Santana, Azores Airbnb Market Data: Revenue, Occupancy & Trends

In a typical year, the average Santana listing brings in €4,760 in July, its best month, and €639 in January, its slowest. August runs within 3% of July, so either can come out on top in a given year. The three strongest months bring in 46% of a full year's revenue, where an even calendar would give any three months 25%.

Across Santana's 24 active listings, monthly revenue by tier:

• Best-in-class properties (top 10%) earn €4,570+ a month, about 2.2 times the typical property.
• Strong performers (top 25%) earn €2,840 or more, roughly €740 a month above the median.
• Typical properties (median) earn about €2,100 a month.
• Entry-level properties (bottom 25%) earn €1,360 or less, about two-thirds of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

Santana listings were booked on 56% of the nights they were open over the past year, 11 percentage points above the Azores average (45%) and 12 points above the Portugal average (44%). In a typical year, occupancy swings from 17% in January to 83% in July.

Across Santana's 24 active listings, the share of open nights booked by tier:

• Best-in-class properties (top 10%) are booked 77%+ of open nights, 26 points above the median.
• Strong performers (top 25%) fill 66% or more, roughly five nights a week.
• Typical properties (median) fill about 51% of open nights.
• Entry-level properties (bottom 25%) fill 35% or less, under three nights a week.

The average nightly rate in Santana, known as ADR (average daily rate), was €138 over the past year, about 8% below the Azores average of €150 and about 19% below the Portugal average of €170. In a typical year, rates swing with the seasons, from about €91 in February to about €175 in August.

Across Santana's 24 active listings, nightly rates by tier:

• Best-in-class properties (top 10%) charge €250+ a night, about twice the median.
• Strong performers (top 25%) charge €155 or more, about €35 above the median.
• Typical properties (median) charge about €120 a night.
• Entry-level properties (bottom 25%) charge €98 or less, about 19% below the median.

What Is the RevPAR for Airbnb in Santana?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santana it averaged €94 over the past year, from about €21 in a typical January to about €154 in a typical July.

Across Santana's 24 active listings, RevPAR by tier:

• Best-in-class properties (top 10%) earn €163+ per open night, about twice the median.
• Strong performers (top 25%) earn €93 or more, about €10 a night above the median.
• Typical properties (median) earn about €83 per open night.
• Entry-level properties (bottom 25%) earn €58 or less, about two-thirds of the median.

With only 24 active listings, the monthly pattern in Santana is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.

How Far in Advance Do Guests Book Airbnb in Santana?

Guests book Santana stays 79 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 146 days ahead, and December stays closest to arrival, about 18 days. A typical August booking is made in late March.

All 24 active listings in Santana display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santana.