Athens, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Athens, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,828 per year — at a $230 nightly rate, 38.3% occupancy, and a $73 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 27 active listings, Athens is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 92.9% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Athens?
In Athens, the headline Airbnb metrics are $20,828 in average annual revenue,38.3% occupancy, $230 ADR, and $73 in RevPAR, and guests book about 42 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Athens?
Understanding the monthly revenue variations for Airbnb listings in Athens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Athens is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Athens across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,638+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,416 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,540 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $897, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Athens
What Is the Monthly Airbnb Occupancy Rate in Athens?
Maximize your bookings by understanding the Athens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Athens:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Athens
What Is the Average Airbnb Nightly Rate in Athens?
Effective short term rental pricing strategy in Athens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Athens typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $320+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Athens
What Is the RevPAR for Airbnb in Athens?
RevPAR in Athens is currently $73. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $41 RevPAR.
- Typical properties (Median) generate $49 RevPAR.
- Strong performers (Top 25%) earn $86 RevPAR.
- Best-in-class (Top 10%) achieve $138 RevPAR.
Average Monthly RevPAR Trend in Athens
RevPAR Insights for Athens
- The average RevPAR in Athens is $73. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($138) and bottom 25% ($41) is $97, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Athens benchmarks. If your RevPAR falls below the median of $49, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $86+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Athens?
Athens's peak Airbnb season falls in October, September, August, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, September, August)
- Revenue averages $2,728 per month
- Occupancy rates average 44.6%
- Daily rates average $212
Shoulder Season
- Revenue averages $2,437 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $211
Low Season (February, March, April)
- Revenue drops to average $1,325 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $204
Seasonality Insights for Athens
- Airbnb seasonality in Athens is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Athens's highest earning potential, with monthly revenues climbing to $2,878, occupancy reaching 50.3%, and ADRs peaking at $221.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $669, occupancy could drop to 22.9%, and ADRs may adjust to $197.
- Lower occupancy paired with meaningful seasonality means hosts in Athens need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Athens, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Athens?
Low regulation and minimal registration activity in Athens, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Athens to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Athens?
With a compact short-term rental market, Athens gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Athens | The heart of Athens, bustling with local shops, restaurants, and cultural sites. It's a prime location for guests wanting to explore the best of the city. | Athens Municipal Building, The McMinn County Living Heritage Museum, Local cafes and diners, Historic downtown shops, Theatre events |
| Athens State University Area | Home to Athens State University, attracting students and families visiting for events. Ideal for short-term stays for university visitors. | Athens State University, Campbell Street Park, Local eateries near campus, University events, Educational tours |
| Woods Memorial Park | A serene neighborhood with parks and outdoor spaces, offering a relaxing atmosphere for guests. A great option for families and nature lovers. | Woods Memorial Park, Walking trails, Picnic areas, Family-friendly environments, Green spaces |
| Eagle Creek Community | A peaceful residential area that appeals to visitors seeking tranquility while being close to the city. Suitable for long-term stays. | Eagle Creek walking trails, Local wildlife, Community events, Quiet residential feel, Proximity to lakes |
| North Athens | A suburban neighborhood close to major shopping areas and dining options, providing convenient access for travelers. | Shopping plazas, Dining options, Parks, Local schools, Community gatherings |
| South Athens | A developing area with newer construction and amenities, attractive for those looking for modern stays and conveniences. | Shopping centers, Restaurants, Modern housing, Recreational areas, Community parks |
| Ten Mile | Located a short drive from Athens, it's ideal for guests looking for a rural, scenic escape while still having access to city facilities. | Lakeside views, Outdoor activities, Local farms, Nature trails, Countryside experiences |
| Regional Attractions | Nearby TVA parks and recreational areas offer unique outdoor experiences, drawing visitors interested in nature and adventure. | Watts Bar Lake, Hiking trails, Fishing spots, Camping areas, Nature conservancy sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Athens offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Athens?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Athens
- The Athens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Athens, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Athens Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Athens
- The dominant room capacity in Athens is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.5% of the active Airbnb listings in Athens, indicating a high concentration in these sizes.
- A significant 40.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Athens.
Athens Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Athens
- The most common guest capacity trend in Athens vacation rentals is listings accommodating 8+ guests (25.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Athens STR market, accounting for 51.8% of listings.
- 37.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Athens.
- On average, properties in Athens are equipped to host 4.7 guests.
How Do Listings in Athens Compare on Quality?
Listing quality in Athens can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Athens
- At 30.1 photos per listing on average, Athens hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 29.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Athens averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Athens?
Amenity Prevalence
Amenity Insights for Athens
- Essential amenities in Athens that guests expect include: Air conditioning, Heating, Smoke alarm, Free parking on premises, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Athens: Air conditioning, Heating, Smoke alarm, Free parking on premises, Kitchen, TV.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, Kitchen, TV.
- Consider adding popular differentiators like Dishes and silverware or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Athens to stay competitive.
Which Airbnb Amenities Boost Revenue in Athens?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Athens, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Children’s books and toys | 25.9% | $39,535 | $14,281 | 176.8% |
Wine glasses | 48.1% | $30,681 | $11,679 | 162.7% |
Fire pit | 25.9% | $38,253 | $14,729 | 159.7% |
Shampoo | 70.4% | $25,438 | $9,880 | 157.5% |
Shower gel | 44.4% | $31,317 | $12,437 | 151.8% |
Blender | 25.9% | $37,351 | $15,045 | 148.3% |
Barbecue utensils | 44.4% | $30,997 | $12,693 | 144.2% |
Exterior security cameras on property | 51.9% | $29,095 | $11,925 | 144.0% |
Stove | 81.5% | $23,359 | $9,693 | 141.0% |
Iron | 63.0% | $26,437 | $11,292 | 134.1% |
Revenue Impact Insights for Athens
- Children’s books and toys tops the revenue impact list with a 176.8% uplift — listings with this amenity earn $39,535 vs. $14,281 without it.
- Stove — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Athens STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Athens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAthens Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Athens
- The typical guest profile for Airbnb in Athens consists of primarily domestic travelers (99%), often arriving from nearby Genoa City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.7% of guests.
- Key international markets include United States (98.7%) and United Kingdom (0.4%).
- Top languages spoken are English (83.3%) followed by Spanish (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Genoa City and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Athens?
Listings in Athens average 4.92 out of 5 overall, with about 78.8 reviews per active listing and 55.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Athens
- With an overall rating of 4.92, Athens listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.97), while Location (4.86) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 55.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Athens Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Athens
- The most common availability pattern in Athens falls within the 181-270 days range, representing 48.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Athens (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Athens?
Average Booking Lead Time by Month
Booking Lead Time Insights for Athens
- The overall average booking lead time for vacation rentals in Athens is 42 days.
- Guests book furthest in advance for stays during May (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (45 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Athens.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Athens averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Athens?
Guests in Athens stay about 4.7 nights on average, generating roughly 636 reservations and 23.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Athens
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Athens
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (8 nights) and shorten in Feb (1.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Athens Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
51.9% of total
2 Nights
8 listings
29.6% of total
3 Nights
1 listings
3.7% of total
7-29 Nights
1 listings
3.7% of total
30+ Nights
3 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Athens is 1 Night, adopted by 51.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.5%) of the Athens Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Athens, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 51.9% of Athens hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Athens.
Athens Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
9 listings
33.3% of total
Moderate
9 listings
33.3% of total
Firm
7 listings
25.9% of total
Strict
2 listings
7.4% of total
Cancellation Policy Insights for Athens
- The prevailing Airbnb cancellation policy trend in Athens is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Athens.
- Using a Strict policy might deter some guests, as only 7.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Athens.
How Much Are Airbnb Cleaning Fees in Athens?
Cleaning fees in Athens are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Athens
- 85.2% of listings charge a cleaning fee, making it standard practice in Athens. Guests expect it and factor it into their booking decisions.
- The gap between the average ($132) and median ($89) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.7% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Athens median of $89. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Athens Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Athensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
East TN Manor with mountain views, pool, hot tub
Entire Place • 6 bedrooms
Spacious | Sunroom | 9 Acres | Near Wedding Venues
Entire Place • 5 bedrooms
Little House On The Quarry
Entire Place • 2 bedrooms
The Villa at Ramble Creek
Entire Place • 3 bedrooms
Roomy | Sunroom | Near Wedding Venues | 9 Acres
Entire Place • 3 bedrooms
The Barn Studio
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Athens?
Learn from the best! This table showcases top-performing Airbnb hosts in Athens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jenny | 2 | $150,427 | 11 | 5.00/5.0 |
| Rebecca | 2 | $79,672 | 17 | 5.00/5.0 |
| David | 3 | $51,000 | 295 | 4.96/5.0 |
| Lucas | 1 | $46,836 | 336 | 4.99/5.0 |
| Ethan | 2 | $33,828 | 100 | 4.87/5.0 |
| Dawn | 1 | $26,821 | 277 | 5.00/5.0 |
| Danna | 1 | $26,440 | 199 | 4.91/5.0 |
| Rick | 1 | $22,376 | 31 | 5.00/5.0 |
| Desiree | 2 | $20,608 | 278 | 4.96/5.0 |
| Wanda | 1 | $16,920 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Athens.
Who Are the Airbnb Hosts in Athens?
Athens is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Athens
- With 66.7% Superhosts, Athens has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 48.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Athens averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Athens
These are the highest-grossing professional property management operations in Athens, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $13,260 | $310 | 28.6% | 4.53/5 |
Management Company Insights for Athens
- The leading management company, Evolve, operates 1 listings with $13,260 in gross revenue — a useful benchmark for what scale looks like in Athens.
- Top managers average 1 properties each, suggesting professional management in Athens still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.53/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 3.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Athens's Airbnb Market Compare to Nearby Cities?
How does the Athens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Strawberry Plains, Athens has 18 percentage points lower occupancy and about $18 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 68 | $7,270 | $590.21 | 43% |
| Gilmer County | 26 | $5,823 | $483.16 | 40% |
| Sevierville | 6,226 | $4,861 | $384.75 | 46% |
| Sautee | 13 | $4,694 | $436.69 | 41% |
| Epworth | 77 | $4,680 | $425.77 | 39% |
| Fannin County | 44 | $4,507 | $464.80 | 36% |
| Gatlinburg | 3,554 | $4,458 | $367.24 | 44% |
| East Ellijay | 15 | $4,390 | $375.64 | 41% |
| Strawberry Plains | 12 | $4,293 | $247.74 | 56% |
| Pigeon Forge | 2,918 | $4,257 | $351.86 | 44% |
Frequently Asked Questions About Airbnb in Athens
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Athens.
How much do Airbnb hosts make in Athens?
Athens hosts earn about $20,828 per year on average, with an average nightly rate of $230 and RevPAR of $73. Those figures describe the typical revenue environment for active listings in Athens, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Athens market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Athens?
The average Airbnb occupancy rate in Athens is 38.3%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Athens?
Listings in Athens average $230 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Athens?
Athens currently has about 27 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Athens?
AirROI currently classifies the short-term rental regulation level in Athens as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Athens?
RevPAR in Athens is about $73. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Athens?
Occupancy of 38.3% means Athens is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $20,828, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Athens?
The average booking lead time in Athens is about 42 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Athens?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Athens include Downtown Athens, Athens State University Area, Woods Memorial Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Athens?
entire_home listings make up 88.9% of the active supply in Athens. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Athens compare to nearby Airbnb markets?
Among neighboring markets, Sevier County posts $87,245 in average annual revenue with 43.1% occupancy, compared to Athens's $20,828 and 38.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Athens?
The average Airbnb stay length in Athens is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Athens?
Airbnb listings in Athens average 4.92 out of 5 overall. About 55.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Athens?
Children’s books and toys and Wine glasses are among the strongest revenue-linked amenities in Athens. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Athens?
Yes. About 85.2% of active Airbnb listings in Athens charge a cleaning fee, and the average fee is $132. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Athens?
A 66.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.