Macclesfield, England Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Macclesfield, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,622 per year — at a $139 nightly rate, 49.7% occupancy, and a $68 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

With just 48 active listings, Macclesfield is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 33.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Macclesfield?

In Macclesfield, the headline Airbnb metrics are $19,622 in average annual revenue,49.7% occupancy, $139 ADR, and $68 in RevPAR, and guests book about 50 days in advance.

Avg. Daily Rate (ADR)(?)
$139
The average rental revenue earned for an occupied room per day in Macclesfield.
Occupancy Rate(?)
49.7%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$19,622
Average annual income for an Airbnb listing in Macclesfield. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$68
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
15.5%
Strong growth (15.5%) vs. last year.
Active Airbnb Listings(?)
48
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
50 days
How far in advance guests typically book in Macclesfield. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Macclesfield.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Macclesfield.
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How Much Do Airbnb Hosts Earn Monthly in Macclesfield?

Understanding the monthly revenue variations for Airbnb listings in Macclesfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Macclesfield is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Macclesfield across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,000+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,799 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,729 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $963, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Macclesfield

What Is the Monthly Airbnb Occupancy Rate in Macclesfield?

Maximize your bookings by understanding the Macclesfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Macclesfield:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 48%.
  • Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Macclesfield

What Is the Average Airbnb Nightly Rate in Macclesfield?

Effective short term rental pricing strategy in Macclesfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Macclesfield typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
  • Typical properties (Median) charge around $126 per night.
  • Entry-level properties (Bottom 25%) earn around $85 per night.

Average Daily Rate (ADR) Trend by Month in Macclesfield

What Is the RevPAR for Airbnb in Macclesfield?

RevPAR in Macclesfield is currently $68. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $39 RevPAR.
  • Typical properties (Median) generate $65 RevPAR.
  • Strong performers (Top 25%) earn $91 RevPAR.
  • Best-in-class (Top 10%) achieve $132 RevPAR.

Average Monthly RevPAR Trend in Macclesfield

RevPAR Insights for Macclesfield

  • The average RevPAR in Macclesfield is $68. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($132) and bottom 25% ($39) is $93, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Macclesfield benchmarks. If your RevPAR falls below the median of $65, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $91+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Macclesfield?

Macclesfield's peak Airbnb season falls in August, December, July, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, December, July)
  • Revenue averages $2,444 per month
  • Occupancy rates average 54.1%
  • Daily rates average $145
Shoulder Season
  • Revenue averages $2,081 per month
  • Occupancy maintains around 51.1%
  • Daily rates hold near $140
Low Season (January, February, March)
  • Revenue drops to average $1,462 per month
  • Occupancy decreases to average 36.8%
  • Daily rates adjust to average $143

Seasonality Insights for Macclesfield

  • The Airbnb seasonality pattern in Macclesfield shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Macclesfield's highest earning potential, with monthly revenues climbing to $2,551, occupancy reaching 56.3%, and ADRs peaking at $155.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,252, occupancy could drop to 34.9%, and ADRs may adjust to $132.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Macclesfield.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • Regularly analyze your own performance against these Macclesfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Do You Need a License for Airbnb in Macclesfield?

Low regulation and minimal registration activity in Macclesfield, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Macclesfield to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Macclesfield?

With a compact short-term rental market, Macclesfield gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Macclesfield
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Macclesfield Town Centre
The heart of Macclesfield with shops, restaurants, and bars. Ideal for guests looking to explore the town's amenities and local culture.
Macclesfield Silk Museum, St. Michael's Church, The Treacle Market, Paradise Mill, Eden Park
Surrounding Countryside
Attracts nature lovers with beautiful hiking trails and picturesque landscapes. Perfect for those seeking a tranquil escape from city life.
The Peak District National Park, Macclesfield Forest, The Silk Road, Tegg's Nose Country Park, Danebridge
Macclesfield Castle
Historical area with ruins and parkland. Great for history buffs and families seeking educational experiences while enjoying outdoor activities.
Macclesfield Castle ruins, West Park, The Old Sunday School, Macclesfield Cemetery, The Coach House
Bollington
Charming village nearby with scenic views. Attractive to guests wanting a quiet place close to activities like walking and cycling.
White Nancy, Bollington John Nicholas Church, Bollington Canal, Bollington Arts Centre, The Farm at Tatton
Tytherington
Residential suburb with good facilities and proximity to the countryside. Perfect for families and longer-term stays.
Tytherington Club, Macclesfield Golf Club, Local parks, Nearby supermarkets, Community centers
Gawsworth
Steeped in history with its own rural charm. Appeals to guests interested in historical sites and the countryside lifestyle.
Gawsworth Hall, Gawsworth Village, Local walking trails, Gawsworth Old Hall, Concerts in the Hall
Rainow
Ideal spot for hiking and enjoying nature, popular with outdoor enthusiasts.
Wildboarclough, Hiking trails, Picnic spots, Village pubs, Scenic views of the Peak District
Higher Poynton
Vibrant community close to the Macclesfield canal. Good for those seeking local activities and canal-side walks.
Poynton Park, The Cinema at Poynton, Poynton's Farmers Market, Canal walks, Local shops

With 8 distinct neighborhoods showing meaningful short-term rental activity, Macclesfield offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Macclesfield?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Macclesfield

  • The Macclesfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 48 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Macclesfield, House properties are the most common (45.8%), reflecting the local real estate landscape.
  • Houses represent a significant 45.8% portion, catering likely to families or larger groups.
  • The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 2.1%) offer potential for unique stay experiences.

Macclesfield Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Macclesfield

  • The dominant room capacity in Macclesfield is 1 bedroom listings, making up 39.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 60.4% of the active Airbnb listings in Macclesfield, indicating a high concentration in these sizes.

Macclesfield Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Macclesfield

  • The most common guest capacity trend in Macclesfield vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Macclesfield STR market, accounting for 60.4% of listings.
  • 18.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Macclesfield.
  • On average, properties in Macclesfield are equipped to host 3.2 guests.

How Do Listings in Macclesfield Compare on Quality?

Listing quality in Macclesfield can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
19.1
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
2
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
29.2%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Macclesfield

  • The average of 19.1 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
  • 29.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Macclesfield averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Macclesfield?

Amenity Prevalence

Amenity Insights for Macclesfield

  • Essential amenities in Macclesfield that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Kitchen, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Macclesfield: Wifi, Smoke alarm, Heating.
  • Prioritize adding missing essentials: Smoke alarm, Heating.
  • Consider adding popular differentiators like TV or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Macclesfield to stay competitive.

Which Airbnb Amenities Boost Revenue in Macclesfield?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Macclesfield, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Kitchen
87.5%$20,638$12,51464.9%
Dishes and silverware
75.0%$21,561$13,80856.1%
Hot water
77.1%$21,285$14,03051.7%
Cooking basics
70.8%$21,655$14,68547.5%
Outdoor furniture
25.0%$25,752$17,57946.5%
Private entrance
37.5%$24,438$16,73346.0%
Exterior security cameras on property
18.8%$25,717$18,21641.2%
Hair dryer
66.7%$21,666$15,53539.5%
Essentials
70.8%$21,230$15,71735.1%
Long term stays allowed
50.0%$22,399$16,84633.0%

Revenue Impact Insights for Macclesfield

  • Kitchen tops the revenue impact list with a 64.9% uplift — listings with this amenity earn $20,638 vs. $12,514 without it.
  • Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Macclesfield STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Macclesfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Macclesfield Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Macclesfield

  • The typical guest profile for Airbnb in Macclesfield consists of primarily domestic travelers (77%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 76.9% of guests.
  • Key international markets include United Kingdom (76.9%) and United States (7.5%).
  • Top languages spoken are English (62.6%) followed by Spanish (10.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Macclesfield?

Listings in Macclesfield average 4.78 out of 5 overall, with about 75.2 reviews per active listing and 52.1% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Macclesfield

  • An average rating of 4.78 places Macclesfield in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
  • The strongest subcategory is Communication (4.92), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 52.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Macclesfield Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Macclesfield

  • The most common availability pattern in Macclesfield falls within the 181-270 days range, representing 52.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 72.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Macclesfield (47.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 31.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Macclesfield?

Average Booking Lead Time by Month

Booking Lead Time Insights for Macclesfield

  • The overall average booking lead time for vacation rentals in Macclesfield is 50 days.
  • Guests book furthest in advance for stays during July (average 68 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Macclesfield.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
  • Monitor your own booking lead times against these Macclesfield averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Macclesfield?

Guests in Macclesfield stay about 5 nights on average, generating roughly 1,534 reservations and 32 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Macclesfield

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Macclesfield

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • At 32 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Nov (6.6 nights) and shorten in Jul (3.4 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Macclesfield Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.1%)

1 Night

13 listings

27.1% of total

2 Nights (27.1%)

2 Nights

13 listings

27.1% of total

3 Nights (10.4%)

3 Nights

5 listings

10.4% of total

7-29 Nights (8.3%)

7-29 Nights

4 listings

8.3% of total

30+ Nights (27.1%)

30+ Nights

13 listings

27.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Macclesfield is 1 Night, adopted by 27.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (27.1%) caters to monthly stays (30+ nights) in Macclesfield, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 27.1% of Macclesfield hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 27.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Macclesfield.

Macclesfield Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (33.3%)

Flexible

16 listings

33.3% of total

Moderate (43.8%)

Moderate

21 listings

43.8% of total

Firm (18.8%)

Firm

9 listings

18.8% of total

Strict

2 listings

4.2% of total

Cancellation Policy Insights for Macclesfield

  • The prevailing Airbnb cancellation policy trend in Macclesfield is Moderate, used by 43.8% of listings.
  • The market strongly favors guest-friendly terms, with 77.1% of listings offering Flexible or Moderate policies. This suggests guests in Macclesfield may expect booking flexibility.
  • Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 43.8% market standard in Macclesfield.
  • Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Macclesfield.

How Much Are Airbnb Cleaning Fees in Macclesfield?

Cleaning fees in Macclesfield are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$90
Median Cleaning Fee
$37
Listings Charging a Fee
58.3%
Fee as Revenue Share
6.6%

Cleaning Fee Insights for Macclesfield

  • About 58.3% of Macclesfield listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
  • The gap between the average ($90) and median ($37) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 6.6% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Macclesfield median of $37. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Macclesfield Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Macclesfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Entire Flat  in 18th century Manor House

Entire Flat in 18th century Manor House

Entire Place • 2 bedrooms

$52,076
Revenue
78.1%
Occupancy
$170.78
Daily Rate
Heart of Macclesfield Former 16th Century Inn

Heart of Macclesfield Former 16th Century Inn

Entire Place • 3 bedrooms

$49,441
Revenue
50.6%
Occupancy
$257.77
Daily Rate
Modern Luxury 4 Bed House in Heart of Macclesfield

Modern Luxury 4 Bed House in Heart of Macclesfield

Entire Place • 4 bedrooms

$48,504
Revenue
52.9%
Occupancy
$261.89
Daily Rate
Astor Peak District: 2BD Macc, nr station/hospital

Astor Peak District: 2BD Macc, nr station/hospital

Entire Place • 2 bedrooms

$38,309
Revenue
86.3%
Occupancy
$118.58
Daily Rate
BOHOME  Our moody boho 2 bed stay in Macclesfield

BOHOME Our moody boho 2 bed stay in Macclesfield

Entire Place • 2 bedrooms

$38,236
Revenue
75.8%
Occupancy
$134.19
Daily Rate
Cheshire home by Chelsea

Cheshire home by Chelsea

Entire Place • 5 bedrooms

$36,990
Revenue
34.9%
Occupancy
$423.03
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Macclesfield?

Learn from the best! This table showcases top-performing Airbnb hosts in Macclesfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Macclesfield by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Laura8$141,0107024.82/5.0
James3$85,7441904.91/5.0
Daniel2$57,8972014.83/5.0
Rebecca1$52,0761015.00/5.0
YourStays2$49,401254.71/5.0
Ross1$48,504175.00/5.0
Howard2$47,070814.93/5.0
Laura1$38,309354.94/5.0
Chelsea1$36,990104.70/5.0
Our Home Short Stays1$33,986354.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Macclesfield.

Who Are the Airbnb Hosts in Macclesfield?

Macclesfield is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
72.9%
Professional Management
2.1%
Cohosted Listings
33.3%
Instant Book Enabled
4.2%
Simplified Pricing
79.2%

Host Profile Insights for Macclesfield

  • With 72.9% Superhosts, Macclesfield has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 2.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 4.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 79.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 33.3% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Macclesfield averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Macclesfield

These are the highest-grossing professional property management operations in Macclesfield, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Macclesfield
CompanyListingsRevenueADROcc.Rating
James3$85,744$24244.2%4.91/5

Management Company Insights for Macclesfield

  • The leading management company, James, operates 3 listings with $85,744 in gross revenue — a useful benchmark for what scale looks like in Macclesfield.
  • Top managers average 3 properties each, suggesting professional management in Macclesfield still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.91/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • With only 2.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Macclesfield's Airbnb Market Compare to Nearby Cities?

How does the Macclesfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Malham, Macclesfield has 5 percentage points lower occupancy and about $224 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Macclesfield — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Malham10$5,723$362.8455%
Grinton10$5,089$376.5649%
Withington11$5,045$510.7041%
Bont-dolgadfan10$4,931$305.0654%
Buttermere13$4,747$444.7447%
Cartmel Fell23$4,522$383.9549%
Staveley-in-Cartmel25$4,373$382.9846%
Burton in Lonsdale10$4,282$340.4155%
Hayton16$4,272$274.1255%
Tollerton12$4,208$316.0550%

Frequently Asked Questions About Airbnb in Macclesfield

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Macclesfield.

How much do Airbnb hosts make in Macclesfield?

Macclesfield hosts earn about $19,622 per year on average, with an average nightly rate of $139 and RevPAR of $68. Those figures describe the typical revenue environment for active listings in Macclesfield, England, not the ceiling for the best operators. Source: AirROI 2026 data, Macclesfield market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Macclesfield?

The average Airbnb occupancy rate in Macclesfield is 49.7%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Macclesfield?

Listings in Macclesfield average $139 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Macclesfield?

Macclesfield currently has about 48 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Macclesfield?

AirROI currently classifies the short-term rental regulation level in Macclesfield as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Macclesfield?

RevPAR in Macclesfield is about $68. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Macclesfield?

At 49.7% occupancy, Macclesfield can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,622, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Macclesfield?

The average booking lead time in Macclesfield is about 50 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Macclesfield?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Macclesfield include Macclesfield Town Centre, Surrounding Countryside, Macclesfield Castle. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Macclesfield?

entire_home listings make up 66.7% of the active supply in Macclesfield. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Macclesfield compare to nearby Airbnb markets?

Among neighboring markets, Malham posts $68,675 in average annual revenue with 54.7% occupancy, compared to Macclesfield's $19,622 and 49.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Macclesfield?

The average Airbnb stay length in Macclesfield is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Macclesfield?

Airbnb listings in Macclesfield average 4.78 out of 5 overall. About 52.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Macclesfield?

Kitchen and Dishes and silverware are among the strongest revenue-linked amenities in Macclesfield. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Macclesfield?

Yes. About 58.3% of active Airbnb listings in Macclesfield charge a cleaning fee, and the average fee is $90. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Macclesfield?

A 72.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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