Hackensack, New Jersey Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hackensack, New Jersey? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,491 per year — at a $182 nightly rate, 39.9% occupancy, and a $76 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 58 active listings, Hackensack is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 123.1% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hackensack?
In Hackensack, the headline Airbnb metrics are $21,491 in average annual revenue,39.9% occupancy, $182 ADR, and $76 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hackensack?
Understanding the monthly revenue variations for Airbnb listings in Hackensack is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hackensack is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hackensack across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,878+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,745 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,274 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,304, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hackensack
What Is the Monthly Airbnb Occupancy Rate in Hackensack?
Maximize your bookings by understanding the Hackensack STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hackensack:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hackensack
What Is the Average Airbnb Nightly Rate in Hackensack?
Effective short term rental pricing strategy in Hackensack involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hackensack typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $311+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $235 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Hackensack
What Is the RevPAR for Airbnb in Hackensack?
RevPAR in Hackensack is currently $76. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $29 RevPAR.
- Typical properties (Median) generate $58 RevPAR.
- Strong performers (Top 25%) earn $106 RevPAR.
- Best-in-class (Top 10%) achieve $154 RevPAR.
Average Monthly RevPAR Trend in Hackensack
RevPAR Insights for Hackensack
- The average RevPAR in Hackensack is $76. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($154) and bottom 25% ($29) is $124, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hackensack benchmarks. If your RevPAR falls below the median of $58, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $106+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hackensack?
Hackensack's peak Airbnb season falls in December, October, August, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, October, August)
- Revenue averages $3,630 per month
- Occupancy rates average 53.6%
- Daily rates average $180
Shoulder Season
- Revenue averages $2,914 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $174
Low Season (January, February, April)
- Revenue drops to average $1,854 per month
- Occupancy decreases to average 35.8%
- Daily rates adjust to average $169
Seasonality Insights for Hackensack
- Airbnb seasonality in Hackensack is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hackensack's highest earning potential, with monthly revenues climbing to $3,884, occupancy reaching 55.5%, and ADRs peaking at $199.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,699, occupancy could drop to 30.2%, and ADRs may adjust to $156.
- Lower occupancy paired with meaningful seasonality means hosts in Hackensack need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hackensack, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hackensack?
Low regulation and minimal registration activity in Hackensack, New Jersey, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hackensack to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hackensack?
Hackensack is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hackensack Riverfront | A scenic area along the Hackensack River with beautiful parks and waterfront views. Ideal for families and those looking to enjoy outdoor activities like walking, biking, and picnicking. | Hackensack Riverwalk, Berry Lane Park, Kennedy Park, NJ Transit Hackensack Station, The Shops at Riverside |
| Downtown Hackensack | The heart of the city with a bustling atmosphere, historic buildings, and numerous shops and restaurants. Great for visitors who want to experience local culture and events. | Hackensack Cultural Arts Center, The New Jersey Naval Museum, Main Street shopping district, Bergen County Courthouse, Hackensack Symphony Orchestra |
| Johnson Park | A residential neighborhood with proximity to local schools and parks, making it suitable for families and longer-term stays. Quiet and community-oriented with easy access to amenities. | Johnson Park, Hackensack High School, Bergen County Audubon Society, Hackensack University Medical Center, local dining spots |
| Andover Township | A suburban area with spacious properties, appealing to those looking for longer stays in a quieter environment, while still being close to urban amenities. | local parks, dining options, proximity to major highways, shopping centers |
| New Bridge Landing | Historically significant area with landmarks and easy access to the river. Offers a unique experience for history enthusiasts and those interested in local heritage. | New Bridge Landing Historical Park, The Steuben House, The Clark House, local historical sites |
| Teaneck | A nearby township with diverse communities and plenty of parks, it appeals to both families and young professionals looking for a balance of suburban life and city access. | Votee Park, Teaneck Creek Conservancy, local shops and restaurants, Teaneck Dog Park |
| Overpeck Park | A large park offering recreational activities and beautiful natural scenery, suitable for travelers who enjoy the outdoors and family-friendly activities. | Overpeck County Park, walking/biking trails, sports facilities, children's playgrounds |
| Paramus | A shopping and commercial hub close to Hackensack, attracting visitors looking for retail therapy and dining options, with a variety of entertainment. | Garden State Plaza, Paramus Park Mall, local restaurants, Cinemark Paramus |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hackensack offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hackensack?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hackensack
- The Hackensack Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.4% of the 58 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hackensack, Apartment/Condo properties are the most common (51.7%), reflecting the local real estate landscape.
- Houses represent a significant 41.4% portion, catering likely to families or larger groups.
- The presence of 5.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.7%) offer potential for unique stay experiences.
Hackensack Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hackensack
- The dominant room capacity in Hackensack is 1 bedroom listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.6% of the active Airbnb listings in Hackensack, indicating a high concentration in these sizes.
Hackensack Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hackensack
- The most common guest capacity trend in Hackensack vacation rentals is listings accommodating 2 guests (27.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hackensack STR market, accounting for 44.8% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hackensack.
- On average, properties in Hackensack are equipped to host 3.1 guests.
How Do Listings in Hackensack Compare on Quality?
Listing quality in Hackensack can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hackensack
- At 21.4 photos per listing on average, Hackensack hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 12.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hackensack averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hackensack?
Amenity Prevalence
Amenity Insights for Hackensack
- Essential amenities in Hackensack that guests expect include: Wifi, Air conditioning, TV, Carbon monoxide alarm, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hackensack: Wifi, Air conditioning, TV, Carbon monoxide alarm, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Carbon monoxide alarm, Smoke alarm.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hackensack to stay competitive.
Which Airbnb Amenities Boost Revenue in Hackensack?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hackensack, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 84.5% | $24,792 | $3,520 | 604.2% |
Refrigerator | 77.6% | $26,349 | $4,674 | 463.8% |
Coffee maker | 74.1% | $27,165 | $5,226 | 419.8% |
Hangers | 82.8% | $24,936 | $4,953 | 403.4% |
Cleaning products | 67.2% | $29,008 | $6,062 | 378.5% |
Essentials | 82.8% | $24,796 | $5,625 | 340.8% |
Hair dryer | 65.5% | $29,174 | $6,892 | 323.3% |
Iron | 72.4% | $27,179 | $6,559 | 314.4% |
Dishes and silverware | 75.9% | $26,218 | $6,633 | 295.2% |
Hot water | 89.7% | $23,209 | $6,604 | 251.4% |
Revenue Impact Insights for Hackensack
- Heating tops the revenue impact list with a 604.2% uplift — listings with this amenity earn $24,792 vs. $3,520 without it.
- Heating, Hangers, Essentials, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hackensack STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hackensack. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHackensack Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hackensack
- The typical guest profile for Airbnb in Hackensack consists of primarily domestic travelers (85%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 84.6% of guests.
- Key international markets include United States (84.6%) and Canada (3.7%).
- Top languages spoken are English (59.2%) followed by Spanish (18.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hackensack?
Listings in Hackensack average 4.78 out of 5 overall, with about 47.7 reviews per active listing and 27.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hackensack
- An average rating of 4.78 places Hackensack in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.89), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Hackensack Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hackensack
- The most common availability pattern in Hackensack falls within the 271-366 days range, representing 48.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Hackensack (29.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hackensack?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hackensack
- The overall average booking lead time for vacation rentals in Hackensack is 28 days.
- Guests book furthest in advance for stays during November (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (28 days avg.) sees the longest lead times, while Spring (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Hackensack.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Hackensack averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hackensack?
Guests in Hackensack stay about 6.2 nights on average, generating roughly 1,165 reservations and 20.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Hackensack
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hackensack
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (7.7 nights) and shorten in Jul (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hackensack Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
19% of total
2 Nights
5 listings
8.6% of total
3 Nights
9 listings
15.5% of total
4-6 Nights
13 listings
22.4% of total
30+ Nights
20 listings
34.5% of total
Key Insights
- The most prevalent minimum stay requirement in Hackensack is 30+ Nights, adopted by 34.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.5%) caters to monthly stays (30+ nights) in Hackensack, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.5% of Hackensack hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hackensack.
Hackensack Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
1.7% of total
Flexible
10 listings
17.2% of total
Moderate
17 listings
29.3% of total
Firm
18 listings
31% of total
Strict
12 listings
20.7% of total
Cancellation Policy Insights for Hackensack
- The prevailing Airbnb cancellation policy trend in Hackensack is Firm, used by 31% of listings.
- A majority (51.7%) of hosts in Hackensack utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31% market standard in Hackensack.
- Regularly review your cancellation policy against competitors and market demand shifts in Hackensack.
How Much Are Airbnb Cleaning Fees in Hackensack?
Cleaning fees in Hackensack are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hackensack
- 94.8% of listings charge a cleaning fee, making it standard practice in Hackensack. Guests expect it and factor it into their booking decisions.
- The gap between the average ($147) and median ($80) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hackensack median of $80. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hackensack Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hackensackbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Apt Free Parking Near NYC, American Dream
Entire Place • 4 bedrooms
Family-Friendly Gem Near NYC & MetLife Stadium
Entire Place • 3 bedrooms
Near NYC, 10 Min MetLife Stadium & American Dream
Entire Place • 3 bedrooms
2 King Bed 2 Bath Easy ride to NYC and Shopping
Entire Place • 2 bedrooms
Airy Apt Free Parking Near NYC + King Size Bed
Entire Place • 3 bedrooms
King Bed, FREE Parking, Near NYC & American Dream
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hackensack?
Learn from the best! This table showcases top-performing Airbnb hosts in Hackensack based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Irene | 6 | $260,032 | 440 | 4.96/5.0 |
| Percia | 3 | $171,257 | 157 | 4.96/5.0 |
| Trish | 4 | $104,989 | 280 | 4.87/5.0 |
| Lh Augustin | 3 | $91,001 | 256 | 4.86/5.0 |
| RMG Management | 3 | $85,001 | 40 | 4.84/5.0 |
| Karen | 1 | $81,670 | 95 | 4.96/5.0 |
| Natasha | 1 | $55,852 | 60 | 4.82/5.0 |
| The Stay Hackensack | 4 | $41,459 | 38 | 4.54/5.0 |
| Ira | 1 | $36,481 | 101 | 4.95/5.0 |
| Natarsha | 2 | $35,466 | 154 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hackensack.
Who Are the Airbnb Hosts in Hackensack?
Hackensack is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hackensack
- With 50.0% Superhosts, Hackensack has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 51.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hackensack averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hackensack
These are the highest-grossing professional property management operations in Hackensack, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $3,743 | $241 | 7.5% | 3.80/5 |
Management Company Insights for Hackensack
- The leading management company, Evolve, operates 1 listings with $3,743 in gross revenue — a useful benchmark for what scale looks like in Hackensack.
- Top managers average 1 properties each, suggesting professional management in Hackensack still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 3.8/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 1.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
Frequently Asked Questions About Airbnb in Hackensack
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hackensack.
How much do Airbnb hosts make in Hackensack?
Hackensack hosts earn about $21,491 per year on average, with an average nightly rate of $182 and RevPAR of $76. Those figures describe the typical revenue environment for active listings in Hackensack, New Jersey, not the ceiling for the best operators. Source: AirROI 2026 data, Hackensack market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hackensack?
The average Airbnb occupancy rate in Hackensack is 39.9%. December is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hackensack?
Listings in Hackensack average $182 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hackensack?
Hackensack currently has about 58 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hackensack?
AirROI currently classifies the short-term rental regulation level in Hackensack as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hackensack?
RevPAR in Hackensack is about $76. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hackensack?
Occupancy of 39.9% means Hackensack is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $21,491, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hackensack?
The average booking lead time in Hackensack is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hackensack?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hackensack include Hackensack Riverfront, Downtown Hackensack, Johnson Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hackensack?
entire_home listings make up 72.4% of the active supply in Hackensack. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
What is the average length of stay in Hackensack?
The average Airbnb stay length in Hackensack is about 6.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hackensack?
Airbnb listings in Hackensack average 4.78 out of 5 overall. About 27.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hackensack?
Heating and Refrigerator are among the strongest revenue-linked amenities in Hackensack. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hackensack?
Yes. About 94.8% of active Airbnb listings in Hackensack charge a cleaning fee, and the average fee is $147. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hackensack?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
When is the peak season for Airbnb in Hackensack?
December is the highest-revenue month in Hackensack, while February is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.