Airbnb market data · 202512 months to July 2025
St Leonards, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in St Leonards brought in £17,346 over the 12 months through July 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for St Leonards run through July 2025.
The short answer
St Leonards Airbnb Market at a Glance
Listings averaged £156 a night and were booked on 42% of available nights.
Timing matters: in August, the best month, the average listing earned about 2.5 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, St Leonards is the 1064th-largest of 1,108 England markets AirROI tracks.
Browse the live St Leonards Airbnb market See Every St Leonards ListingRevenue
How Much Do Airbnb Hosts Make in St Leonards?
Gross bookings per St Leonards listing averaged £17,346 over the 12 months to July 2025 (England average: £21,011), before cleaning, platform and management costs and taxes.
The average St Leonards listing brought in £3,000 in August, its best month, and £1,200 in February, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across St Leonards's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £4,120+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn £2,700 or more, roughly £1,100 a month above the median.
- Typical properties (median) earn about £1,600 a month.
- Entry-level properties (bottom 25%) earn £819 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 2.5 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £2,020.
St Leonards Airbnb Data by Month
Latest 12 months in the July 2025 data.
August led on revenue and bookings; nightly rates peaked in July.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Aug 2024 | £2,997 | 54.4% | £180 | 71 days |
| Sep 2024 | £1,938 | 43.3% | £162 | 43 days |
| Oct 2024 | £2,449 | 43.9% | £160 | 75 days |
| Nov 2024 | £2,100 | 47.5% | £152 | 32 days |
| Dec 2024 | £1,747 | 32.0% | £158 | 37 days |
| Jan 2025 | £1,504 | 31.5% | £153 | 18 days |
| Feb 2025 | £1,200 | 28.6% | £143 | 24 days |
| Mar 2025 | £1,726 | 39.2% | £149 | 30 days |
| Apr 2025 | £1,520 | 35.2% | £165 | 49 days |
| May 2025 | £2,678 | 45.5% | £170 | 37 days |
| Jun 2025 | £1,774 | 39.5% | £177 | 59 days |
| Jul 2025 | £2,657 | 46.4% | £184 | 60 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one St Leonards address, run it through the Airbnb calculator.
Profit
Is an Airbnb in St Leonards Profitable?
Yes, when it's run well. The average St Leonards Airbnb took in £17,346 in the 12 months to July 2025, and run by its owner at everyday costs, about £1,050 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,800 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
St Leonards Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | £17,346 | £29,310 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −£2,690 | −£4,540 |
| Utilities and internetAbout 5% of bookings | −£870 | −£1,470 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£350 | −£590 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£520 | −£880 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£170 | −£170 |
| Permit and registrationWhere one is required | −£90 | −£90 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings | −£4,690 | −£7,740 |
| Left for housing costs, then profit | £12,656about £1,050 a month | £21,570about £1,800 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own St Leonards Airbnb Profit
The estimate starts from St Leonards's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one St Leonards home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How St Leonards's Top Earners Get There
- More nights booked. The busiest quarter of St Leonards listings are booked on 56% or more of their nights, against 35% for the median listing. Ten more booked nights a year at the median rate of £120 adds about £1,190 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £180 a night or more, against a median of £120. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,730 a year.
- Open for the busy months. August brought the average listing about £3,000, against £1,200 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,440 a month, against £1,450 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in St Leonards?
St Leonards listings were booked on 42% of the nights they were open over the past year, in line with the England average and in line with the U.K. average. Occupancy swings from 29% in February to 54% in August.
Across St Leonards's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 79%+ of open nights, 44 points above the median.
- Strong performers (top 25%) fill 56% or more, roughly four nights a week.
- Typical properties (median) fill about 35% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
August was the busiest month in St Leonards, February the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in St Leonards?
The average nightly rate in St Leonards, known as ADR (average daily rate), was £156 over the past year, about 20% below the England and U.K. averages (both about £195). Rates peak in July and August at about £185 and bottom out in February at about £145.
Across St Leonards's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £350+ a night, about three times the median.
- Strong performers (top 25%) charge £180 or more, about £60 above the median.
- Typical properties (median) charge about £120 a night.
- Entry-level properties (bottom 25%) charge £90 or less, about three-quarters of the median.
July rates ran 29% above February's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £163.
Seasonality
Best and Worst Months for Airbnb in St Leonards
With only 18 active listings, the monthly pattern in St Leonards is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in St Leonards?
Guests book St Leonards stays 34 days ahead on average (about five weeks). October stays are booked furthest out, about 75 days ahead, and January stays closest to arrival, about 18 days. A typical October booking is made in early August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 34 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in St Leonards
None of the 18 active listings in St Leonards display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in St Leonards.
Neighborhoods
Best Neighborhoods for Airbnb in St Leonards
AirROI's area guide picks eight St Leonards neighborhoods that draw short-term rental guests, led by St Leonards seafront, West St Leonards and Central St Leonards. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| St Leonards seafront | A beautiful coastal area with beach access, perfect for guests seeking a relaxing seaside experience. It's a popular location for tourists and families looking for a vacation by the sea. | Hastings Pier, St Leonards Gardens, Easts Beach, De La Warr Pavilion, St Leonards On Sea Beach |
| West St Leonards | This area is known for its peaceful residential atmosphere and proximity to local amenities. It appeals to visitors looking for a quieter stay while still being close to the action. | Kennedy Gardens, Bexhill-on-Sea, Harbour Arm, Bexhill Museum, Local eateries and cafes |
| Central St Leonards | The heart of St Leonards, featuring a mix of vintage shops, cafes, and pubs. Ideal for those wanting to experience local culture and daily life. | Norman Road arts and antiques area, The Pavilion, Café culture, Local events and markets, Community art projects |
| St Leonards shopping district | A hub for shoppers and tourists alike, with various local shops, boutiques, and restaurants. Attracts visitors looking for shopping experiences. | Local boutiques, Coffee shops, Farmers' market, Unique gift shops, St Leonards Shopping Centre |
| Hastings Old Town | Just a short distance from St Leonards, this historic area offers a glimpse into local history with charming streets, historic buildings, and a vibrant atmosphere. | Hastings Castle, Fisherman's Museum, Old Town shops, St. Clements Caves, Hastings History House |
| Hastings Pier | An iconic attraction for both locals and visitors, the pier is a social hotspot with stunning views and entertainment options, making it ideal for Airbnb hosting. | Amusement arcade, Restaurants and cafés, Events and festivals, Stunning views of the coastline, Sunset watching |
| The Priory Meadow Shopping Centre | A modern shopping complex with a mix of retailers, dining options, and entertainment, drawing in visitors looking for a complete shopping experience. | Shopping outlets, Cinema, Restaurants, Café culture, Seasonal events |
| Bexhill-on-Sea | Close proximity to St Leonards with its own beach and parks, Bexhill offers a tranquil alternative for guests looking to explore the wider area. | Bexhill Beach, De La Warr Pavilion, Egerton Park, Bexhill's Art Deco architecture, Local dining experiences |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
St Leonards vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 21 km, Wick (9 km away, 93 listings) earned the most per listing, about twice as much as St Leonards. New Forest, Highcliffe-on-Sea and Salisbury were the busiest, each booked on 46% of nights against 42% in St Leonards.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Wick 9 km | 93 | £34,361 | £269 | 44% |
| Ferndown 10 km | 39 | £21,572 | £187 | 38% |
| New Forest 12 km | 1,068 | £29,204 | £221 | 46% |
| Highcliffe-on-Sea 15 km | 52 | £21,893 | £186 | 46% |
| Christchurch 16 km | 163 | £20,023 | £236 | 38% |
| Wimborne Minster 16 km | 35 | £30,214 | £248 | 44% |
| Bournemouth 18 km | 1,167 | £19,548 | £182 | 40% |
| Salisbury 21 km | 136 | £19,501 | £147 | 46% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,108 England Airbnb markets
Markets Similar to St Leonards
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to St Leonards:
- Perth Airbnb data UK · £153/night · 42.2%
- Dundee Airbnb data UK · £152/night · 41.4%
- Aberystwyth Airbnb data UK · £154/night · 40.8%
- Belfast Airbnb data UK · £149/night · 43.9%
- St Davids Airbnb data UK · £164/night · 44.0%
- Bangor Airbnb data UK · £140/night · 40.9%
FAQ
St Leonards Airbnb FAQ
How much do Airbnb hosts make in St Leonards?
An active St Leonards Airbnb grossed £17,346 on average in the 12 months to July 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,700 or more in a typical month.
How much can I make on Airbnb in St Leonards?
It depends most on the home's size, location and how it's run. The middle half of St Leonards listings earn between £819 and £2,700 in a typical month, and the top tenth £4,120 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in St Leonards?
Listings in St Leonards were booked on 42% of available nights over the past year. That compares with 41% for the England average. August was the busiest month.
How much does an Airbnb cost per night in St Leonards?
The average booked night in St Leonards cost £156 before fees. Half of listings charge between £90 and £180, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in St Leonards?
None of the active St Leonards listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in St Leonards?
Yes, when it's run well. The average St Leonards Airbnb grossed £17,346 in the 12 months to July 2025, 17% below the England average of £21,011, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £12,656 a year (about £1,050 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,800 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in St Leonards?
August paid best over the past year, at £3,000 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in St Leonards?
St Leonards stays were booked 34 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in St Leonards?
St Leonards seafront, West St Leonards and Central St Leonards draw the most short-term rental interest in St Leonards. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in St Leonards?
AirROI counted 18 active Airbnb listings in St Leonards as of July 2025. The closest tracked market is Wick, 9 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in St Leonards from August 2024 to July 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.