Ballymena, Northern Ireland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ballymena, Northern Ireland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,570 per year — at a $169 nightly rate, 43.8% occupancy, and a $73 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 23 active listings, Ballymena is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 15.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Ballymena?
In Ballymena, the headline Airbnb metrics are $24,570 in average annual revenue,43.8% occupancy, $169 ADR, and $73 in RevPAR, and guests book about 68 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ballymena?
Understanding the monthly revenue variations for Airbnb listings in Ballymena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ballymena is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ballymena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,844+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,797 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,800 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,228, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ballymena
What Is the Monthly Airbnb Occupancy Rate in Ballymena?
Maximize your bookings by understanding the Ballymena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ballymena:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ballymena
What Is the Average Airbnb Nightly Rate in Ballymena?
Effective short term rental pricing strategy in Ballymena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ballymena typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $238+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $131 per night.
Average Daily Rate (ADR) Trend by Month in Ballymena
What Is the RevPAR for Airbnb in Ballymena?
RevPAR in Ballymena is currently $73. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $44 RevPAR.
- Typical properties (Median) generate $73 RevPAR.
- Strong performers (Top 25%) earn $92 RevPAR.
- Best-in-class (Top 10%) achieve $108 RevPAR.
Average Monthly RevPAR Trend in Ballymena
RevPAR Insights for Ballymena
- The average RevPAR in Ballymena is $73. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($108) and bottom 25% ($44) is $64, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ballymena benchmarks. If your RevPAR falls below the median of $73, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $92+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ballymena?
Ballymena's peak Airbnb season falls in July, August, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, October)
- Revenue averages $3,022 per month
- Occupancy rates average 55.5%
- Daily rates average $174
Shoulder Season
- Revenue averages $2,136 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $163
Low Season (January, February, March)
- Revenue drops to average $1,277 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $161
Seasonality Insights for Ballymena
- Airbnb seasonality in Ballymena is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ballymena's highest earning potential, with monthly revenues climbing to $3,363, occupancy reaching 58.6%, and ADRs peaking at $188.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,166, occupancy could drop to 27.1%, and ADRs may adjust to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ballymena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ballymena, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ballymena?
Low regulation and minimal registration activity in Ballymena, Northern Ireland, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ballymena to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ballymena?
With a compact short-term rental market, Ballymena gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ballymena Town Centre | The vibrant heart of Ballymena, featuring shops, restaurants, and local attractions. A prime area for visitors looking to experience the town's culture and amenities. | Ballymena Market, The Braid Arts Centre, Slemish Mountain, Ballymena Castle, Discovery Centre |
| Ballymena's People’s Park | This scenic park offers a peaceful retreat with beautiful gardens and recreational facilities, making it attractive for families and leisure travelers. | People’s Park Gardens, Playground, Pitch and Putt, Café, Walking Trails |
| Cullybackey | A quaint village near Ballymena, known for its picturesque scenery and community feel, appealing to visitors looking for a quieter place to stay. | Cullybackey Mill, Cullybackey River, Local shops and cafes, Walks along the river |
| Glenariff Forest Park | Located a short drive from Ballymena, this area offers stunning nature and hiking opportunities, appealing to outdoor enthusiasts and nature lovers. | Waterfall Walks, Mountain Trails, Picnic Areas, Scenic Views |
| Ballymena Railway Station | Strategically located for transport connectivity, making it convenient for visitors traveling to and from other parts of Northern Ireland. | Access to local trains, Nearby cafes and shops |
| Dunminning | A quieter area with a rural feel, popular among travelers seeking tranquility and natural surroundings while still being near the town. | Countryside walks, Local farms, Rural scenery |
| Ballymena Golf Club | A great spot for golfing enthusiasts and visitors looking for leisure activities. The club offers beautiful greens and a welcoming atmosphere. | 18-hole golf course, Clubhouse, Scenic views |
| Kells and Connor | These villages close to Ballymena offer a friendly local atmosphere and are appealing to visitors wanting to explore rural Northern Ireland. | Historic sites, Local community events, Rural charm |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ballymena offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ballymena?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ballymena
- The Ballymena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ballymena, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.
Ballymena Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ballymena
- The dominant room capacity in Ballymena is 3 bedrooms listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 73.9% of the active Airbnb listings in Ballymena, indicating a high concentration in these sizes.
- A significant 43.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ballymena.
Ballymena Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ballymena
- The most common guest capacity trend in Ballymena vacation rentals is listings accommodating 6 guests (34.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Ballymena STR market, accounting for 56.5% of listings.
- 43.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ballymena.
- On average, properties in Ballymena are equipped to host 4.3 guests.
How Do Listings in Ballymena Compare on Quality?
Listing quality in Ballymena can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ballymena
- At 28.6 photos per listing on average, Ballymena hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ballymena averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ballymena?
Amenity Prevalence
Amenity Insights for Ballymena
- Essential amenities in Ballymena that guests expect include: TV, Smoke alarm, Refrigerator, Dishes and silverware, Wifi, Kitchen, Iron, Hot water, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ballymena: TV, Smoke alarm, Refrigerator, Dishes and silverware, Wifi, Kitchen, Iron, Hot water, Heating.
- Prioritize adding missing essentials: Refrigerator, Dishes and silverware, Wifi, Kitchen, Iron, Hot water, Heating.
- Consider adding popular differentiators like Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ballymena to stay competitive.
Which Airbnb Amenities Boost Revenue in Ballymena?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ballymena, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor furniture | 52.2% | $31,268 | $17,263 | 81.1% |
Freezer | 43.5% | $30,099 | $20,317 | 48.2% |
Washer | 78.3% | $26,273 | $18,437 | 42.5% |
Outdoor dining area | 39.1% | $29,610 | $21,330 | 38.8% |
Crib | 30.4% | $30,396 | $22,021 | 38.0% |
Private entrance | 43.5% | $29,005 | $21,159 | 37.1% |
Dryer | 43.5% | $28,895 | $21,243 | 36.0% |
Patio or balcony | 26.1% | $30,534 | $22,465 | 35.9% |
Dining table | 60.9% | $27,232 | $20,428 | 33.3% |
Backyard | 52.2% | $27,771 | $21,078 | 31.8% |
Revenue Impact Insights for Ballymena
- Outdoor furniture tops the revenue impact list with a 81.1% uplift — listings with this amenity earn $31,268 vs. $17,263 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ballymena STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ballymena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBallymena Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ballymena
- The typical guest profile for Airbnb in Ballymena consists of a mix of domestic (59%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 59.3% of guests.
- Key international markets include United Kingdom (59.3%) and United States (12.4%).
- Top languages spoken are English (58.6%) followed by French (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ballymena?
Listings in Ballymena average 4.95 out of 5 overall, with about 117.2 reviews per active listing and 82.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ballymena
- With an overall rating of 4.95, Ballymena listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.99), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 82.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ballymena Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ballymena
- The most common availability pattern in Ballymena falls within the 181-270 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ballymena (52.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ballymena?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ballymena
- The overall average booking lead time for vacation rentals in Ballymena is 68 days.
- Guests book furthest in advance for stays during July (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (94 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Ballymena.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Ballymena averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ballymena?
Guests in Ballymena stay about 3.1 nights on average, generating roughly 776 reservations and 33.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Ballymena
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ballymena
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 33.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (4.8 nights) and shorten in Apr (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ballymena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
26.1% of total
2 Nights
6 listings
26.1% of total
3 Nights
1 listings
4.3% of total
30+ Nights
10 listings
43.5% of total
Key Insights
- The most prevalent minimum stay requirement in Ballymena is 30+ Nights, adopted by 43.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.5%) caters to monthly stays (30+ nights) in Ballymena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.5% of Ballymena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ballymena.
Ballymena Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
10 listings
43.5% of total
Moderate
7 listings
30.4% of total
Firm
4 listings
17.4% of total
Strict
2 listings
8.7% of total
Cancellation Policy Insights for Ballymena
- The prevailing Airbnb cancellation policy trend in Ballymena is Flexible, used by 43.5% of listings.
- The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Ballymena may expect booking flexibility.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.5% market standard in Ballymena.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ballymena.
How Much Are Airbnb Cleaning Fees in Ballymena?
Cleaning fees in Ballymena are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ballymena
- 73.9% of listings charge a cleaning fee, making it standard practice in Ballymena. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $37 is close to the median ($26), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ballymena median of $26. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ballymena Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ballymenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beattie's Byre - Farm Co. Antrim Northern Ireland
Entire Place • 2 bedrooms
Rathmore house
Entire Place • 3 bedrooms
Cosy Town house in Ballymena Town Centre
Entire Place • 3 bedrooms
Knocknagreena Coach House.
Entire Place • 3 bedrooms
Adair House (Entire House) Ballymena Town Centre
Entire Place • 3 bedrooms
Leighinmohr Lodge .
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ballymena?
Learn from the best! This table showcases top-performing Airbnb hosts in Ballymena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ruth | 1 | $60,611 | 119 | 4.98/5.0 |
| Ryan | 1 | $40,948 | 34 | 4.94/5.0 |
| Jason | 1 | $39,385 | 32 | 4.94/5.0 |
| Colette | 2 | $36,561 | 210 | 4.97/5.0 |
| Ryan | 2 | $35,429 | 62 | 4.92/5.0 |
| Grainne | 1 | $35,055 | 215 | 4.96/5.0 |
| Darren | 1 | $33,793 | 117 | 4.95/5.0 |
| Ryan | 1 | $30,723 | 195 | 4.93/5.0 |
| Adam | 1 | $29,151 | 469 | 4.88/5.0 |
| Norma | 1 | $28,882 | 125 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ballymena.
Who Are the Airbnb Hosts in Ballymena?
Ballymena is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ballymena
- With 87.0% Superhosts, Ballymena has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 91.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 17.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ballymena averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Ballymena's Airbnb Market Compare to Nearby Cities?
How does the Ballymena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Port Ellen, Ballymena has 21 percentage points lower occupancy and about $37 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Irvinestown | 10 | $4,268 | $359.85 | 40% |
| Dublin 2 | 17 | $4,108 | $310.16 | 50% |
| Bruichladdich | 17 | $4,095 | $326.41 | 51% |
| Kilchattan Bay | 10 | $3,950 | $345.63 | 50% |
| Kilcoo | 10 | $3,576 | $222.69 | 55% |
| Port Ellen | 29 | $3,460 | $205.49 | 65% |
| Bowmore | 24 | $3,457 | $240.97 | 59% |
| Howth | 38 | $3,353 | $378.26 | 43% |
| Colintraive | 10 | $3,247 | $638.91 | 26% |
| The Municipal District of Ratoath | 34 | $3,238 | $252.34 | 46% |
Frequently Asked Questions About Airbnb in Ballymena
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ballymena.
How much do Airbnb hosts make in Ballymena?
Ballymena hosts earn about $24,570 per year on average, with an average nightly rate of $169 and RevPAR of $73. Those figures describe the typical revenue environment for active listings in Ballymena, Northern Ireland, not the ceiling for the best operators. Source: AirROI 2026 data, Ballymena market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ballymena?
The average Airbnb occupancy rate in Ballymena is 43.8%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ballymena?
Listings in Ballymena average $169 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ballymena?
Ballymena currently has about 23 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ballymena?
AirROI currently classifies the short-term rental regulation level in Ballymena as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ballymena?
RevPAR in Ballymena is about $73. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ballymena?
At 43.8% occupancy, Ballymena can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,570, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ballymena?
The average booking lead time in Ballymena is about 68 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ballymena?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ballymena include Ballymena Town Centre, Ballymena's People’s Park, Cullybackey. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ballymena?
entire_home listings make up 95.7% of the active supply in Ballymena. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ballymena compare to nearby Airbnb markets?
Among neighboring markets, Irvinestown posts $51,217 in average annual revenue with 39.5% occupancy, compared to Ballymena's $24,570 and 43.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ballymena?
The average Airbnb stay length in Ballymena is about 3.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ballymena?
Airbnb listings in Ballymena average 4.95 out of 5 overall. About 82.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ballymena?
Outdoor furniture and Freezer are among the strongest revenue-linked amenities in Ballymena. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ballymena?
Yes. About 73.9% of active Airbnb listings in Ballymena charge a cleaning fee, and the average fee is $37. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ballymena?
A 87.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.