Tourism statisticsState2026
Western Cape Tourism Statistics: 1.5M Arrivals in 2025
The Western Cape recorded 1.5 million international arrivals in 2025, Wesgro reports. This counts people crossing a border, so domestic trips are not in it. AirROI estimates 599,525 Airbnb stays in the Western Cape in the 12 months to October 2026, with Cape Town the most booked town. The busiest month was December.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 3,495,943
- Typical Airbnb stay
- 5.8 nights
- Busiest Airbnb month
- December
- From abroad, among guests who left a review
- 58%
Key facts
Western Cape Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Wesgro puts the Western Cape at 1.5 million international arrivals in 2025.
Airbnb stays
- AirROI puts Airbnb stays in the Western Cape at 599,525 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in the Western Cape added up to 3,495,943 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in the Western Cape lasted 5.8 nights in the 12 months to October 2026, booked about 60 days ahead.
Busiest months
- AirROI ranks December the busiest Airbnb month in the Western Cape in the 12 months to October 2026, followed by January and March, with June the quietest.
- AirROI estimates the six busiest Airbnb months in the Western Cape ran unbroken from October to March in the 12 months to October 2026.
- AirROI estimates Airbnb stays in the Western Cape in December were booked furthest ahead, about 87 days, against 27 days for June, in the 12 months to October 2026.
Guests
- AirROI estimates 58% of Western Cape Airbnb guests who left a review as of October 2026 came from abroad, led by Germany at 13% and the United Kingdom at 12%.
- Among Western Cape Airbnb guests who left a review as of October 2026, Cape Town was the top origin city at 16%, ahead of Johannesburg at 4.8%, AirROI estimates.
By place
- AirROI estimates Cape Town had the most Airbnb stays of the 30 towns it lists in the Western Cape in the 12 months to October 2026, at 276,200, ahead of George and Stellenbosch.
Official numbers
How Many Tourists Visit the Western Cape?
Wesgro counted 1.5 million international arrivals in 2025.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 1.5 millionInternational arrivals | International tourist arrivals to the Western Cape | 2025 | Wesgro |
Airbnb stays
Airbnb Stays in the Western Cape
The Western Cape had 33,623 Airbnb homes in the 12 months to October 2026. They took an estimated 599,525 stays and 3,495,943 nights. A typical stay lasted 5.8 nights and was booked about 60 days ahead. AirROI's figures cover the 62 towns it tracks in the Western Cape; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 33,623
- Airbnb stays, estimate
- 599,525
- Airbnb nights, estimate
- 3,495,943
- Typical stay
- 5.8 nights
- Booked ahead
- 60 days
Busiest months
When Is the Busiest Time in the Western Cape?
On Airbnb, December was the busiest month in the Western Cape in the 12 months to October 2026, then January and March. June was the quietest. The six busiest months run unbroken from October to March.
December ranks first, June last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: December, January, March, February, November, October, April, September, August, July, May, June.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| December | 10.9% | 87 days |
| January | 9.9% | 72 days |
| March | 9.9% | 55 days |
| February | 9.8% | 68 days |
| November | 9.0% | 72 days |
| October | 8.4% | 61 days |
| April | 8.2% | 51 days |
| September | 7.2% | 48 days |
| August | 7.1% | 48 days |
| July | 6.9% | 38 days |
| May | 6.6% | 40 days |
| June | 6.1% | 27 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Western Cape Airbnb Guests Come From?
Among Western Cape Airbnb guests who left a review as of October 2026, 58% came from abroad, led by Germany at 13% and the United Kingdom at 12%, AirROI estimates. Among the same guests, Cape Town was the top origin city at 16%, ahead of Johannesburg at 4.8%. The figures rest on 1,387,827 reviews, written over many years.
58% from abroad
Among guests who left a review, as of October 2026
- From abroad 58%
- From within South Africa 42%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in the Western Cape
Cape Town, George and Stellenbosch took 66% of Airbnb stays in the Western Cape in the 12 months to October 2026. December is the busiest Airbnb month in 23 of the 30 towns, led by Cape Town, and January in 3, led by Stellenbosch. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 21% in Theewaterskloof Local Municipality to 79% in Hout Bay.
| Cape Town | 276,200 |
| George | 77,355 |
| Stellenbosch | 40,507 |
| Overstrand Local Municipality | 38,667 |
| Saldanha Bay Local Municipality | 21,409 |
| Langeberg Local Municipality | 12,006 |
| Witzenberg Local Municipality | 9,081 |
| Drakenstein Local Municipality | 8,755 |
| Milnerton | 7,160 |
| Hout Bay | 6,863 |
| Theewaterskloof Local Municipality | 6,490 |
| Swartland Local Municipality | 6,364 |
| Swellendam Local Municipality | 6,154 |
| Somerset West | 5,383 |
| Simon's Town | 5,160 |
| Cederberg Local Municipality | 5,070 |
| Cape Agulhas Local Municipality | 4,889 |
| Bellville | 4,329 |
| Strand | 3,883 |
| Langebaan | 3,879 |
| Knysna | 3,573 |
| Plettenberg Bay | 3,325 |
| Fish Hoek | 3,218 |
| Prince Albert Local Municipality | 2,722 |
| Noordhoek | 2,691 |
| Breede Valley Local Municipality | 2,540 |
| Mossel Bay | 2,505 |
| Durbanville | 2,052 |
| Bergrivier Local Municipality | 2,044 |
| Beaufort West Local Municipality | 1,352 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. South Africa is the top origin in 29 of 30 towns, among guests who left a review, so this column names the top country abroad. Lists the 30 of the Western Cape's 62 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in the Western Cape
How many tourists visit the Western Cape?
The Western Cape had 1.5 million international arrivals in 2025, according to Wesgro. Domestic trips are not in that count. AirROI estimates 599,525 Airbnb stays in the Western Cape in the 12 months to October 2026, which is a separate count of bookings.
When is high season in the Western Cape?
The busiest Airbnb month in the Western Cape in the 12 months to October 2026 was December, then January and March. The six busiest months run from October to March.
What is the quietest month in the Western Cape?
June was the quietest Airbnb month in the Western Cape in the 12 months to October 2026, ranking 12th of 12, and May ranked 11th. Stays in June were booked about 27 days ahead, against 87 days for December.
How long is a typical Airbnb stay in the Western Cape?
A typical Airbnb stay in the Western Cape lasted 5.8 nights in the 12 months to October 2026, booked about 60 days ahead. By month, stays ran from 4.2 nights in September to 7.4 nights in January.
Where do Airbnb guests in the Western Cape come from?
Of Western Cape Airbnb guests who left a review as of October 2026, 58% came from abroad, AirROI estimates. The largest groups were Germany at 13% and the United Kingdom at 12%. Among the same guests, the top origin city was Cape Town at 16%, ahead of Johannesburg at 4.8%.
What is the most booked town in the Western Cape on Airbnb?
Cape Town was the most booked town in the Western Cape on Airbnb, with an estimated 276,200 stays in the 12 months to October 2026, ahead of George and Stellenbosch.
Are Airbnb stays the same as tourists?
No. Wesgro counts international arrivals (1.5 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 599,525 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 62 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,387,827 reviews and describes guests who left a review, not everyone who stayed. Read the method page.