St Margaret's Hope, Scotland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in St Margaret's Hope, Scotland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,236 per year — at a $158 nightly rate, 44.1% occupancy, and a $77 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 19 active listings, St Margaret's Hope is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 90.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in St Margaret's Hope?
In St Margaret's Hope, the headline Airbnb metrics are $20,236 in average annual revenue,44.1% occupancy, $158 ADR, and $77 in RevPAR, and guests book about 94 days in advance.
How Much Do Airbnb Hosts Earn Monthly in St Margaret's Hope?
Understanding the monthly revenue variations for Airbnb listings in St Margaret's Hope is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St Margaret's Hope is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St Margaret's Hope across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,402+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,262 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,237 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,211, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St Margaret's Hope
What Is the Monthly Airbnb Occupancy Rate in St Margaret's Hope?
Maximize your bookings by understanding the St Margaret's Hope STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St Margaret's Hope:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St Margaret's Hope
What Is the Average Airbnb Nightly Rate in St Margaret's Hope?
Effective short term rental pricing strategy in St Margaret's Hope involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St Margaret's Hope typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in St Margaret's Hope
What Is the RevPAR for Airbnb in St Margaret's Hope?
RevPAR in St Margaret's Hope is currently $77. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $52 RevPAR.
- Typical properties (Median) generate $73 RevPAR.
- Strong performers (Top 25%) earn $103 RevPAR.
- Best-in-class (Top 10%) achieve $129 RevPAR.
Average Monthly RevPAR Trend in St Margaret's Hope
RevPAR Insights for St Margaret's Hope
- The average RevPAR in St Margaret's Hope is $77. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($129) and bottom 25% ($52) is $77, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these St Margaret's Hope benchmarks. If your RevPAR falls below the median of $73, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $103+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in St Margaret's Hope?
St Margaret's Hope's peak Airbnb season falls in July, May, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, May, June)
- Revenue averages $3,510 per month
- Occupancy rates average 60.5%
- Daily rates average $164
Shoulder Season
- Revenue averages $2,363 per month
- Occupancy maintains around 47.3%
- Daily rates hold near $159
Low Season (January, February, March)
- Revenue drops to average $1,147 per month
- Occupancy decreases to average 22.8%
- Daily rates adjust to average $149
Seasonality Insights for St Margaret's Hope
- Airbnb seasonality in St Margaret's Hope is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases St Margaret's Hope's highest earning potential, with monthly revenues climbing to $3,812, occupancy reaching 65.2%, and ADRs peaking at $169.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $931, occupancy could drop to 17.1%, and ADRs may adjust to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St Margaret's Hope.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like St Margaret's Hope, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in St Margaret's Hope?
With 11% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in St Margaret's Hope. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for St Margaret's Hope to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 11% licensed listings)
What Are the Best Neighborhoods for Airbnb in St Margaret's Hope?
With a compact short-term rental market, St Margaret's Hope gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St Margaret's Hope Village | Quaint and charming village atmosphere with historical significance. Popular for tourists who appreciate scenic views and a tranquil setting, perfect for a relaxing getaway. | St Margaret's Hope Harbour, Museum of Orkney Life, local shops and cafes, fishing and boating opportunities, historic sites |
| Orkney Islands | Breathtaking natural beauty and rich Norse history make the Orkney Islands a popular destination. Visitors enjoy outdoor activities and cultural experiences, ideal for adventure seekers and history buffs alike. | Skara Brae, Ring of Brodgar, St. Magnus Cathedral, Orkney Wildlife, Birsay Sea Mill |
| Burwick | Rural charm with stunning coastal views, attracting nature lovers and those looking for peace and quiet. Ideal for guests looking to explore the natural landscapes of Orkney. | Burwick Beach, Cliffs of Burwick, walking trails, birdwatching, local wildlife |
| South Ronaldsay | Access point to the Orkney mainland with beautiful landscapes and historical sites. Great for tourists wanting a blend of nature and culture. | Italian Chapel, Home of the Orkney Brewery, beautiful coastal paths, historic WWII sites, North Sea views |
| Lambs Holm | A small island with stunning scenery, ideal for a quieter escape. Popular among those who enjoy hiking and exploring the outdoors in a serene environment. | Lambs Holm Nature Reserve, walking trails, stunning views, wildlife spotting, fishing opportunities |
| Kirkwall | Capital of Orkney with a vibrant atmosphere, shops, and cultural attractions. Attracts visitors who want to experience local life with easy access to historical sites. | St. Magnus Cathedral, Orkney Museum, Kirkwall Marina, shopping streets, local dining |
| Skaill | Home to historical landmarks and beautiful scenery. Perfect for guests interested in archaeology and the natural beauty of Orkney. | Skaill House, Skara Brae, beach access, walking paths, art and craft shops |
| Eday | A remote and tranquil area known for its clear waters and stunning scenery, ideal for those who seek solitude and natural beauty for a peaceful retreat. | Eday Heritage Centre, stunning coastline, local wildlife, historical sites, hiking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, St Margaret's Hope offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in St Margaret's Hope?
Room Type Distribution
Property Type Distribution
Market Composition Insights for St Margaret's Hope
- The St Margaret's Hope Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in St Margaret's Hope, House properties are the most common (68.4%), reflecting the local real estate landscape.
- Houses represent a significant 68.4% portion, catering likely to families or larger groups.
- The presence of 15.8% Hotel/Boutique listings indicates integration with traditional hospitality.
St Margaret's Hope Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St Margaret's Hope
- The dominant room capacity in St Margaret's Hope is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.5% of the active Airbnb listings in St Margaret's Hope, indicating a high concentration in these sizes.
St Margaret's Hope Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St Margaret's Hope
- The most common guest capacity trend in St Margaret's Hope vacation rentals is listings accommodating 2 guests (36.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the St Margaret's Hope STR market, accounting for 57.9% of listings.
- A significant 42.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in St Margaret's Hope.
- 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St Margaret's Hope.
- On average, properties in St Margaret's Hope are equipped to host 2.7 guests.
How Do Listings in St Margaret's Hope Compare on Quality?
Listing quality in St Margaret's Hope can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for St Margaret's Hope
- At 25.1 photos per listing on average, St Margaret's Hope hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the St Margaret's Hope averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in St Margaret's Hope?
Amenity Prevalence
Amenity Insights for St Margaret's Hope
- Essential amenities in St Margaret's Hope that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St Margaret's Hope: TV.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St Margaret's Hope to stay competitive.
Which Airbnb Amenities Boost Revenue in St Margaret's Hope?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in St Margaret's Hope, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Iron | 47.4% | $30,352 | $11,132 | 172.7% |
Dishwasher | 26.3% | $34,463 | $15,155 | 127.4% |
Wine glasses | 36.8% | $30,495 | $14,252 | 114.0% |
Drying rack for clothing | 31.6% | $30,241 | $15,618 | 93.6% |
Cleaning products | 31.6% | $30,241 | $15,618 | 93.6% |
Indoor fireplace | 26.3% | $30,101 | $16,713 | 80.1% |
Freezer | 36.8% | $27,998 | $15,708 | 78.2% |
Beach access | 31.6% | $27,312 | $16,970 | 60.9% |
Dining table | 42.1% | $25,648 | $16,300 | 57.3% |
Toaster | 47.4% | $24,244 | $16,628 | 45.8% |
Revenue Impact Insights for St Margaret's Hope
- Iron tops the revenue impact list with a 172.7% uplift — listings with this amenity earn $30,352 vs. $11,132 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced St Margaret's Hope STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St Margaret's Hope. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt Margaret's Hope Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for St Margaret's Hope
- The typical guest profile for Airbnb in St Margaret's Hope consists of primarily domestic travelers (65%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 65.3% of guests.
- Key international markets include United Kingdom (65.3%) and Netherlands (8%).
- Top languages spoken are English (58.6%) followed by Dutch (13.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Scotland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in St Margaret's Hope?
Listings in St Margaret's Hope average 4.77 out of 5 overall, with about 33.7 reviews per active listing and 42.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for St Margaret's Hope
- An average rating of 4.77 places St Margaret's Hope in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.92), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
St Margaret's Hope Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St Margaret's Hope
- The most common availability pattern in St Margaret's Hope falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St Margaret's Hope (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in St Margaret's Hope?
Average Booking Lead Time by Month
Booking Lead Time Insights for St Margaret's Hope
- The overall average booking lead time for vacation rentals in St Margaret's Hope is 94 days.
- Guests book furthest in advance for stays during July (average 138 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (121 days avg.) sees the longest lead times, while Spring (82 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (94 days) as a baseline for your pricing and availability strategy in St Margaret's Hope.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 121 days) to capture early planners.
- Monitor your own booking lead times against these St Margaret's Hope averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in St Margaret's Hope?
Guests in St Margaret's Hope stay about 5.3 nights on average, generating roughly 424 reservations and 22.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in St Margaret's Hope
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for St Margaret's Hope
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (11.1 nights) and shorten in Jan (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
St Margaret's Hope Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15.8% of total
2 Nights
2 listings
10.5% of total
4-6 Nights
2 listings
10.5% of total
7-29 Nights
2 listings
10.5% of total
30+ Nights
10 listings
52.6% of total
Key Insights
- The most prevalent minimum stay requirement in St Margaret's Hope is 30+ Nights, adopted by 52.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (52.6%) caters to monthly stays (30+ nights) in St Margaret's Hope, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.6% of St Margaret's Hope hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St Margaret's Hope.
St Margaret's Hope Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
21.1% of total
Moderate
1 listings
5.3% of total
Firm
6 listings
31.6% of total
Strict
8 listings
42.1% of total
Cancellation Policy Insights for St Margaret's Hope
- The prevailing Airbnb cancellation policy trend in St Margaret's Hope is Strict, used by 42.1% of listings.
- A majority (73.7%) of hosts in St Margaret's Hope utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.1% market standard in St Margaret's Hope.
- With 42.1% using Strict terms, this is a viable option in St Margaret's Hope, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in St Margaret's Hope.
How Much Are Airbnb Cleaning Fees in St Margaret's Hope?
Cleaning fees in St Margaret's Hope are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for St Margaret's Hope
- Only 10.5% of listings charge a cleaning fee, suggesting that most hosts in St Margaret's Hope bundle cleaning costs into the nightly rate.
- The gap between the average ($45) and median ($20) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the St Margaret's Hope median of $20. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in St Margaret's Hope Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in St Margaret's Hopebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
St Clair House, Orkney
Entire Place • 3 bedrooms
Two bedroom self-catering in St Margaret's Hope
Entire Place • 2 bedrooms
Studio House
Entire Place • 1 bedroom
The Legion, self catering in St Margaret's Hope
Entire Place • 2 bedrooms
Mill or Face
Entire Place • 3 bedrooms
Peedie Cott, Orkney
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in St Margaret's Hope?
Learn from the best! This table showcases top-performing Airbnb hosts in St Margaret's Hope based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shona | 5 | $58,552 | 49 | 4.48/5.0 |
| Gina | 3 | $46,304 | 16 | 4.76/5.0 |
| Tracey | 2 | $45,307 | 196 | 4.93/5.0 |
| Cecily | 1 | $45,028 | 92 | 5.00/5.0 |
| Sammy | 1 | $32,061 | 8 | 5.00/5.0 |
| Angela | 1 | $32,020 | 27 | 5.00/5.0 |
| Andrew Muir | 1 | $30,306 | 6 | 4.83/5.0 |
| Cathy | 1 | $28,133 | 33 | 5.00/5.0 |
| Margaret | 1 | $23,140 | 155 | 4.73/5.0 |
| Ingrid | 1 | $17,783 | 30 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St Margaret's Hope.
Who Are the Airbnb Hosts in St Margaret's Hope?
St Margaret's Hope has a relatively balanced host base.
Host Profile Insights for St Margaret's Hope
- Only 26.3% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 15.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 21.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 57.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these St Margaret's Hope averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in St Margaret's Hope
These are the highest-grossing professional property management operations in St Margaret's Hope, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Gina | 3 | $46,304 | $160 | 46.7% | 4.76/5 |
Management Company Insights for St Margaret's Hope
- The leading management company, Gina, operates 3 listings with $46,304 in gross revenue — a useful benchmark for what scale looks like in St Margaret's Hope.
- Top managers average 3 properties each, suggesting professional management in St Margaret's Hope still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 15.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does St Margaret's Hope's Airbnb Market Compare to Nearby Cities?
How does the St Margaret's Hope Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Insh, St Margaret's Hope has 15 percentage points lower occupancy and about $144 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Insh | 13 | $4,877 | $302.34 | 59% |
| Dallas | 10 | $4,250 | $348.67 | 43% |
| Dulnain Bridge | 15 | $4,124 | $380.44 | 46% |
| Nethy Bridge | 51 | $3,799 | $261.41 | 51% |
| Aviemore | 207 | $3,646 | $268.29 | 50% |
| Banchory | 18 | $3,338 | $296.30 | 49% |
| Cruden Bay | 13 | $3,203 | $333.31 | 44% |
| Inchmarlo | 10 | $3,110 | $231.64 | 49% |
| Aberlour | 22 | $3,075 | $207.99 | 56% |
| Kincraig | 14 | $3,047 | $259.23 | 47% |
Frequently Asked Questions About Airbnb in St Margaret's Hope
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for St Margaret's Hope.
How much do Airbnb hosts make in St Margaret's Hope?
St Margaret's Hope hosts earn about $20,236 per year on average, with an average nightly rate of $158 and RevPAR of $77. Those figures describe the typical revenue environment for active listings in St Margaret's Hope, Scotland, not the ceiling for the best operators. Source: AirROI 2026 data, St Margaret's Hope market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in St Margaret's Hope?
The average Airbnb occupancy rate in St Margaret's Hope is 44.1%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in St Margaret's Hope?
Listings in St Margaret's Hope average $158 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in St Margaret's Hope?
St Margaret's Hope currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in St Margaret's Hope?
AirROI currently classifies the short-term rental regulation level in St Margaret's Hope as Moderate. The dataset also shows about 10.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in St Margaret's Hope?
RevPAR in St Margaret's Hope is about $77. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in St Margaret's Hope?
At 44.1% occupancy, St Margaret's Hope can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $20,236, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in St Margaret's Hope?
The average booking lead time in St Margaret's Hope is about 94 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in St Margaret's Hope?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in St Margaret's Hope include St Margaret's Hope Village, Orkney Islands, Burwick. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in St Margaret's Hope?
entire_home listings make up 63.2% of the active supply in St Margaret's Hope. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does St Margaret's Hope compare to nearby Airbnb markets?
Among neighboring markets, Insh posts $58,527 in average annual revenue with 58.6% occupancy, compared to St Margaret's Hope's $20,236 and 44.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in St Margaret's Hope?
The average Airbnb stay length in St Margaret's Hope is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in St Margaret's Hope?
Airbnb listings in St Margaret's Hope average 4.77 out of 5 overall. About 42.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in St Margaret's Hope?
Iron and Dishwasher are among the strongest revenue-linked amenities in St Margaret's Hope. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in St Margaret's Hope?
Yes. About 10.5% of active Airbnb listings in St Margaret's Hope charge a cleaning fee, and the average fee is $45. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in St Margaret's Hope?
At 26.3%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.