Airbnb market data · 202512 months to March 2025
Pewsey, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Pewsey brought in £12,874 over the 12 months through March 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for Pewsey run through March 2025.
The short answer
Pewsey Airbnb Market at a Glance
Listings averaged £122 a night and were booked on 39% of available nights.
July, the best month, brought in about 88% more per listing than February, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, Pewsey is the 1124th-largest of 1,128 England markets AirROI tracks.
Browse the live Pewsey Airbnb market See Every Pewsey ListingRevenue
How Much Do Airbnb Hosts Make in Pewsey?
Gross bookings per Pewsey listing averaged £12,874 over the 12 months to March 2025 (England average: £20,990), before cleaning, platform and management costs and taxes.
The average Pewsey listing brought in £1,740 in July, its best month, and £922 in February, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
Across Pewsey's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £2,560+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn £1,790 or more, roughly £640 a month above the median.
- Typical properties (median) earn about £1,150 a month.
- Entry-level properties (bottom 25%) earn £556 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 1.9 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £1,370.
Pewsey Airbnb Data by Month
Latest 12 months in the March 2025 data.
July led on revenue and nightly rate; bookings peaked in August.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Apr 2024 | £1,374 | 38.8% | £129 | 68 days |
| May 2024 | £1,416 | 39.9% | £129 | 88 days |
| Jun 2024 | £1,404 | 40.4% | £129 | 115 days |
| Jul 2024 | £1,737 | 45.3% | £135 | 125 days |
| Aug 2024 | £1,531 | 48.8% | £133 | 69 days |
| Sep 2024 | £1,594 | 36.4% | £128 | 135 days |
| Oct 2024 | £1,375 | 37.7% | £129 | 43 days |
| Nov 2024 | £1,053 | 35.9% | £110 | 50 days |
| Dec 2024 | £1,678 | 40.8% | £108 | 108 days |
| Jan 2025 | £1,064 | 32.8% | £107 | 37 days |
| Feb 2025 | £922 | 36.5% | £106 | 34 days |
| Mar 2025 | £1,285 | 40.3% | £104 | 49 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Pewsey address, run it through the Airbnb profit calculator.
Profit
Is an Airbnb in Pewsey Profitable?
Yes, when it's run well. The average Pewsey Airbnb took in £12,874 in the 12 months to March 2025, and run by its owner at everyday costs, about £780 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,230 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Pewsey Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | £12,874 | £20,090 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −£2,000 | −£3,110 |
| Utilities and internetAbout 5% of bookings | −£640 | −£1,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£260 | −£400 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£390 | −£600 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£130 | −£130 |
| Permit and registrationWhere one is required | −£60 | −£60 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings | −£3,480 | −£5,300 |
| Left for housing costs, then profit | £9,394about £780 a month | £14,790about £1,230 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Pewsey Airbnb Profit
The estimate starts from Pewsey's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Pewsey home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Pewsey's Top Earners Get There
- More nights booked. The busiest quarter of Pewsey listings are booked on 59% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of £78 adds about £777 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £140 a night or more, against a median of £78. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,290 a year.
- Open for the busy months. July brought the average listing about £1,740, against £922 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,670 a month, against £1,070 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Pewsey?
Pewsey listings were booked on 39% of the nights they were open over the past year, 2 percentage points below the England average (41%) and 2 points below the U.K. average (41%). Occupancy climbs to 49% in August and falls to 33% in January.
Across Pewsey's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 79%+ of open nights, 43 points above the median.
- Strong performers (top 25%) fill 59% or more, roughly four nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
August was the busiest month in Pewsey, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Pewsey?
The average nightly rate in Pewsey, known as ADR (average daily rate), was £122 over the past year, about 37% below the England and U.K. averages (both about £195). Rates peak in July and August at about £135 and bottom out in February and March at about £105.
Across Pewsey's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £180+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge £140 or more, about £60 above the median.
- Typical properties (median) charge about £78 a night.
- Entry-level properties (bottom 25%) charge £61 or less, about three-quarters of the median.
July rates ran 29% above March's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £121.
Seasonality
Best and Worst Months for Airbnb in Pewsey
With only 17 active listings, the monthly pattern in Pewsey is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Pewsey?
Guests book Pewsey stays 57 days ahead on average (about eight weeks). September stays are booked furthest out, about 135 days ahead, and February stays closest to arrival, about 34 days. A typical September booking is made in early May.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 57 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Pewsey
None of the 17 active listings in Pewsey display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Pewsey.
Neighborhoods
Best Neighborhoods for Airbnb in Pewsey
AirROI's area guide picks seven Pewsey neighborhoods that draw short-term rental guests, led by Pewsey Centre, Great Bedwyn and Marlborough. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Pewsey Centre | The heart of Pewsey, offering easy access to shops, restaurants, and local events. Ideal for travelers wanting to experience the local culture and community. | Pewsey Wharf, Pewsey Heritage Centre, The Pewsey Vale, Local pubs and eateries, Pewsey Carnival |
| Great Bedwyn | A picturesque village just outside Pewsey, known for its beautiful countryside and tranquil surroundings. Perfect for guests seeking a rural retreat. | Great Bedwyn Village, River Dun, Savernake Forest, Hungerford Town, Local walking trails |
| Marlborough | Nearby market town known for its historic buildings and vibrant high street, attracting tourists looking for both history and shopping. | Marlborough High Street, St Mary's Church, Marlborough College, Wilton House, The Merchant's House |
| Devizes | Charming market town known for its canals and unique heritage, appealing to outdoor enthusiasts and history buffs alike. | Devizes Wharf, Caen Hill Locks, Wiltshire Museum, Local breweries, Devizes Castle |
| Savernake Forest | A stunning ancient forest just outside Pewsey, perfect for nature lovers seeking outdoor activities and tranquility. | Walking and cycling trails, Wildlife watching, Picnic areas |
| Alton Barnes | A small village known for its beautiful chalk downs and the famous Alton Barnes White Horse, appealing to those interested in outdoor adventures. | Alton Barnes White Horse, Wiltshire Downs, Local walking paths, Birdwatching spots |
| Burbage | A peaceful village with scenic views and proximity to the Pewsey Downs, ideal for those looking to escape to nature without traveling far from Pewsey. | Burbage Village, Pewsey Downs, Walking trails, Local community events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Pewsey vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 33 km, Chippenham (28 km away, 35 listings) earned the most per listing, about 2.1 times as much as Pewsey.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Horton 3 km | 36 | £26,257 | £175 | 44% |
| Wiltshire 18 km | 200 | £19,813 | £182 | 45% |
| Swindon 24 km | 284 | £7,683 | £108 | 33% |
| Chippenham 28 km | 35 | £27,603 | £181 | 48% |
| Salisbury 31 km | 136 | £19,501 | £147 | 46% |
| Newbury 31 km | 44 | £9,843 | £157 | 36% |
| Test Valley 32 km | 255 | £22,793 | £197 | 42% |
| Newport 33 km | 69 | £14,690 | £175 | 35% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,128 England Airbnb markets
Markets Similar to Pewsey
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Pewsey:
- Aberdeen City Airbnb data UK · £122/night · 37.9%
- Derry/Londonderry Airbnb data UK · £142/night · 38.5%
- Swansea Airbnb data UK · £129/night · 34.9%
- Bangor Airbnb data UK · £140/night · 40.9%
FAQ
Pewsey Airbnb FAQ
How much do Airbnb hosts make in Pewsey?
An active Pewsey Airbnb grossed £12,874 on average in the 12 months to March 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £1,790 or more in a typical month.
How much can I make on Airbnb in Pewsey?
It depends most on the home's size, location and how it's run. The middle half of Pewsey listings earn between £556 and £1,790 in a typical month, and the top tenth £2,560 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Pewsey?
Listings in Pewsey were booked on 39% of available nights over the past year. That compares with 41% for the England average. August was the busiest month.
How much does an Airbnb cost per night in Pewsey?
The average booked night in Pewsey cost £122 before fees. Half of listings charge between £61 and £140, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Pewsey?
None of the active Pewsey listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Pewsey?
Yes, when it's run well. The average Pewsey Airbnb grossed £12,874 in the 12 months to March 2025, 39% below the England average of £20,990, though with only 17 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £9,394 a year (about £780 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,230 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Pewsey?
July paid best over the past year, at £1,740 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Pewsey?
Pewsey stays were booked 57 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Pewsey?
Pewsey Centre, Great Bedwyn and Marlborough draw the most short-term rental interest in Pewsey. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Pewsey?
AirROI counted 17 active Airbnb listings in Pewsey as of March 2025. The closest tracked market is Horton, 3 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in Pewsey from April 2024 to March 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.