Ashfield, Massachusetts Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ashfield, Massachusetts? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,700 per year — at a $268 nightly rate, 34.1% occupancy, and a $86 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 19 active listings, Ashfield is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 26.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Ashfield?
In Ashfield, the headline Airbnb metrics are $24,700 in average annual revenue,34.1% occupancy, $268 ADR, and $86 in RevPAR, and guests book about 62 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ashfield?
Understanding the monthly revenue variations for Airbnb listings in Ashfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ashfield is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ashfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,584+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,592 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,366 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,463, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ashfield
What Is the Monthly Airbnb Occupancy Rate in Ashfield?
Maximize your bookings by understanding the Ashfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ashfield:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ashfield
What Is the Average Airbnb Nightly Rate in Ashfield?
Effective short term rental pricing strategy in Ashfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ashfield typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $447+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $294 or more.
- Typical properties (Median) charge around $208 per night.
- Entry-level properties (Bottom 25%) earn around $173 per night.
Average Daily Rate (ADR) Trend by Month in Ashfield
What Is the RevPAR for Airbnb in Ashfield?
RevPAR in Ashfield is currently $86. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $60 RevPAR.
- Typical properties (Median) generate $86 RevPAR.
- Strong performers (Top 25%) earn $108 RevPAR.
- Best-in-class (Top 10%) achieve $175 RevPAR.
Average Monthly RevPAR Trend in Ashfield
RevPAR Insights for Ashfield
- The average RevPAR in Ashfield is $86. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($175) and bottom 25% ($60) is $116, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ashfield benchmarks. If your RevPAR falls below the median of $86, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $108+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ashfield?
Ashfield's peak Airbnb season falls in July, August, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, October)
- Revenue averages $3,952 per month
- Occupancy rates average 48.7%
- Daily rates average $265
Shoulder Season
- Revenue averages $2,625 per month
- Occupancy maintains around 32.8%
- Daily rates hold near $266
Low Season (January, February, March)
- Revenue drops to average $1,553 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $265
Seasonality Insights for Ashfield
- Airbnb seasonality in Ashfield is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ashfield's highest earning potential, with monthly revenues climbing to $4,366, occupancy reaching 53.4%, and ADRs peaking at $272.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,262, occupancy could drop to 18.3%, and ADRs may adjust to $257.
- Lower occupancy paired with meaningful seasonality means hosts in Ashfield need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ashfield, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ashfield?
Low regulation and minimal registration activity in Ashfield, Massachusetts, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ashfield to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ashfield?
With a compact short-term rental market, Ashfield gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ashfield Center | The charming heart of Ashfield, known for its historic buildings and community events. Attractive to visitors looking for a quaint New England experience. | Ashfield Town Hall, Ashfield Historical Society, Local Festivals, Nearby hiking trails |
| Little Mohawk | A serene and picturesque area known for its natural beauty and nearby outdoor activities. Ideal for nature lovers and those seeking a peaceful getaway. | Little Mohawk River, Hiking Trails, Scenic Views, Fishing Spots |
| Plainfield | A neighboring town with a small-town feel, offering tranquility and rural charm. Appeals to visitors wanting a break from urban life. | Plainfield Forest, Local Farms, Nature Reserves, Community Parks |
| The Ashfield Lake | Attracts those interested in water activities and fishing. A great spot for families or groups looking to enjoy the outdoors. | Ashfield Lake, Boating, Fishing, Picnic Areas |
| Kettle Pond | Known for its scenic beauty and tranquility, popular for hiking and outdoor enthusiasts. Perfect for those seeking an escape into nature. | Kettle Pond Trails, Wildlife Viewing, Photography Spots, Birdwatching |
| Mt. Tom State Reservation | Offers hiking, picnicking, and stunning views from the summit. Attracts outdoor enthusiasts looking for adventure and beauty. | Hiking Trails, Biking Trails, Picnic Areas, Viewpoints |
| Crump's Meadow | A peaceful natural area great for hiking and enjoying wildlife. Ideal for guests interested in nature and relaxation. | Meadow Trails, Wildflower Viewing, Birdwatching, Quiet Picnic Areas |
| Nearby Northampton | A vibrant and culturally rich town with numerous shops, restaurants, and events. Attracts tourists looking for a lively atmosphere with conveniences. | Smith College, Smith College Museum of Art, Downtown Northampton, Local Music Scene |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ashfield offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ashfield?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ashfield
- The Ashfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ashfield, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 15.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Ashfield Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ashfield
- The dominant room capacity in Ashfield is 3 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 57.9% of the active Airbnb listings in Ashfield, indicating a high concentration in these sizes.
- A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ashfield.
Ashfield Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ashfield
- The most common guest capacity trend in Ashfield vacation rentals is listings accommodating 4 guests (26.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ashfield STR market, accounting for 47.4% of listings.
- 42.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ashfield.
- On average, properties in Ashfield are equipped to host 4.2 guests.
How Do Listings in Ashfield Compare on Quality?
Listing quality in Ashfield can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ashfield
- At 33.4 photos per listing on average, Ashfield hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 10.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ashfield averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ashfield?
Amenity Prevalence
Amenity Insights for Ashfield
- Essential amenities in Ashfield that guests expect include: Heating, Free parking on premises, Smoke alarm, Essentials, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Carbon monoxide alarm, Backyard are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ashfield: Heating, Free parking on premises, Smoke alarm, Essentials, Wifi.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Hot water or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ashfield to stay competitive.
Which Airbnb Amenities Boost Revenue in Ashfield?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ashfield, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 68.4% | $31,973 | $8,940 | 257.7% |
Hair dryer | 73.7% | $30,468 | $8,548 | 256.4% |
Wine glasses | 73.7% | $30,383 | $8,785 | 245.8% |
Extra pillows and blankets | 68.4% | $31,430 | $10,118 | 210.6% |
Indoor fireplace | 52.6% | $35,813 | $12,351 | 189.9% |
Dining table | 73.7% | $29,501 | $11,256 | 162.1% |
Hot water kettle | 73.7% | $29,501 | $11,256 | 162.1% |
Iron | 68.4% | $30,547 | $12,030 | 153.9% |
Stove | 68.4% | $30,429 | $12,286 | 147.7% |
Baking sheet | 57.9% | $32,821 | $13,533 | 142.5% |
Revenue Impact Insights for Ashfield
- TV tops the revenue impact list with a 257.7% uplift — listings with this amenity earn $31,973 vs. $8,940 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ashfield STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ashfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAshfield Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ashfield
- The typical guest profile for Airbnb in Ashfield consists of primarily domestic travelers (97%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and France (1.3%).
- Top languages spoken are English (56.8%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ashfield?
Listings in Ashfield average 4.94 out of 5 overall, with about 102 reviews per active listing and 68.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ashfield
- With an overall rating of 4.94, Ashfield listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.98), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 68.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ashfield Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ashfield
- The most common availability pattern in Ashfield falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ashfield (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ashfield?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ashfield
- The overall average booking lead time for vacation rentals in Ashfield is 62 days.
- Guests book furthest in advance for stays during May (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (72 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Ashfield.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Ashfield averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ashfield?
Guests in Ashfield stay about 4.7 nights on average, generating roughly 425 reservations and 22.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Ashfield
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ashfield
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (6.1 nights) and shorten in Jan (1.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ashfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.3% of total
2 Nights
12 listings
63.2% of total
3 Nights
1 listings
5.3% of total
4-6 Nights
1 listings
5.3% of total
30+ Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ashfield is 2 Nights, adopted by 63.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.5%) of the Ashfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Ashfield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 63.2% of Ashfield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- A 2-night minimum appears standard (63.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ashfield.
Ashfield Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
5.3% of total
Moderate
10 listings
52.6% of total
Firm
4 listings
21.1% of total
Strict
4 listings
21.1% of total
Cancellation Policy Insights for Ashfield
- The prevailing Airbnb cancellation policy trend in Ashfield is Moderate, used by 52.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (42.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.6% market standard in Ashfield.
- Regularly review your cancellation policy against competitors and market demand shifts in Ashfield.
How Much Are Airbnb Cleaning Fees in Ashfield?
Cleaning fees in Ashfield are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ashfield
- 73.7% of listings charge a cleaning fee, making it standard practice in Ashfield. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $136 is close to the median ($150), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ashfield median of $150. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ashfield Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tulsi Rose Healing Retreat
Entire Place • 4 bedrooms
Sunny Chalet Nestled in the Woods of Ashfield
Entire Place • 3 bedrooms
Luxury log style home with views to Mt. Monadnock!
Entire Place • 3 bedrooms
An 18th century farmhouse
Entire Place • 2 bedrooms
hope house
Entire Place • 2 bedrooms
Norton Hill BnB
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ashfield?
Learn from the best! This table showcases top-performing Airbnb hosts in Ashfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hannah | 2 | $88,355 | 159 | 4.95/5.0 |
| Martin | 1 | $64,102 | 106 | 4.86/5.0 |
| Yohah | 4 | $57,627 | 55 | 4.94/5.0 |
| Debra | 1 | $44,512 | 56 | 4.91/5.0 |
| Susan | 1 | $36,509 | 89 | 4.98/5.0 |
| Andrew | 1 | $33,986 | 369 | 4.96/5.0 |
| Laura | 1 | $28,006 | 282 | 4.89/5.0 |
| Mary | 1 | $26,075 | 71 | 4.96/5.0 |
| John | 1 | $23,758 | 97 | 4.98/5.0 |
| Renee | 1 | $17,966 | 97 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ashfield.
Who Are the Airbnb Hosts in Ashfield?
Ashfield is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ashfield
- With 52.6% Superhosts, Ashfield has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 10.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ashfield averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Ashfield's Airbnb Market Compare to Nearby Cities?
How does the Ashfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Wellesley, Ashfield has 15 percentage points lower occupancy and about $279 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 12 | $7,070 | $516.04 | 33% |
| Fort Ann | 34 | $6,490 | $826.16 | 34% |
| Town of Ancram | 20 | $6,037 | $540.01 | 38% |
| Town of East Hampton | 1,298 | $5,936 | $1031.25 | 35% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Monterey | 39 | $5,492 | $465.09 | 44% |
| Town of Pleasant Valley | 26 | $5,430 | $555.79 | 40% |
| Barnstead | 35 | $5,367 | $494.57 | 42% |
| Wellesley | 21 | $5,292 | $546.38 | 49% |
Frequently Asked Questions About Airbnb in Ashfield
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ashfield.
How much do Airbnb hosts make in Ashfield?
Ashfield hosts earn about $24,700 per year on average, with an average nightly rate of $268 and RevPAR of $86. Those figures describe the typical revenue environment for active listings in Ashfield, Massachusetts, not the ceiling for the best operators. Source: AirROI 2026 data, Ashfield market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ashfield?
The average Airbnb occupancy rate in Ashfield is 34.1%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ashfield?
Listings in Ashfield average $268 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ashfield?
Ashfield currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ashfield?
AirROI currently classifies the short-term rental regulation level in Ashfield as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ashfield?
RevPAR in Ashfield is about $86. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ashfield?
Occupancy of 34.1% means Ashfield is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $24,700, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ashfield?
The average booking lead time in Ashfield is about 62 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ashfield?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ashfield include Ashfield Center, Little Mohawk, Plainfield. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ashfield?
entire_home listings make up 78.9% of the active supply in Ashfield. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ashfield compare to nearby Airbnb markets?
Among neighboring markets, Middletown Springs posts $84,834 in average annual revenue with 32.7% occupancy, compared to Ashfield's $24,700 and 34.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ashfield?
The average Airbnb stay length in Ashfield is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ashfield?
Airbnb listings in Ashfield average 4.94 out of 5 overall. About 68.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ashfield?
TV and Hair dryer are among the strongest revenue-linked amenities in Ashfield. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ashfield?
Yes. About 73.7% of active Airbnb listings in Ashfield charge a cleaning fee, and the average fee is $136. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ashfield?
A 52.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.