Essex, Montana Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Essex, Montana? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,346 per year — at a $262 nightly rate, 41.4% occupancy, and a $116 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 45 active listings, Essex is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 18.4% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Essex?
In Essex, the headline Airbnb metrics are $20,346 in average annual revenue,41.4% occupancy, $262 ADR, and $116 in RevPAR, and guests book about 88 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Essex?
Understanding the monthly revenue variations for Airbnb listings in Essex is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Essex is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Essex across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,532+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,663 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,175 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,100, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Essex
What Is the Monthly Airbnb Occupancy Rate in Essex?
Maximize your bookings by understanding the Essex STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Essex:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Essex
What Is the Average Airbnb Nightly Rate in Essex?
Effective short term rental pricing strategy in Essex involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Essex typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $452+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $321 or more.
- Typical properties (Median) charge around $230 per night.
- Entry-level properties (Bottom 25%) earn around $168 per night.
Average Daily Rate (ADR) Trend by Month in Essex
What Is the RevPAR for Airbnb in Essex?
RevPAR in Essex is currently $116. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $64 RevPAR.
- Typical properties (Median) generate $90 RevPAR.
- Strong performers (Top 25%) earn $139 RevPAR.
- Best-in-class (Top 10%) achieve $207 RevPAR.
Average Monthly RevPAR Trend in Essex
RevPAR Insights for Essex
- The average RevPAR in Essex is $116. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($207) and bottom 25% ($64) is $143, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Essex benchmarks. If your RevPAR falls below the median of $90, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $139+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Essex?
Essex's peak Airbnb season falls in July, August, June, while the softest stretch is February, April, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $4,817 per month
- Occupancy rates average 54.0%
- Daily rates average $279
Shoulder Season
- Revenue averages $2,629 per month
- Occupancy maintains around 28.2%
- Daily rates hold near $261
Low Season (February, April, November)
- Revenue drops to average $1,013 per month
- Occupancy decreases to average 13.1%
- Daily rates adjust to average $253
Seasonality Insights for Essex
- Airbnb seasonality in Essex is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Essex's highest earning potential, with monthly revenues climbing to $5,848, occupancy reaching 64.4%, and ADRs peaking at $282.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $438, occupancy could drop to 6.7%, and ADRs may adjust to $246.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Essex.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Essex, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Essex?
Low regulation and minimal registration activity in Essex, Montana, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Essex to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Essex?
With a compact short-term rental market, Essex gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Mary Ronan State Park | A beautiful state park known for its stunning lake views and outdoor activities, ideal for nature lovers and those seeking tranquility away from city life. | Lake Mary Ronan, Fishing, Hiking Trails, Wildlife Viewing, Picnic Areas |
| Thompson Falls | A charming small town offering access to the Clark Fork River and Thompson Falls State Park, great for outdoor enthusiasts and family-friendly getaways. | Thompson Falls State Park, Clark Fork River, Waterfall Trails, Fishing and Kayaking, Historic Downtown |
| Glacier National Park | One of America's most iconic national parks, attracting visitors for its breathtaking mountain views, diverse wildlife, and numerous outdoor activities. | Going-to-the-Sun Road, Hidden Lake, Many Glacier, Several Hiking Trails, Wildlife Viewing |
| Libby | Known as the 'Gateway to the Cabinet Mountains', Libby offers rich history and outdoor recreation opportunities in a picturesque setting. | Kootenai Falls, Libby Dam, Cabinet Mountains, Fishing and Hunting, Historic Railroads |
| Sanders County | A beautiful region with stunning landscapes, lakes, and rivers, ideal for those looking for a peaceful retreat and outdoor adventures. | Lakes and Rivers, Camping, Hiking Trails, Wildlife Watching, Local Festivals |
| Whitefish | A popular tourist destination known for skiing and its vibrant downtown area filled with shops and dining options, perfect for year-round visitors. | Whitefish Mountain Resort, Whitefish Lake, Downtown Whitefish, Hiking and Biking Trails, Winter Sports |
| Flathead Lake | The largest natural freshwater lake west of the Mississippi, famous for its scenic beauty and recreational activities such as boating and fishing. | Flathead Lake State Park, Boating and Water Sports, Wild Horse Island, Fishing, Scenic Drives |
| Kalispell | The largest city in the Flathead Valley, Kalispell is a hub for shopping and dining, close to Glacier National Park and other attractions. | Downtown Kalispell, Museum at Central School, Kalispell Regional Healthcare, Nearby Ski Resorts, Access to Flathead Lake |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Essex offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Essex?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Essex
- The Essex Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.6% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Essex, Unique Stays properties are the most common (33.3%), reflecting the local real estate landscape.
- Houses represent a significant 31.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.4%) offer potential for unique stay experiences.
Essex Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Essex
- The dominant room capacity in Essex is 1 bedroom listings, making up 66.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.3% of the active Airbnb listings in Essex, indicating a high concentration in these sizes.
- With over half the market (66.7%) consisting of studios or 1-bedroom units, Essex is particularly well-suited for individuals or couples.
Essex Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Essex
- The most common guest capacity trend in Essex vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Essex STR market, accounting for 64.4% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Essex.
- On average, properties in Essex are equipped to host 4.3 guests.
How Do Listings in Essex Compare on Quality?
Listing quality in Essex can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Essex
- At 42.3 photos per listing on average, Essex hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 4.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Essex averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Essex?
Amenity Prevalence
Amenity Insights for Essex
- Essential amenities in Essex that guests expect include: Wifi, Fire pit, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like BBQ grill, Heating, Pets allowed are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Essex: Wifi, Fire pit, Free parking on premises.
- Prioritize adding missing essentials: Fire pit, Free parking on premises.
- Consider adding popular differentiators like BBQ grill or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Essex to stay competitive.
Which Airbnb Amenities Boost Revenue in Essex?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Essex, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baking sheet | 35.6% | $35,632 | $11,912 | 199.1% |
Stove | 35.6% | $35,113 | $12,198 | 187.9% |
Outdoor dining area | 33.3% | $35,994 | $12,521 | 187.5% |
Freezer | 37.8% | $33,954 | $12,083 | 181.0% |
Children’s dinnerware | 11.1% | $47,151 | $16,995 | 177.4% |
Oven | 37.8% | $33,748 | $12,209 | 176.4% |
Bathtub | 15.6% | $44,076 | $15,974 | 175.9% |
Kitchen | 42.2% | $32,161 | $11,711 | 174.6% |
Backyard | 37.8% | $33,643 | $12,272 | 174.1% |
Extra pillows and blankets | 35.6% | $34,247 | $12,676 | 170.2% |
Revenue Impact Insights for Essex
- Baking sheet tops the revenue impact list with a 199.1% uplift — listings with this amenity earn $35,632 vs. $11,912 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Essex STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Essex. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEssex Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Essex
- The typical guest profile for Airbnb in Essex consists of primarily domestic travelers (93%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.9% of guests.
- Key international markets include United States (92.9%) and Canada (2.6%).
- Top languages spoken are English (71.6%) followed by Spanish (16%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Essex?
Listings in Essex average 4.67 out of 5 overall, with about 33.3 reviews per active listing and 20.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Essex
- An average rating of 4.67 places Essex in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.8), while Value (4.57) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Essex Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Essex
- The most common availability pattern in Essex falls within the 271-366 days range, representing 73.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Essex (57.8%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Essex?
Average Booking Lead Time by Month
Booking Lead Time Insights for Essex
- The overall average booking lead time for vacation rentals in Essex is 88 days.
- Guests book furthest in advance for stays during July (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Fall (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (88 days) as a baseline for your pricing and availability strategy in Essex.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Essex averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Essex?
Guests in Essex stay about 5.6 nights on average, generating roughly 696 reservations and 15.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Essex
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Essex
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (55.5 nights) and shorten in Feb (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Essex Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
62.2% of total
2 Nights
4 listings
8.9% of total
3 Nights
4 listings
8.9% of total
4-6 Nights
1 listings
2.2% of total
30+ Nights
8 listings
17.8% of total
Key Insights
- The most prevalent minimum stay requirement in Essex is 1 Night, adopted by 62.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.1%) of the Essex Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.8%) caters to monthly stays (30+ nights) in Essex, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.2% of Essex hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Essex.
Essex Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
4.4% of total
Super Strict 30 Days
1 listings
2.2% of total
Flexible
2 listings
4.4% of total
Firm
11 listings
24.4% of total
Strict
29 listings
64.4% of total
Cancellation Policy Insights for Essex
- The prevailing Airbnb cancellation policy trend in Essex is Strict, used by 64.4% of listings.
- A majority (88.8%) of hosts in Essex utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 64.4% market standard in Essex.
- With 64.4% using Strict terms, this is a viable option in Essex, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Essex.
How Much Are Airbnb Cleaning Fees in Essex?
Cleaning fees in Essex are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Essex
- 100.0% of listings charge a cleaning fee, making it standard practice in Essex. Guests expect it and factor it into their booking decisions.
- The gap between the average ($114) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Essex median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Essex Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Essexbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Glacier Park VRBO - Luxury Cabin in the Woods
Entire Place • 6 bedrooms
Large Glacier Vacation House in Ideal Location
Entire Place • 3 bedrooms
Ѧѧ Glacier Park Essex Mountain House, Sleeps 6! Ѧѧ
Entire Place • 3 bedrooms
Quiet 3 bedroom cabin close Glacier National Park.
Entire Place • 3 bedrooms
True Montana log cabin on 4 quiet acres.
Entire Place • 2 bedrooms
Glacier Riverfront Park Lane Cabin
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Essex?
Learn from the best! This table showcases top-performing Airbnb hosts in Essex based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Devon Allan | 26 | $315,994 | 768 | 4.49/5.0 |
| Nathan | 1 | $109,263 | 35 | 5.00/5.0 |
| Lisa | 2 | $74,519 | 92 | 4.92/5.0 |
| Varvara | 3 | $70,514 | 175 | 4.74/5.0 |
| Teresa | 1 | $41,767 | 8 | 5.00/5.0 |
| Kristen | 1 | $41,186 | 73 | 4.97/5.0 |
| Leona | 1 | $38,339 | 21 | 5.00/5.0 |
| Susan | 1 | $36,863 | 4 | 5.00/5.0 |
| Christy | 1 | $36,091 | 45 | 5.00/5.0 |
| Brittany | 1 | $29,054 | 38 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Essex.
Who Are the Airbnb Hosts in Essex?
Essex has a relatively balanced host base.
Host Profile Insights for Essex
- Only 24.4% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 4.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 13.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 73.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Essex averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Essex
These are the highest-grossing professional property management operations in Essex, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Devon Allan | 26 | $315,994 | $204 | 36.5% | 4.49/5 |
| Enjoy Montana Vacation Rentals | 1 | $26,284 | $595 | 38.1% | 4.78/5 |
Management Company Insights for Essex
- The leading management company, Devon Allan, operates 26 listings with $315,994 in gross revenue — a useful benchmark for what scale looks like in Essex.
- Top managers average 14 properties each, suggesting professional management in Essex still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.64/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 4.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Essex's Airbnb Market Compare to Nearby Cities?
How does the Essex Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with West Glacier, Essex has 17 percentage points lower occupancy and about $139 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| West Glacier | 89 | $4,268 | $400.07 | 58% |
| Whitefish | 1,035 | $4,148 | $465.62 | 40% |
| Somers | 78 | $3,495 | $415.47 | 46% |
| Lakeside | 138 | $3,159 | $430.04 | 39% |
| Dayton | 14 | $3,131 | $438.88 | 43% |
| Columbia Falls | 552 | $2,995 | $328.42 | 50% |
| Martin City | 49 | $2,968 | $268.05 | 56% |
| Glacier County | 15 | $2,832 | $319.50 | 52% |
| Kalispell | 531 | $2,759 | $300.71 | 47% |
| Polson | 138 | $2,720 | $394.40 | 43% |
Frequently Asked Questions About Airbnb in Essex
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Essex.
How much do Airbnb hosts make in Essex?
Essex hosts earn about $20,346 per year on average, with an average nightly rate of $262 and RevPAR of $116. Those figures describe the typical revenue environment for active listings in Essex, Montana, not the ceiling for the best operators. Source: AirROI 2026 data, Essex market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Essex?
The average Airbnb occupancy rate in Essex is 41.4%. July is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Essex?
Listings in Essex average $262 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Essex?
Essex currently has about 45 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Essex?
AirROI currently classifies the short-term rental regulation level in Essex as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Essex?
RevPAR in Essex is about $116. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Essex?
At 41.4% occupancy, Essex can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $20,346, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Essex?
The average booking lead time in Essex is about 88 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Essex?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Essex include Lake Mary Ronan State Park, Thompson Falls, Glacier National Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Essex?
entire_home listings make up 95.6% of the active supply in Essex. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Essex compare to nearby Airbnb markets?
Among neighboring markets, West Glacier posts $51,216 in average annual revenue with 58.5% occupancy, compared to Essex's $20,346 and 41.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Essex?
The average Airbnb stay length in Essex is about 5.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Essex?
Airbnb listings in Essex average 4.67 out of 5 overall. About 20.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Essex?
Baking sheet and Stove are among the strongest revenue-linked amenities in Essex. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Essex?
Yes. About 100.0% of active Airbnb listings in Essex charge a cleaning fee, and the average fee is $114. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Essex?
At 24.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.