Airbnb market data · 202612 months to October 2026
Primrose Valley, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Primrose Valley brought in £13,649 over the 12 months through October 2026, across just 27 active listings, so a single property can move that figure.
The short answer
Primrose Valley Airbnb Market at a Glance
Listings averaged £187 a night and were booked on 39% of available nights, close to the England average on both counts.
Timing matters: in August, the best month, the average listing earned about 5.4 times as much as in January, the slowest. With only 27 active listings, a few bookings can reorder the months.
With 27 active listings, Primrose Valley is the 708th-largest of 1,128 England markets AirROI tracks.
Browse the live Primrose Valley Airbnb market See Every Primrose Valley ListingRevenue
How Much Do Airbnb Hosts Make in Primrose Valley?
Gross bookings per Primrose Valley listing averaged £13,649 over the 12 months to October 2026 (England average: £20,990), before cleaning, platform and management costs and taxes.
The average Primrose Valley listing brought in £4,460 in August, its best month, and £821 in January, its slowest. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.
Across Primrose Valley's 27 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £3,260+ a month, about 1.8 times the typical property.
- Strong performers (top 25%) earn £2,520 or more, roughly £710 a month above the median.
- Typical properties (median) earn about £1,810 a month.
- Entry-level properties (bottom 25%) earn £1,200 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 5.4 times what January did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, £2,030.
Primrose Valley Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £1,920 | 23.7% | £177 | £62 | 4 days | 2.7 nights |
| Nov 2025 | £1,167 | 26.7% | £163 | £39 | 1 day | 3 nights |
| Dec 2025 | £1,265 | 28.2% | £166 | £41 | 12 days | 3.6 nights |
| Jan 2026 | £821 | 22.6% | £160 | £26 | 26 days | 5.4 nights |
| Feb 2026 | £1,394 | 43.5% | £174 | £50 | 47 days | 8.3 nights |
| Mar 2026 | £1,272 | 32.9% | £175 | £41 | 48 days | 3.4 nights |
| Apr 2026 | £1,859 | 44.1% | £177 | £62 | 49 days | 3.7 nights |
| May 2026 | £1,985 | 45.6% | £188 | £64 | 91 days | 3.9 nights |
| Jun 2026 | £2,149 | 51.2% | £194 | £72 | 74 days | 3.9 nights |
| Jul 2026 | £4,066 | 58.3% | £214 | £131 | 70 days | 7 nights |
| Aug 2026 | £4,460 | 73.4% | £225 | £144 | 75 days | 4.7 nights |
| Sep 2026 | £1,973 | 48.1% | £181 | £66 | 56 days | 3.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Primrose Valley home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Primrose Valley Profitable?
Yes, when it's run well. The average Primrose Valley Airbnb took in £13,649 in the 12 months to October 2026, and run by its owner at everyday costs, about £690 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £970 a month.
Cleaning it yourself keeps the £1,760 a year guests pay in cleaning fees, for about £840 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £590 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Primrose Valley Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £11,889 | £16,580 |
| Cleaning fees guests pay13% of Primrose Valley bookings | £1,760 | £2,450 |
| Gross bookings | £13,649 | £19,030 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Primrose Valley listings on Simplified Pricing, 3% for the rest | −£2,050 | −£2,860 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,760 | −£2,450 |
| Utilities and internetAbout 5% of bookings | −£680 | −£950 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£270 | −£380 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£410 | −£570 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£140 | −£140 |
| Permit and registrationWhere one is required | −£70 | −£70 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£5,380 | −£7,420 |
| Left for housing costs, then profit | £8,269about £690 a month | £11,610about £970 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Primrose Valley Airbnb Profit
The estimate starts from Primrose Valley's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Primrose Valley home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Primrose Valley's Top Earners Get There
- More nights booked. The busiest quarter of Primrose Valley listings are booked on 58% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of £145 adds about £1,460 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £220 a night or more, against a median of £145. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,190 a year.
- Open for the busy months. August brought the average listing about £4,460, against £821 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Primrose Valley listings average 4.85 stars, and 41% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,590 a month, against £1,140 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Primrose Valley?
Primrose Valley listings were booked on 39% of the nights they were open over the past year, 2 percentage points below the England average (41%) and 2 points below the U.K. average (41%). Occupancy swings from 23% in January to 73% in August.
Across Primrose Valley's 27 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 71%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 58% or more, roughly four nights a week.
- Typical properties (median) fill about 37% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
August was the busiest month in Primrose Valley, January the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Primrose Valley?
The average nightly rate in Primrose Valley, known as ADR (average daily rate), was £187 over the past year, about the same as the England and U.K. averages (both about £195). Rates peak in August at about £225 and bottom out in January at about £160.
Across Primrose Valley's 27 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £295+ a night, about twice the median.
- Strong performers (top 25%) charge £220 or more, about £75 above the median.
- Typical properties (median) charge about £145 a night.
- Entry-level properties (bottom 25%) charge £120 or less, about 19% below the median.
August rates ran 41% above January's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, £183.
What Is the RevPAR for Airbnb in Primrose Valley?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Primrose Valley it averaged £67 over the past year, from about £26 in January to about £144 in August.
Across Primrose Valley's 27 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £111+ per open night, about 1.7 times the median.
- Strong performers (top 25%) earn £87 or more, about £20 a night above the median.
- Typical properties (median) earn about £65 per open night.
- Entry-level properties (bottom 25%) earn £48 or less, about three-quarters of the median.
August RevPAR was about 5.4 times January's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, £66.
Seasonality
Best and Worst Months for Airbnb in Primrose Valley
With only 27 active listings, the monthly pattern in Primrose Valley is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Primrose Valley?
Guests book Primrose Valley stays 52 days ahead on average (about seven weeks). May stays are booked furthest out, about 91 days ahead, and November stays closest to arrival, about 1 days. A typical May booking is made in mid-February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 52 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Primrose Valley
None of the 27 active listings in Primrose Valley display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Primrose Valley.
Neighborhoods
Best Neighborhoods for Airbnb in Primrose Valley
AirROI's area guide picks four Primrose Valley neighborhoods that draw short-term rental guests, led by Primrose Valley Clifftop & Beachfront, The Lakes and Primrose Field & Main Complex. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Primrose Valley Clifftop & Beachfront | Holidaymakers book this eastern edge of the settlement for immediate footpath access down to Filey Bay and open coastal views. Stays cater largely to families and beachgoers who prioritize walking down to the sand without navigating the broader park interior. | Hunmanby Gap Beach, Primrose Valley Beach Path, Cleveland Way National Trail |
| The Lakes | This central sector attracts families seeking quieter surroundings while remaining steps away from pedal boating, paddleboarding, and coarse fishing. Properties here also offer straightforward walking access to the Lakeside Pool complex. | Primrose Valley Boating Lake, Lakeside Pool Complex, Primrose Valley Fishing Lake |
| Primrose Field & Main Complex | Guests book around the main entertainment hub for direct access to indoor swimming, family stage shows, and on-site dining venues. The zone draws short-stay groups with younger children who require park amenities within a few minutes on foot. | Adventure Pool, Primrose Valley Aerial Adventure, The Five Stones, FunFair at Primrose Valley |
| Primrose Valley Road | Positioned along the settlement's western spine, this corridor serves motorists who want fast connections to the A165 for day trips towards Filey or Bridlington. Guests include older travelers and dog owners booking detached bungalows, chalets, and quieter static caravan plots. | A165 Coastal Route, Primrose Valley Holiday Village Bus Stop, Primrose Valley Golf Course |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Primrose Valley vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 29 km, Osgodby (13 km away, 31 listings) earned the most per listing, about 90% more than Primrose Valley.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Filey 1 km | 325 | £17,991 | £228 | 32% |
| Hunmanby 3 km | 30 | £19,339 | £220 | 33% |
| Bridlington 12 km | 199 | £16,716 | £182 | 35% |
| Flamborough 13 km | 86 | £16,084 | £156 | 39% |
| Osgodby 13 km | 31 | £25,973 | £208 | 42% |
| Scarborough 13 km | 463 | £19,715 | £198 | 37% |
| Skipsea 23 km | 31 | £10,826 | £135 | 32% |
| East Riding of Yorkshire 29 km | 285 | £13,931 | £177 | 35% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,128 England Airbnb markets
Markets Similar to Primrose Valley
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Primrose Valley:
- Cardiff Airbnb data UK · £188/night · 38.3%
- Dolgellau Airbnb data UK · £186/night · 39.6%
- Portrush Airbnb data UK · £187/night · 36.9%
- Denbighshire Airbnb data UK · £178/night · 38.0%
- Ceredigion Airbnb data UK · £177/night · 39.6%
- Portstewart Airbnb data UK · £182/night · 37.2%
FAQ
Primrose Valley Airbnb FAQ
How much do Airbnb hosts make in Primrose Valley?
An active Primrose Valley Airbnb grossed £13,649 on average in the 12 months to October 2026, according to AirROI's tracking of 27 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,520 or more in a typical month.
How much can I make on Airbnb in Primrose Valley?
It depends most on the home's size, location and how it's run. The middle half of Primrose Valley listings earn between £1,200 and £2,520 in a typical month, and the top tenth £3,260 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Primrose Valley?
Listings in Primrose Valley were booked on 39% of available nights over the past year. That compares with 41% for the England average. August was the busiest month.
How much does an Airbnb cost per night in Primrose Valley?
The average booked night in Primrose Valley cost £187 before fees. Half of listings charge between £120 and £220, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Primrose Valley?
None of the active Primrose Valley listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Primrose Valley?
Yes, when it's run well. The average Primrose Valley Airbnb grossed £13,649 in the 12 months to October 2026, 35% below the England average of £20,990, though with only 27 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £8,269 a year (about £690 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £970 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Primrose Valley?
August paid best over the past year, at £4,460 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Primrose Valley?
Each night a Primrose Valley listing was open to book earned £67 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £111 or more.
How far in advance do guests book Airbnbs in Primrose Valley?
Primrose Valley stays were booked 52 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Primrose Valley?
The average Primrose Valley Airbnb stay lasted 4.6 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in Primrose Valley rated?
Guests rate Primrose Valley Airbnbs 4.85 out of 5 on average. Guests score location highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Primrose Valley?
Primrose Valley Clifftop & Beachfront, The Lakes and Primrose Field & Main Complex draw the most short-term rental interest in Primrose Valley. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Primrose Valley?
AirROI counted 27 active Airbnb listings in Primrose Valley as of October 2026. The closest tracked market is Filey, 1 km away.
How much are Airbnb cleaning fees in Primrose Valley?
In Primrose Valley, about four in ten listings add a cleaning fee. The median fee is £67, but a minority of much higher fees lifts the average to £161, so the median is the better guide.
How many tourists visit Primrose Valley, UK?
All of England had 33.5 million international arrivals in 2023, the Office for National Statistics reports. AirROI estimates 577 Airbnb stays in Primrose Valley, UK in the 12 months to October 2026, which counts bookings and not tourists. See England tourism statistics.
Method
About This Data
Figures on this page cover 27 active Airbnb listings in Primrose Valley from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.