2% |
Free street parking | 57.1% | $33,055 | $18,250 | 81.1% |
Revenue Impact Insights for Santana
- Air conditioning tops the revenue impact list with a 320.9% uplift — listings with this amenity earn $32,634 vs. $7,753 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santana STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSantana Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santana
- The typical guest profile for Airbnb in Santana consists of predominantly international visitors (99%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.3% of guests.
- Key international markets include United States (19.1%) and Germany (19.1%).
- Top languages spoken are English (43.4%) followed by French (16.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santana?
Listings in Santana average 4.85 out of 5 overall, with about 56.1 reviews per active listing and 28.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santana
- With an overall rating of 4.85, Santana listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Santana Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santana
- The most common availability pattern in Santana falls within the 181-270 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santana (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Santana?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santana
- The overall average booking lead time for vacation rentals in Santana is 87 days.
- Guests book furthest in advance for stays during July (average 165 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (143 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Santana.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 165 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 143 days) to capture early planners.
- Monitor your own booking lead times against these Santana averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santana?
Guests in Santana stay about 6.6 nights on average, generating roughly 505 reservations and 24 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Santana
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santana
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (8.4 nights) and shorten in Jan (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
3 Nights
2 listings
9.5% of total
4-6 Nights
5 listings
23.8% of total
30+ Nights
14 listings
66.7% of total
Key Insights
- The most prevalent minimum stay requirement in Santana is 30+ Nights, adopted by 66.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (66.7%) caters to monthly stays (30+ nights) in Santana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 66.7% of Santana hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 66.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santana.
Santana Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
4.8% of total
Moderate
4 listings
19% of total
Firm
10 listings
47.6% of total
Strict
6 listings
28.6% of total
Cancellation Policy Insights for Santana
- The prevailing Airbnb cancellation policy trend in Santana is Firm, used by 47.6% of listings.
- A majority (76.2%) of hosts in Santana utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.6% market standard in Santana.
- Regularly review your cancellation policy against competitors and market demand shifts in Santana.
How Much Are Airbnb Cleaning Fees in Santana?
Cleaning fees in Santana are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santana
- About 66.7% of Santana listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($86) and median ($59) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santana median of $59. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santana Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3 Br W/Heated Pool, A/C & Breathtaking Ocean Views
Entire Place • 3 bedrooms
2 BR/ W/AC/Incredible Infinity Pool & Ocean Views
Entire Place • 2 bedrooms
Craftsman's House
Entire Place • 2 bedrooms
3 bedroom with gorgeous panoramic ocean views
Entire Place • 3 bedrooms
Stone & Wood
Entire Place • 3 bedrooms
Relaxing Retreat - AC & Pool, 15 min to Hot Spring
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santana?
Learn from the best! This table showcases top-performing Airbnb hosts in Santana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| PauL | 1 | $72,846 | 55 | 4.98/5.0 |
| Célia | 2 | $58,350 | 29 | 4.89/5.0 |
| Tony | 1 | $46,717 | 34 | 4.91/5.0 |
| Leonardo | 1 | $44,215 | 134 | 4.76/5.0 |
| Robert | 1 | $39,691 | 68 | 4.76/5.0 |
| Dirk | 2 | $36,028 | 30 | 4.96/5.0 |
| Lucy | 1 | $32,138 | 27 | 4.78/5.0 |
| Eduardo | 1 | $27,338 | 87 | 4.98/5.0 |
| Nuno | 1 | $26,381 | 153 | 4.79/5.0 |
| Roxanne | 1 | $25,636 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santana.
Who Are the Airbnb Hosts in Santana?
Santana is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Santana
- With 61.9% Superhosts, Santana has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 42.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Santana averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Santana's Airbnb Market Compare to Nearby Cities?
How does the Santana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ribeira Grande (Matriz), Santana has 3 percentage points lower occupancy and about $18 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Calhetas | 15 | $3,406 | $244.59 | 59% |
| Água de Pau | 38 | $2,907 | $238.37 | 56% |
| São Roque | 11 | $2,881 | $282.35 | 51% |
| Lagoa (Nossa Senhora do Rosário) | 74 | $2,742 | $201.57 | 57% |
| Lagoa (Santa Cruz) | 37 | $2,501 | $201.20 | 55% |
| Ribeira Grande (Matriz) | 49 | $2,487 | $161.29 | 60% |
| Santo António de Nordestinho | 13 | $2,384 | $141.76 | 58% |
| Porto Formoso | 34 | $2,365 | $181.17 | 60% |
| Ribeira Seca | 26 | $2,287 | $161.61 | 57% |
| Vila Franca do Campo | 185 | $2,271 | $215.86 | 52% |
Frequently Asked Questions About Airbnb in Santana
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santana.
How much do Airbnb hosts make in Santana?
Santana hosts earn about $26,710 per year on average, with an average nightly rate of $144 and RevPAR of $92. Those figures describe the typical revenue environment for active listings in Santana, Azores, not the ceiling for the best operators. Source: AirROI 2026 data, Santana market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santana?
The average Airbnb occupancy rate in Santana is 56.8%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santana?
Listings in Santana average $144 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santana?
Santana currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santana?
AirROI currently classifies the short-term rental regulation level in Santana as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santana?
RevPAR in Santana is about $92. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santana?
At 56.8% occupancy, Santana can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,710, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santana?
The average booking lead time in Santana is about 87 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santana?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santana include Ponta Delgada, Sete Cidades, Ribeira Grande. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santana?
entire_home listings make up 100.0% of the active supply in Santana. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santana compare to nearby Airbnb markets?
Among neighboring markets, Calhetas posts $40,873 in average annual revenue with 58.9% occupancy, compared to Santana's $26,710 and 56.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santana?
The average Airbnb stay length in Santana is about 6.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santana?
Airbnb listings in Santana average 4.85 out of 5 overall. About 28.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santana?
Air conditioning and Extra pillows and blankets are among the strongest revenue-linked amenities in Santana. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santana?
Yes. About 66.7% of active Airbnb listings in Santana charge a cleaning fee, and the average fee is $86. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santana?
A 61.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.