Passaic, New Jersey Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Passaic, New Jersey? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $18,571 per year — at a $204 nightly rate, 37.0% occupancy, and a $65 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 40 active listings, Passaic is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 207.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Passaic?
In Passaic, the headline Airbnb metrics are $18,571 in average annual revenue,37.0% occupancy, $204 ADR, and $65 in RevPAR, and guests book about 31 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Passaic?
Understanding the monthly revenue variations for Airbnb listings in Passaic is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Passaic is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Passaic across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,131+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,928 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,657 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $983, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Passaic
What Is the Monthly Airbnb Occupancy Rate in Passaic?
Maximize your bookings by understanding the Passaic STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Passaic:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Passaic
What Is the Average Airbnb Nightly Rate in Passaic?
Effective short term rental pricing strategy in Passaic involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Passaic typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $373+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $278 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Passaic
What Is the RevPAR for Airbnb in Passaic?
RevPAR in Passaic is currently $65. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $34 RevPAR.
- Typical properties (Median) generate $55 RevPAR.
- Strong performers (Top 25%) earn $89 RevPAR.
- Best-in-class (Top 10%) achieve $109 RevPAR.
Average Monthly RevPAR Trend in Passaic
RevPAR Insights for Passaic
- The average RevPAR in Passaic is $65. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($109) and bottom 25% ($34) is $74, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Passaic benchmarks. If your RevPAR falls below the median of $55, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $89+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Passaic Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Passaic?
Passaic's peak Airbnb season falls in December, July, August, while the softest stretch is January, February, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, July, August)
- Revenue averages $2,779 per month
- Occupancy rates average 47.8%
- Daily rates average $219
Shoulder Season
- Revenue averages $2,101 per month
- Occupancy maintains around 41.6%
- Daily rates hold near $204
Low Season (January, February, May)
- Revenue drops to average $1,618 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $200
Seasonality Insights for Passaic
- Airbnb seasonality in Passaic is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Passaic's highest earning potential, with monthly revenues climbing to $2,996, occupancy reaching 49.2%, and ADRs peaking at $227.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,489, occupancy could drop to 25.1%, and ADRs may adjust to $191.
- Lower occupancy paired with meaningful seasonality means hosts in Passaic need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Passaic, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Passaic?
Low regulation and minimal registration activity in Passaic, New Jersey, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Passaic to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Passaic?
With a compact short-term rental market, Passaic gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The bustling heart of Passaic, featuring a diverse community and numerous dining and shopping options. Ideal for visitors wanting to experience local culture and convenience. | Passaic River Park, Great Falls Historic District, City Hall, Local shops and eateries, Cultural festivals |
| Totowa | A residential area with parks and close proximity to major highways, making it attractive for commuters. Ideal for families and longer stays. | Goffle Brook Park, Dodge Park, Shopping centers nearby, Easy access to NYC |
| Lakeview | Scenic area with Lake Passaic, offering a quieter environment with natural beauty. Attractive for nature lovers and those seeking relaxation. | Lake Passaic, Outdoor recreational activities, Hiking trails, Picnic areas |
| Botany Village | A quaint neighborhood known for its historic charm and community vibe. Attracts guests looking for a peaceful stay while being close to city amenities. | Historic buildings, Local bakeries and cafes, Community events, Parks |
| Clifton | Bordering Passaic, this area offers a mix of urban and suburban living with good schools and family-friendly amenities. Ideal for families and longer rentals. | Clifton Main Memorial Park, Botanical Gardens, Shopping centers, Cultural sites |
| Willowbrook | A residential area featuring sprawling parks and shopping venues. Attractive for longer-term stays and family vacations. | Willowbrook Mall, Local dining, Parks and recreation areas, Community services |
| Eastside Park | Situated near Passaic's east side, this area features parks and a historic atmosphere. Good for travelers who enjoy walking and exploring. | Eastside Park, Historical sites, Access to public transport, Playgrounds |
| West Passaic | A quiet suburban area with a close-knit community feel. Perfect for families and travelers looking for a more residential experience. | Local parks, Community centers, Residential charm, Convenient for suburban amenities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Passaic offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Passaic?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Passaic
- The Passaic Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Passaic, Apartment/Condo properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
Passaic Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Passaic
- The dominant room capacity in Passaic is 3 bedrooms listings, making up 22.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 45.0% of the active Airbnb listings in Passaic, indicating a high concentration in these sizes.
- A significant 32.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Passaic.
Passaic Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Passaic
- The most common guest capacity trend in Passaic vacation rentals is listings accommodating 4 guests (20%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Passaic STR market, accounting for 40.0% of listings.
- 27.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Passaic.
- On average, properties in Passaic are equipped to host 3.5 guests.
How Do Listings in Passaic Compare on Quality?
Listing quality in Passaic can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Passaic
- At 25.1 photos per listing on average, Passaic hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 10.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Passaic averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Passaic?
Amenity Prevalence
Amenity Insights for Passaic
- Essential amenities in Passaic that guests expect include: Wifi, Air conditioning, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Passaic: Wifi, Air conditioning, Smoke alarm, Heating.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Heating.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Passaic to stay competitive.
Which Airbnb Amenities Boost Revenue in Passaic?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Passaic, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Refrigerator | 77.5% | $21,548 | $8,316 | 159.1% |
Microwave | 77.5% | $21,502 | $8,475 | 153.7% |
Board games | 15.0% | $38,166 | $15,113 | 152.5% |
Stove | 60.0% | $23,683 | $10,902 | 117.2% |
Fire extinguisher | 85.0% | $20,159 | $9,573 | 110.6% |
Toaster | 52.5% | $24,679 | $11,820 | 108.8% |
Cleaning products | 40.0% | $26,899 | $13,019 | 106.6% |
Coffee maker | 75.0% | $21,279 | $10,446 | 103.7% |
Kitchen | 85.0% | $20,088 | $9,973 | 101.4% |
Dishes and silverware | 70.0% | $21,836 | $10,952 | 99.4% |
Revenue Impact Insights for Passaic
- Refrigerator tops the revenue impact list with a 159.1% uplift — listings with this amenity earn $21,548 vs. $8,316 without it.
- Fire extinguisher, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Passaic STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Passaic. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPassaic Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Passaic
- The typical guest profile for Airbnb in Passaic consists of primarily domestic travelers (83%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 82.5% of guests.
- Key international markets include United States (82.5%) and Canada (6.6%).
- Top languages spoken are English (60.8%) followed by Spanish (22%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Passaic?
Listings in Passaic average 4.76 out of 5 overall, with about 68.4 reviews per active listing and 15.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Passaic
- An average rating of 4.76 places Passaic in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.85), while Location (4.62) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 15.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 15.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Passaic Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Passaic
- The most common availability pattern in Passaic falls within the 271-366 days range, representing 47.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Passaic (27.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Passaic?
Average Booking Lead Time by Month
Booking Lead Time Insights for Passaic
- The overall average booking lead time for vacation rentals in Passaic is 31 days.
- Guests book furthest in advance for stays during August (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (37 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Passaic.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Passaic averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Passaic?
Guests in Passaic stay about 3.6 nights on average, generating roughly 1,033 reservations and 26.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Passaic
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Passaic
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 26.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (5.1 nights) and shorten in Sep (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Passaic Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
40% of total
2 Nights
9 listings
22.5% of total
3 Nights
1 listings
2.5% of total
4-6 Nights
2 listings
5% of total
30+ Nights
12 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Passaic is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.5%) of the Passaic Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30%) caters to monthly stays (30+ nights) in Passaic, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Passaic hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Passaic.
Passaic Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
2 listings
5.1% of total
Limited
9 listings
23.1% of total
Flexible
20 listings
51.3% of total
Moderate
4 listings
10.3% of total
Firm
1 listings
2.6% of total
Strict
3 listings
7.7% of total
Cancellation Policy Insights for Passaic
- The prevailing Airbnb cancellation policy trend in Passaic is Flexible, used by 51.3% of listings.
- There's a relatively balanced mix between guest-friendly (61.6%) and stricter (10.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 51.3% market standard in Passaic.
- Given the high prevalence of Flexible policies (51.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Passaic.
How Much Are Airbnb Cleaning Fees in Passaic?
Cleaning fees in Passaic are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Passaic
- 92.5% of listings charge a cleaning fee, making it standard practice in Passaic. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $105 is close to the median ($88), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Passaic median of $88. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Passaic Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Passaicbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Oasis (7BR Near MetLife, 30+ Days, Parking)
Entire Place • 7 bedrooms
Walk to Downtown | Near Airport | 5Mi NYC | WiFi
Entire Place • 1 bedroom
Dollys Place
Entire Place • 2 bedrooms
AWESOME 2-Bedroom Apt Less Than 30 Min To NYC
Entire Place • 2 bedrooms
FamilyHome|4Bedroom|2Bath|Sleep15|Near NYC|Parking
Entire Place • 4 bedrooms
Large Family Home|Near NYC|5Bedroom|2Bathroom
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Passaic?
Learn from the best! This table showcases top-performing Airbnb hosts in Passaic based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Parag | 6 | $123,699 | 73 | 4.77/5.0 |
| Rodney | 6 | $108,280 | 1469 | 4.80/5.0 |
| Jonathan | 3 | $107,934 | 382 | 4.89/5.0 |
| Jenny | 1 | $77,280 | 51 | 4.98/5.0 |
| Jeannabel | 4 | $59,473 | 113 | 4.51/5.0 |
| Jonathan | 5 | $50,597 | 259 | 4.88/5.0 |
| Justin | 2 | $40,633 | 83 | 4.55/5.0 |
| Dolly | 1 | $37,255 | 25 | 5.00/5.0 |
| Johnny | 1 | $31,537 | 123 | 4.76/5.0 |
| Saadia | 1 | $30,039 | 61 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Passaic.
Who Are the Airbnb Hosts in Passaic?
Passaic has a relatively balanced host base.
Host Profile Insights for Passaic
- A 40.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 5.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 52.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Passaic averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Passaic
These are the highest-grossing professional property management operations in Passaic, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Justin | 2 | $40,633 | $131 | 45.4% | 4.55/5 |
| Parag | 2 | $26,177 | $322 | 14.9% | 4.70/5 |
Management Company Insights for Passaic
- The leading management company, Justin, operates 2 listings with $40,633 in gross revenue — a useful benchmark for what scale looks like in Passaic.
- Top managers average 2 properties each, suggesting professional management in Passaic still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.63/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 5.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Passaic's Airbnb Market Compare to Nearby Cities?
How does the Passaic Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Kingston, Passaic has 12 percentage points lower occupancy and about $280 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Freeland | 11 | $8,418 | $724.87 | 42% |
| Town of Kingston | 11 | $6,318 | $484.39 | 49% |
| Berlin Township | 15 | $6,110 | $756.83 | 30% |
| Frankford Township | 11 | $5,959 | $518.97 | 41% |
| Town of Monroe | 22 | $5,905 | $738.07 | 36% |
| Stroud Township | 130 | $5,844 | $501.49 | 40% |
| Mount Pocono | 21 | $5,822 | $499.40 | 46% |
| Spring Lake Heights | 15 | $5,739 | $709.84 | 40% |
| Pocono Summit | 12 | $5,692 | $518.34 | 41% |
| Town of Pleasant Valley | 26 | $5,430 | $555.79 | 40% |
Frequently Asked Questions About Airbnb in Passaic
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Passaic.
How much do Airbnb hosts make in Passaic?
Passaic hosts earn about $18,571 per year on average, with an average nightly rate of $204 and RevPAR of $65. Those figures describe the typical revenue environment for active listings in Passaic, New Jersey, not the ceiling for the best operators. Source: AirROI 2026 data, Passaic market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Passaic?
The average Airbnb occupancy rate in Passaic is 37.0%. December is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Passaic?
Listings in Passaic average $204 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Passaic?
Passaic currently has about 40 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Passaic?
AirROI currently classifies the short-term rental regulation level in Passaic as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Passaic?
RevPAR in Passaic is about $65. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Passaic?
Occupancy of 37.0% means Passaic is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $18,571, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Passaic?
The average booking lead time in Passaic is about 31 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Passaic?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Passaic include City Center, Totowa, Lakeview. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Passaic?
entire_home listings make up 60.0% of the active supply in Passaic. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Passaic compare to nearby Airbnb markets?
Among neighboring markets, Freeland posts $101,012 in average annual revenue with 41.7% occupancy, compared to Passaic's $18,571 and 37.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Passaic?
The average Airbnb stay length in Passaic is about 3.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Passaic?
Airbnb listings in Passaic average 4.76 out of 5 overall. About 15.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Passaic?
Refrigerator and Microwave are among the strongest revenue-linked amenities in Passaic. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Passaic?
Yes. About 92.5% of active Airbnb listings in Passaic charge a cleaning fee, and the average fee is $105. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Passaic?
A 40.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.