Airbnb market data · 202612 months to October 2026
Watermillock, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Watermillock brought in £36,060 over the 12 months through October 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Watermillock Airbnb Market at a Glance
Both rates and bookings run ahead of the England average. Listings averaged £284 a night and were booked on 44% of available nights, against £195 and 41% for the England average.
Timing matters: in August, usually the best month, the average listing earns about 2.6 times as much as in February, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Watermillock is the 813th-largest of 1,108 England markets AirROI tracks.
Browse the live Watermillock Airbnb market See Every Watermillock ListingRevenue
How Much Do Airbnb Hosts Make in Watermillock?
Gross bookings per Watermillock listing averaged £36,060 over the 12 months to October 2026 (England average: £21,011), before cleaning, platform and management costs and taxes.
In a typical year, the average Watermillock listing brings in £6,640 in August, its best month, and £2,560 in February, its slowest. January runs within 1% of February, so either can be the slowest in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Watermillock's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £9,270+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn £5,550 or more, roughly £2,300 a month above the median.
- Typical properties (median) earn about £3,300 a month.
- Entry-level properties (bottom 25%) earn £2,030 or less, about 62% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.6 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £4,090. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Watermillock Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £5,482 | 62.8% | £262 | £177 | 88 days | 3.6 nights |
| Nov 2025 | £3,005 | 44.2% | £239 | £100 | 63 days | 3.3 nights |
| Dec 2025 | £3,507 | 38.7% | £252 | £113 | 74 days | 3.2 nights |
| Jan 2026 | £2,441 | 32.9% | £239 | £79 | 31 days | 5.3 nights |
| Feb 2026 | £2,327 | 34.8% | £238 | £83 | 62 days | 3.4 nights |
| Mar 2026 | £2,833 | 39.1% | £246 | £91 | 41 days | 3.4 nights |
| Apr 2026 | £3,241 | 45.8% | £272 | £108 | 62 days | 3.7 nights |
| May 2026 | £4,721 | 56.1% | £281 | £152 | 81 days | 3.3 nights |
| Jun 2026 | £4,869 | 59.3% | £300 | £162 | 78 days | 3.1 nights |
| Jul 2026 | £6,002 | 67.9% | £310 | £194 | 99 days | 4.8 nights |
| Aug 2026 | £6,950 | 70.4% | £317 | £224 | 108 days | 4.3 nights |
| Sep 2026 | £5,316 | 61.3% | £288 | £177 | 89 days | 5.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Watermillock home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Watermillock Profitable?
Yes, when it's run well. The average Watermillock Airbnb took in £36,060 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,750 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,970 a month.
Cleaning it yourself keeps the £5,360 a year guests pay in cleaning fees, for about £2,190 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,490 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Watermillock Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £30,700 | £51,720 |
| Cleaning fees guests pay15% of Watermillock bookings | £5,360 | £9,030 |
| Gross bookings | £36,060 | £60,750 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Watermillock listings on Simplified Pricing, 3% for the rest | −£5,590 | −£9,420 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£5,360 | −£9,030 |
| Utilities and internetAbout 5% of bookings | −£1,800 | −£3,040 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£720 | −£1,210 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£1,080 | −£1,820 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£360 | −£360 |
| Permit and registrationWhere one is required | −£180 | −£180 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£15,090 | −£25,060 |
| Left for housing costs, then profit | £20,970about £1,750 a month | £35,690about £2,970 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Watermillock Airbnb Profit
The estimate starts from Watermillock's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Watermillock home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Watermillock's Top Earners Get There
- More nights booked. The busiest quarter of Watermillock listings are booked on 69% or more of their nights, against 51% for the median listing. Ten more booked nights a year at the median rate of £210 adds about £2,100 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £390 a night or more, against a median of £210. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £3,070 a year.
- Open for the busy months. In a typical year, August brings the average listing about £6,640, against £2,560 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Watermillock listings average 4.88 stars, and 52% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £5,060 a month, against £3,010 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Watermillock?
Watermillock listings were booked on 44% of the nights they were open over the past year, 3 percentage points above the England average (41%) and 3 points above the U.K. average (41%). In a typical year, occupancy swings from 38% in January to 74% in August.
Across Watermillock's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 69% or more, roughly five nights a week.
- Typical properties (median) fill about 51% of open nights.
- Entry-level properties (bottom 25%) fill 34% or less, under three nights a week.
August is usually the busiest month in Watermillock, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 44% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Watermillock?
The average nightly rate in Watermillock, known as ADR (average daily rate), was £284 over the past year, about 46% above the England and U.K. averages (both about £195). In a typical year, rates peak in August at about £300 and bottom out in November at about £200.
Across Watermillock's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £455+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge £390 or more, about £180 above the median.
- Typical properties (median) charge about £210 a night.
- Entry-level properties (bottom 25%) charge £135 or less, about two-thirds of the median.
August rates run 50% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £248. The 12-month ADR of £284 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Watermillock?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Watermillock it averaged £124 over the past year, from about £83 in a typical January to about £214 in a typical August.
Across Watermillock's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £261+ per open night, about 2.7 times the median.
- Strong performers (top 25%) earn £153 or more, about £55 a night above the median.
- Typical properties (median) earn about £96 per open night.
- Entry-level properties (bottom 25%) earn £68 or less, about three-quarters of the median.
August RevPAR is about 2.6 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £134. The 12-month RevPAR of £124 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Watermillock
With only 23 active listings, the monthly pattern in Watermillock is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Watermillock
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £4,090.
Revenue by month in Watermillock in numbers
| Month | Revenue per listing |
|---|---|
| January | £2,560 |
| February | £2,560 |
| March | £3,270 |
| April | £4,360 |
| May | £4,620 |
| June | £4,620 |
| July | £5,780 |
| August | £6,640 |
| September | £4,730 |
| October | £4,140 |
| November | £2,610 |
| December | £3,180 |
How Far in Advance Do Guests Book Airbnb in Watermillock?
Guests book Watermillock stays 69 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 103 days ahead, and January stays closest to arrival, about 24 days. A typical August booking is made in early May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
Airbnb Permits and Registration in Watermillock
None of the 23 active listings in Watermillock display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Watermillock.
Neighborhoods
Best Neighborhoods for Airbnb in Watermillock
AirROI's area guide picks four Watermillock neighborhoods that draw short-term rental guests, led by Watermillock Village, Ullswater and Glenridding. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Watermillock Village | A picturesque village located near Ullswater, perfect for nature lovers and those looking for a peaceful retreat. It is ideal for visitors wanting to explore the stunning Lake District National Park. | Ullswater Lake, Dalemain Mansion & Historic Gardens, Aira Force Waterfall, Pooley Bridge, St. Paul's Church |
| Ullswater | One of the most beautiful lakes in the Lake District, Ullswater is popular for its scenic boat rides and outdoor activities. A prime location for families and adventure seekers. | Ullswater Steamer, Kayaking and Canoeing, Helton Village, The Old Water View, Patterdale and Glenridding |
| Glenridding | A quaint village at the southern tip of Ullswater known for hiking and outdoor activities. A great base for exploring the hills and lakes of the area. | Helvellyn Mountain, The Village Store, Glenridding Docks, Rookin House Activity Centre, St. Patrick's Church |
| Pooley Bridge | A charming village located next to the river, ideal for visitors wanting to explore the lakes and local area. It has a variety of local pubs and eateries. | Pooley Bridge, Free Books Library, Ullswater View, Barnes Falls, The Old Coach House |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Watermillock vs. Nearby Airbnb Markets
Watermillock earns about as much per listing as Threlkeld, the top earner of the eight nearby markets in the table, all within 17 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Dacre 6 km | 58 | £18,216 | £230 | 33% |
| Patterdale 8 km | 67 | £26,615 | £262 | 37% |
| Cumbria 9 km | 231 | £21,959 | £300 | 37% |
| Mungrisdale 9 km | 31 | £23,548 | £201 | 43% |
| Troutbeck 10 km | 67 | £26,372 | £245 | 42% |
| Penrith 11 km | 78 | £18,297 | £154 | 45% |
| Threlkeld 12 km | 87 | £36,540 | £247 | 49% |
| Keswick 17 km | 460 | £32,556 | £304 | 44% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,108 England Airbnb markets
Markets Similar to Watermillock
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Watermillock:
- St Andrews Airbnb data UK · £328/night · 43.7%
- North Berwick Airbnb data UK · £312/night · 42.3%
- Elie and Earlsferry Airbnb data UK · £245/night · 44.0%
- Highland Council Airbnb data UK · £238/night · 46.4%
FAQ
Watermillock Airbnb FAQ
How much do Airbnb hosts make in Watermillock?
An active Watermillock Airbnb grossed £36,060 on average in the 12 months to October 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £5,550 or more in a typical month.
How much can I make on Airbnb in Watermillock?
It depends most on the home's size, location and how it's run. The middle half of Watermillock listings earn between £2,030 and £5,550 in a typical month, and the top tenth £9,270 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Watermillock?
Listings in Watermillock were booked on 44% of available nights over the past year. That compares with 41% for the England average. August is usually the busiest month.
How much does an Airbnb cost per night in Watermillock?
The average booked night in Watermillock cost £284 before fees. Half of listings charge between £135 and £390, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Watermillock?
None of the active Watermillock listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Watermillock?
Yes, when it's run well. The average Watermillock Airbnb grossed £36,060 in the 12 months to October 2026, 72% above the England average of £21,011, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £20,970 a year (about £1,750 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,970 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Watermillock?
August usually pays best, averaging £6,640 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Watermillock?
Each night a Watermillock listing was open to book earned £124 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £261 or more.
How far in advance do guests book Airbnbs in Watermillock?
Watermillock stays were booked 69 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Watermillock?
The average Watermillock Airbnb stay lasted 4.2 nights over the past year. A listing took 31 reservations over the year on average.
How are Airbnbs in Watermillock rated?
Guests rate Watermillock Airbnbs 4.88 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Watermillock?
Watermillock Village, Ullswater and Glenridding draw the most short-term rental interest in Watermillock. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Watermillock?
AirROI counted 23 active Airbnb listings in Watermillock as of October 2026. The closest tracked market is Dacre, 6 km away.
How much are Airbnb cleaning fees in Watermillock?
In Watermillock, nearly six in ten listings add a cleaning fee. The median fee is £130, and some higher fees lift the average to £208.
How many tourists visit Watermillock, UK?
All of England had 33.5 million international arrivals in 2023, the Office for National Statistics reports. AirROI estimates 718 Airbnb stays in Watermillock, UK in the 12 months to October 2026, which counts bookings and not tourists. See England tourism statistics.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Watermillock from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.