Airbnb market data · 202612 months to April 2026
St Margaret's Hope, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in St Margaret's Hope brought in £14,573 over the 12 months through April 2026, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for St Margaret's Hope run through April 2026.
The short answer
St Margaret's Hope Airbnb Market at a Glance
Listings averaged £117 a night and were booked on 44% of available nights.
Timing matters: in July, the best month, the average listing earned about 4.2 times as much as in January, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, St Margaret's Hope is the 285th-largest of 330 Scotland markets AirROI tracks.
Browse the live St Margaret's Hope Airbnb market See Every St Margaret's Hope ListingRevenue
How Much Do Airbnb Hosts Make in St Margaret's Hope?
Gross bookings per St Margaret's Hope listing averaged £14,573 over the 12 months to April 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
The average St Margaret's Hope listing brought in £2,820 in July, its best month, and £675 in January, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across St Margaret's Hope's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £3,230+ a month, about twice the typical property.
- Strong performers (top 25%) earn £2,310 or more, roughly £730 a month above the median.
- Typical properties (median) earn about £1,580 a month.
- Entry-level properties (bottom 25%) earn £870 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 4.2 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £1,700.
St Margaret's Hope Airbnb Data by Month
Latest 12 months in the April 2026 data.
July led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | £2,607 | 63.6% | £115 | £84 | 119 days | 7.5 nights |
| Jun 2025 | £2,324 | 52.6% | £121 | £77 | 116 days | 4.3 nights |
| Jul 2025 | £2,817 | 65.2% | £125 | £91 | 138 days | 4.9 nights |
| Aug 2025 | £2,297 | 56.3% | £123 | £74 | 109 days | 5.1 nights |
| Sep 2025 | £2,056 | 52.7% | £122 | £69 | 117 days | 3.8 nights |
| Oct 2025 | £1,360 | 40.3% | £119 | £44 | 43 days | 2.9 nights |
| Nov 2025 | £1,898 | 58.1% | £112 | £63 | 94 days | 11.1 nights |
| Dec 2025 | £1,391 | 32.3% | £110 | £45 | 31 days | 7.7 nights |
| Jan 2026 | £675 | 17.1% | £108 | £22 | 98 days | 2 nights |
| Feb 2026 | £833 | 23.8% | £109 | £30 | 89 days | 3.7 nights |
| Mar 2026 | £1,047 | 30.3% | £111 | £34 | 78 days | 4.3 nights |
| Apr 2026 | £1,154 | 30.5% | £121 | £38 | 84 days | 4.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole St Margaret's Hope market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in St Margaret's Hope Profitable?
Yes, when it's run well. The average St Margaret's Hope Airbnb took in £14,573 in the 12 months to April 2026, and run by its owner at everyday costs, about £870 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,270 a month.
Cleaning it yourself keeps the £900 a year guests pay in cleaning fees, for about £940 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £750 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
St Margaret's Hope Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £13,673 | £19,920 |
| Cleaning fees guests pay6% of St Margaret's Hope bookings | £900 | £1,310 |
| Gross bookings | £14,573 | £21,230 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 63% of St Margaret's Hope listings on Simplified Pricing, 3% for the rest | −£1,590 | −£2,310 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£900 | −£1,310 |
| Utilities and internetAbout 5% of bookings | −£730 | −£1,060 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£290 | −£420 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£440 | −£640 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£150 | −£150 |
| Permit and registrationWhere one is required | −£70 | −£70 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −£4,170 | −£5,960 |
| Left for housing costs, then profit | £10,403about £870 a month | £15,270about £1,270 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own St Margaret's Hope Airbnb Profit
The estimate starts from St Margaret's Hope's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one St Margaret's Hope home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How St Margaret's Hope's Top Earners Get There
- More nights booked. The busiest quarter of St Margaret's Hope listings are booked on 63% or more of their nights, against 44% for the median listing. Ten more booked nights a year at the median rate of £110 adds about £1,100 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £130 a night or more, against a median of £110. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,370 a year.
- Open for the busy months. July brought the average listing about £2,820, against £675 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. St Margaret's Hope listings average 4.77 stars, and 37% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,770 a month, against £1,210 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in St Margaret's Hope?
St Margaret's Hope listings were booked on 44% of the nights they were open over the past year, 5 percentage points below the Scotland average (49%) and 3 points above the U.K. average (41%). Occupancy swings from 17% in January to 65% in July.
Across St Margaret's Hope's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 71%+ of open nights, 27 points above the median.
- Strong performers (top 25%) fill 63% or more, roughly four nights a week.
- Typical properties (median) fill about 44% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
July was the busiest month in St Margaret's Hope, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in St Margaret's Hope?
The average nightly rate in St Margaret's Hope, known as ADR (average daily rate), was £117 over the past year, about 43% below the Scotland and U.K. averages (£205 and £195). Rates peak in July and August at about £125 and bottom out in January and February at about £110.
Across St Margaret's Hope's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £160+ a night, about 46% above the median.
- Strong performers (top 25%) charge £130 or more, about £20 above the median.
- Typical properties (median) charge about £110 a night.
- Entry-level properties (bottom 25%) charge £91 or less, about 17% below the median.
July rates ran 15% above January's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £116.
What Is the RevPAR for Airbnb in St Margaret's Hope?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In St Margaret's Hope it averaged £57 over the past year, from about £22 in January to about £91 in July.
Across St Margaret's Hope's 19 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £93+ per open night, about 1.6 times the median.
- Strong performers (top 25%) earn £77 or more, about £19 a night above the median.
- Typical properties (median) earn about £58 per open night.
- Entry-level properties (bottom 25%) earn £37 or less, about two-thirds of the median.
July RevPAR was about 4.2 times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, £56.
Seasonality
Best and Worst Months for Airbnb in St Margaret's Hope
With only 19 active listings, the monthly pattern in St Margaret's Hope is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in St Margaret's Hope?
Guests book St Margaret's Hope stays 95 days ahead on average (about three months), so guests here plan well ahead. July stays are booked furthest out, about 138 days ahead, and December stays closest to arrival, about 31 days. A typical July booking is made in late February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in St Margaret's Hope
11% of the 19 active listings in St Margaret's Hope display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in St Margaret's Hope.
Neighborhoods
Best Neighborhoods for Airbnb in St Margaret's Hope
AirROI's area guide picks seven St Margaret's Hope neighborhoods that draw short-term rental guests, led by St Margaret's Hope Village, Orkney Islands and Burwick. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| St Margaret's Hope Village | Quaint and charming village atmosphere with historical significance. Popular for tourists who appreciate scenic views and a tranquil setting, perfect for a relaxing getaway. | St Margaret's Hope Harbour, Museum of Orkney Life, local shops and cafes, fishing and boating opportunities, historic sites |
| Orkney Islands | Breathtaking natural beauty and rich Norse history make the Orkney Islands a popular destination. Visitors enjoy outdoor activities and cultural experiences, ideal for adventure seekers and history buffs alike. | Skara Brae, Ring of Brodgar, St. Magnus Cathedral, Orkney Wildlife, Birsay Sea Mill |
| Burwick | Rural charm with stunning coastal views, attracting nature lovers and those looking for peace and quiet. Ideal for guests looking to explore the natural landscapes of Orkney. | Burwick Beach, Cliffs of Burwick, walking trails, birdwatching, local wildlife |
| South Ronaldsay | Access point to the Orkney mainland with beautiful landscapes and historical sites. Great for tourists wanting a blend of nature and culture. | Italian Chapel, Home of the Orkney Brewery, beautiful coastal paths, historic WWII sites, North Sea views |
| Lambs Holm | A small island with stunning scenery, ideal for a quieter escape. Popular among those who enjoy hiking and exploring the outdoors in a serene environment. | Lambs Holm Nature Reserve, walking trails, stunning views, wildlife spotting, fishing opportunities |
| Skaill | Home to historical landmarks and beautiful scenery. Perfect for guests interested in archaeology and the natural beauty of Orkney. | Skaill House, Skara Brae, beach access, walking paths, art and craft shops |
| Eday | A remote and tranquil area known for its clear waters and stunning scenery, ideal for those who seek solitude and natural beauty for a peaceful retreat. | Eday Heritage Centre, stunning coastline, local wildlife, historical sites, hiking trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
St Margaret's Hope vs. Nearby Airbnb Markets
Of the six nearby markets in the table, all within 44 km, Kirkwall (17 km away) earned the most per listing, about 52% more than St Margaret's Hope.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kirkwall 17 km | 113 | £22,116 | £147 | 52% |
| Orkney 20 km | 91 | £20,358 | £160 | 49% |
| John o' Groats 22 km | 30 | £7,845 | £279 | 26% |
| Stromness 25 km | 56 | £18,488 | £166 | 46% |
| Thurso 42 km | 40 | £20,028 | £146 | 48% |
| Wick 44 km | 71 | £15,111 | £133 | 40% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
See all 330 Scotland Airbnb markets
Markets Similar to St Margaret's Hope
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to St Margaret's Hope:
- Norwich Airbnb data UK · £116/night · 43.5%
- Charnwood Airbnb data UK · £117/night · 43.4%
- Carlisle Airbnb data UK · £118/night · 43.9%
- Hereford Airbnb data UK · £114/night · 42.6%
- Stockport Airbnb data UK · £120/night · 42.3%
- Weston-super-Mare Airbnb data UK · £122/night · 40.7%
FAQ
St Margaret's Hope Airbnb FAQ
How much do Airbnb hosts make in St Margaret's Hope?
An active St Margaret's Hope Airbnb grossed £14,573 on average in the 12 months to April 2026, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,310 or more in a typical month.
How much can I make on Airbnb in St Margaret's Hope?
It depends most on the home's size, location and how it's run. The middle half of St Margaret's Hope listings earn between £870 and £2,310 in a typical month, and the top tenth £3,230 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in St Margaret's Hope?
Listings in St Margaret's Hope were booked on 44% of available nights over the past year. That compares with 49% for the Scotland average. July was the busiest month.
How much does an Airbnb cost per night in St Margaret's Hope?
The average booked night in St Margaret's Hope cost £117 before fees. Half of listings charge between £91 and £130, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in St Margaret's Hope?
In St Margaret's Hope, 11% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in St Margaret's Hope?
Yes, when it's run well. The average St Margaret's Hope Airbnb grossed £14,573 in the 12 months to April 2026, 49% below the Scotland average of £28,841, though with only 19 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £10,403 a year (about £870 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,270 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in St Margaret's Hope?
July paid best over the past year, at £2,820 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in St Margaret's Hope?
Each night a St Margaret's Hope listing was open to book earned £57 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £93 or more.
How far in advance do guests book Airbnbs in St Margaret's Hope?
St Margaret's Hope stays were booked 95 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in St Margaret's Hope?
The average St Margaret's Hope Airbnb stay lasted 4.7 nights over the past year. A listing took 22 reservations over the year on average.
How are Airbnbs in St Margaret's Hope rated?
Guests rate St Margaret's Hope Airbnbs 4.77 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in St Margaret's Hope?
St Margaret's Hope Village, Orkney Islands and Burwick draw the most short-term rental interest in St Margaret's Hope. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in St Margaret's Hope?
AirROI counted 19 active Airbnb listings in St Margaret's Hope as of April 2026. The closest tracked market is Kirkwall, 17 km away.
How much are Airbnb cleaning fees in St Margaret's Hope?
In St Margaret's Hope, about one in ten listings add a cleaning fee. The median fee is £19, and some higher fees lift the average to £35.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in St Margaret's Hope from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.