Airbnb market data · 202612 months to May 2026
Adams, MA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Adams brought in $22,980 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Adams run through May 2026.
The short answer
Adams Airbnb Market at a Glance
Listings averaged $248 a night and were booked on 35% of available nights.
Timing matters: in August, the best month, the average listing earned about 3.3 times as much as in March, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Adams is the 117th-largest of 128 Massachusetts markets AirROI tracks.
Browse the live Adams Airbnb market See Every Adams ListingRevenue
How Much Do Airbnb Hosts Make in Adams?
Gross bookings per Adams listing averaged $22,980 over the 12 months to May 2026 (Massachusetts average: $44,621), before cleaning, platform and management costs and taxes.
The average Adams listing brought in $3,920 in August, its best month, and $1,180 in March, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Adams's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,330+ a month, about 3.3 times the typical property.
- Strong performers (top 25%) earn $3,400 or more, roughly $1,800 a month above the median.
- Typical properties (median) earn about $1,630 a month.
- Entry-level properties (bottom 25%) earn $917 or less, about 56% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 3.3 times what March did
Average revenue per active listing, by month
Adams Airbnb Data by Month
Latest 12 months in the May 2026 data.
August led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $2,753 | 36.9% | $215 | $92 | 64 days | 3.9 nights |
| Jul 2025 | $3,426 | 47.8% | $206 | $111 | 51 days | 4.9 nights |
| Aug 2025 | $3,918 | 60.5% | $207 | $126 | 57 days | 5.2 nights |
| Sep 2025 | $2,351 | 38.4% | $208 | $78 | 69 days | 2.7 nights |
| Oct 2025 | $3,374 | 52.7% | $210 | $109 | 56 days | 3.6 nights |
| Nov 2025 | $2,294 | 38.0% | $204 | $76 | 57 days | 6.6 nights |
| Dec 2025 | $2,361 | 32.5% | $205 | $76 | 34 days | 5.4 nights |
| Jan 2026 | $2,341 | 30.5% | $232 | $76 | 23 days | 4.5 nights |
| Feb 2026 | $1,724 | 21.9% | $234 | $62 | 14 days | 3.1 nights |
| Mar 2026 | $1,179 | 20.8% | $234 | $38 | 10 days | 4.2 nights |
| Apr 2026 | $2,275 | 18.8% | $238 | $76 | 35 days | 5 nights |
| May 2026 | $1,860 | 22.1% | $246 | $60 | 72 days | 5.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Adams address, run it through the Airbnb estimator.
Profit
Is an Airbnb in Adams Profitable?
Yes, when it's run well. The average Adams Airbnb took in $22,980 in the 12 months to May 2026, and run by its owner at everyday costs, about $1,270 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,670 a month.
Cleaning it yourself keeps the $2,150 a year guests pay in cleaning fees, for about $1,450 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,090 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Adams Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $20,830 | $43,390 |
| Cleaning fees guests pay9% of Adams bookings | $2,150 | $4,470 |
| Gross bookings | $22,980 | $47,860 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 80% of Adams listings on Simplified Pricing, 3% for the rest | −$2,990 | −$6,220 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,150 | −$4,470 |
| Utilities and internetAbout 5% of bookings | −$1,150 | −$2,390 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$460 | −$960 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$690 | −$1,440 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$230 | −$230 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$7,780 | −$15,820 |
| Left for housing costs, then profit | $15,200about $1,270 a month | $32,040about $2,670 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Adams Airbnb Profit
The estimate starts from Adams's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Adams home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Adams's Top Earners Get There
- More nights booked. The busiest quarter of Adams listings are booked on 48% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of $160 adds about $1,590 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $255 a night or more, against a median of $160. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,080 a year.
- Open for the busy months. August brought the average listing about $3,920, against $1,180 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Adams listings average 4.87 stars, and 55% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,990 a month, against $1,920 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Adams?
Adams listings were booked on 35% of the nights they were open over the past year, 9 percentage points below the Massachusetts average (44%) and 6 points below the U.S. average (41%). Occupancy swings from 19% in April to 61% in August.
Across Adams's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 65%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
August was the busiest month in Adams, April the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Adams?
The average nightly rate in Adams, known as ADR (average daily rate), was $248 over the past year, about 39% below the Massachusetts average of $405 and about 26% below the U.S. average of $335. Averaged month by month, rates peak in May at about $245 and bottom out in November and December at about $205.
Across Adams's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $400+ a night, about 2.5 times the median.
- Strong performers (top 25%) charge $255 or more, about $95 above the median.
- Typical properties (median) charge about $160 a night.
- Entry-level properties (bottom 25%) charge $115 or less, about three-quarters of the median.
May rates ran 21% above November's
Average nightly rate (ADR), by month
The 12-month ADR of $248 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Adams?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Adams it averaged $82 over the past year, from about $38 in March to about $126 in August.
Across Adams's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $171+ per open night, about three times the median.
- Strong performers (top 25%) earn $121 or more, about $65 a night above the median.
- Typical properties (median) earn about $58 per open night.
- Entry-level properties (bottom 25%) earn $41 or less, about 71% of the median.
August RevPAR was about 3.3 times March's
Revenue per open night (RevPAR), by month
Seasonality
Best and Worst Months for Airbnb in Adams
With only 20 active listings, the monthly pattern in Adams is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Adams?
Guests book Adams stays 43 days ahead on average (about six weeks). May stays are booked furthest out, about 72 days ahead, and March stays closest to arrival, about 10 days. A typical May booking is made in early March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Adams
None of the 20 active listings in Adams display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Adams.
Neighborhoods
Best Neighborhoods for Airbnb in Adams
AirROI's area guide picks Adams Town, Berkshire East and Stockbridge as the parts of Adams that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Adams Town | Rich in history and surrounded by natural beauty, Adams offers a quaint New England experience with easy access to hiking trails and local events. It's great for families and outdoor enthusiasts. | Monument Mountain, Mount Greylock, Ashuwillticook Rail Trail, Adams Visitor Center, HAFTEN Park |
| Berkshire East | Famous for skiing and outdoor sports, Berkshire East attracts adventure seekers year-round. This area is perfect for those looking to provide a winter getaway or summer outdoor activities. | Berkshire East Mountain Resort, Zoar Outdoor, Mohawk Trail State Forest, Pioneer Valley, Housatonic River |
| Stockbridge | Home to Tanglewood and a charming downtown, Stockbridge offers a quintessential New England experience with arts, culture, and beautiful landscapes. Serves a mix of locals and vacationers. | Tanglewood, Norman Rockwell Museum, Stockbridge Bowl, Berkshire Theatre Festival, Naumkeag |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Adams vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 30 km, Lanesborough (15 km away, 36 listings) earned the most per listing, about 2.5 times as much as Adams. North Adams was the busiest, booked on 42% of nights against 35% in Adams.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| North Adams 8 km | 76 | $28,001 | $233 | 42% |
| Williamstown 11 km | 96 | $39,922 | $459 | 37% |
| Lanesborough 15 km | 36 | $56,595 | $413 | 40% |
| Hancock 16 km | 76 | $38,763 | $374 | 33% |
| Pittsfield 22 km | 112 | $27,587 | $261 | 38% |
| Town of Stephentown 24 km | 31 | $19,222 | $448 | 28% |
| Whitingham 28 km | 37 | $46,893 | $415 | 35% |
| Town of New Lebanon 30 km | 31 | $47,252 | $453 | 38% |
Other Airbnb Markets in Massachusetts
- Boston Airbnb data 2,772 listings
- Cambridge Airbnb data 828 listings
- Provincetown Airbnb data 728 listings
- Dennis Airbnb data 673 listings
- Barnstable Airbnb data 623 listings
- Falmouth Airbnb data 599 listings
- Yarmouth Airbnb data 595 listings
- Somerville Airbnb data 436 listings
See all 128 Massachusetts Airbnb markets
Markets Similar to Adams
Markets elsewhere in the United States with a similar nightly rate and occupancy to Adams:
- Daytona Beach Airbnb data FL · $244/night · 34.8%
- Hot Springs Village Airbnb data AR · $246/night · 35.0%
- Marion Airbnb data NC · $250/night · 34.2%
- Hayesville Airbnb data NC · $253/night · 34.4%
- Buxton Airbnb data NC · $253/night · 34.2%
- San Bernardino Airbnb data CA · $240/night · 34.4%
FAQ
Adams Airbnb FAQ
How much do Airbnb hosts make in Adams?
An active Adams Airbnb grossed $22,980 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,400 or more in a typical month.
How much can I make on Airbnb in Adams?
It depends most on the home's size, location and how it's run. The middle half of Adams listings earn between $917 and $3,400 in a typical month, and the top tenth $5,330 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Adams?
Listings in Adams were booked on 35% of available nights over the past year. That compares with 44% for the Massachusetts average. August was the busiest month.
How much does an Airbnb cost per night in Adams?
The average booked night in Adams cost $248 before fees. Half of listings charge between $115 and $255, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Adams?
None of the active Adams listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Adams?
Yes, when it's run well. The average Adams Airbnb grossed $22,980 in the 12 months to May 2026, 48% below the Massachusetts average of $44,621, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,200 a year (about $1,270 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,670 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Adams?
August paid best over the past year, at $3,920 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Adams?
Each night a Adams listing was open to book earned $82 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $171 or more.
How far in advance do guests book Airbnbs in Adams?
Adams stays were booked 43 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Adams?
The average Adams Airbnb stay lasted 4.7 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in Adams rated?
Guests rate Adams Airbnbs 4.87 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Adams?
Adams Town, Berkshire East and Stockbridge draw the most short-term rental interest in Adams. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Adams?
AirROI counted 20 active Airbnb listings in Adams as of May 2026. The closest tracked market is North Adams, 8 km away.
How much are Airbnb cleaning fees in Adams?
In Adams, about eight in ten listings add a cleaning fee, and the typical fee is about $95.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Adams from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.