Airbnb market data · 202612 months to September 2026
Melksham, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Melksham brought in £18,687 over the 12 months through September 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Melksham Airbnb Market at a Glance
Melksham is cheaper but busier than the England average. Listings averaged £113 a night and were booked on 48% of available nights, against £195 and 41% for the England average.
Timing matters: in July, usually the best month, the average listing earns about 2.1 times as much as in February, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Melksham is the 862nd-largest of 1,128 England markets AirROI tracks.
Browse the live Melksham Airbnb market See Every Melksham ListingRevenue
How Much Do Airbnb Hosts Make in Melksham?
Gross bookings per Melksham listing averaged £18,687 over the 12 months to September 2026 (England average: £20,990), before cleaning, platform and management costs and taxes.
In a typical year, the average Melksham listing brings in £2,810 in July, its best month, and £1,320 in February, its slowest. Both ends are close calls: July leads August by 1%, and February sits just 4% below January, so either pair can swap places in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Melksham's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £3,330+ a month, about twice the typical property.
- Strong performers (top 25%) earn £2,500 or more, roughly £780 a month above the median.
- Typical properties (median) earn about £1,720 a month.
- Entry-level properties (bottom 25%) earn £1,010 or less, about 59% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.1 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, £1,930. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Melksham Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | £1,869 | 44.8% | £120 | £62 | 38 days | 5.6 nights |
| Oct 2025 | £1,802 | 41.5% | £118 | £58 | 61 days | 3.8 nights |
| Nov 2025 | £1,541 | 41.7% | £117 | £51 | 52 days | 3.8 nights |
| Dec 2025 | £1,901 | 52.1% | £120 | £61 | 58 days | 3.9 nights |
| Jan 2026 | £1,312 | 33.9% | £115 | £42 | 21 days | 3.6 nights |
| Feb 2026 | £1,349 | 46.9% | £116 | £48 | 42 days | 6.8 nights |
| Mar 2026 | £1,562 | 51.2% | £119 | £50 | 34 days | 3.8 nights |
| Apr 2026 | £1,530 | 44.4% | £122 | £51 | 48 days | 3.1 nights |
| May 2026 | £2,281 | 53.6% | £122 | £74 | 75 days | 5.2 nights |
| Jun 2026 | £2,093 | 51.7% | £126 | £70 | 47 days | 3.8 nights |
| Jul 2026 | £2,941 | 67.4% | £129 | £95 | 99 days | 4.9 nights |
| Aug 2026 | £2,789 | 65.9% | £131 | £90 | 80 days | 3.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Melksham market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Melksham Profitable?
Yes, when it's run well. The average Melksham Airbnb took in £18,687 in the 12 months to September 2026, and run by its owner at everyday costs, about £1,070 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,560 a month.
Cleaning it yourself keeps the £970 a year guests pay in cleaning fees, for about £1,150 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £920 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Melksham Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £17,717 | £25,770 |
| Cleaning fees guests pay5% of Melksham bookings | £970 | £1,420 |
| Gross bookings | £18,687 | £27,190 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Melksham listings on Simplified Pricing, 3% for the rest | −£2,790 | −£4,060 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£970 | −£1,420 |
| Utilities and internetAbout 5% of bookings | −£930 | −£1,360 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£370 | −£540 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£560 | −£820 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£190 | −£190 |
| Permit and registrationWhere one is required | −£90 | −£90 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£5,900 | −£8,480 |
| Left for housing costs, then profit | £12,787about £1,070 a month | £18,710about £1,560 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Melksham Airbnb Profit
The estimate starts from Melksham's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Melksham home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Melksham's Top Earners Get There
- More nights booked. The busiest quarter of Melksham listings are booked on 68% or more of their nights, against 48% for the median listing. Ten more booked nights a year at the median rate of £110 adds about £1,080 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £150 a night or more, against a median of £110. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,770 a year.
- Open for the busy months. In a typical year, July brings the average listing about £2,810, against £1,320 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Melksham listings average 4.87 stars, and 82% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,270 a month, against £1,560 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Melksham?
Melksham listings were booked on 48% of the nights they were open over the past year, 7 percentage points above the England average (41%) and 7 points above the U.K. average (41%). In a typical year, occupancy swings from 34% in January to 69% in July.
Across Melksham's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 86%+ of open nights, 38 points above the median.
- Strong performers (top 25%) fill 68% or more, roughly five nights a week.
- Typical properties (median) fill about 48% of open nights.
- Entry-level properties (bottom 25%) fill 31% or less, under three nights a week.
July is usually the busiest month in Melksham, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 48% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Melksham?
The average nightly rate in Melksham, known as ADR (average daily rate), was £113 over the past year, about 42% below the England and U.K. averages (both about £195). In a typical year, rates peak in July and August at about £125 and bottom out in October and November at about £110.
Across Melksham's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £185+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge £150 or more, about £40 above the median.
- Typical properties (median) charge about £110 a night.
- Entry-level properties (bottom 25%) charge £82 or less, about three-quarters of the median.
August rates run 17% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, £117.
What Is the RevPAR for Airbnb in Melksham?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Melksham it averaged £59 over the past year, from about £44 in a typical January to about £91 in a typical July.
Across Melksham's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £78+ per open night, about 48% above the median.
- Strong performers (top 25%) earn £70 or more, about £17 a night above the median.
- Typical properties (median) earn about £53 per open night.
- Entry-level properties (bottom 25%) earn £38 or less, about three-quarters of the median.
July RevPAR is about twice January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, £63. The 12-month RevPAR of £59 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Melksham
With only 22 active listings, the monthly pattern in Melksham is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Melksham
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £1,930.
Revenue by month in Melksham in numbers
| Month | Revenue per listing |
|---|---|
| January | £1,370 |
| February | £1,320 |
| March | £1,550 |
| April | £1,720 |
| May | £2,190 |
| June | £2,160 |
| July | £2,810 |
| August | £2,770 |
| September | £1,870 |
| October | £1,740 |
| November | £1,540 |
| December | £2,080 |
How Far in Advance Do Guests Book Airbnb in Melksham?
Guests book Melksham stays 56 days ahead on average (about eight weeks). August stays are booked furthest out, about 86 days ahead, and January stays closest to arrival, about 27 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
Airbnb Permits and Registration in Melksham
None of the 22 active listings in Melksham display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Melksham.
Neighborhoods
Best Neighborhoods for Airbnb in Melksham
AirROI's area guide picks seven Melksham neighborhoods that draw short-term rental guests, led by Melksham Town Centre, Bowerhill and Melksham Common. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Melksham Town Centre | The hub of Melksham with shops, cafes, and easy transport links. Ideal for visitors wanting to explore the town's amenities and local culture. | Melksham Market, The Shurnhold Fields, Melksham Assembly Hall, Local pubs and restaurants |
| Bowerhill | A popular residential area with easy access to nearby business parks and the countryside. Great for families and business travelers alike. | Bowerhill Sports Field, Nearby walking trails, Local convenience stores |
| Melksham Common | A peaceful area favored by those seeking a quieter stay close to natural landscapes. Excellent for outdoor activities and relaxation. | Melksham Common Park, Walking and cycling paths, Close proximity to the countryside |
| Semington | A charming village close to Melksham, offering a rural experience with good access to amenities. Attracts guests wanting a more tranquil environment. | St. George's Church, Village green, Local pubs, Walking paths |
| Rowde | Another lovely village setting that provides a quiet and picturesque option for travelers looking for a quaint stay with easy access to Melksham. | Rowde Village Hall, Nearby nature reserves, Woodland walks |
| Pewsey | Nearby Pewsey offers scenic views and a sense of community, with great outdoor opportunities and a charming village atmosphere. | Pewsey Downs, Local shops and cafes, St. John the Baptist Church |
| Trowbridge | The county town of Wiltshire close to Melksham, offering diverse attractions and a vibrant scene for both leisure and business travelers. | Trowbridge Park, The Arc Theatre, Local shopping and dining options |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Melksham vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 21 km, Box (10 km away, 34 listings) earned the most per listing, about twice as much as Melksham. Bradford-on-Avon was the busiest, booked on 53% of nights against 48% in Melksham.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bradford-on-Avon 9 km | 71 | £25,009 | £150 | 53% |
| Chippenham 9 km | 35 | £27,603 | £181 | 48% |
| Box 10 km | 34 | £38,779 | £244 | 46% |
| Wiltshire 10 km | 200 | £19,813 | £182 | 45% |
| Bath 16 km | 960 | £34,765 | £218 | 50% |
| Bath and North East Somerset 17 km | 289 | £28,518 | £204 | 50% |
| Frome 21 km | 144 | £22,863 | £159 | 49% |
| Kingswood 21 km | 32 | £11,556 | £93 | 45% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
FAQ
Melksham Airbnb FAQ
How much do Airbnb hosts make in Melksham?
An active Melksham Airbnb grossed £18,687 on average in the 12 months to September 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,500 or more in a typical month.
How much can I make on Airbnb in Melksham?
It depends most on the home's size, location and how it's run. The middle half of Melksham listings earn between £1,010 and £2,500 in a typical month, and the top tenth £3,330 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Melksham?
Listings in Melksham were booked on 48% of available nights over the past year. That compares with 41% for the England average. July is usually the busiest month.
How much does an Airbnb cost per night in Melksham?
The average booked night in Melksham cost £113 before fees. Half of listings charge between £82 and £150, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Melksham?
None of the active Melksham listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Melksham?
Yes, when it's run well. The average Melksham Airbnb grossed £18,687 in the 12 months to September 2026, 11% below the England average of £20,990, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £12,787 a year (about £1,070 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,560 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Melksham?
July usually pays best, averaging £2,810 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Melksham?
Each night a Melksham listing was open to book earned £59 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £78 or more.
How far in advance do guests book Airbnbs in Melksham?
Melksham stays were booked 56 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Melksham?
The average Melksham Airbnb stay lasted 4.2 nights over the past year. A listing took 35 reservations over the year on average.
How are Airbnbs in Melksham rated?
Guests rate Melksham Airbnbs 4.87 out of 5 on average. Guests score check-in highest and location lowest.
What are the best neighborhoods for Airbnb in Melksham?
Melksham Town Centre, Bowerhill and Melksham Common draw the most short-term rental interest in Melksham. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Melksham?
AirROI counted 22 active Airbnb listings in Melksham as of September 2026. The closest tracked market is Bradford-on-Avon, 9 km away.
How much are Airbnb cleaning fees in Melksham?
In Melksham, more than eight in ten listings add a cleaning fee, and the typical fee is about £24.
How many tourists visit Melksham, UK?
All of England had 33.5 million international arrivals in 2023, the Office for National Statistics reports. AirROI estimates 730 Airbnb stays in Melksham, UK in the 12 months to October 2026, which counts bookings and not tourists. See England tourism statistics.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Melksham from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.