Airbnb market data · 202612 months to April 2026
Ashfield, MA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Ashfield brought in $25,086 over the 12 months through April 2026, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Ashfield run through April 2026.
The short answer
Ashfield Airbnb Market at a Glance
Listings averaged $268 a night and were booked on 34% of available nights.
Timing matters: in July, the best month, the average listing earned about 3.5 times as much as in January, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Ashfield is the 119th-largest of 128 Massachusetts markets AirROI tracks.
Browse the live Ashfield Airbnb market See Every Ashfield ListingRevenue
How Much Do Airbnb Hosts Make in Ashfield?
Gross bookings per Ashfield listing averaged $25,086 over the 12 months to April 2026 (Massachusetts average: $44,621), before cleaning, platform and management costs and taxes.
The average Ashfield listing brought in $4,400 in July, its best month, and $1,250 in January, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Ashfield's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,530+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $3,520 or more, roughly $1,200 a month above the median.
- Typical properties (median) earn about $2,340 a month.
- Entry-level properties (bottom 25%) earn $1,490 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 3.5 times what January did
Average revenue per active listing, by month
Ashfield Airbnb Data by Month
Latest 12 months in the April 2026 data.
July led on revenue and bookings; nightly rates peaked in April.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | $2,695 | 36.4% | $267 | $87 | 127 days | 2.5 nights |
| Jun 2025 | $3,358 | 38.8% | $271 | $112 | 65 days | 2.9 nights |
| Jul 2025 | $4,405 | 53.5% | $265 | $142 | 60 days | 6.1 nights |
| Aug 2025 | $3,908 | 50.0% | $262 | $126 | 72 days | 2.4 nights |
| Sep 2025 | $2,603 | 37.6% | $268 | $87 | 56 days | 4.5 nights |
| Oct 2025 | $3,591 | 42.5% | $269 | $116 | 88 days | 2.7 nights |
| Nov 2025 | $2,596 | 26.4% | $266 | $87 | 61 days | 3.5 nights |
| Dec 2025 | $2,494 | 29.5% | $265 | $80 | 48 days | 4.5 nights |
| Jan 2026 | $1,253 | 17.4% | $265 | $40 | 30 days | 4.4 nights |
| Feb 2026 | $2,458 | 24.6% | $263 | $88 | 21 days | 2.6 nights |
| Mar 2026 | $1,749 | 22.9% | $263 | $56 | 13 days | 2.3 nights |
| Apr 2026 | $1,976 | 24.6% | $272 | $66 | 27 days | 3.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Ashfield address, run it through the Airbnb estimator.
Profit
Is an Airbnb in Ashfield Profitable?
Yes, when it's run well. The average Ashfield Airbnb took in $25,086 in the 12 months to April 2026, and run by its owner at everyday costs, about $1,410 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,130 a month.
Cleaning it yourself keeps the $2,260 a year guests pay in cleaning fees, for about $1,600 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,220 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Ashfield Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $22,826 | $34,330 |
| Cleaning fees guests pay9% of Ashfield bookings | $2,260 | $3,390 |
| Gross bookings | $25,086 | $37,720 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 74% of Ashfield listings on Simplified Pricing, 3% for the rest | −$3,060 | −$4,610 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,260 | −$3,390 |
| Utilities and internetAbout 5% of bookings | −$1,250 | −$1,890 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$500 | −$750 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$750 | −$1,130 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$250 | −$250 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$8,200 | −$12,150 |
| Left for housing costs, then profit | $16,886about $1,410 a month | $25,570about $2,130 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Ashfield Airbnb Profit
The estimate starts from Ashfield's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ashfield home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Ashfield's Top Earners Get There
- More nights booked. The busiest quarter of Ashfield listings are booked on 48% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of $205 adds about $2,060 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $290 a night or more, against a median of $205. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,280 a year.
- Open for the busy months. July brought the average listing about $4,400, against $1,250 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Ashfield listings average 4.94 stars, and 74% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,140 a month, against $2,090 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Ashfield?
Ashfield listings were booked on 34% of the nights they were open over the past year, 10 percentage points below the Massachusetts average (44%) and 7 points below the U.S. average (41%). Occupancy swings from 17% in January to 53% in July.
Across Ashfield's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 58%+ of open nights, 27 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
July was the busiest month in Ashfield, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Ashfield?
The average nightly rate in Ashfield, known as ADR (average daily rate), was $268 over the past year, about 34% below the Massachusetts average of $405 and about 20% below the U.S. average of $335. Rates barely change through the year, staying between about $260 and $270.
Across Ashfield's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $445+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge $290 or more, about $85 above the median.
- Typical properties (median) charge about $205 a night.
- Entry-level properties (bottom 25%) charge $175 or less, about 16% below the median.
Average nightly rate by month in Ashfield
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in Ashfield?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ashfield it averaged $86 over the past year, from about $40 in January to about $142 in July.
Across Ashfield's 19 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $179+ per open night, about 2.1 times the median.
- Strong performers (top 25%) earn $105 or more, about $20 a night above the median.
- Typical properties (median) earn about $85 per open night.
- Entry-level properties (bottom 25%) earn $56 or less, about two-thirds of the median.
July RevPAR was about 3.5 times January's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $86 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Ashfield
With only 19 active listings, the monthly pattern in Ashfield is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Ashfield?
Guests book Ashfield stays 59 days ahead on average (about eight weeks). May stays are booked furthest out, about 127 days ahead, and March stays closest to arrival, about 13 days. A typical May booking is made in early January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 59 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Ashfield
None of the 19 active listings in Ashfield display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Ashfield.
Neighborhoods
Best Neighborhoods for Airbnb in Ashfield
AirROI's area guide picks eight Ashfield neighborhoods that draw short-term rental guests, led by Ashfield Center, Little Mohawk and Plainfield. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Ashfield Center | The charming heart of Ashfield, known for its historic buildings and community events. Attractive to visitors looking for a quaint New England experience. | Ashfield Town Hall, Ashfield Historical Society, Local Festivals, Nearby hiking trails |
| Little Mohawk | A serene and picturesque area known for its natural beauty and nearby outdoor activities. Ideal for nature lovers and those seeking a peaceful getaway. | Little Mohawk River, Hiking Trails, Scenic Views, Fishing Spots |
| Plainfield | A neighboring town with a small-town feel, offering tranquility and rural charm. Appeals to visitors wanting a break from urban life. | Plainfield Forest, Local Farms, Nature Reserves, Community Parks |
| The Ashfield Lake | Attracts those interested in water activities and fishing. A great spot for families or groups looking to enjoy the outdoors. | Ashfield Lake, Boating, Fishing, Picnic Areas |
| Kettle Pond | Known for its scenic beauty and tranquility, popular for hiking and outdoor enthusiasts. Perfect for those seeking an escape into nature. | Kettle Pond Trails, Wildlife Viewing, Photography Spots, Birdwatching |
| Mt. Tom State Reservation | Offers hiking, picnicking, and stunning views from the summit. Attracts outdoor enthusiasts looking for adventure and beauty. | Hiking Trails, Biking Trails, Picnic Areas, Viewpoints |
| Crump's Meadow | A peaceful natural area great for hiking and enjoying wildlife. Ideal for guests interested in nature and relaxation. | Meadow Trails, Wildflower Viewing, Birdwatching, Quiet Picnic Areas |
| Nearby Northampton | A vibrant and culturally rich town with numerous shops, restaurants, and events. Attracts tourists looking for a lively atmosphere with conveniences. | Smith College, Smith College Museum of Art, Downtown Northampton, Local Music Scene |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Ashfield vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 38 km, Lanesborough (35 km away, 36 listings) earned the most per listing, about 2.3 times as much as Ashfield. Northampton was the busiest, booked on 54% of nights against 34% in Ashfield.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Northampton 26 km | 159 | $37,794 | $249 | 54% |
| Amherst 29 km | 77 | $33,596 | $297 | 46% |
| Whitingham 30 km | 37 | $46,893 | $415 | 35% |
| North Adams 32 km | 76 | $28,001 | $233 | 42% |
| Lanesborough 35 km | 36 | $56,595 | $413 | 40% |
| Becket 36 km | 61 | $47,653 | $354 | 44% |
| Holyoke 38 km | 32 | $25,620 | $237 | 39% |
| Pittsfield 38 km | 112 | $27,587 | $261 | 38% |
Other Airbnb Markets in Massachusetts
- Boston Airbnb data 2,772 listings
- Cambridge Airbnb data 828 listings
- Provincetown Airbnb data 728 listings
- Dennis Airbnb data 673 listings
- Barnstable Airbnb data 623 listings
- Falmouth Airbnb data 599 listings
- Yarmouth Airbnb data 595 listings
- Somerville Airbnb data 436 listings
See all 128 Massachusetts Airbnb markets
Markets Similar to Ashfield
Markets elsewhere in the United States with a similar nightly rate and occupancy to Ashfield:
- Ocean Shores Airbnb data WA · $264/night · 33.9%
- Statesboro Airbnb data GA · $264/night · 33.6%
- Butler Airbnb data TN · $271/night · 33.3%
- Clarkesville Airbnb data GA · $272/night · 33.3%
- Tallahassee Airbnb data FL · $260/night · 33.8%
- Gulfport Airbnb data MS · $270/night · 34.9%
FAQ
Ashfield Airbnb FAQ
How much do Airbnb hosts make in Ashfield?
An active Ashfield Airbnb grossed $25,086 on average in the 12 months to April 2026, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,520 or more in a typical month.
How much can I make on Airbnb in Ashfield?
It depends most on the home's size, location and how it's run. The middle half of Ashfield listings earn between $1,490 and $3,520 in a typical month, and the top tenth $5,530 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Ashfield?
Listings in Ashfield were booked on 34% of available nights over the past year. That compares with 44% for the Massachusetts average. July was the busiest month.
How much does an Airbnb cost per night in Ashfield?
The average booked night in Ashfield cost $268 before fees. Half of listings charge between $175 and $290, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Ashfield?
None of the active Ashfield listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Ashfield?
Yes, when it's run well. The average Ashfield Airbnb grossed $25,086 in the 12 months to April 2026, 44% below the Massachusetts average of $44,621, though with only 19 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $16,886 a year (about $1,410 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,130 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Ashfield?
July paid best over the past year, at $4,400 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Ashfield?
Each night a Ashfield listing was open to book earned $86 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $179 or more.
How far in advance do guests book Airbnbs in Ashfield?
Ashfield stays were booked 59 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Ashfield?
The average Ashfield Airbnb stay lasted 4.7 nights over the past year. A listing took 22 reservations over the year on average.
How are Airbnbs in Ashfield rated?
Guests rate Ashfield Airbnbs 4.94 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Ashfield?
Ashfield Center, Little Mohawk and Plainfield draw the most short-term rental interest in Ashfield. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Ashfield?
AirROI counted 19 active Airbnb listings in Ashfield as of April 2026. The closest tracked market is Northampton, 26 km away.
How much are Airbnb cleaning fees in Ashfield?
In Ashfield, nearly three-quarters of listings add a cleaning fee, and the typical fee is about $150.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Ashfield from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.