Airbnb market data · 202612 months to October 2026
Troy, NC Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Troy brought in $29,494 over the 12 months through October 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Troy Airbnb Market at a Glance
Troy is priced below the North Carolina average. Listings averaged $277 a night, about 13% less than that average of $320, and were booked on 38% of available nights, close to its 40% occupancy.
Timing matters: in July, usually the best month, the average listing earns about 2.6 times as much as in February, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Troy is the 279th-largest of 298 North Carolina markets AirROI tracks.
Browse the live Troy Airbnb market See Every Troy ListingRevenue
How Much Do Airbnb Hosts Make in Troy?
Gross bookings per Troy listing averaged $29,494 over the 12 months to October 2026 (North Carolina average: $34,622), before cleaning, platform and management costs and taxes.
In a typical year, the average Troy listing brings in $5,300 in July, its best month, and $2,060 in February, its slowest. January runs within 3% of February, so either can be the slowest in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Troy's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $7,380+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $4,880 or more, roughly $1,800 a month above the median.
- Typical properties (median) earn about $3,060 a month.
- Entry-level properties (bottom 25%) earn $1,600 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.6 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Troy Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $4,308 | 50.3% | $288 | $139 | 67 days | 2.4 nights |
| Nov 2025 | $3,714 | 48.6% | $284 | $124 | 72 days | 4.9 nights |
| Dec 2025 | $2,979 | 40.4% | $284 | $96 | 34 days | 3.3 nights |
| Jan 2026 | $2,295 | 37.5% | $272 | $74 | 23 days | 2.7 nights |
| Feb 2026 | $2,228 | 41.7% | $267 | $80 | 28 days | 2.6 nights |
| Mar 2026 | $2,517 | 38.7% | $274 | $81 | 42 days | 3.2 nights |
| Apr 2026 | $3,056 | 44.4% | $287 | $102 | 54 days | 2.2 nights |
| May 2026 | $3,744 | 48.4% | $299 | $121 | 46 days | 2.5 nights |
| Jun 2026 | $4,471 | 51.2% | $288 | $149 | 51 days | 3.3 nights |
| Jul 2026 | $5,230 | 47.3% | $300 | $169 | 71 days | 3.2 nights |
| Aug 2026 | $4,382 | 48.0% | $293 | $141 | 39 days | 3 nights |
| Sep 2026 | $3,879 | 46.9% | $279 | $129 | 69 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Troy listing earns about $3,060 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Troy Profitable?
Yes, when it's run well. The average Troy Airbnb took in $29,494 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,490 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,400 a month.
Cleaning it yourself keeps the $4,180 a year guests pay in cleaning fees, for about $1,840 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,280 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Troy Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $25,314 | $40,390 |
| Cleaning fees guests pay14% of Troy bookings | $4,180 | $6,670 |
| Gross bookings | $29,494 | $47,060 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Troy listings on Simplified Pricing, 3% for the rest | −$4,070 | −$6,490 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,180 | −$6,670 |
| Utilities and internetAbout 5% of bookings | −$1,470 | −$2,350 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$590 | −$940 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$880 | −$1,410 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$290 | −$290 |
| Permit and registrationWhere one is required | −$150 | −$150 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$11,630 | −$18,300 |
| Left for housing costs, then profit | $17,864about $1,490 a month | $28,760about $2,400 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Troy Airbnb Profit
The estimate starts from Troy's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Troy home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Troy's Top Earners Get There
- More nights booked. The busiest quarter of Troy listings are booked on 65% or more of their nights, against 46% for the median listing. Ten more booked nights a year at the median rate of $250 adds about $2,510 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $360 a night or more, against a median of $250. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,530 a year.
- Open for the busy months. In a typical year, July brings the average listing about $5,300, against $2,060 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Troy listings average 4.95 stars, and 73% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,920 a month, against $2,460 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Troy?
Troy listings were booked on 38% of the nights they were open over the past year, 2 percentage points below the North Carolina average (40%) and 3 points below the U.S. average (41%). In a typical year, occupancy climbs to 50% in October and falls to 36% in January.
Across Troy's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 81%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 65% or more, roughly five nights a week.
- Typical properties (median) fill about 46% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
October is usually the busiest month in Troy, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Troy?
The average nightly rate in Troy, known as ADR (average daily rate), was $277 over the past year, about 13% below the North Carolina average of $320 and about 17% below the U.S. average of $335. In a typical year, rates peak in June and July at about $295 and bottom out in November and December at about $250.
Across Troy's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $450+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge $360 or more, about $110 above the median.
- Typical properties (median) charge about $250 a night.
- Entry-level properties (bottom 25%) charge $175 or less, about two-thirds of the median.
July rates run 20% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
What Is the RevPAR for Airbnb in Troy?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Troy it averaged $101 over the past year, from about $68 in a typical January to about $171 in a typical July.
Across Troy's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $185+ per open night, about 2.2 times the median.
- Strong performers (top 25%) earn $127 or more, about $40 a night above the median.
- Typical properties (median) earn about $85 per open night.
- Entry-level properties (bottom 25%) earn $50 or less, about 58% of the median.
July RevPAR is about 2.5 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $101 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Troy
With only 22 active listings, the monthly pattern in Troy is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Troy
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Troy in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,100 |
| February | $2,060 |
| March | $2,920 |
| April | $2,990 |
| May | $3,640 |
| June | $4,300 |
| July | $5,300 |
| August | $4,530 |
| September | $3,350 |
| October | $3,870 |
| November | $3,530 |
| December | $2,940 |
How Far in Advance Do Guests Book Airbnb in Troy?
Guests book Troy stays 50 days ahead on average (about seven weeks). November stays are booked furthest out, about 67 days ahead, and January stays closest to arrival, about 24 days. A typical November booking is made in early September.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 50 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Troy
None of the 22 active listings in Troy display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Troy.
Neighborhoods
Best Neighborhoods for Airbnb in Troy
AirROI's area guide picks eight Troy neighborhoods that draw short-term rental guests, led by Troy Historic District, Uwharrie National Forest and Lake Troy. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Troy Historic District | Charming area with well-preserved historical architecture. Attracts visitors interested in history and heritage tourism, making it a great location for Airbnb hosting. | Troy Historical Museum, The Old Depot, Canoe access to the Uwharrie River, Local art galleries |
| Uwharrie National Forest | Ideal for nature lovers and outdoor enthusiasts. Offers opportunities for camping, hiking, and recreational activities, making it perfect for travelers seeking adventure. | Hiking trails, Camping sites, Fishing spots, Wildlife viewing |
| Lake Troy | Scenic lake area perfect for fishing, boating, and relaxing by the water. Attracts families and groups looking for a peaceful getaway. | Lake access, Boating, Picnic areas, Fishing docks |
| Montgomery County | Broader regional area that encompasses various attractions and natural beauty. Great for those who want to explore nearby towns and outdoor activities. | Golf courses, Historic sites, Nature parks |
| Downtown Troy | The heart of the town with local shops, restaurants, and events. Offers a quaint small-town atmosphere for visitors looking to immerse themselves in local culture. | Local farmers market, Shops and cafes, Art festivals, Community events |
| Eldorado Park | A peaceful residential area with parks and recreational opportunities. Suitable for families looking for short-term stays. | Parks, Playgrounds, Walking trails |
| Troy Shopping Center | Convenience shopping area with various retail options. Attracts visitors interested in shopping and dining. | Retail stores, Local eateries, Convenience access |
| Cedarock Park | A beautiful park offering trails and picnic areas, great for hosting visitors looking for outdoor experiences close to town. | Picnic spots, Nature trails, Scenic views |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Troy vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 55 km, Pinehurst (55 km away) earned the most per listing, about 30% more than Troy. Asheboro was the busiest, booked on 45% of nights against 38% in Troy.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| New London 14 km | 75 | $25,936 | $275 | 35% |
| Mount Gilead 16 km | 33 | $26,254 | $284 | 34% |
| Asheboro 37 km | 66 | $24,887 | $167 | 45% |
| Lexington 45 km | 140 | $29,327 | $260 | 40% |
| Salisbury 49 km | 82 | $22,618 | $206 | 41% |
| Concord 53 km | 146 | $24,962 | $197 | 44% |
| Thomasville 54 km | 33 | $16,931 | $224 | 38% |
| Pinehurst 55 km | 382 | $38,423 | $348 | 38% |
Other Airbnb Markets in North Carolina
- Charlotte Airbnb data 3,646 listings
- Asheville Airbnb data 1,836 listings
- Raleigh Airbnb data 1,764 listings
- Carolina Beach Airbnb data 1,684 listings
- Wilmington Airbnb data 1,619 listings
- Oak Island Airbnb data 1,615 listings
- Kill Devil Hills Airbnb data 1,224 listings
- Durham Airbnb data 1,187 listings
See all 298 North Carolina Airbnb markets
Markets Similar to Troy
Markets elsewhere in the United States with a similar nightly rate and occupancy to Troy:
- Port Isabel Airbnb data TX · $275/night · 38.3%
- Buford Airbnb data GA · $281/night · 38.5%
- Marfa Airbnb data TX · $279/night · 38.7%
- Hill City Airbnb data SD · $274/night · 38.7%
- Springville Airbnb data CA · $277/night · 38.0%
- Pittsburg Airbnb data NH · $280/night · 38.8%
FAQ
Troy Airbnb FAQ
How much do Airbnb hosts make in Troy?
An active Troy Airbnb grossed $29,494 on average in the 12 months to October 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,880 or more in a typical month.
How much can I make on Airbnb in Troy?
It depends most on the home's size, location and how it's run. The middle half of Troy listings earn between $1,600 and $4,880 in a typical month, and the top tenth $7,380 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Troy?
Listings in Troy were booked on 38% of available nights over the past year. That compares with 40% for the North Carolina average. October is usually the busiest month.
How much does an Airbnb cost per night in Troy?
The average booked night in Troy cost $277 before fees. Half of listings charge between $175 and $360, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Troy?
None of the active Troy listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Troy?
Yes, when it's run well. The average Troy Airbnb grossed $29,494 in the 12 months to October 2026, 15% below the North Carolina average of $34,622, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,864 a year (about $1,490 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,400 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Troy?
July usually pays best, averaging $5,300 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Troy?
Each night a Troy listing was open to book earned $101 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $185 or more.
How far in advance do guests book Airbnbs in Troy?
Troy stays were booked 50 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Troy?
The average Troy Airbnb stay lasted 3.5 nights over the past year. A listing took 31 reservations over the year on average.
How are Airbnbs in Troy rated?
Guests rate Troy Airbnbs 4.95 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Troy?
Troy Historic District, Uwharrie National Forest and Lake Troy draw the most short-term rental interest in Troy. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Troy?
AirROI counted 22 active Airbnb listings in Troy as of October 2026. The closest tracked market is New London, 14 km away.
How much are Airbnb cleaning fees in Troy?
In Troy, about nine in ten listings add a cleaning fee, and the typical fee is about $172.
How many tourists visit Troy, NC?
All of North Carolina had nearly 40 million domestic visitors in 2024, the North Carolina Office of the Governor reports. AirROI estimates 661 Airbnb stays in Troy, NC in the 12 months to October 2026, which counts bookings and not tourists. See North Carolina tourism statistics.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Troy from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.