Airbnb market data · 202612 months to May 2026
Richmond, MA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Richmond brought in $36,621 over the 12 months through May 2026, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Richmond run through May 2026.
The short answer
Richmond Airbnb Market at a Glance
Listings averaged $474 a night and were booked on 28% of available nights.
Timing matters: in August, the best month, the average listing earned about 3.7 times as much as in March, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Richmond is the 116th-largest of 128 Massachusetts markets AirROI tracks.
Browse the live Richmond Airbnb market See Every Richmond ListingRevenue
How Much Do Airbnb Hosts Make in Richmond?
Gross bookings per Richmond listing averaged $36,621 over the 12 months to May 2026 (Massachusetts average: $44,621), before cleaning, platform and management costs and taxes.
The average Richmond listing brought in $9,830 in August, its best month, and $2,690 in March, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
Across Richmond's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $10,600+ a month, about three times the typical property.
- Strong performers (top 25%) earn $6,880 or more, roughly $3,300 a month above the median.
- Typical properties (median) earn about $3,560 a month.
- Entry-level properties (bottom 25%) earn $1,690 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 3.7 times what March did
Average revenue per active listing, by month
Richmond Airbnb Data by Month
Latest 12 months in the May 2026 data.
August led on revenue. Nightly rates peaked in April and bookings in July, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $6,049 | 32.6% | $480 | $202 | 46 days | 4.4 nights |
| Jul 2025 | $9,690 | 51.4% | $503 | $313 | 87 days | 5.4 nights |
| Aug 2025 | $9,834 | 49.1% | $480 | $317 | 70 days | 3.7 nights |
| Sep 2025 | $3,437 | 26.9% | $452 | $115 | 60 days | 2.8 nights |
| Oct 2025 | $4,564 | 28.1% | $449 | $147 | 31 days | 3.1 nights |
| Nov 2025 | $5,262 | 24.4% | $435 | $175 | 53 days | 5.3 nights |
| Dec 2025 | $4,187 | 28.0% | $442 | $135 | 26 days | 3.1 nights |
| Jan 2026 | $4,400 | 27.1% | $494 | $142 | 25 days | 6.8 nights |
| Feb 2026 | $4,028 | 27.9% | $509 | $144 | 29 days | 2.8 nights |
| Mar 2026 | $2,694 | 18.8% | $513 | $87 | 23 days | 2.2 nights |
| Apr 2026 | $3,821 | 24.0% | $516 | $127 | 30 days | 2.8 nights |
| May 2026 | $3,889 | 25.2% | $515 | $125 | 56 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Richmond listing earns about $3,560 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Richmond Profitable?
Yes, when it's run well. The average Richmond Airbnb took in $36,621 in the 12 months to May 2026, and run by its owner at everyday costs, about $2,050 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,000 a month.
Cleaning it yourself keeps the $3,260 a year guests pay in cleaning fees, for about $2,320 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,770 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Richmond Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $33,361 | $64,530 |
| Cleaning fees guests pay9% of Richmond bookings | $3,260 | $6,300 |
| Gross bookings | $36,621 | $70,830 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 76% of Richmond listings on Simplified Pricing, 3% for the rest | −$4,590 | −$8,870 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,260 | −$6,300 |
| Utilities and internetAbout 5% of bookings | −$1,830 | −$3,540 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$730 | −$1,420 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,100 | −$2,130 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$370 | −$370 |
| Permit and registrationWhere one is required | −$180 | −$180 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$12,060 | −$22,810 |
| Left for housing costs, then profit | $24,561about $2,050 a month | $48,020about $4,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Richmond Airbnb Profit
The estimate starts from Richmond's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Richmond home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Richmond's Top Earners Get There
- More nights booked. The busiest quarter of Richmond listings are booked on 44% or more of their nights, against 25% for the median listing. Ten more booked nights a year at the median rate of $390 adds about $3,920 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $605 a night or more, against a median of $390. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,340 a year.
- Open for the busy months. August brought the average listing about $9,830, against $2,690 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Richmond listings average 4.91 stars, and 71% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,900 a month, against $3,050 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Richmond?
Richmond listings were booked on 28% of the nights they were open over the past year, 16 percentage points below the Massachusetts average (44%) and 13 points below the U.S. average (41%). Occupancy swings from 19% in March to 51% in July.
Across Richmond's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 53%+ of open nights, 28 points above the median.
- Strong performers (top 25%) fill 44% or more, roughly three nights a week.
- Typical properties (median) fill about 25% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, under two nights a week.
July was the busiest month in Richmond, March the quietest
Share of open nights booked, by month
The 12-month rate of 28% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Richmond?
The average nightly rate in Richmond, known as ADR (average daily rate), was $474 over the past year, about 17% above the Massachusetts average of $405 and about 41% above the U.S. average of $335. Rates peak in April and May at about $515 and bottom out in November and December at about $435.
Across Richmond's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $990+ a night, about 2.5 times the median.
- Strong performers (top 25%) charge $605 or more, about $220 above the median.
- Typical properties (median) charge about $390 a night.
- Entry-level properties (bottom 25%) charge $260 or less, about two-thirds of the median.
April rates ran 19% above November's
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in Richmond?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Richmond it averaged $147 over the past year, from about $87 in March to about $317 in August.
Across Richmond's 21 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $348+ per open night, about 3.6 times the median.
- Strong performers (top 25%) earn $190 or more, about $90 a night above the median.
- Typical properties (median) earn about $98 per open night.
- Entry-level properties (bottom 25%) earn $53 or less, about half of the median.
August RevPAR was about 3.7 times March's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $147 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Richmond
With only 21 active listings, the monthly pattern in Richmond is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Richmond?
Guests book Richmond stays 45 days ahead on average (about six weeks). July stays are booked furthest out, about 87 days ahead, and March stays closest to arrival, about 23 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Richmond
None of the 21 active listings in Richmond display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Richmond.
Neighborhoods
Best Neighborhoods for Airbnb in Richmond
AirROI's area guide picks eight Richmond neighborhoods that draw short-term rental guests, led by Downtown Richmond, Shockoe Bottom and Church Hill. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Richmond | Richmond's bustling downtown area is known for its rich history, vibrant arts scene, and diverse dining options. It attracts both business travelers and tourists exploring the city's historic sites. | Virginia State Capitol, The National, Canal Walk, Richmond Symphony, Edgar Allan Poe Museum |
| Shockoe Bottom | A historic district with a mix of old architecture and modern amenities, Shockoe Bottom is known for its nightlife, restaurants, and proximity to the James River. | Shockoe Bottom Historic District, Richmond Railroad Museum, The Edison, Austin Alley, James River |
| Church Hill | Famous for its stunning views of the city and historical homes, Church Hill is a desirable neighborhood that combines charm and a strong sense of community, making it great for families and tourists. | Libby Hill Park, St. John's Church, Church Hill Urban Farm, Richmond's Historic Church District |
| The Fan District | A picturesque neighborhood known for its Victorian architecture and vibrant arts and culture scene. Popular with visitors due to proximity to art galleries, theaters, and dining. | Virginia Museum of Fine Arts, Byrd Theatre, The Carver Community Cultural Center, The Fan District walking tours |
| West End | A suburban area with more space, West End is popular for families and those looking for a quieter stay. It offers great parks and shopping opportunities. | Short Pump Town Center, Deep Run Park, Windsor Farms, Henrico County Recreation Center |
| Scott’s Addition | An up-and-coming neighborhood known for its craft breweries and innovative dining options. It's popular with younger crowds and tourists looking for a unique local experience. | Scott's Addition Beer Trail, The HofGarden, The Veil Brewing Co., Historic Scott's Addition |
| Midtown | A growing area that bridges the city's history with modern development. It has a mix of residential and commercial spaces, attracting a diverse crowd. | The Museum District, Virginia Commonwealth University, Greater Richmond Convention Center |
| Southside | This area offers a mix of urban convenience and suburban comfort, making it appealing for families and affordable for travelers on a budget. | South Park Mall, Virginia State Fairgrounds, Local Parks and Recreation Facilities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Richmond vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 16 km, West Stockbridge (8 km away, 36 listings) earned the most per listing, about 58% more than Richmond.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lenox 7 km | 131 | $32,744 | $425 | 31% |
| West Stockbridge 8 km | 36 | $57,934 | $493 | 44% |
| Town of Canaan 9 km | 48 | $44,044 | $388 | 35% |
| Town of New Lebanon 10 km | 31 | $47,252 | $453 | 38% |
| Stockbridge 10 km | 86 | $47,291 | $474 | 38% |
| Pittsfield 10 km | 112 | $27,587 | $261 | 38% |
| Lee 13 km | 105 | $29,799 | $309 | 35% |
| Town of Austerlitz 16 km | 44 | $48,472 | $518 | 32% |
Other Airbnb Markets in Massachusetts
- Boston Airbnb data 2,772 listings
- Cambridge Airbnb data 828 listings
- Provincetown Airbnb data 728 listings
- Dennis Airbnb data 673 listings
- Barnstable Airbnb data 623 listings
- Falmouth Airbnb data 599 listings
- Yarmouth Airbnb data 595 listings
- Somerville Airbnb data 436 listings
See all 128 Massachusetts Airbnb markets
Markets Similar to Richmond
Markets elsewhere in the United States with a similar nightly rate and occupancy to Richmond:
- Town of Windham Airbnb data NY · $490/night · 27.9%
- Big Bear Lake Airbnb data CA · $461/night · 28.9%
- Litchfield Beach Airbnb data SC · $449/night · 28.2%
- Graford Airbnb data TX · $466/night · 29.3%
- Northport Airbnb data AL · $472/night · 29.7%
- Round Top Airbnb data TX · $466/night · 25.6%
FAQ
Richmond Airbnb FAQ
How much do Airbnb hosts make in Richmond?
An active Richmond Airbnb grossed $36,621 on average in the 12 months to May 2026, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,880 or more in a typical month.
How much can I make on Airbnb in Richmond?
It depends most on the home's size, location and how it's run. The middle half of Richmond listings earn between $1,690 and $6,880 in a typical month, and the top tenth $10,600 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Richmond?
Listings in Richmond were booked on 28% of available nights over the past year. That compares with 44% for the Massachusetts average. July was the busiest month.
How much does an Airbnb cost per night in Richmond?
The average booked night in Richmond cost $474 before fees. Half of listings charge between $260 and $605, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Richmond?
None of the active Richmond listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Richmond?
Yes, when it's run well. The average Richmond Airbnb grossed $36,621 in the 12 months to May 2026, 18% below the Massachusetts average of $44,621, though with only 21 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $24,561 a year (about $2,050 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Richmond?
August paid best over the past year, at $9,830 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Richmond?
Each night a Richmond listing was open to book earned $147 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $348 or more.
How far in advance do guests book Airbnbs in Richmond?
Richmond stays were booked 45 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Richmond?
The average Richmond Airbnb stay lasted 3.7 nights over the past year. A listing took 14 reservations over the year on average.
How are Airbnbs in Richmond rated?
Guests rate Richmond Airbnbs 4.91 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Richmond?
Downtown Richmond, Shockoe Bottom and Church Hill draw the most short-term rental interest in Richmond. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Richmond?
AirROI counted 21 active Airbnb listings in Richmond as of May 2026. The closest tracked market is Lenox, 7 km away.
How much are Airbnb cleaning fees in Richmond?
In Richmond, about nine in ten listings add a cleaning fee, and the typical fee is about $200.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Richmond from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.