Florence, Arizona Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Florence, Arizona? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,525 per year — at a $166 nightly rate, 39.3% occupancy, and a $70 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 37 active listings, Florence is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 131.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Florence?
In Florence, the headline Airbnb metrics are $16,525 in average annual revenue,39.3% occupancy, $166 ADR, and $70 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Florence?
Understanding the monthly revenue variations for Airbnb listings in Florence is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Florence is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Florence across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,836+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,158 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,898 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $950, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Florence
What Is the Monthly Airbnb Occupancy Rate in Florence?
Maximize your bookings by understanding the Florence STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Florence:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Florence
What Is the Average Airbnb Nightly Rate in Florence?
Effective short term rental pricing strategy in Florence involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Florence typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $270+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Florence
What Is the RevPAR for Airbnb in Florence?
RevPAR in Florence is currently $70. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $32 RevPAR.
- Typical properties (Median) generate $63 RevPAR.
- Strong performers (Top 25%) earn $100 RevPAR.
- Best-in-class (Top 10%) achieve $140 RevPAR.
Average Monthly RevPAR Trend in Florence
RevPAR Insights for Florence
- The average RevPAR in Florence is $70. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($140) and bottom 25% ($32) is $108, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Florence benchmarks. If your RevPAR falls below the median of $63, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $100+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Florence?
Florence's peak Airbnb season falls in March, February, January, while the softest stretch is May, June, July. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, February, January)
- Revenue averages $3,417 per month
- Occupancy rates average 56.1%
- Daily rates average $173
Shoulder Season
- Revenue averages $2,062 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $159
Low Season (May, June, July)
- Revenue drops to average $1,452 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $146
Seasonality Insights for Florence
- Airbnb seasonality in Florence is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Florence's highest earning potential, with monthly revenues climbing to $3,590, occupancy reaching 58.3%, and ADRs peaking at $178.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,357, occupancy could drop to 29.6%, and ADRs may adjust to $141.
- Lower occupancy paired with meaningful seasonality means hosts in Florence need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Florence, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Florence?
Low regulation and minimal registration activity in Florence, Arizona, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Florence to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Florence?
With a compact short-term rental market, Florence gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Florence | Charming area with a rich history and proximity to local attractions. Ideal for visitors wanting to explore the Old West and enjoy local culture. | Florence Historic District, Pinal County Historical Museum, ASU Polytechnic Campus, Florence Cactus Festival, McFarland State Historic Park |
| The Casa Grande Mountains | Natural beauty surrounding the area attracts outdoor enthusiasts and nature lovers. Great for hosting guests who enjoy hiking and scenic views. | Casa Grande Ruins National Monument, Mountain hiking trails, Wild Horse Pass, Canyon lake, Saguaro National Park |
| Robson Ranch | Popular retirement community known for its resort-style living. Attracts visitors looking for relaxation and leisure activities. | Robson Ranch Golf Club, Clubhouse activities, Fitness center, Swimming pools, Crafts and hobbies |
| Florence Gardens | Over-55 community that offers a peaceful atmosphere with amenities. Suitable for short-term stays targeting a mature audience. | Community Center, Fitness Classes, Art Classes, Outdoor Spaces, Local Events |
| Cactus League Spring Training | Area hosts spring training for various MLB teams. Great for attracting baseball fans during the spring. | Spring training games, Baseball parks, Local dining options, Sporting events, Nearby golf courses |
| Sun City Anthem | Active adult community with various recreational activities. Attracts visitors seeking a quiet and engaged lifestyle. | Golf Courses, Community Activities, Walking Trails, Club Events, Workshops |
| Pinal County Fairgrounds | Hosts various events and fairs throughout the year, attracting a wide range of visitors. Good for event-based rentals. | Pinal County Fair, Live entertainment, Food festivals, Local markets, Trade shows |
| San Tan Valley | Growing residential community with access to outdoor activities and tranquility. Appeals to families and travelers looking for a peaceful getaway. | San Tan Mountains, Hiking and biking trails, Parks and recreation areas, Local shopping, Dining options |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Florence offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Florence?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Florence
- The Florence Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Florence, House properties are the most common (83.8%), reflecting the local real estate landscape.
- Houses represent a significant 83.8% portion, catering likely to families or larger groups.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo, outdoor/unique (combined 8.1%) offer potential for unique stay experiences.
Florence Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Florence
- The dominant room capacity in Florence is 3 bedrooms listings, making up 40.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 64.8% of the active Airbnb listings in Florence, indicating a high concentration in these sizes.
- A significant 51.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Florence.
Florence Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Florence
- The most common guest capacity trend in Florence vacation rentals is listings accommodating 4 guests (27%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Florence STR market, accounting for 54.0% of listings.
- 51.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Florence.
- On average, properties in Florence are equipped to host 4.9 guests.
How Do Listings in Florence Compare on Quality?
Listing quality in Florence can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Florence
- At 24.8 photos per listing on average, Florence hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Florence averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Florence?
Amenity Prevalence
Amenity Insights for Florence
- Essential amenities in Florence that guests expect include: Free parking on premises, Heating, Hot water, Smoke alarm, TV, Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Florence: Free parking on premises, Heating, Hot water, Smoke alarm, TV, Air conditioning, Wifi.
- Prioritize adding missing essentials: TV, Air conditioning, Wifi.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Florence to stay competitive.
Which Airbnb Amenities Boost Revenue in Florence?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Florence, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Exterior security cameras on property | 35.1% | $27,696 | $10,474 | 164.4% |
Hair dryer | 78.4% | $19,055 | $7,355 | 159.1% |
Oven | 83.8% | $17,894 | $9,450 | 89.4% |
Ceiling fan | 73.0% | $18,801 | $10,380 | 81.1% |
Pack ’n play/Travel crib | 13.5% | $23,510 | $15,434 | 52.3% |
Dryer | 81.1% | $17,525 | $12,240 | 43.2% |
Dishwasher | 70.3% | $18,032 | $12,963 | 39.1% |
Sun loungers | 16.2% | $21,362 | $15,589 | 37.0% |
BBQ grill | 70.3% | $17,944 | $13,170 | 36.2% |
Pets allowed | 37.8% | $19,796 | $14,534 | 36.2% |
Revenue Impact Insights for Florence
- Exterior security cameras on property tops the revenue impact list with a 164.4% uplift — listings with this amenity earn $27,696 vs. $10,474 without it.
- Oven — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Florence STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Florence. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFlorence Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Florence
- The typical guest profile for Airbnb in Florence consists of primarily domestic travelers (93%), often arriving from nearby Peoria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.1% of guests.
- Key international markets include United States (93.1%) and Canada (4.3%).
- Top languages spoken are English (86%) followed by Spanish (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Peoria and Phoenix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Florence?
Listings in Florence average 4.86 out of 5 overall, with about 33.2 reviews per active listing and 45.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Florence
- With an overall rating of 4.86, Florence listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 45.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Florence Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Florence
- The most common availability pattern in Florence falls within the 271-366 days range, representing 51.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Florence (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Florence?
Average Booking Lead Time by Month
Booking Lead Time Insights for Florence
- The overall average booking lead time for vacation rentals in Florence is 44 days.
- Guests book furthest in advance for stays during April (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (61 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Florence.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Florence averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Florence?
Guests in Florence stay about 7.8 nights on average, generating roughly 491 reservations and 13.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Florence
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Florence
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 13.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (14.5 nights) and shorten in Apr (4.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Florence Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
21.6% of total
2 Nights
3 listings
8.1% of total
3 Nights
5 listings
13.5% of total
4-6 Nights
3 listings
8.1% of total
7-29 Nights
4 listings
10.8% of total
30+ Nights
14 listings
37.8% of total
Key Insights
- The most prevalent minimum stay requirement in Florence is 30+ Nights, adopted by 37.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.8%) caters to monthly stays (30+ nights) in Florence, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.8% of Florence hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Florence.
Florence Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
11 listings
29.7% of total
Moderate
4 listings
10.8% of total
Firm
17 listings
45.9% of total
Strict
5 listings
13.5% of total
Cancellation Policy Insights for Florence
- The prevailing Airbnb cancellation policy trend in Florence is Firm, used by 45.9% of listings.
- A majority (59.4%) of hosts in Florence utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.9% market standard in Florence.
- Using a Strict policy might deter some guests, as only 13.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Florence.
How Much Are Airbnb Cleaning Fees in Florence?
Cleaning fees in Florence are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Florence
- 86.5% of listings charge a cleaning fee, making it standard practice in Florence. Guests expect it and factor it into their booking decisions.
- The gap between the average ($326) and median ($145) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Florence median of $145. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Florence Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Florencebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 Bedroom Home in Merrill Ranch
Entire Place • 2 bedrooms
Crestfield Country Oasis
Entire Place • 5 bedrooms
Private Florence Getaway 15 Minutes to Downtown!
Entire Place • 4 bedrooms
Sunny 3 bed home w/ pool in Anthem Florence AZ
Entire Place • 3 bedrooms
Sonoran Desert Stay - Between Winery & Monastery
Entire Place • 4 bedrooms
Relax & Unwind – Serene Golf‑Course Getaway
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Florence?
Learn from the best! This table showcases top-performing Airbnb hosts in Florence based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 4 | $80,105 | 37 | 4.50/5.0 |
| Paige | 1 | $46,376 | 49 | 4.96/5.0 |
| Deanna | 4 | $45,353 | 252 | 4.97/5.0 |
| Robert | 1 | $40,443 | 22 | 4.95/5.0 |
| Plushy | 1 | $37,775 | 34 | 4.76/5.0 |
| Brandi M | 1 | $36,261 | 40 | 5.00/5.0 |
| Brittany | 1 | $35,748 | 16 | 5.00/5.0 |
| Mark | 1 | $33,963 | 16 | 4.94/5.0 |
| Jessie | 1 | $30,702 | 8 | 4.75/5.0 |
| Rick | 1 | $30,390 | 18 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Florence.
Who Are the Airbnb Hosts in Florence?
Florence is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Florence
- With 54.1% Superhosts, Florence has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 8.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 13.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 64.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 10.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Florence averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Florence
These are the highest-grossing professional property management operations in Florence, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 4 | $80,105 | $189 | 49.3% | 4.50/5 |
Management Company Insights for Florence
- The leading management company, Evolve, operates 4 listings with $80,105 in gross revenue — a useful benchmark for what scale looks like in Florence.
- Top managers average 4 properties each, suggesting professional management in Florence still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.5/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 8.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Florence's Airbnb Market Compare to Nearby Cities?
How does the Florence Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Sedona City Limit, Florence has 11 percentage points lower occupancy and about $177 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Paradise Valley | 64 | $10,777 | $1338.64 | 39% |
| Sedona | 1,659 | $5,792 | $426.56 | 49% |
| Sedona City Limit | 369 | $4,852 | $343.04 | 50% |
| Scottsdale | 4,149 | $4,259 | $396.31 | 44% |
| Cave Creek | 123 | $4,103 | $422.37 | 39% |
| Star Valley | 12 | $3,617 | $285.39 | 45% |
| Big Park | 426 | $3,525 | $301.22 | 45% |
| Fountain Hills | 207 | $3,303 | $362.61 | 42% |
| Payson town limits | 43 | $3,210 | $302.78 | 41% |
| Carefree | 32 | $3,206 | $526.29 | 35% |
Frequently Asked Questions About Airbnb in Florence
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Florence.
How much do Airbnb hosts make in Florence?
Florence hosts earn about $16,525 per year on average, with an average nightly rate of $166 and RevPAR of $70. Those figures describe the typical revenue environment for active listings in Florence, Arizona, not the ceiling for the best operators. Source: AirROI 2026 data, Florence market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Florence?
The average Airbnb occupancy rate in Florence is 39.3%. March is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Florence?
Listings in Florence average $166 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Florence?
Florence currently has about 37 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Florence?
AirROI currently classifies the short-term rental regulation level in Florence as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Florence?
RevPAR in Florence is about $70. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Florence?
Occupancy of 39.3% means Florence is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $16,525, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Florence?
The average booking lead time in Florence is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Florence?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Florence include Historic Downtown Florence, The Casa Grande Mountains, Robson Ranch. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Florence?
entire_home listings make up 91.9% of the active supply in Florence. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Florence compare to nearby Airbnb markets?
Among neighboring markets, Paradise Valley posts $129,325 in average annual revenue with 38.7% occupancy, compared to Florence's $16,525 and 39.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Florence?
The average Airbnb stay length in Florence is about 7.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Florence?
Airbnb listings in Florence average 4.86 out of 5 overall. About 45.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Florence?
Exterior security cameras on property and Hair dryer are among the strongest revenue-linked amenities in Florence. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Florence?
Yes. About 86.5% of active Airbnb listings in Florence charge a cleaning fee, and the average fee is $326. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Florence?
A 54.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.