Airbnb market data · 202512 months to March 2025
East Stoke, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in East Stoke brought in £16,870 over the 12 months through March 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for East Stoke run through March 2025.
The short answer
East Stoke Airbnb Market at a Glance
Listings averaged £175 a night and were booked on 34% of available nights.
Timing matters: in August, the best month, the average listing earned about 4.8 times as much as in February, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, East Stoke is the 1117th-largest of 1,128 England markets AirROI tracks.
Browse the live East Stoke Airbnb market See Every East Stoke ListingRevenue
How Much Do Airbnb Hosts Make in East Stoke?
Gross bookings per East Stoke listing averaged £16,870 over the 12 months to March 2025 (England average: £20,990), before cleaning, platform and management costs and taxes.
The average East Stoke listing brought in £4,260 in August, its best month, and £880 in February, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across East Stoke's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £5,050+ a month, about 3.4 times the typical property.
- Strong performers (top 25%) earn £2,990 or more, roughly £1,500 a month above the median.
- Typical properties (median) earn about £1,510 a month.
- Entry-level properties (bottom 25%) earn £612 or less, about 41% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 4.8 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £2,240.
East Stoke Airbnb Data by Month
Latest 12 months in the March 2025 data.
August led on revenue and bookings; nightly rates peaked in December.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Apr 2024 | £2,298 | 40.9% | £180 | 57 days |
| May 2024 | £2,877 | 42.2% | £183 | 111 days |
| Jun 2024 | £2,265 | 46.2% | £187 | 102 days |
| Jul 2024 | £3,050 | 36.7% | £194 | 83 days |
| Aug 2024 | £4,262 | 50.0% | £196 | 94 days |
| Sep 2024 | £1,802 | 34.5% | £182 | 39 days |
| Oct 2024 | £2,488 | 39.2% | £181 | 47 days |
| Nov 2024 | £2,050 | 28.1% | £163 | 49 days |
| Dec 2024 | £2,590 | 20.2% | £198 | 53 days |
| Jan 2025 | £1,261 | 21.5% | £178 | 34 days |
| Feb 2025 | £880 | 20.4% | £179 | 24 days |
| Mar 2025 | £1,085 | 18.8% | £173 | 31 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical East Stoke listing earns about £1,510 a month, but one property can land well above or below that. The Airbnb revenue calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in East Stoke Profitable?
Yes, when it's run well. The average East Stoke Airbnb took in £16,870 in the 12 months to March 2025, and run by its owner at everyday costs, about £1,030 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,060 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
East Stoke Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | £16,870 | £33,470 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −£2,610 | −£5,190 |
| Utilities and internetAbout 5% of bookings | −£840 | −£1,670 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£340 | −£670 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£510 | −£1,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£170 | −£170 |
| Permit and registrationWhere one is required | −£80 | −£80 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings | −£4,550 | −£8,780 |
| Left for housing costs, then profit | £12,320about £1,030 a month | £24,690about £2,060 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own East Stoke Airbnb Profit
The estimate starts from East Stoke's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one East Stoke home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How East Stoke's Top Earners Get There
- More nights booked. The busiest quarter of East Stoke listings are booked on 50% or more of their nights, against 29% for the median listing. Ten more booked nights a year at the median rate of £110 adds about £1,100 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £235 a night or more, against a median of £110. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,690 a year.
- Open for the busy months. August brought the average listing about £4,260, against £880 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,790 a month, against £1,410 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in East Stoke?
East Stoke listings were booked on 34% of the nights they were open over the past year, 7 percentage points below the England average (41%) and 7 points below the U.K. average (41%). Occupancy swings from 19% in March to 50% in August.
Across East Stoke's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 72%+ of open nights, 43 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly three nights a week.
- Typical properties (median) fill about 29% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
August was the busiest month in East Stoke, March the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in East Stoke?
The average nightly rate in East Stoke, known as ADR (average daily rate), was £175 over the past year, about 10% below the England and U.K. averages (both about £195). Rates peak in August and December at about £200 and bottom out in November at about £165.
Across East Stoke's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £415+ a night, about 3.7 times the median.
- Strong performers (top 25%) charge £235 or more, about £130 above the median.
- Typical properties (median) charge about £110 a night.
- Entry-level properties (bottom 25%) charge £74 or less, about two-thirds of the median.
December rates ran 21% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £183.
Seasonality
Best and Worst Months for Airbnb in East Stoke
With only 17 active listings, the monthly pattern in East Stoke is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in East Stoke?
Guests book East Stoke stays 51 days ahead on average (about seven weeks). May stays are booked furthest out, about 111 days ahead, and February stays closest to arrival, about 24 days. A typical May booking is made in late January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 51 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in East Stoke
None of the 17 active listings in East Stoke display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in East Stoke.
Neighborhoods
Best Neighborhoods for Airbnb in East Stoke
AirROI's area guide picks six East Stoke neighborhoods that draw short-term rental guests, led by Poole Harbour, Bournemouth and Swanage. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Poole Harbour | A stunning natural harbour offering beautiful views and water-based activities, Poole Harbour attracts tourists looking for relaxation, sailing, and beaches. | Brownsea Island, Sandbanks Beach, Poole Quay, Poole Museum, Boat trips around the harbour |
| Bournemouth | A vibrant coastal resort town known for its sandy beaches, nightlife, and shopping, ideal for short-term holiday rentals and attracting tourists throughout the year. | Bournemouth Pier, Bournemouth Gardens, Oceanarium, Boscombe Beach, Shopping in the town centre |
| Swanage | A beautiful coastal town with stunning beaches and a historic steam railway, popular among families and those seeking outdoor adventures. | Swanage Beach, Swanage Railway, Old Harry Rocks, D.urlstone Head, Lulworth Cove |
| Lymington | A scenic maritime town with a bustling harbour and access to the New Forest, appealing to sea lovers and nature enthusiasts departing for sailing trips. | Lymington Harbour, New Forest National Park, Lymington Sea Water Baths, St. Barbe Gallery, Hurst Castle |
| Christchurch | A town with a rich history and beautiful natural surroundings, close to the New Forest and perfect for visitors looking for peace and relaxation. | Christchurch Priory, Christchurch Harbour, Avon Beach, Hengistbury Head, Highcliffe Castle |
| Sandbanks | Known for its exclusivity and beautiful beachfront properties, Sandbanks is attractive to high-end tourists looking for luxury vacation rentals. | Sandbanks Beach, Studland and Godlingston Heath National Nature Reserve, Luxury sea view residences, Water sports, Gastronomic restaurants |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
East Stoke vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 14 km, West Lulworth (8 km away) earned the most per listing, about twice as much as East Stoke. Wareham and Lytchett Minster were the busiest, each booked on 44% of nights against 34% in East Stoke.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Wareham 4 km | 57 | £27,773 | £210 | 44% |
| West Lulworth 8 km | 108 | £34,675 | £297 | 43% |
| Corfe Castle 11 km | 84 | £26,846 | £267 | 41% |
| Crossways 11 km | 31 | £22,474 | £366 | 33% |
| Lytchett Minster 12 km | 30 | £13,989 | £155 | 44% |
| Dorset 12 km | 567 | £20,879 | £229 | 40% |
| Worth Matravers 13 km | 51 | £23,668 | £284 | 39% |
| Langton Matravers 14 km | 35 | £28,028 | £242 | 43% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,128 England Airbnb markets
Markets Similar to East Stoke
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to East Stoke:
- Fermanagh and Omagh Airbnb data UK · £186/night · 34.7%
- Newcastle Airbnb data UK · £173/night · 36.5%
- Newport Airbnb data UK · £173/night · 37.6%
- Portstewart Airbnb data UK · £182/night · 37.2%
- Ayr Airbnb data UK · £150/night · 34.5%
- Denbighshire Airbnb data UK · £178/night · 38.0%
FAQ
East Stoke Airbnb FAQ
How much do Airbnb hosts make in East Stoke?
An active East Stoke Airbnb grossed £16,870 on average in the 12 months to March 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,990 or more in a typical month.
How much can I make on Airbnb in East Stoke?
It depends most on the home's size, location and how it's run. The middle half of East Stoke listings earn between £612 and £2,990 in a typical month, and the top tenth £5,050 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in East Stoke?
Listings in East Stoke were booked on 34% of available nights over the past year. That compares with 41% for the England average. August was the busiest month.
How much does an Airbnb cost per night in East Stoke?
The average booked night in East Stoke cost £175 before fees. Half of listings charge between £74 and £235, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in East Stoke?
None of the active East Stoke listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in East Stoke?
Yes, when it's run well. The average East Stoke Airbnb grossed £16,870 in the 12 months to March 2025, 20% below the England average of £20,990, though with only 17 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £12,320 a year (about £1,030 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,060 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in East Stoke?
August paid best over the past year, at £4,260 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in East Stoke?
East Stoke stays were booked 51 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in East Stoke?
Poole Harbour, Bournemouth and Swanage draw the most short-term rental interest in East Stoke. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in East Stoke?
AirROI counted 17 active Airbnb listings in East Stoke as of March 2025. The closest tracked market is Wareham, 4 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in East Stoke from April 2024 to March 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.