Derry City and Strabane, Northern Ireland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Derry City and Strabane, Northern Ireland? Based on AirROI's 2026 dataset (June 2025 – May 2026), the short answer is $8,467 per year — at a $161 nightly rate, 29.1% occupancy, and a $45 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 43 active listings, Derry City and Strabane is a micro-market where selective demand that rewards strong listing quality and pricing strategy.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Derry City and Strabane?
In Derry City and Strabane, the headline Airbnb metrics are $8,467 in average annual revenue,29.1% occupancy, $161 ADR, and $45 in RevPAR, and guests book about 34 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Derry City and Strabane?
Understanding the monthly revenue variations for Airbnb listings in Derry City and Strabane is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Derry City and Strabane is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Derry City and Strabane across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,012+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,968 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,108 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $641, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Derry City and Strabane
What Is the Monthly Airbnb Occupancy Rate in Derry City and Strabane?
Maximize your bookings by understanding the Derry City and Strabane STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Derry City and Strabane:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Derry City and Strabane
What Is the Average Airbnb Nightly Rate in Derry City and Strabane?
Effective short term rental pricing strategy in Derry City and Strabane involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Derry City and Strabane typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $225+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Derry City and Strabane
What Is the RevPAR for Airbnb in Derry City and Strabane?
RevPAR in Derry City and Strabane is currently $45. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $23 RevPAR.
- Typical properties (Median) generate $36 RevPAR.
- Strong performers (Top 25%) earn $61 RevPAR.
- Best-in-class (Top 10%) achieve $85 RevPAR.
Average Monthly RevPAR Trend in Derry City and Strabane
RevPAR Insights for Derry City and Strabane
- The average RevPAR in Derry City and Strabane is $45. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($85) and bottom 25% ($23) is $62, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Nov and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Derry City and Strabane benchmarks. If your RevPAR falls below the median of $36, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $61+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Derry City and Strabane?
Derry City and Strabane's peak Airbnb season falls in May, November, July, while the softest stretch is January, February, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, November, July)
- Revenue averages $2,151 per month
- Occupancy rates average 41.6%
- Daily rates average $162
Shoulder Season
- Revenue averages $1,599 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $158
Low Season (January, February, June)
- Revenue drops to average $580 per month
- Occupancy decreases to average 12.0%
- Daily rates adjust to average $160
Seasonality Insights for Derry City and Strabane
- Airbnb seasonality in Derry City and Strabane is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Derry City and Strabane's highest earning potential, with monthly revenues climbing to $2,181, occupancy reaching 61.6%, and ADRs peaking at $204.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $139.
- Lower occupancy paired with meaningful seasonality means hosts in Derry City and Strabane need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Derry City and Strabane, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Derry City and Strabane?
Low regulation and minimal registration activity in Derry City and Strabane, Northern Ireland, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Derry City and Strabane to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Derry City and Strabane?
With a compact short-term rental market, Derry City and Strabane gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Derry City Centre | The heart of Derry, rich in history and culture, making it a desirable location for both tourists and business travelers. | City Walls, Tower Museum, Peace Bridge, Guildhall, Bogside Murals |
| Strabane Town Centre | A vibrant town with local charm, popular among visitors looking for authentic experiences and access to surrounding countryside. | Strabane Park, Dergview FC, Strabane Canal, Local Markets, Cafes and Shops |
| Eglinton | A picturesque village close to Derry, offering a rural escape but with easy access to the city, favored by families and nature lovers. | Eglinton Airport, Beaghmore Stone Circles, Local Parks, River Faughan, Eglinton Village |
| Inishowen Peninsula | A stunning coastal area that attracts nature lovers and tourists looking for scenic beauty, beaches, and outdoor activities. | Malin Head, Fort Dunree, Inishowen Head, Doagh Famine Village, Beaches |
| Culmore | A quiet residential area near the River Foyle, appealing to those wanting a peaceful stay while still being close to Derry's attractions. | Culmore Point, Nature walks, Foyle Bridge, Local pubs, Scenic views |
| Letterkenny | A larger town nearby with plenty of amenities and attractions, making it a good base for exploring Donegal and Derry. | Letterkenny Town Park, Shopping centres, The Glebe Gallery, Local Festivals, Outdoor Activities |
| Limavady | A charming town with historical sites and beautiful countryside, attracting visitors looking for a rural retreat near Derry. | Limavady Sports Centre, Binevenagh Mountain, River Roe, Local history sites, Cafes |
| Greysteel | A small village with a close-knit community, ideal for those wanting to immerse themselves in local culture while being a short drive from Derry. | Local parks, Historical sites, Community events, Scenic countryside, Village shops |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Derry City and Strabane offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Derry City and Strabane?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Derry City and Strabane
- The Derry City and Strabane Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.8% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Derry City and Strabane, House properties are the most common (53.5%), reflecting the local real estate landscape.
- Houses represent a significant 53.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique (combined 9.3%) offer potential for unique stay experiences.
Derry City and Strabane Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Derry City and Strabane
- The dominant room capacity in Derry City and Strabane is 2 bedrooms listings, making up 30.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.4% of the active Airbnb listings in Derry City and Strabane, indicating a high concentration in these sizes.
Derry City and Strabane Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Derry City and Strabane
- The most common guest capacity trend in Derry City and Strabane vacation rentals is listings accommodating 4 guests (27.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Derry City and Strabane STR market, accounting for 51.2% of listings.
- 14.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Derry City and Strabane.
- On average, properties in Derry City and Strabane are equipped to host 3.0 guests.
How Do Listings in Derry City and Strabane Compare on Quality?
Listing quality in Derry City and Strabane can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Derry City and Strabane
- At 23.4 photos per listing on average, Derry City and Strabane hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 41.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Derry City and Strabane averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Derry City and Strabane?
Amenity Prevalence
Amenity Insights for Derry City and Strabane
- Essential amenities in Derry City and Strabane that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Derry City and Strabane: Smoke alarm, Wifi.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Derry City and Strabane to stay competitive.
Which Airbnb Amenities Boost Revenue in Derry City and Strabane?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Derry City and Strabane, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 83.7% | $9,630 | $2,487 | 287.3% |
Washer | 79.1% | $9,752 | $3,611 | 170.1% |
Microwave | 65.1% | $10,659 | $4,374 | 143.7% |
TV | 72.1% | $9,887 | $4,798 | 106.1% |
Room-darkening shades | 34.9% | $12,719 | $6,189 | 105.5% |
Dining table | 51.2% | $11,264 | $5,537 | 103.4% |
Dishes and silverware | 67.4% | $10,109 | $5,066 | 99.6% |
Dishwasher | 39.5% | $12,023 | $6,141 | 95.8% |
First aid kit | 72.1% | $9,715 | $5,241 | 85.4% |
Oven | 67.4% | $9,935 | $5,426 | 83.1% |
Revenue Impact Insights for Derry City and Strabane
- Heating tops the revenue impact list with a 287.3% uplift — listings with this amenity earn $9,630 vs. $2,487 without it.
- Heating — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Derry City and Strabane STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Derry City and Strabane. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDerry City and Strabane Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Derry City and Strabane
- The typical guest profile for Airbnb in Derry City and Strabane consists of a mix of domestic (37%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 36.8% of guests.
- Key international markets include United Kingdom (36.8%) and United States (19.3%).
- Top languages spoken are English (59.6%) followed by French (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Derry City and Strabane?
Listings in Derry City and Strabane average 4.89 out of 5 overall, with about 21.9 reviews per active listing and 41.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Derry City and Strabane
- With an overall rating of 4.89, Derry City and Strabane listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Location (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 41.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Derry City and Strabane Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Derry City and Strabane
- The most common availability pattern in Derry City and Strabane falls within the 271-366 days range, representing 81.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Derry City and Strabane (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Derry City and Strabane?
Average Booking Lead Time by Month
Booking Lead Time Insights for Derry City and Strabane
- The overall average booking lead time for vacation rentals in Derry City and Strabane is 34 days.
- Guests book furthest in advance for stays during May (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (47 days avg.) sees the longest lead times, while Summer (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Derry City and Strabane.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Derry City and Strabane averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Derry City and Strabane?
Guests in Derry City and Strabane stay about 3.4 nights on average, generating roughly 516 reservations and 12 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Derry City and Strabane
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Derry City and Strabane
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 12 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (5.1 nights) and shorten in Aug (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Derry City and Strabane Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
46.5% of total
2 Nights
12 listings
27.9% of total
4-6 Nights
1 listings
2.3% of total
30+ Nights
10 listings
23.3% of total
Key Insights
- The most prevalent minimum stay requirement in Derry City and Strabane is 1 Night, adopted by 46.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.4%) of the Derry City and Strabane Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.3%) caters to monthly stays (30+ nights) in Derry City and Strabane, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.5% of Derry City and Strabane hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 23.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Derry City and Strabane.
Derry City and Strabane Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
9.3% of total
Flexible
17 listings
39.5% of total
Moderate
10 listings
23.3% of total
Firm
12 listings
27.9% of total
Cancellation Policy Insights for Derry City and Strabane
- The prevailing Airbnb cancellation policy trend in Derry City and Strabane is Flexible, used by 39.5% of listings.
- There's a relatively balanced mix between guest-friendly (62.8%) and stricter (27.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.5% market standard in Derry City and Strabane.
- Regularly review your cancellation policy against competitors and market demand shifts in Derry City and Strabane.
How Much Are Airbnb Cleaning Fees in Derry City and Strabane?
Cleaning fees in Derry City and Strabane are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Derry City and Strabane
- About 44.2% of Derry City and Strabane listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $41 is close to the median ($28), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Derry City and Strabane median of $28. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Derry City and Strabane Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Derry City and Strabanebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
44 north - Exclusive Hire
Entire Place • 8 bedrooms
Victoria Gate Lodge
Entire Place • 2 bedrooms
Modern & spacious 4-bedroom home.
Entire Place • 4 bedrooms
The Stables
Entire Place • 3 bedrooms
The Heart of Derry Guesthouse
Entire Place • 2 bedrooms
The Snug @ Clarence
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Derry City and Strabane?
Learn from the best! This table showcases top-performing Airbnb hosts in Derry City and Strabane based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| John | 8 | $114,215 | 40 | 4.91/5.0 |
| Travel Lets | 3 | $24,741 | 15 | 4.63/5.0 |
| Rachel | 1 | $23,011 | 52 | 4.77/5.0 |
| Chris | 1 | $18,593 | 71 | 4.96/5.0 |
| Isaac | 1 | $17,627 | 10 | 4.90/5.0 |
| Ruairí | 1 | $15,527 | 74 | 4.91/5.0 |
| Eimear | 1 | $13,688 | 22 | 4.77/5.0 |
| Tim | 1 | $12,700 | 1 | Not Rated |
| Mary | 1 | $12,153 | 38 | 4.97/5.0 |
| Caroline | 1 | $12,103 | 114 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Derry City and Strabane.
Who Are the Airbnb Hosts in Derry City and Strabane?
Derry City and Strabane has a relatively balanced host base.
Host Profile Insights for Derry City and Strabane
- A 37.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 14.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 79.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Derry City and Strabane averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Derry City and Strabane's Airbnb Market Compare to Nearby Cities?
How does the Derry City and Strabane Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Port Ellen, Derry City and Strabane has 31 percentage points lower occupancy and about $50 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Irvinestown | 10 | $4,432 | $372.95 | 39% |
| Bruichladdich | 18 | $4,176 | $331.65 | 50% |
| Dublin 2 | 34 | $3,740 | $278.35 | 52% |
| Howth | 38 | $3,634 | $390.54 | 45% |
| Kilcoo | 10 | $3,546 | $228.12 | 53% |
| Bowmore | 26 | $3,348 | $249.13 | 56% |
| The Municipal District of Ratoath | 33 | $3,158 | $275.21 | 42% |
| Port Ellen | 32 | $3,148 | $211.33 | 60% |
| Dublin 8 | 41 | $3,078 | $269.35 | 53% |
| Dublin 4 | 10 | $3,036 | $323.85 | 51% |
Frequently Asked Questions About Airbnb in Derry City and Strabane
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Derry City and Strabane.
How much do Airbnb hosts make in Derry City and Strabane?
Derry City and Strabane hosts earn about $8,467 per year on average, with an average nightly rate of $161 and RevPAR of $45. Those figures describe the typical revenue environment for active listings in Derry City and Strabane, Northern Ireland, not the ceiling for the best operators. Source: AirROI 2026 data, Derry City and Strabane market, June 2025 to May 2026.
What is the average Airbnb occupancy rate in Derry City and Strabane?
The average Airbnb occupancy rate in Derry City and Strabane is 29.1%. May is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Derry City and Strabane?
Listings in Derry City and Strabane average $161 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Derry City and Strabane?
Derry City and Strabane currently has about 43 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Derry City and Strabane?
AirROI currently classifies the short-term rental regulation level in Derry City and Strabane as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Derry City and Strabane?
RevPAR in Derry City and Strabane is about $45. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Derry City and Strabane?
Occupancy of 29.1% means Derry City and Strabane is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,467, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Derry City and Strabane?
The average booking lead time in Derry City and Strabane is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Derry City and Strabane?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Derry City and Strabane include Derry City Centre, Strabane Town Centre, Eglinton. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Derry City and Strabane?
entire_home listings make up 69.8% of the active supply in Derry City and Strabane. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Derry City and Strabane compare to nearby Airbnb markets?
Among neighboring markets, Irvinestown posts $53,186 in average annual revenue with 39.1% occupancy, compared to Derry City and Strabane's $8,467 and 29.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Derry City and Strabane?
The average Airbnb stay length in Derry City and Strabane is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Derry City and Strabane?
Airbnb listings in Derry City and Strabane average 4.89 out of 5 overall. About 41.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Derry City and Strabane?
Heating and Washer are among the strongest revenue-linked amenities in Derry City and Strabane. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Derry City and Strabane?
Yes. About 44.2% of active Airbnb listings in Derry City and Strabane charge a cleaning fee, and the average fee is $41. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Derry City and Strabane?
At 37.2%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.