Airbnb market data · 202612 months to May 2026
Wilmore, KY Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Wilmore brought in $25,512 over the 12 months through May 2026, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Wilmore run through May 2026.
The short answer
Wilmore Airbnb Market at a Glance
Listings averaged $190 a night and were booked on 49% of available nights.
Timing matters: in June, the best month, the average listing earned about 2.5 times as much as in February, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Wilmore is the 102nd-largest of 112 Kentucky markets AirROI tracks.
Browse the live Wilmore Airbnb market See Every Wilmore ListingRevenue
How Much Do Airbnb Hosts Make in Wilmore?
Gross bookings per Wilmore listing averaged $25,512 over the 12 months to May 2026 (Kentucky average: $30,126), before cleaning, platform and management costs and taxes.
The average Wilmore listing brought in $3,600 in June, its best month, and $1,430 in February, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Wilmore's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,990+ a month, about 3.2 times the typical property.
- Strong performers (top 25%) earn $3,220 or more, roughly $1,400 a month above the median.
- Typical properties (median) earn about $1,870 a month.
- Entry-level properties (bottom 25%) earn $1,160 or less, about 62% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about 2.5 times what February did
Average revenue per active listing, by month
Wilmore Airbnb Data by Month
Latest 12 months in the May 2026 data.
June led on revenue. Nightly rates peaked in April and bookings in October, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $3,603 | 59.3% | $184 | $120 | 64 days | 4 nights |
| Jul 2025 | $3,316 | 57.1% | $181 | $107 | 56 days | 3.6 nights |
| Aug 2025 | $2,957 | 58.3% | $179 | $95 | 55 days | 3.4 nights |
| Sep 2025 | $2,276 | 48.2% | $181 | $76 | 69 days | 4.6 nights |
| Oct 2025 | $3,330 | 59.4% | $190 | $107 | 72 days | 2.8 nights |
| Nov 2025 | $2,379 | 54.4% | $176 | $79 | 51 days | 3.8 nights |
| Dec 2025 | $2,696 | 53.9% | $175 | $87 | 63 days | 3.8 nights |
| Jan 2026 | $1,605 | 34.0% | $185 | $52 | 29 days | 5.2 nights |
| Feb 2026 | $1,429 | 41.2% | $190 | $51 | 51 days | 5.4 nights |
| Mar 2026 | $2,988 | 51.3% | $196 | $96 | 60 days | 5.9 nights |
| Apr 2026 | $2,752 | 41.2% | $212 | $92 | 74 days | 2.4 nights |
| May 2026 | $2,666 | 45.2% | $207 | $86 | 81 days | 3.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Wilmore listing earns about $1,870 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Wilmore Profitable?
Yes, when it's run well. The average Wilmore Airbnb took in $25,512 in the 12 months to May 2026, and run by its owner at everyday costs, about $1,270 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,210 a month.
Cleaning it yourself keeps the $3,340 a year guests pay in cleaning fees, for about $1,550 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,090 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Wilmore Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $22,172 | $38,070 |
| Cleaning fees guests pay13% of Wilmore bookings | $3,340 | $5,730 |
| Gross bookings | $25,512 | $43,800 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Wilmore listings on Simplified Pricing, 3% for the rest | −$3,950 | −$6,790 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,340 | −$5,730 |
| Utilities and internetAbout 5% of bookings | −$1,280 | −$2,190 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$510 | −$880 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$770 | −$1,310 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$260 | −$260 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$10,240 | −$17,290 |
| Left for housing costs, then profit | $15,272about $1,270 a month | $26,510about $2,210 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Wilmore Airbnb Profit
The estimate starts from Wilmore's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Wilmore home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Wilmore's Top Earners Get There
- More nights booked. The busiest quarter of Wilmore listings are booked on 67% or more of their nights, against 51% for the median listing. Ten more booked nights a year at the median rate of $140 adds about $1,400 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $220 a night or more, against a median of $140. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,220 a year.
- Open for the busy months. June brought the average listing about $3,600, against $1,430 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Wilmore listings average 4.90 stars, and 77% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,650 a month, against $2,130 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Wilmore?
Wilmore listings were booked on 49% of the nights they were open over the past year, 10 percentage points above the Kentucky average (39%) and 8 points above the U.S. average (41%). Occupancy swings from 34% in January to 59% in October.
Across Wilmore's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 67% or more, roughly five nights a week.
- Typical properties (median) fill about 51% of open nights.
- Entry-level properties (bottom 25%) fill 35% or less, under three nights a week.
October was the busiest month in Wilmore, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Wilmore?
The average nightly rate in Wilmore, known as ADR (average daily rate), was $190 over the past year, about 30% below the Kentucky average of $270 and about 43% below the U.S. average of $335. Rates peak in April at about $210 and bottom out in November and December at about $175.
Across Wilmore's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $355+ a night, about 2.5 times the median.
- Strong performers (top 25%) charge $220 or more, about $80 above the median.
- Typical properties (median) charge about $140 a night.
- Entry-level properties (bottom 25%) charge $100 or less, about three-quarters of the median.
April rates ran 21% above December's
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in Wilmore?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Wilmore it averaged $96 over the past year, from about $51 in February to about $120 in June.
Across Wilmore's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $174+ per open night, about 3.4 times the median.
- Strong performers (top 25%) earn $124 or more, about $75 a night above the median.
- Typical properties (median) earn about $51 per open night.
- Entry-level properties (bottom 25%) earn $42 or less, about 17% below the median.
June RevPAR was about 2.4 times February's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $96 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Wilmore
With only 22 active listings, the monthly pattern in Wilmore is noisy, since a few long or pricey stays can lift a month; revenue peaked in June and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Wilmore?
Guests book Wilmore stays 57 days ahead on average (about eight weeks). May stays are booked furthest out, about 81 days ahead, and January stays closest to arrival, about 29 days. A typical May booking is made in late February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 57 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Wilmore
None of the 22 active listings in Wilmore display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Wilmore.
Neighborhoods
Best Neighborhoods for Airbnb in Wilmore
AirROI's area guide picks eight Wilmore neighborhoods that draw short-term rental guests, led by Wilmore Historic District, Lake Wilmore and Wilmore Nature Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Wilmore Historic District | Charming area with rich history and beautiful architecture, attracting visitors interested in heritage tourism and local culture. | Asbury University, Wilmore Depot, Local shops and cafes, Historic sites, Outdoor parks |
| Lake Wilmore | Scenic lake offering outdoor recreational activities such as fishing, boating, and picnicking, appealing to nature lovers and families. | Fishing spots, Picnic areas, Boating opportunities, Nature trails, Wildlife viewing |
| Wilmore Nature Park | A serene park setting with trails and wildlife, perfect for those looking to escape the city and enjoy the outdoors. | Nature trails, Paved walking paths, Playgrounds, Wildflower gardens, Bird watching |
| Downtown Wilmore | The heart of Wilmore with local businesses, restaurants, and community events, making it a great place for visitors to engage with local life. | Local restaurants, Art galleries, Coffee shops, Community parks, Annual festivals |
| Nearby Jessamine County | Proximity to larger cities like Lexington and local attractions makes this area attractive for travelers looking for convenience. | Lexington attractions, Keeneland Race Course, Local wineries, Shopping centers, Historic sites |
| Bluegrass Distillery | An attraction for those interested in local spirits and distilling, drawing in tourists looking for tastings and tours. | Distillery tours, Tasting events, Local artisan products, Educational experiences, Gift shop |
| Wilmore Community Center | A hub for local events and activities, great for hosting large groups and community-focused tourism. | Event hosting, Community events, Sports facilities, Meeting spaces, Family-friendly activities |
| Rural Wilmore | The serene countryside attracts visitors looking for peace and quiet, perfect for retreats and rural tourism experiences. | Scenic views, Agricultural experiences, Hiking trails, Biking routes, Quiet getaways |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Wilmore vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 40 km, Lawrenceburg (29 km away, 87 listings) earned the most per listing, about 2.2 times as much as Wilmore. None of them fills more nights than Wilmore (49%); the busiest, Georgetown, reached 46%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Harrodsburg 14 km | 73 | $30,214 | $240 | 39% |
| Lancaster 19 km | 35 | $31,415 | $313 | 28% |
| Versailles 20 km | 71 | $43,950 | $368 | 44% |
| Lexington 25 km | 827 | $34,019 | $261 | 45% |
| Danville 25 km | 60 | $19,871 | $220 | 34% |
| Lawrenceburg 29 km | 87 | $54,968 | $387 | 43% |
| Richmond 36 km | 61 | $22,446 | $174 | 40% |
| Georgetown 40 km | 143 | $39,787 | $263 | 46% |
Other Airbnb Markets in Kentucky
- Louisville Airbnb data 2,171 listings
- Stanton Airbnb data 327 listings
- Williamstown Airbnb data 229 listings
- Campton Airbnb data 228 listings
- Frankfort Airbnb data 223 listings
- Covington Airbnb data 217 listings
- Bowling Green Airbnb data 209 listings
- Elizabethtown Airbnb data 175 listings
See all 112 Kentucky Airbnb markets
Markets Similar to Wilmore
Markets elsewhere in the United States with a similar nightly rate and occupancy to Wilmore:
- Vancouver Airbnb data WA · $191/night · 48.7%
- Monroe Airbnb data LA · $191/night · 48.5%
- Salt Lake City Airbnb data UT · $187/night · 48.8%
- Lakewood Airbnb data CO · $191/night · 49.5%
- Downey Airbnb data CA · $194/night · 48.0%
- Cheyenne Airbnb data WY · $188/night · 47.7%
FAQ
Wilmore Airbnb FAQ
How much do Airbnb hosts make in Wilmore?
An active Wilmore Airbnb grossed $25,512 on average in the 12 months to May 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,220 or more in a typical month.
How much can I make on Airbnb in Wilmore?
It depends most on the home's size, location and how it's run. The middle half of Wilmore listings earn between $1,160 and $3,220 in a typical month, and the top tenth $5,990 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Wilmore?
Listings in Wilmore were booked on 49% of available nights over the past year. That compares with 39% for the Kentucky average. October was the busiest month.
How much does an Airbnb cost per night in Wilmore?
The average booked night in Wilmore cost $190 before fees. Half of listings charge between $100 and $220, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Wilmore?
None of the active Wilmore listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Wilmore?
Yes, when it's run well. The average Wilmore Airbnb grossed $25,512 in the 12 months to May 2026, 15% below the Kentucky average of $30,126, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,272 a year (about $1,270 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,210 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Wilmore?
June paid best over the past year, at $3,600 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Wilmore?
Each night a Wilmore listing was open to book earned $96 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $174 or more.
How far in advance do guests book Airbnbs in Wilmore?
Wilmore stays were booked 57 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Wilmore?
The average Wilmore Airbnb stay lasted 4.2 nights over the past year. A listing took 33 reservations over the year on average.
How are Airbnbs in Wilmore rated?
Guests rate Wilmore Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Wilmore?
Wilmore Historic District, Lake Wilmore and Wilmore Nature Park draw the most short-term rental interest in Wilmore. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Wilmore?
AirROI counted 22 active Airbnb listings in Wilmore as of May 2026. The closest tracked market is Harrodsburg, 14 km away.
How much are Airbnb cleaning fees in Wilmore?
In Wilmore, nearly three-quarters of listings add a cleaning fee. The median fee is $65, and some higher fees lift the average to $102.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Wilmore from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.