Fairfield, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Fairfield, England? Based on AirROI's 2026 dataset (June 2025 – May 2026), the short answer is $7,302 per year — at a $135 nightly rate, 26.2% occupancy, and a $35 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 26 active listings, Fairfield is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 1200.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Fairfield?
In Fairfield, the headline Airbnb metrics are $7,302 in average annual revenue,26.2% occupancy, $135 ADR, and $35 in RevPAR, and guests book about 25 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Fairfield?
Understanding the monthly revenue variations for Airbnb listings in Fairfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fairfield is typically May, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fairfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,941+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,776 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $764 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $418, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fairfield
What Is the Monthly Airbnb Occupancy Rate in Fairfield?
Maximize your bookings by understanding the Fairfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fairfield:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fairfield
What Is the Average Airbnb Nightly Rate in Fairfield?
Effective short term rental pricing strategy in Fairfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fairfield typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $275+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Fairfield
What Is the RevPAR for Airbnb in Fairfield?
RevPAR in Fairfield is currently $35. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $14 RevPAR.
- Typical properties (Median) generate $21 RevPAR.
- Strong performers (Top 25%) earn $36 RevPAR.
- Best-in-class (Top 10%) achieve $97 RevPAR.
Average Monthly RevPAR Trend in Fairfield
RevPAR Insights for Fairfield
- The average RevPAR in Fairfield is $35. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($97) and bottom 25% ($14) is $83, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in May and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Fairfield benchmarks. If your RevPAR falls below the median of $21, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $36+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Fairfield?
Fairfield's peak Airbnb season falls in May, March, April, while the softest stretch is June, July, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, March, April)
- Revenue averages $3,290 per month
- Occupancy rates average 30.8%
- Daily rates average $177
Shoulder Season
- Revenue averages $1,562 per month
- Occupancy maintains around 29.1%
- Daily rates hold near $136
Low Season (June, July, September)
- Revenue drops to average $1,143 per month
- Occupancy decreases to average 31.5%
- Daily rates adjust to average $128
Seasonality Insights for Fairfield
- Airbnb seasonality in Fairfield is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Fairfield's highest earning potential, with monthly revenues climbing to $3,554, occupancy reaching 33.7%, and ADRs peaking at $186.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,054, occupancy could drop to 23.7%, and ADRs may adjust to $125.
- Lower occupancy paired with meaningful seasonality means hosts in Fairfield need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Fairfield, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Fairfield?
Low regulation and minimal registration activity in Fairfield, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Fairfield to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Fairfield?
With a compact short-term rental market, Fairfield gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fairfield Town Centre | The main commercial area of Fairfield, offering a vibrant mix of shops, restaurants, and public transport links. Popular among both local visitors and tourists looking for convenience and accessibility. | Fairfield Museum, Fairfield Theatre Company, Greenfield Hill Historic District, Connecticut Audubon Society, Lake Mohegan |
| Southport | A charming coastal area with beaches, parks, and a relaxed atmosphere. Ideal for families and visitors looking for both relaxation and outdoor activities. | Southport Beach, Southport Pier, Victoria Park, Marine Lake, Botany Bay |
| Stratford | A youthful and energetic area known for its entertainment options and transport links. Attracts visitors interested in shopping, dining, and exploring nearby attractions. | Stratford Centre, Westfield Stratford City, Queen Elizabeth Olympic Park, London Aquatics Centre, The Copper Box Arena |
| Bridgend | A historical area that combines modern living with picturesque countryside. Popular for those seeking a balance between nature and urban life. | Bridgend Designer Outlet, Bryngarw Country Park, Newcastle Bridgend, Ogmore Castle, Cwm Tawela |
| Luton | An area known for its bustling airport and diverse culture. Great for international travelers needing quick access to London and surrounding areas. | Luton Airport, Wardown House, Stockwood Discovery Centre, Luton Town Centre, Grove Theatre |
| Leighton Buzzard | A quaint town with a rich history and scenic surroundings. Perfect for those looking to explore the countryside while being close to urban amenities. | Leighton Buzzard Railway, The Grand Union Canal, The Milk House, Market Square, Rushmere Country Park |
| Dunstable | A historic market town with excellent transport links and nearby attractions. Balances a suburban feel with plenty of local amenities and outdoor spaces. | Dunstable Downs, The Grove Theatre, Priory Church of St Peter, Whipsnade Zoo, Dunstable Market |
| Harpenden | A picturesque town known for its green spaces and affluent residential areas. Offers a cozy atmosphere ideal for families and longer stays. | Harpenden Common, The Roundabout, Harpenden Village, Batford Springs Nature Reserve, Southdown Road Park |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Fairfield offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Fairfield?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fairfield
- The Fairfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.7% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 42.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Fairfield, Apartment/Condo properties are the most common (34.6%), reflecting the local real estate landscape.
- Houses represent a significant 30.8% portion, catering likely to families or larger groups.
- The presence of 30.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.8%) offer potential for unique stay experiences.
Fairfield Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fairfield
- The dominant room capacity in Fairfield is 1 bedroom listings, making up 53.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 69.2% of the active Airbnb listings in Fairfield, indicating a high concentration in these sizes.
- With over half the market (53.8%) consisting of studios or 1-bedroom units, Fairfield is particularly well-suited for individuals or couples.
- A significant 26.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fairfield.
Fairfield Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fairfield
- The most common guest capacity trend in Fairfield vacation rentals is listings accommodating 2 guests (34.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Fairfield STR market, accounting for 50.0% of listings.
- 30.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fairfield.
- On average, properties in Fairfield are equipped to host 3.8 guests.
How Do Listings in Fairfield Compare on Quality?
Listing quality in Fairfield can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Fairfield
- The average of 19.2 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 19.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Fairfield averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Fairfield?
Amenity Prevalence
Amenity Insights for Fairfield
- Essential amenities in Fairfield that guests expect include: Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Iron, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fairfield: Smoke alarm, TV.
- Consider adding popular differentiators like Wifi or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fairfield to stay competitive.
Which Airbnb Amenities Boost Revenue in Fairfield?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Fairfield, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Room-darkening shades | 19.2% | $16,304 | $5,159 | 216.1% |
Clothing storage | 34.6% | $12,828 | $4,376 | 193.1% |
Drying rack for clothing | 42.3% | $11,521 | $4,208 | 173.8% |
Freezer | 38.5% | $11,707 | $4,549 | 157.4% |
Essentials | 38.5% | $10,908 | $5,048 | 116.1% |
Microwave | 57.7% | $8,698 | $5,398 | 61.1% |
Toaster | 57.7% | $8,698 | $5,398 | 61.1% |
Refrigerator | 57.7% | $8,698 | $5,398 | 61.1% |
Exterior security cameras on property | 30.8% | $9,903 | $6,146 | 61.1% |
Cooking basics | 61.5% | $8,536 | $5,328 | 60.2% |
Revenue Impact Insights for Fairfield
- Room-darkening shades tops the revenue impact list with a 216.1% uplift — listings with this amenity earn $16,304 vs. $5,159 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Fairfield STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fairfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFairfield Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Fairfield
- The typical guest profile for Airbnb in Fairfield consists of primarily domestic travelers (77%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 77.3% of guests.
- Key international markets include United Kingdom (77.3%) and Netherlands (2.7%).
- Top languages spoken are English (62.5%) followed by Spanish (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Glasgow.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Fairfield?
Listings in Fairfield average 4.49 out of 5 overall, with about 11.2 reviews per active listing and 15.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Fairfield
- At 4.49, the average rating in Fairfield suggests meaningful room for improvement across the market.
- The strongest subcategory is Check-in (4.78), while Location (4.41) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 15.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 15.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Fairfield Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fairfield
- The most common availability pattern in Fairfield falls within the 271-366 days range, representing 92.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Fairfield (57.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Fairfield?
Average Booking Lead Time by Month
Booking Lead Time Insights for Fairfield
- The overall average booking lead time for vacation rentals in Fairfield is 25 days.
- Guests book furthest in advance for stays during April (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (57 days avg.) sees the longest lead times, while Summer (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Fairfield.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Fairfield averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Fairfield?
Guests in Fairfield stay about 3.1 nights on average, generating roughly 274 reservations and 11 bookings per listing in the latest AirROI dataset. The most common check-in time is 1:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Fairfield
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Fairfield
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in May (5.9 nights) and shorten in Jan (1.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 1:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Fairfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
42.3% of total
2 Nights
2 listings
7.7% of total
3 Nights
1 listings
3.8% of total
7-29 Nights
7 listings
26.9% of total
30+ Nights
5 listings
19.2% of total
Key Insights
- The most prevalent minimum stay requirement in Fairfield is 1 Night, adopted by 42.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.2%) caters to monthly stays (30+ nights) in Fairfield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.3% of Fairfield hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fairfield.
Fairfield Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
12 listings
46.2% of total
Moderate
11 listings
42.3% of total
Firm
2 listings
7.7% of total
Strict
1 listings
3.8% of total
Cancellation Policy Insights for Fairfield
- The prevailing Airbnb cancellation policy trend in Fairfield is Flexible, used by 46.2% of listings.
- The market strongly favors guest-friendly terms, with 88.5% of listings offering Flexible or Moderate policies. This suggests guests in Fairfield may expect booking flexibility.
- Strict cancellation policies are quite rare (3.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.2% market standard in Fairfield.
- Using a Strict policy might deter some guests, as only 3.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Fairfield.
How Much Are Airbnb Cleaning Fees in Fairfield?
Cleaning fees in Fairfield are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Fairfield
- About 50.0% of Fairfield listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($444) and median ($63) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.7% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Fairfield median of $63. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Fairfield Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fairfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Space w/ Dining Table | Free Parking| TVs
Entire Place • 6 bedrooms
Onslow House | Air Host & Stay | 5 bed | Sleeps 14
Entire Place • 5 bedrooms
Family Room For 7
Private Room • 1 bedroom
The Vogue Lodge
Entire Place • 1 bedroom
Cosy Room 3 Single + 1 Double
Private Room • 1 bedroom
Double Room in a private house
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Fairfield?
Learn from the best! This table showcases top-performing Airbnb hosts in Fairfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stuart | 1 | $56,353 | 32 | 4.84/5.0 |
| Castle Travel Ltd | 8 | $48,765 | 31 | 4.75/5.0 |
| Air Host & Stay | 1 | $22,328 | 12 | 4.92/5.0 |
| Orange Rentals | 4 | $17,906 | 28 | 3.87/5.0 |
| Lucas | 1 | $17,646 | 42 | 5.00/5.0 |
| Mary | 1 | $9,655 | 56 | 5.00/5.0 |
| Marc | 2 | $6,629 | 49 | 4.40/5.0 |
| Ghaniyat | 1 | $3,986 | 6 | 4.50/5.0 |
| Mark | 4 | $3,743 | 29 | 4.08/5.0 |
| QuarterMasterLets | 3 | $2,838 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fairfield.
Who Are the Airbnb Hosts in Fairfield?
Fairfield has a relatively balanced host base.
Host Profile Insights for Fairfield
- A 38.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 15.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 50.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 42.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Fairfield averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Fairfield
These are the highest-grossing professional property management operations in Fairfield, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Orange Rentals | 4 | $17,906 | $130 | 26.6% | 3.87/5 |
Management Company Insights for Fairfield
- The leading management company, Orange Rentals, operates 4 listings with $17,906 in gross revenue — a useful benchmark for what scale looks like in Fairfield.
- Top managers average 4 properties each, suggesting professional management in Fairfield still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 3.87/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 15.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Fairfield's Airbnb Market Compare to Nearby Cities?
How does the Fairfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Church Stoke, Fairfield has 37 percentage points lower occupancy and about $89 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malham | 11 | $5,591 | $378.85 | 53% |
| Grinton | 10 | $5,582 | $384.96 | 49% |
| Bont-dolgadfan | 10 | $4,912 | $312.83 | 53% |
| Bickerton | 10 | $4,314 | $454.85 | 42% |
| Cartmel Fell | 25 | $4,287 | $395.61 | 47% |
| Church Stoke | 11 | $4,224 | $224.29 | 63% |
| Waverton | 17 | $4,208 | $554.66 | 34% |
| Hayton | 17 | $4,137 | $312.32 | 51% |
| Staveley-in-Cartmel | 25 | $4,135 | $397.42 | 44% |
| Litton | 12 | $4,112 | $416.96 | 41% |
Frequently Asked Questions About Airbnb in Fairfield
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Fairfield.
How much do Airbnb hosts make in Fairfield?
Fairfield hosts earn about $7,302 per year on average, with an average nightly rate of $135 and RevPAR of $35. Those figures describe the typical revenue environment for active listings in Fairfield, England, not the ceiling for the best operators. Source: AirROI 2026 data, Fairfield market, June 2025 to May 2026.
What is the average Airbnb occupancy rate in Fairfield?
The average Airbnb occupancy rate in Fairfield is 26.2%. May is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Fairfield?
Listings in Fairfield average $135 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Fairfield?
Fairfield currently has about 26 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Fairfield?
AirROI currently classifies the short-term rental regulation level in Fairfield as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Fairfield?
RevPAR in Fairfield is about $35. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Fairfield?
Occupancy of 26.2% means Fairfield is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,302, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Fairfield?
The average booking lead time in Fairfield is about 25 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Fairfield?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Fairfield include Fairfield Town Centre, Southport, Stratford. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Fairfield?
entire_home listings make up 57.7% of the active supply in Fairfield. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Fairfield compare to nearby Airbnb markets?
Among neighboring markets, Malham posts $67,086 in average annual revenue with 53.1% occupancy, compared to Fairfield's $7,302 and 26.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Fairfield?
The average Airbnb stay length in Fairfield is about 3.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Fairfield?
Airbnb listings in Fairfield average 4.49 out of 5 overall. About 15.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Fairfield?
Room-darkening shades and Clothing storage are among the strongest revenue-linked amenities in Fairfield. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Fairfield?
Yes. About 50.0% of active Airbnb listings in Fairfield charge a cleaning fee, and the average fee is $444. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Fairfield?
At 38.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.