Tourism statisticsState2026

Western Cape Tourism Statistics: 1.5M Arrivals in 2025

Source: AirROI Reviewed by , Founder @ AirROI Updated

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights
3,495,943
Typical Airbnb stay
5.8 nights
Busiest Airbnb month
December
From abroad, among guests who left a review
58%

Key facts

Western Cape Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

  • Wesgro puts the Western Cape at 1.5 million international arrivals in 2025.

Airbnb stays

  • AirROI puts Airbnb stays in the Western Cape at 599,525 in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in the Western Cape added up to 3,495,943 nights in the 12 months to October 2026.
  • AirROI estimates a typical Airbnb stay in the Western Cape lasted 5.8 nights in the 12 months to October 2026, booked about 60 days ahead.

Busiest months

  • AirROI ranks December the busiest Airbnb month in the Western Cape in the 12 months to October 2026, followed by January and March, with June the quietest.
  • AirROI estimates the six busiest Airbnb months in the Western Cape ran unbroken from October to March in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in the Western Cape in December were booked furthest ahead, about 87 days, against 27 days for June, in the 12 months to October 2026.

Guests

  • AirROI estimates 58% of Western Cape Airbnb guests who left a review as of October 2026 came from abroad, led by Germany at 13% and the United Kingdom at 12%.
  • Among Western Cape Airbnb guests who left a review as of October 2026, Cape Town was the top origin city at 16%, ahead of Johannesburg at 4.8%, AirROI estimates.

By place

  • AirROI estimates Cape Town had the most Airbnb stays of the 30 towns it lists in the Western Cape in the 12 months to October 2026, at 276,200, ahead of George and Stellenbosch.

Official numbers

How Many Tourists Visit the Western Cape?

Wesgro counted 1.5 million international arrivals in 2025.

Official tourism figures for Western Cape: what each counts, its year and its publisher
FigureWhat it countsYearPublisher
1.5 millionInternational arrivalsInternational tourist arrivals to the Western Cape2025Wesgro

Airbnb stays

Airbnb Stays in the Western Cape

The Western Cape had 33,623 Airbnb homes in the 12 months to October 2026. They took an estimated 599,525 stays and 3,495,943 nights. A typical stay lasted 5.8 nights and was booked about 60 days ahead. AirROI's figures cover the 62 towns it tracks in the Western Cape; places it does not track are not counted, so every total is a floor.

Airbnb homes
33,623
Airbnb stays, estimate
599,525
Airbnb nights, estimate
3,495,943
Typical stay
5.8 nights
Booked ahead
60 days

Busiest months

When Is the Busiest Time in the Western Cape?

On Airbnb, December was the busiest month in the Western Cape in the 12 months to October 2026, then January and March. June was the quietest. The six busiest months run unbroken from October to March.

December ranks first, June last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

  • Three busiest months
  • Other months

From busiest to quietest: December, January, March, February, November, October, April, September, August, July, May, June.

Month by month: rank, typical stay and days booked ahead
Airbnb months in the Western Cape by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
MonthShare of nightsBooked ahead
December10.9%87 days
January9.9%72 days
March9.9%55 days
February9.8%68 days
November9.0%72 days
October8.4%61 days
April8.2%51 days
September7.2%48 days
August7.1%48 days
July6.9%38 days
May6.6%40 days
June6.1%27 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Western Cape Airbnb Guests Come From?

Among Western Cape Airbnb guests who left a review as of October 2026, 58% came from abroad, led by Germany at 13% and the United Kingdom at 12%, AirROI estimates. Among the same guests, Cape Town was the top origin city at 16%, ahead of Johannesburg at 4.8%. The figures rest on 1,387,827 reviews, written over many years.

58% from abroad

Among guests who left a review, as of October 2026

  • From abroad 58%
  • From within South Africa 42%

Top countries abroad

Among guests who left a review

  • Germany 13%
  • United Kingdom 12%
  • United States 6.7%
  • Netherlands 3.8%

Top origin cities

Among guests who left a review

  • Cape Town 16%
  • Johannesburg 4.8%
  • London 3.8%
  • Pretoria 2.4%

By town

Most Booked Towns in the Western Cape

Cape Town, George and Stellenbosch took 66% of Airbnb stays in the Western Cape in the 12 months to October 2026. December is the busiest Airbnb month in 23 of the 30 towns, led by Cape Town, and January in 3, led by Stellenbosch. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 21% in Theewaterskloof Local Municipality to 79% in Hout Bay.

Most Booked Towns in the Western Cape: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
Cape Town276,200
George77,355
Stellenbosch40,507
Overstrand Local Municipality38,667
Saldanha Bay Local Municipality21,409
Langeberg Local Municipality12,006
Witzenberg Local Municipality9,081
Drakenstein Local Municipality8,755
Milnerton7,160
Hout Bay6,863
Theewaterskloof Local Municipality6,490
Swartland Local Municipality6,364
Swellendam Local Municipality6,154
Somerset West5,383
Simon's Town5,160

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. South Africa is the top origin in 29 of 30 towns, among guests who left a review, so this column names the top country abroad. Lists the 30 of the Western Cape's 62 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in the Western Cape

How many tourists visit the Western Cape?

The Western Cape had 1.5 million international arrivals in 2025, according to Wesgro. Domestic trips are not in that count. AirROI estimates 599,525 Airbnb stays in the Western Cape in the 12 months to October 2026, which is a separate count of bookings.

When is high season in the Western Cape?

The busiest Airbnb month in the Western Cape in the 12 months to October 2026 was December, then January and March. The six busiest months run from October to March.

What is the quietest month in the Western Cape?

June was the quietest Airbnb month in the Western Cape in the 12 months to October 2026, ranking 12th of 12, and May ranked 11th. Stays in June were booked about 27 days ahead, against 87 days for December.

How long is a typical Airbnb stay in the Western Cape?

A typical Airbnb stay in the Western Cape lasted 5.8 nights in the 12 months to October 2026, booked about 60 days ahead. By month, stays ran from 4.2 nights in September to 7.4 nights in January.

Where do Airbnb guests in the Western Cape come from?

Of Western Cape Airbnb guests who left a review as of October 2026, 58% came from abroad, AirROI estimates. The largest groups were Germany at 13% and the United Kingdom at 12%. Among the same guests, the top origin city was Cape Town at 16%, ahead of Johannesburg at 4.8%.

What is the most booked town in the Western Cape on Airbnb?

Cape Town was the most booked town in the Western Cape on Airbnb, with an estimated 276,200 stays in the 12 months to October 2026, ahead of George and Stellenbosch.

Are Airbnb stays the same as tourists?

No. Wesgro counts international arrivals (1.5 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 599,525 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 62 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,387,827 reviews and describes guests who left a review, not everyone who stayed. Read the method page.