Dawley, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Dawley, England? Based on AirROI's 2026 dataset (June 2025 – May 2026), the short answer is $17,400 per year — at a $168 nightly rate, 38.9% occupancy, and a $65 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 31 active listings, Dawley is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Dawley?
In Dawley, the headline Airbnb metrics are $17,400 in average annual revenue,38.9% occupancy, $168 ADR, and $65 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Dawley?
Understanding the monthly revenue variations for Airbnb listings in Dawley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Dawley is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Dawley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,714+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,615 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,587 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $638, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Dawley
What Is the Monthly Airbnb Occupancy Rate in Dawley?
Maximize your bookings by understanding the Dawley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Dawley:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Dawley
What Is the Average Airbnb Nightly Rate in Dawley?
Effective short term rental pricing strategy in Dawley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Dawley typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Dawley
What Is the RevPAR for Airbnb in Dawley?
RevPAR in Dawley is currently $65. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $21 RevPAR.
- Typical properties (Median) generate $54 RevPAR.
- Strong performers (Top 25%) earn $75 RevPAR.
- Best-in-class (Top 10%) achieve $105 RevPAR.
Average Monthly RevPAR Trend in Dawley
RevPAR Insights for Dawley
- The average RevPAR in Dawley is $65. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($105) and bottom 25% ($21) is $84, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Dec, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Dawley benchmarks. If your RevPAR falls below the median of $54, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $75+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Dawley Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Dawley?
Dawley's peak Airbnb season falls in August, October, July, while the softest stretch is February, April, December. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, October, July)
- Revenue averages $2,551 per month
- Occupancy rates average 49.9%
- Daily rates average $152
Shoulder Season
- Revenue averages $2,053 per month
- Occupancy maintains around 41.5%
- Daily rates hold near $157
Low Season (February, April, December)
- Revenue drops to average $1,615 per month
- Occupancy decreases to average 40.7%
- Daily rates adjust to average $159
Seasonality Insights for Dawley
- The Airbnb seasonality pattern in Dawley shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Dawley's highest earning potential, with monthly revenues climbing to $2,699, occupancy reaching 51.6%, and ADRs peaking at $174.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,510, occupancy could drop to 37.5%, and ADRs may adjust to $145.
- Lower occupancy paired with meaningful seasonality means hosts in Dawley need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Dawley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Dawley?
Low regulation and minimal registration activity in Dawley, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Dawley to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Dawley?
With a compact short-term rental market, Dawley gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dawley High Street | The main shopping area with a mix of local shops and cafes, attracting visitors and residents alike. A convenient location for guests looking for amenities within walking distance. | Dawley Town Centre, Local shops and cafes, Dawley Park, Historic architecture, Nearby coal mining heritage sites |
| Ironbridge Gorge | A UNESCO World Heritage site known for its historical significance and stunning scenery. Attracts tourists interested in history, engineering, and nature. | Iron Bridge, Museum of Iron, Coalbrookdale Museum of Iron, Benthall Hall, River Severn walks |
| Madeley | A nearby town with a rich history and a community feel. Great for families and guests seeking a quieter, more suburban setting while still being close to attractions. | Madeley Market, Historic buildings, Local parks, Walking trails, Nearby Shropshire Hills |
| Telford Town Park | A large public park with various attractions suitable for families. This location would appeal to guests looking for outdoor activities and family-friendly experiences. | Telford Wonderland, The Butterfly House, Adventure playground, Nature trails, Events and festivals |
| Blists Hill Victorian Town | This open-air museum re-creates a Victorian town experience, drawing tourists who are interested in history and heritage. | Victorian shops, Historic demonstrations, Steam train rides, Costumed characters, Workshops and events |
| St Leonard's Church | A beautiful historic church that attracts visitors interested in architecture and history. A peaceful setting for those looking to explore local culture. | St Leonard's historic architecture, Community events, Scenic grounds, Heritage walks, Local history |
| Wellington | A market town nearby known for its local markets and friendly atmosphere. A good base for exploring the local area while providing a quaint town experience. | Wellington Market, Historic buildings, Local pubs, Nearby walks, Community events |
| Coalport | A picturesque village with historical significance in pottery production. Attracts visitors interested in crafts and local history. | Coalport China Museum, Scenic river views, Heritage walks, Pottery workshops, Nearby hiking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Dawley offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Dawley?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Dawley
- The Dawley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.4% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Dawley, House properties are the most common (64.5%), reflecting the local real estate landscape.
- Houses represent a significant 64.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.2%) offer potential for unique stay experiences.
Dawley Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Dawley
- The dominant room capacity in Dawley is 2 bedrooms listings, making up 38.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.1% of the active Airbnb listings in Dawley, indicating a high concentration in these sizes.
- A significant 29.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Dawley.
Dawley Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Dawley
- The most common guest capacity trend in Dawley vacation rentals is listings accommodating 4 guests (25.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Dawley STR market, accounting for 45.2% of listings.
- 29.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Dawley.
- On average, properties in Dawley are equipped to host 3.9 guests.
How Do Listings in Dawley Compare on Quality?
Listing quality in Dawley can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Dawley
- At 23.2 photos per listing on average, Dawley hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 29.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Dawley averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Dawley?
Amenity Prevalence
Amenity Insights for Dawley
- Essential amenities in Dawley that guests expect include: Smoke alarm, Wifi, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Iron, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Dawley: Smoke alarm, Wifi, Heating, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Free parking on premises or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Dawley to stay competitive.
Which Airbnb Amenities Boost Revenue in Dawley?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Dawley, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Private entrance | 54.8% | $25,786 | $7,218 | 257.2% |
Exterior security cameras on property | 22.6% | $36,146 | $11,933 | 202.9% |
Board games | 19.4% | $36,282 | $12,869 | 181.9% |
Dedicated workspace | 71.0% | $21,168 | $8,190 | 158.5% |
Crib | 25.8% | $30,270 | $12,924 | 134.2% |
Coffee maker | 19.4% | $32,332 | $13,817 | 134.0% |
Pets allowed | 32.3% | $28,100 | $12,305 | 128.4% |
Dishwasher | 22.6% | $30,175 | $13,675 | 120.7% |
Books and reading material | 19.4% | $30,926 | $14,154 | 118.5% |
Cleaning products | 45.2% | $24,301 | $11,717 | 107.4% |
Revenue Impact Insights for Dawley
- Private entrance tops the revenue impact list with a 257.2% uplift — listings with this amenity earn $25,786 vs. $7,218 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Dawley STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Dawley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDawley Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Dawley
- The typical guest profile for Airbnb in Dawley consists of primarily domestic travelers (94%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 94.1% of guests.
- Key international markets include United Kingdom (94.1%) and United States (1.5%).
- Top languages spoken are English (67%) followed by French (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Dawley?
Listings in Dawley average 4.84 out of 5 overall, with about 52.4 reviews per active listing and 32.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Dawley
- With an overall rating of 4.84, Dawley listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 32.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Dawley Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Dawley
- The most common availability pattern in Dawley falls within the 271-366 days range, representing 41.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Dawley (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Dawley?
Average Booking Lead Time by Month
Booking Lead Time Insights for Dawley
- The overall average booking lead time for vacation rentals in Dawley is 43 days.
- Guests book furthest in advance for stays during May (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (62 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Dawley.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Dawley averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Dawley?
Guests in Dawley stay about 3.3 nights on average, generating roughly 787 reservations and 25.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Dawley
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Dawley
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (4.8 nights) and shorten in Oct (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Dawley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
48.4% of total
2 Nights
7 listings
22.6% of total
3 Nights
2 listings
6.5% of total
7-29 Nights
1 listings
3.2% of total
30+ Nights
6 listings
19.4% of total
Key Insights
- The most prevalent minimum stay requirement in Dawley is 1 Night, adopted by 48.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.0%) of the Dawley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.4%) caters to monthly stays (30+ nights) in Dawley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.4% of Dawley hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Dawley.
Dawley Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
3.2% of total
Flexible
14 listings
45.2% of total
Moderate
10 listings
32.3% of total
Firm
3 listings
9.7% of total
Strict
3 listings
9.7% of total
Cancellation Policy Insights for Dawley
- The prevailing Airbnb cancellation policy trend in Dawley is Flexible, used by 45.2% of listings.
- The market strongly favors guest-friendly terms, with 77.5% of listings offering Flexible or Moderate policies. This suggests guests in Dawley may expect booking flexibility.
- Strict cancellation policies are quite rare (9.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.2% market standard in Dawley.
- Using a Strict policy might deter some guests, as only 9.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Dawley.
How Much Are Airbnb Cleaning Fees in Dawley?
Cleaning fees in Dawley are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Dawley
- About 61.3% of Dawley listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $74 is close to the median ($65), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Dawley median of $65. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Dawley Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Dawleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Orchard - A Truly Peaceful Luxury Home
Entire Place • 4 bedrooms
Woodcarver's Cottage
Entire Place • 1 bedroom
Cosy 4 Bed Apt by Telford Centre
Entire Place • 4 bedrooms
Lush Lodge -Home away in Telford West Midlands
Entire Place • 4 bedrooms
Generous 3 Bed House close to Telford Centre
Entire Place • 3 bedrooms
Cosy Modern Flat with Great Networking
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Dawley?
Learn from the best! This table showcases top-performing Airbnb hosts in Dawley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Megan | 3 | $93,630 | 159 | 4.60/5.0 |
| Daniel | 1 | $72,439 | 45 | 4.98/5.0 |
| Cottages | 1 | $65,520 | 12 | 4.67/5.0 |
| Barbara | 2 | $52,313 | 118 | 4.88/5.0 |
| Lush Properties UK | 1 | $38,563 | 22 | 4.86/5.0 |
| Hudson Property Group | 4 | $35,760 | 43 | 4.84/5.0 |
| Nicky | 1 | $28,831 | 193 | 4.99/5.0 |
| Daniel | 1 | $25,707 | 106 | 4.92/5.0 |
| Sarah | 1 | $24,531 | 225 | 4.84/5.0 |
| Pradip | 2 | $20,070 | 40 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Dawley.
Who Are the Airbnb Hosts in Dawley?
Dawley has a relatively balanced host base.
Host Profile Insights for Dawley
- A 45.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 12.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 83.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 12.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Dawley averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Dawley
These are the highest-grossing professional property management operations in Dawley, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Daniel | 1 | $72,439 | $526 | 76.0% | 4.98/5 |
| Cottages | 1 | $65,520 | $351 | 61.1% | 4.67/5 |
| City Nine | 4 | $13,749 | $185 | 13.8% | 4.80/5 |
Management Company Insights for Dawley
- The leading management company, Daniel, operates 1 listings with $72,439 in gross revenue — a useful benchmark for what scale looks like in Dawley.
- Top managers average 2 properties each, suggesting professional management in Dawley still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 12.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Dawley's Airbnb Market Compare to Nearby Cities?
How does the Dawley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Freshford, Dawley has 15 percentage points lower occupancy and about $174 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 16 | $7,786 | $498.58 | 45% |
| Lambourn | 12 | $6,543 | $795.85 | 35% |
| Ashley | 13 | $6,344 | $389.19 | 50% |
| East Knoyle | 11 | $6,288 | $405.00 | 40% |
| Long Sutton | 19 | $6,262 | $392.61 | 48% |
| Chew Magna | 15 | $5,648 | $411.28 | 40% |
| Freshford | 12 | $5,540 | $341.67 | 54% |
| Stoke St. Michael | 13 | $5,504 | $427.85 | 50% |
| How Caple | 11 | $5,497 | $456.18 | 44% |
| Dinton | 10 | $5,314 | $318.19 | 50% |
Frequently Asked Questions About Airbnb in Dawley
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Dawley.
How much do Airbnb hosts make in Dawley?
Dawley hosts earn about $17,400 per year on average, with an average nightly rate of $168 and RevPAR of $65. Those figures describe the typical revenue environment for active listings in Dawley, England, not the ceiling for the best operators. Source: AirROI 2026 data, Dawley market, June 2025 to May 2026.
What is the average Airbnb occupancy rate in Dawley?
The average Airbnb occupancy rate in Dawley is 38.9%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Dawley?
Listings in Dawley average $168 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Dawley?
Dawley currently has about 31 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Dawley?
AirROI currently classifies the short-term rental regulation level in Dawley as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Dawley?
RevPAR in Dawley is about $65. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Dawley?
Occupancy of 38.9% means Dawley is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,400, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Dawley?
The average booking lead time in Dawley is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Dawley?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Dawley include Dawley High Street, Ironbridge Gorge, Madeley. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Dawley?
entire_home listings make up 77.4% of the active supply in Dawley. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Dawley compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $93,432 in average annual revenue with 45.4% occupancy, compared to Dawley's $17,400 and 38.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Dawley?
The average Airbnb stay length in Dawley is about 3.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Dawley?
Airbnb listings in Dawley average 4.84 out of 5 overall. About 32.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Dawley?
Private entrance and Exterior security cameras on property are among the strongest revenue-linked amenities in Dawley. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Dawley?
Yes. About 61.3% of active Airbnb listings in Dawley charge a cleaning fee, and the average fee is $74. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Dawley?
A 45.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.